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MailerLite Email Deliverability Report for the year 2020 (May)

In this email deliverability report for MailerLite (May 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.203 emails were sent with MailerLite. A total of 5.416 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.639 emails ended up in the spam folder. 148 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0396.094
(75.81 %) 		1.875
(23.32 %) 		70
(0.87 %)
CleverReach 8.2386.159
(74.76 %) 		1.947
(23.63 %) 		132
(1.60 %)
Clever Elements 8.1456.010
(73.79 %) 		2.024
(24.85 %) 		111
(1.36 %)
AWeber 8.0175.896
(73.54 %) 		1.969
(24.56 %) 		152
(1.90 %)
HubSpot 8.4365.907
(70.02 %) 		2.350
(27.86 %) 		179
(2.12 %)
MailChimp 8.2315.735
(69.68 %) 		2.327
(28.27 %) 		169
(2.05 %)
Klick-Tipp 8.0675.561
(68.94 %) 		2.417
(29.96 %) 		89
(1.10 %)
Moosend 8.1265.513
(67.84 %) 		2.460
(30.27 %) 		153
(1.88 %)
Constant Contact 8.3025.623
(67.73 %) 		2.425
(29.21 %) 		254
(3.06 %)
Benchmark Email 7.8215.262
(67.28 %) 		2.256
(28.85 %) 		303
(3.87 %)
CampaignMonitor 8.1235.404
(66.53 %) 		2.574
(31.69 %) 		145
(1.79 %)
Rapidmail 7.9455.265
(66.27 %) 		2.573
(32.39 %) 		107
(1.35 %)
MailerLite 8.2035.416
(66.02 %) 		2.639
(32.17 %) 		148
(1.80 %)
SendPulse 7.9165.162
(65.21 %) 		2.684
(33.91 %) 		70
(0.88 %)
Mailjet 8.0465.192
(64.53 %) 		2.713
(33.72 %) 		141
(1.75 %)
ActiveCampaign 8.4525.395
(63.83 %) 		2.907
(34.39 %) 		150
(1.77 %)
Mailify 7.8574.944
(62.92 %) 		2.782
(35.41 %) 		131
(1.67 %)
ConvertKit 8.3075.146
(61.95 %) 		2.976
(35.83 %) 		185
(2.23 %)
SendInBlue 8.3744.995
(59.65 %) 		3.125
(37.32 %) 		254
(3.03 %)
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MailerLite email deliverability providers comparison 2020 (May)
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Email deliverability rates for MailerLite and other providers comparison

66.02 % of 8.203 emails sent with MailerLite ended up in the recipient's main mailbox. 32.17 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.80 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 75.81 %
(6.094) 		23.32 %
(1.875) 		0.87 %
(70)
CleverReach 74.76 %
(6.159) 		23.63 %
(1.947) 		1.60 %
(132)
Clever Elements 73.79 %
(6.010) 		24.85 %
(2.024) 		1.36 %
(111)
AWeber 73.54 %
(5.896) 		24.56 %
(1.969) 		1.90 %
(152)
HubSpot 70.02 %
(5.907) 		27.86 %
(2.350) 		2.12 %
(179)
MailChimp 69.68 %
(5.735) 		28.27 %
(2.327) 		2.05 %
(169)
Klick-Tipp 68.94 %
(5.561) 		29.96 %
(2.417) 		1.10 %
(89)
Moosend 67.84 %
(5.513) 		30.27 %
(2.460) 		1.88 %
(153)
Constant Contact 67.73 %
(5.623) 		29.21 %
(2.425) 		3.06 %
(254)
Benchmark Email 67.28 %
(5.262) 		28.85 %
(2.256) 		3.87 %
(303)
CampaignMonitor 66.53 %
(5.404) 		31.69 %
(2.574) 		1.79 %
(145)
Rapidmail 66.27 %
(5.265) 		32.39 %
(2.573) 		1.35 %
(107)
MailerLite 66.02 %
(5.416) 		32.17 %
(2.639) 		1.80 %
(148)
SendPulse 65.21 %
(5.162) 		33.91 %
(2.684) 		0.88 %
(70)
Mailjet 64.53 %
(5.192) 		33.72 %
(2.713) 		1.75 %
(141)
ActiveCampaign 63.83 %
(5.395) 		34.39 %
(2.907) 		1.77 %
(150)
Mailify 62.92 %
(4.944) 		35.41 %
(2.782) 		1.67 %
(131)
ConvertKit 61.95 %
(5.146) 		35.83 %
(2.976) 		2.23 %
(185)
SendInBlue 59.65 %
(4.995) 		37.32 %
(3.125) 		3.03 %
(254)
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MailerLite email deliverability rates providers comparison 2020 (May)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Other, Pets, Clothing and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 7305191971471.10 %26.99 %1.92 %
Other 6434561751270.92 %27.22 %1.87 %
Pets 5824111611070.62 %27.66 %1.72 %
Clothing 6234341791069.66 %28.73 %1.61 %
Home & Garden 6524541851369.63 %28.37 %1.99 %
Elektronics 6134031991165.74 %32.46 %1.79 %
Cosmetics & Beauty 535350176965.42 %32.90 %1.68 %
Sport & Fitness 6364152111065.25 %33.18 %1.57 %
Entertainment 7454832471564.83 %33.15 %2.01 %
Job & Career 6954502321364.75 %33.38 %1.87 %
Health 5863562201060.75 %37.54 %1.71 %
Finance 6483922431360.49 %37.50 %2.01 %
Dating 515293214856.89 %41.55 %1.55 %
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MailerLite email deliverability by category 2020 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9876902791869.91 %28.27 %1.82 %
Zoho Mail 7014802091268.47 %29.81 %1.71 %
Mail.com 8065462441667.74 %30.27 %1.99 %
Yahoo Mail 8305612521767.59 %30.36 %2.05 %
ProtonMail 7805232431467.05 %31.15 %1.79 %
AOL Mail 8615762681766.90 %31.13 %1.97 %
Yandex Mail 8685632901564.86 %33.41 %1.73 %
GMX Mail 7694952631164.37 %34.20 %1.43 %
Outlook Mail 8935543231662.04 %36.17 %1.79 %
Gmail 7084282681260.45 %37.85 %1.69 %
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MailerLite email deliverability by email service provider 2020 (May)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.