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MailerLite Email Deliverability Report for the year 2021 (October)

In this email deliverability report for MailerLite (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.858 emails were sent with MailerLite. A total of 5.529 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.048 emails ended up in the spam folder. 281 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %)
789
(11.66 %)
221
(3.26 %)
GetResponse 6.9185.886
(85.08 %)
796
(11.51 %)
236
(3.41 %)
Mailjet 6.9465.905
(85.01 %)
799
(11.50 %)
242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %)
852
(12.38 %)
220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %)
878
(12.72 %)
236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %)
907
(13.22 %)
232
(3.38 %)
CleverReach 6.7705.630
(83.16 %)
901
(13.31 %)
239
(3.53 %)
HubSpot 6.7955.601
(82.43 %)
949
(13.97 %)
245
(3.61 %)
Moosend 6.8925.676
(82.36 %)
942
(13.67 %)
274
(3.98 %)
Mailify 6.7995.587
(82.17 %)
932
(13.71 %)
280
(4.12 %)
AWeber 6.9775.672
(81.30 %)
1.032
(14.79 %)
273
(3.91 %)
MailChimp 6.7915.495
(80.92 %)
1.015
(14.95 %)
281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %)
1.042
(15.06 %)
298
(4.31 %)
MailerLite 6.8585.529
(80.62 %)
1.048
(15.28 %)
281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %)
1.094
(15.88 %)
292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %)
1.071
(15.92 %)
284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %)
1.069
(15.75 %)
300
(4.42 %)
SendPulse 6.9865.504
(78.79 %)
1.171
(16.76 %)
311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %)
1.205
(17.96 %)
314
(4.68 %)
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MailerLite email deliverability providers comparison 2021 (October)
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Email deliverability rates for MailerLite and other providers comparison

80.62 % of 6.858 emails sent with MailerLite ended up in the recipient's main mailbox. 15.28 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.10 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759)
11.66 %
(789)
3.26 %
(221)
GetResponse 85.08 %
(5.886)
11.51 %
(796)
3.41 %
(236)
Mailjet 85.01 %
(5.905)
11.50 %
(799)
3.48 %
(242)
Rapidmail 84.42 %
(5.810)
12.38 %
(852)
3.20 %
(220)
Klick-Tipp 83.86 %
(5.789)
12.72 %
(878)
3.42 %
(236)
CampaignMonitor 83.40 %
(5.724)
13.22 %
(907)
3.38 %
(232)
CleverReach 83.16 %
(5.630)
13.31 %
(901)
3.53 %
(239)
HubSpot 82.43 %
(5.601)
13.97 %
(949)
3.61 %
(245)
Moosend 82.36 %
(5.676)
13.67 %
(942)
3.98 %
(274)
Mailify 82.17 %
(5.587)
13.71 %
(932)
4.12 %
(280)
AWeber 81.30 %
(5.672)
14.79 %
(1.032)
3.91 %
(273)
MailChimp 80.92 %
(5.495)
14.95 %
(1.015)
4.14 %
(281)
ConvertKit 80.63 %
(5.578)
15.06 %
(1.042)
4.31 %
(298)
MailerLite 80.62 %
(5.529)
15.28 %
(1.048)
4.10 %
(281)
SendInBlue 79.88 %
(5.504)
15.88 %
(1.094)
4.24 %
(292)
Constant Contact 79.86 %
(5.373)
15.92 %
(1.071)
4.22 %
(284)
Benchmark Email 79.84 %
(5.420)
15.75 %
(1.069)
4.42 %
(300)
SendPulse 78.79 %
(5.504)
16.76 %
(1.171)
4.45 %
(311)
Clever Elements 77.36 %
(5.190)
17.96 %
(1.205)
4.68 %
(314)
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MailerLite email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Clothing, Home & Garden, Other and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Job & Career and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 533445682083.49 %12.76 %3.75 %
Clothing 516428701882.95 %13.57 %3.49 %
Home & Garden 560461752482.32 %13.39 %4.29 %
Other 562462782282.21 %13.88 %3.91 %
Entertainment 540443841382.04 %15.56 %2.41 %
Pets 501409712181.64 %14.17 %4.19 %
Elektronics 533430782580.68 %14.63 %4.69 %
Health 461369761680.04 %16.49 %3.47 %
Cosmetics & Beauty 530422783079.62 %14.72 %5.66 %
Job & Career 511403901878.86 %17.61 %3.52 %
Sport & Fitness 495390832278.79 %16.77 %4.44 %
Finance 5704461012378.25 %17.72 %4.04 %
Dating 546421962977.11 %17.58 %5.31 %
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MailerLite email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 688568922882.56 %13.37 %4.07 %
Custom Mail 667550882982.46 %13.19 %4.35 %
GMX Mail 7015761002582.17 %14.27 %3.57 %
Mail.com 6825551042381.38 %15.25 %3.37 %
Zoho Mail 7526111053681.25 %13.96 %4.79 %
AOL Mail 6665401032381.08 %15.47 %3.45 %
Yahoo Mail 6655361082180.60 %16.24 %3.16 %
Outlook Mail 6875441202379.18 %17.47 %3.35 %
Gmail 6715231133577.94 %16.84 %5.22 %
Yandex Mail 6795261153877.47 %16.94 %5.60 %
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MailerLite email deliverability by email service provider 2021 (October)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

MailerLite
85
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85
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References and Resources

Further resources and references for MailerLite.

No references or resources found.