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MailerLite Email Deliverability Report for the year 2023 (February)

In this email deliverability report for MailerLite (February 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.609 emails were sent with MailerLite. A total of 5.284 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.058 emails ended up in the spam folder. 267 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8565.834
(85.09 %) 		811
(11.83 %) 		211
(3.08 %)
ActiveCampaign 6.9245.883
(84.97 %) 		815
(11.77 %) 		226
(3.26 %)
Klick-Tipp 6.7925.760
(84.81 %) 		789
(11.62 %) 		243
(3.58 %)
CampaignMonitor 7.0625.964
(84.45 %) 		829
(11.74 %) 		269
(3.81 %)
Rapidmail 6.8485.777
(84.36 %) 		839
(12.25 %) 		232
(3.39 %)
Mailjet 6.6605.615
(84.31 %) 		797
(11.97 %) 		248
(3.72 %)
CleverReach 6.9145.746
(83.11 %) 		907
(13.12 %) 		261
(3.77 %)
Moosend 6.7835.632
(83.03 %) 		901
(13.28 %) 		250
(3.69 %)
HubSpot 6.8465.677
(82.92 %) 		947
(13.83 %) 		222
(3.24 %)
AWeber 7.0125.789
(82.56 %) 		947
(13.51 %) 		276
(3.94 %)
SendInBlue 6.8395.595
(81.81 %) 		995
(14.55 %) 		249
(3.64 %)
Benchmark Email 6.8585.552
(80.96 %) 		1.045
(15.24 %) 		261
(3.81 %)
ConvertKit 6.6585.382
(80.84 %) 		1.010
(15.17 %) 		266
(4.00 %)
Constant Contact 6.8875.537
(80.40 %) 		1.051
(15.26 %) 		299
(4.34 %)
Mailify 6.8645.517
(80.38 %) 		1.034
(15.06 %) 		313
(4.56 %)
MailerLite 6.6095.284
(79.95 %) 		1.058
(16.01 %) 		267
(4.04 %)
MailChimp 6.7085.318
(79.28 %) 		1.086
(16.19 %) 		304
(4.53 %)
SendPulse 6.7745.258
(77.62 %) 		1.202
(17.74 %) 		314
(4.64 %)
Clever Elements 6.8485.200
(75.93 %) 		1.304
(19.04 %) 		344
(5.02 %)
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MailerLite email deliverability providers comparison 2023 (February)
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Email deliverability rates for MailerLite and other providers comparison

79.95 % of 6.609 emails sent with MailerLite ended up in the recipient's main mailbox. 16.01 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.04 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.09 %
(5.834) 		11.83 %
(811) 		3.08 %
(211)
ActiveCampaign 84.97 %
(5.883) 		11.77 %
(815) 		3.26 %
(226)
Klick-Tipp 84.81 %
(5.760) 		11.62 %
(789) 		3.58 %
(243)
CampaignMonitor 84.45 %
(5.964) 		11.74 %
(829) 		3.81 %
(269)
Rapidmail 84.36 %
(5.777) 		12.25 %
(839) 		3.39 %
(232)
Mailjet 84.31 %
(5.615) 		11.97 %
(797) 		3.72 %
(248)
CleverReach 83.11 %
(5.746) 		13.12 %
(907) 		3.77 %
(261)
Moosend 83.03 %
(5.632) 		13.28 %
(901) 		3.69 %
(250)
HubSpot 82.92 %
(5.677) 		13.83 %
(947) 		3.24 %
(222)
AWeber 82.56 %
(5.789) 		13.51 %
(947) 		3.94 %
(276)
SendInBlue 81.81 %
(5.595) 		14.55 %
(995) 		3.64 %
(249)
Benchmark Email 80.96 %
(5.552) 		15.24 %
(1.045) 		3.81 %
(261)
ConvertKit 80.84 %
(5.382) 		15.17 %
(1.010) 		4.00 %
(266)
Constant Contact 80.40 %
(5.537) 		15.26 %
(1.051) 		4.34 %
(299)
Mailify 80.38 %
(5.517) 		15.06 %
(1.034) 		4.56 %
(313)
MailerLite 79.95 %
(5.284) 		16.01 %
(1.058) 		4.04 %
(267)
MailChimp 79.28 %
(5.318) 		16.19 %
(1.086) 		4.53 %
(304)
SendPulse 77.62 %
(5.258) 		17.74 %
(1.202) 		4.64 %
(314)
Clever Elements 75.93 %
(5.200) 		19.04 %
(1.304) 		5.02 %
(344)
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MailerLite email deliverability rates providers comparison 2023 (February)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Entertainment, Home & Garden, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 499409692181.96 %13.83 %4.21 %
Entertainment 495403801281.41 %16.16 %2.42 %
Home & Garden 477388652481.34 %13.63 %5.03 %
Clothing 450366651981.33 %14.44 %4.22 %
Other 533433792181.24 %14.82 %3.94 %
Pets 505407782080.59 %15.45 %3.96 %
Elektronics 543437832380.48 %15.29 %4.24 %
Cosmetics & Beauty 527420852279.70 %16.13 %4.17 %
Health 508403891679.33 %17.52 %3.15 %
Sport & Fitness 512403862378.71 %16.80 %4.49 %
Finance 548431991878.65 %18.07 %3.28 %
Job & Career 542420972577.49 %17.90 %4.61 %
Dating 470364832377.45 %17.66 %4.89 %
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MailerLite email deliverability by category 2023 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 668556902283.23 %13.47 %3.29 %
Custom Mail 631515912581.62 %14.42 %3.96 %
GMX Mail 646526952581.42 %14.71 %3.87 %
Zoho Mail 661534982980.79 %14.83 %4.39 %
Mail.com 7245761143479.56 %15.75 %4.70 %
Outlook Mail 6455101142179.07 %17.67 %3.26 %
AOL Mail 6425071102578.97 %17.13 %3.89 %
Yahoo Mail 6825381133178.89 %16.57 %4.55 %
Gmail 6475061122978.21 %17.31 %4.48 %
Yandex Mail 6635161212677.83 %18.25 %3.92 %
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MailerLite email deliverability by email service provider 2023 (February)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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