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MailerLite Email Deliverability Report for the year 2024 (June)

In this email deliverability report for MailerLite (June 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.970 emails were sent with MailerLite. A total of 7.011 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.545 emails ended up in the spam folder. 414 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.9897.623
(84.80 %)
1.058
(11.77 %)
308
(3.43 %)
ActiveCampaign 8.9297.520
(84.22 %)
1.107
(12.40 %)
302
(3.38 %)
HubSpot 8.7077.317
(84.04 %)
1.092
(12.54 %)
298
(3.42 %)
Kit 8.8577.409
(83.65 %)
1.114
(12.58 %)
334
(3.77 %)
Mailjet 9.0067.515
(83.44 %)
1.169
(12.98 %)
322
(3.58 %)
CleverReach 8.9217.431
(83.30 %)
1.191
(13.35 %)
299
(3.35 %)
Mailgun 8.8017.331
(83.30 %)
1.140
(12.95 %)
330
(3.75 %)
Amazon SES 8.9307.419
(83.08 %)
1.179
(13.20 %)
332
(3.72 %)
AWeber 8.7457.237
(82.76 %)
1.190
(13.61 %)
318
(3.64 %)
CampaignMonitor 8.8607.327
(82.70 %)
1.201
(13.56 %)
332
(3.75 %)
Rapidmail 8.7617.234
(82.57 %)
1.221
(13.94 %)
306
(3.49 %)
Moosend 8.7797.137
(81.30 %)
1.273
(14.50 %)
369
(4.20 %)
SendGrid 8.9487.254
(81.07 %)
1.355
(15.14 %)
339
(3.79 %)
mailtrap 9.0797.346
(80.91 %)
1.343
(14.79 %)
390
(4.30 %)
Postmark 8.7607.088
(80.91 %)
1.300
(14.84 %)
372
(4.25 %)
Benchmark Email 8.6647.000
(80.79 %)
1.323
(15.27 %)
341
(3.94 %)
Klick-Tipp 8.8567.136
(80.58 %)
1.336
(15.09 %)
384
(4.34 %)
MailChimp 8.8077.041
(79.95 %)
1.377
(15.64 %)
389
(4.42 %)
SendInBlue 9.1087.245
(79.55 %)
1.463
(16.06 %)
400
(4.39 %)
Constant Contact 9.1167.145
(78.38 %)
1.554
(17.05 %)
417
(4.57 %)
MailerLite 8.9707.011
(78.16 %)
1.545
(17.22 %)
414
(4.62 %)
Sarbacane 9.0557.066
(78.03 %)
1.540
(17.01 %)
449
(4.96 %)
SendPulse 8.8206.838
(77.53 %)
1.557
(17.65 %)
425
(4.82 %)
Clever Elements 9.0456.825
(75.46 %)
1.741
(19.25 %)
479
(5.30 %)
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MailerLite email deliverability providers comparison 2024 (June)
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Email deliverability rates for MailerLite and other providers comparison

78.16 % of 8.970 emails sent with MailerLite ended up in the recipient's main mailbox. 17.22 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.62 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 84.80 %
(7.623)
11.77 %
(1.058)
3.43 %
(308)
ActiveCampaign 84.22 %
(7.520)
12.40 %
(1.107)
3.38 %
(302)
HubSpot 84.04 %
(7.317)
12.54 %
(1.092)
3.42 %
(298)
Kit 83.65 %
(7.409)
12.58 %
(1.114)
3.77 %
(334)
Mailjet 83.44 %
(7.515)
12.98 %
(1.169)
3.58 %
(322)
CleverReach 83.30 %
(7.431)
13.35 %
(1.191)
3.35 %
(299)
Mailgun 83.30 %
(7.331)
12.95 %
(1.140)
3.75 %
(330)
Amazon SES 83.08 %
(7.419)
13.20 %
(1.179)
3.72 %
(332)
AWeber 82.76 %
(7.237)
13.61 %
(1.190)
3.64 %
(318)
CampaignMonitor 82.70 %
(7.327)
13.56 %
(1.201)
3.75 %
(332)
Rapidmail 82.57 %
(7.234)
13.94 %
(1.221)
3.49 %
(306)
Moosend 81.30 %
(7.137)
14.50 %
(1.273)
4.20 %
(369)
SendGrid 81.07 %
(7.254)
15.14 %
(1.355)
3.79 %
(339)
mailtrap 80.91 %
(7.346)
14.79 %
(1.343)
4.30 %
(390)
Postmark 80.91 %
(7.088)
14.84 %
(1.300)
4.25 %
(372)
Benchmark Email 80.79 %
(7.000)
15.27 %
(1.323)
3.94 %
(341)
Klick-Tipp 80.58 %
(7.136)
15.09 %
(1.336)
4.34 %
(384)
MailChimp 79.95 %
(7.041)
15.64 %
(1.377)
4.42 %
(389)
SendInBlue 79.55 %
(7.245)
16.06 %
(1.463)
4.39 %
(400)
Constant Contact 78.38 %
(7.145)
17.05 %
(1.554)
4.57 %
(417)
MailerLite 78.16 %
(7.011)
17.22 %
(1.545)
4.62 %
(414)
Sarbacane 78.03 %
(7.066)
17.01 %
(1.540)
4.96 %
(449)
SendPulse 77.53 %
(6.838)
17.65 %
(1.557)
4.82 %
(425)
Clever Elements 75.46 %
(6.825)
19.25 %
(1.741)
5.30 %
(479)
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MailerLite email deliverability rates providers comparison 2024 (June)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Dating, Finance, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6925621092181.21 %15.75 %3.03 %
Clothing 6995671052781.12 %15.02 %3.86 %
Other 6595291042680.27 %15.78 %3.95 %
Pets 7125701142880.06 %16.01 %3.93 %
Food & Drink 7305801143679.45 %15.62 %4.93 %
Elektronics 6605141073977.88 %16.21 %5.91 %
Cosmetics & Beauty 6515061103577.73 %16.90 %5.38 %
Health 6725221232777.68 %18.30 %4.02 %
Entertainment 7145531263577.45 %17.65 %4.90 %
Job & Career 6484981242676.85 %19.14 %4.01 %
Finance 7055381343376.31 %19.01 %4.68 %
Dating 7265471413875.34 %19.42 %5.23 %
Sport & Fitness 7025251344374.79 %19.09 %6.13 %
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MailerLite email deliverability by category 2024 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Tuta, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Tuta 6625361022480.97 %15.41 %3.63 %
Zoho Mail 7165771122780.59 %15.64 %3.77 %
Custom Mail 6855521013280.58 %14.74 %4.67 %
ProtonMail 7105721092980.56 %15.35 %4.08 %
Juno.com 6675311013579.61 %15.14 %5.25 %
Mail.com 7015551172979.17 %16.69 %4.14 %
GMX Mail 6705271053878.66 %15.67 %5.67 %
Yandex Mail 7185601342477.99 %18.66 %3.34 %
AOL Mail 7295681303177.91 %17.83 %4.25 %
Yahoo Mail 6525071143177.76 %17.48 %4.75 %
Outlook Mail 6945281303676.08 %18.73 %5.19 %
iCloud Mail 6915101453673.81 %20.98 %5.21 %
Gmail 6754881454272.30 %21.48 %6.22 %
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MailerLite email deliverability by email service provider 2024 (June)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

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