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SendInBlue Email Deliverability Report for the year 2020 (January)

In this email deliverability report for SendInBlue (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 7.934 emails were sent with SendInBlue. A total of 4.972 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.708 emails ended up in the spam folder. 254 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %)
1.692
(22.23 %)
83
(1.09 %)
AWeber 7.8015.887
(75.46 %)
1.820
(23.33 %)
94
(1.20 %)
GetResponse 8.5226.413
(75.25 %)
1.999
(23.46 %)
110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %)
2.120
(26.51 %)
70
(0.88 %)
CleverReach 7.8965.690
(72.06 %)
2.066
(26.17 %)
140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %)
2.204
(28.08 %)
158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %)
2.323
(28.83 %)
128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %)
2.298
(28.14 %)
267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %)
2.307
(28.82 %)
235
(2.94 %)
Mailify 8.5055.794
(68.12 %)
2.542
(29.89 %)
169
(1.99 %)
HubSpot 8.0635.482
(67.99 %)
2.447
(30.35 %)
134
(1.66 %)
MailerLite 8.3325.536
(66.44 %)
2.603
(31.24 %)
193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %)
2.703
(32.78 %)
85
(1.03 %)
Moosend 8.0685.220
(64.70 %)
2.703
(33.50 %)
145
(1.80 %)
SendPulse 8.3795.334
(63.66 %)
2.963
(35.36 %)
82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %)
2.708
(34.13 %)
254
(3.20 %)
Mailjet 8.4145.127
(60.93 %)
3.136
(37.27 %)
151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %)
2.905
(39.05 %)
161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %)
3.008
(37.97 %)
258
(3.26 %)
MailChimp 7.8914.526
(57.36 %)
3.175
(40.24 %)
190
(2.41 %)
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SendInBlue email deliverability providers comparison 2020 (January)
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Email deliverability rates for SendInBlue and other providers comparison

62.67 % of 7.934 emails sent with SendInBlue ended up in the recipient's main mailbox. 34.13 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837)
22.23 %
(1.692)
1.09 %
(83)
AWeber 75.46 %
(5.887)
23.33 %
(1.820)
1.20 %
(94)
GetResponse 75.25 %
(6.413)
23.46 %
(1.999)
1.29 %
(110)
Klick-Tipp 72.61 %
(5.807)
26.51 %
(2.120)
0.88 %
(70)
CleverReach 72.06 %
(5.690)
26.17 %
(2.066)
1.77 %
(140)
CampaignMonitor 69.91 %
(5.488)
28.08 %
(2.204)
2.01 %
(158)
Clever Elements 69.58 %
(5.607)
28.83 %
(2.323)
1.59 %
(128)
Constant Contact 68.59 %
(5.600)
28.14 %
(2.298)
3.27 %
(267)
ConvertKit 68.24 %
(5.463)
28.82 %
(2.307)
2.94 %
(235)
Mailify 68.12 %
(5.794)
29.89 %
(2.542)
1.99 %
(169)
HubSpot 67.99 %
(5.482)
30.35 %
(2.447)
1.66 %
(134)
MailerLite 66.44 %
(5.536)
31.24 %
(2.603)
2.32 %
(193)
Newsletter2Go 66.19 %
(5.457)
32.78 %
(2.703)
1.03 %
(85)
Moosend 64.70 %
(5.220)
33.50 %
(2.703)
1.80 %
(145)
SendPulse 63.66 %
(5.334)
35.36 %
(2.963)
0.98 %
(82)
SendInBlue 62.67 %
(4.972)
34.13 %
(2.708)
3.20 %
(254)
Mailjet 60.93 %
(5.127)
37.27 %
(3.136)
1.79 %
(151)
Rapidmail 58.78 %
(4.373)
39.05 %
(2.905)
2.16 %
(161)
Benchmark Email 58.77 %
(4.656)
37.97 %
(3.008)
3.26 %
(258)
MailChimp 57.36 %
(4.526)
40.24 %
(3.175)
2.41 %
(190)
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SendInBlue email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Other, Pets and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Entertainment and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 6294251842067.57 %29.25 %3.18 %
Home & Garden 6034071771967.50 %29.35 %3.15 %
Other 5493701611867.40 %29.33 %3.28 %
Pets 6104101811967.21 %29.67 %3.11 %
Clothing 5843911732066.95 %29.62 %3.42 %
Elektronics 7124512382363.34 %33.43 %3.23 %
Job & Career 5653541941762.65 %34.34 %3.01 %
Cosmetics & Beauty 6133822121962.32 %34.58 %3.10 %
Sport & Fitness 5483411891862.23 %34.49 %3.28 %
Entertainment 7334542552461.94 %34.79 %3.27 %
Health 4712721841557.75 %39.07 %3.18 %
Finance 6563712642156.55 %40.24 %3.20 %
Dating 6613442962152.04 %44.78 %3.18 %
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SendInBlue email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7685192242567.58 %29.17 %3.26 %
Zoho Mail 8455552632765.68 %31.12 %3.20 %
Mail.com 6794402162364.80 %31.81 %3.39 %
Yahoo Mail 8215272682664.19 %32.64 %3.17 %
ProtonMail 8295292742663.81 %33.05 %3.14 %
AOL Mail 6634192232163.20 %33.63 %3.17 %
Yandex Mail 8945543122861.97 %34.90 %3.13 %
GMX Mail 9045483282860.62 %36.28 %3.10 %
Outlook Mail 5933472252158.52 %37.94 %3.54 %
Gmail 9385343752956.93 %39.98 %3.09 %
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SendInBlue email deliverability by email service provider 2020 (January)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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