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SendInBlue Email Deliverability Report for the year 2022 (November)

In this email deliverability report for SendInBlue (November 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.866 emails were sent with SendInBlue. A total of 5.491 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.091 emails ended up in the spam folder. 284 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8025.875
(86.37 %) 		704
(10.35 %) 		223
(3.28 %)
ActiveCampaign 6.8225.826
(85.40 %) 		786
(11.52 %) 		210
(3.08 %)
CleverReach 7.0145.946
(84.77 %) 		816
(11.63 %) 		252
(3.59 %)
Mailjet 6.7325.689
(84.51 %) 		802
(11.91 %) 		241
(3.58 %)
CampaignMonitor 6.7325.688
(84.49 %) 		800
(11.88 %) 		244
(3.62 %)
Klick-Tipp 6.9005.774
(83.68 %) 		883
(12.80 %) 		243
(3.52 %)
Moosend 6.8985.736
(83.15 %) 		931
(13.50 %) 		231
(3.35 %)
Rapidmail 6.6495.496
(82.66 %) 		908
(13.66 %) 		245
(3.68 %)
Mailify 6.8575.665
(82.62 %) 		926
(13.50 %) 		266
(3.88 %)
HubSpot 6.8725.666
(82.45 %) 		949
(13.81 %) 		257
(3.74 %)
ConvertKit 6.7215.494
(81.74 %) 		970
(14.43 %) 		257
(3.82 %)
MailChimp 6.8355.558
(81.32 %) 		1.002
(14.66 %) 		275
(4.02 %)
AWeber 6.7305.443
(80.88 %) 		1.009
(14.99 %) 		278
(4.13 %)
Benchmark Email 7.0005.639
(80.56 %) 		1.089
(15.56 %) 		272
(3.89 %)
MailerLite 6.9145.547
(80.23 %) 		1.075
(15.55 %) 		292
(4.22 %)
SendInBlue 6.8665.491
(79.97 %) 		1.091
(15.89 %) 		284
(4.14 %)
Constant Contact 6.8815.500
(79.93 %) 		1.091
(15.86 %) 		290
(4.21 %)
SendPulse 6.8595.304
(77.33 %) 		1.219
(17.77 %) 		336
(4.90 %)
Clever Elements 6.8445.213
(76.17 %) 		1.289
(18.83 %) 		342
(5.00 %)
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SendInBlue email deliverability providers comparison 2022 (November)
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Email deliverability rates for SendInBlue and other providers comparison

79.97 % of 6.866 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.89 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.37 %
(5.875) 		10.35 %
(704) 		3.28 %
(223)
ActiveCampaign 85.40 %
(5.826) 		11.52 %
(786) 		3.08 %
(210)
CleverReach 84.77 %
(5.946) 		11.63 %
(816) 		3.59 %
(252)
Mailjet 84.51 %
(5.689) 		11.91 %
(802) 		3.58 %
(241)
CampaignMonitor 84.49 %
(5.688) 		11.88 %
(800) 		3.62 %
(244)
Klick-Tipp 83.68 %
(5.774) 		12.80 %
(883) 		3.52 %
(243)
Moosend 83.15 %
(5.736) 		13.50 %
(931) 		3.35 %
(231)
Rapidmail 82.66 %
(5.496) 		13.66 %
(908) 		3.68 %
(245)
Mailify 82.62 %
(5.665) 		13.50 %
(926) 		3.88 %
(266)
HubSpot 82.45 %
(5.666) 		13.81 %
(949) 		3.74 %
(257)
ConvertKit 81.74 %
(5.494) 		14.43 %
(970) 		3.82 %
(257)
MailChimp 81.32 %
(5.558) 		14.66 %
(1.002) 		4.02 %
(275)
AWeber 80.88 %
(5.443) 		14.99 %
(1.009) 		4.13 %
(278)
Benchmark Email 80.56 %
(5.639) 		15.56 %
(1.089) 		3.89 %
(272)
MailerLite 80.23 %
(5.547) 		15.55 %
(1.075) 		4.22 %
(292)
SendInBlue 79.97 %
(5.491) 		15.89 %
(1.091) 		4.14 %
(284)
Constant Contact 79.93 %
(5.500) 		15.86 %
(1.091) 		4.21 %
(290)
SendPulse 77.33 %
(5.304) 		17.77 %
(1.219) 		4.90 %
(336)
Clever Elements 76.17 %
(5.213) 		18.83 %
(1.289) 		5.00 %
(342)
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SendInBlue email deliverability rates providers comparison 2022 (November)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Food & Drink, Entertainment and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 505422721183.56 %14.26 %2.18 %
Clothing 518430711783.01 %13.71 %3.28 %
Food & Drink 508417702182.09 %13.78 %4.13 %
Entertainment 547445881481.35 %16.09 %2.56 %
Other 571461842680.74 %14.71 %4.55 %
Sport & Fitness 499402851280.56 %17.03 %2.40 %
Pets 553444822780.29 %14.83 %4.88 %
Cosmetics & Beauty 507407802080.28 %15.78 %3.94 %
Elektronics 516410792779.46 %15.31 %5.23 %
Health 540420922877.78 %17.04 %5.19 %
Finance 556432992577.70 %17.81 %4.50 %
Dating 530409942777.17 %17.74 %5.09 %
Job & Career 516392952975.97 %18.41 %5.62 %
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SendInBlue email deliverability by category 2022 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Zoho Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 701580992282.74 %14.12 %3.14 %
GMX Mail 6975711042281.92 %14.92 %3.16 %
ProtonMail 675548963181.19 %14.22 %4.59 %
Custom Mail 7135761013680.79 %14.17 %5.05 %
Mail.com 6685381042680.54 %15.57 %3.89 %
AOL Mail 7465971232680.03 %16.49 %3.49 %
Yahoo Mail 6785371132879.20 %16.67 %4.13 %
Outlook Mail 6755311182678.67 %17.48 %3.85 %
Yandex Mail 6585091163377.36 %17.63 %5.02 %
Gmail 6555041173476.95 %17.86 %5.19 %
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SendInBlue email deliverability by email service provider 2022 (November)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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