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SendPulse Email Deliverability Report for the year 2023 (January)

In this email deliverability report for SendPulse (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 6.894 emails were sent with SendPulse. A total of 5.366 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.207 emails ended up in the spam folder. 321 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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SendPulse email deliverability providers comparison 2023 (January)
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Email deliverability rates for SendPulse and other providers comparison

77.84 % of 6.894 emails sent with SendPulse ended up in the recipient's main mailbox. 17.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.66 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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SendPulse email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Pets, Food & Drink, Other, Home & Garden and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Dating, Finance and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 525418872079.62 %16.57 %3.81 %
Food & Drink 549437872579.60 %15.85 %4.55 %
Other 509405832179.57 %16.31 %4.13 %
Home & Garden 548436872579.56 %15.88 %4.56 %
Clothing 566446912978.80 %16.08 %5.12 %
Elektronics 503395852378.53 %16.90 %4.57 %
Cosmetics & Beauty 530411912877.55 %17.17 %5.28 %
Entertainment 527408932677.42 %17.65 %4.93 %
Health 540416982677.04 %18.15 %4.81 %
Finance 5564271092076.80 %19.60 %3.60 %
Dating 5444141052576.10 %19.30 %4.60 %
Sport & Fitness 522396982875.86 %18.77 %5.36 %
Job & Career 475357932575.16 %19.58 %5.26 %
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SendPulse email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are GMX Mail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 7145731152680.25 %16.11 %3.64 %
Zoho Mail 6675351062680.21 %15.89 %3.90 %
Custom Mail 6745391072879.97 %15.88 %4.15 %
Mail.com 7095631212579.41 %17.07 %3.53 %
ProtonMail 6985481104078.51 %15.76 %5.73 %
Yahoo Mail 7015461272877.89 %18.12 %3.99 %
AOL Mail 6364911153077.20 %18.08 %4.72 %
Outlook Mail 7105351363975.35 %19.15 %5.49 %
Gmail 6925211343775.29 %19.36 %5.35 %
Yandex Mail 6935151364274.31 %19.62 %6.06 %
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SendPulse email deliverability by email service provider 2023 (January)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

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