ActiveCampaign and Amazon SES Email Deliverability Comparison

ActiveCampaign

Amazon SES

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.036	50.859 49.737	13.328 14.491	1.398 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 75.32 %	20.32 % 21.94 %	2.13 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5214	3954 3908	1051 1158	97 148	77.50 % 74.95 %	20.60 % 22.21 %	1.90 % 2.84 %
Elektronics	5004 4850	3933 3642	960 1071	111 137	78.60 % 75.09 %	19.18 % 22.08 %	2.22 % 2.82 %
Entertainment	5114 5119	3952 3884	1052 1102	110 133	77.28 % 75.87 %	20.57 % 21.53 %	2.15 % 2.60 %
Cosmetics & Beauty	5193 4924	4054 3722	1044 1074	95 128	78.07 % 75.59 %	20.10 % 21.81 %	1.83 % 2.60 %
Food & Drink	5120 5217	3962 3868	1047 1204	111 145	77.38 % 74.14 %	20.45 % 23.08 %	2.17 % 2.78 %
Home & Garden	5178 5102	4016 3787	1048 1175	114 140	77.56 % 74.23 %	20.24 % 23.03 %	2.20 % 2.74 %
Finance	4873 5016	3945 3975	822 910	106 131	80.96 % 79.25 %	16.87 % 18.14 %	2.18 % 2.61 %
Health	5002 5061	4047 3985	849 942	106 134	80.91 % 78.74 %	16.97 % 18.61 %	2.12 % 2.65 %
Pets	4977 4986	3838 3735	1030 1118	109 133	77.11 % 74.91 %	20.70 % 22.42 %	2.19 % 2.67 %
Sport & Fitness	4963 5033	3806 3800	1048 1091	109 142	76.69 % 75.50 %	21.12 % 21.68 %	2.20 % 2.82 %
Job & Career	4852 5166	3636 3782	1105 1241	111 143	74.94 % 73.21 %	22.77 % 24.02 %	2.29 % 2.77 %
Dating	5111 5130	3738 3669	1255 1321	118 140	73.14 % 71.52 %	24.55 % 25.75 %	2.31 % 2.73 %
Other	5096 5218	3978 3980	1017 1084	101 154	78.06 % 76.27 %	19.96 % 20.77 %	1.98 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4899	3553 3520	1132 1243	105 136	74.18 % 71.85 %	23.63 % 25.37 %	2.19 % 2.78 %
Outlook Mail	4743 4615	3572 3424	1057 1064	114 127	75.31 % 74.19 %	22.29 % 23.06 %	2.40 % 2.75 %
Yahoo Mail	4586 4657	3496 3468	988 1056	102 133	76.23 % 74.47 %	21.54 % 22.68 %	2.22 % 2.86 %
AOL Mail	4706 4765	3619 3549	993 1089	94 127	76.90 % 74.48 %	21.10 % 22.85 %	2.00 % 2.67 %
Mail.com	4620 4684	3672 3584	847 978	101 122	79.48 % 76.52 %	18.33 % 20.88 %	2.19 % 2.60 %
Yandex Mail	4748 4694	3617 3508	1036 1065	95 121	76.18 % 74.73 %	21.82 % 22.69 %	2.00 % 2.58 %
GMX Mail	4482 4692	3378 3470	1013 1095	91 127	75.37 % 73.96 %	22.60 % 23.34 %	2.03 % 2.71 %
Zoho Mail	4559 4739	3589 3596	879 1013	91 130	78.72 % 75.88 %	19.28 % 21.38 %	2.00 % 2.74 %
ProtonMail	4650 4851	3662 3774	890 943	98 134	78.75 % 77.80 %	19.14 % 19.44 %	2.11 % 2.76 %
Custom Mail	4701 4470	3760 3477	845 874	96 119	79.98 % 77.79 %	17.97 % 19.55 %	2.04 % 2.66 %
iCloud Mail	4800 4787	3568 3429	1131 1219	101 139	74.33 % 71.63 %	23.56 % 25.46 %	2.10 % 2.90 %
Tuta	4661 4825	3727 3728	835 960	99 137	79.96 % 77.26 %	17.91 % 19.90 %	2.12 % 2.84 %
Juno.com	4723 4597	3786 3525	837 942	100 130	80.16 % 76.68 %	17.72 % 20.49 %	2.12 % 2.83 %
Mailfence	4816 4761	3860 3685	845 950	111 126	80.15 % 77.40 %	17.55 % 19.95 %	2.30 % 2.65 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.