ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 147.513	441.426 126.367	83.789 16.682	14.905 4.268

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 85.66 %	15.47 % 11.31 %	2.75 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11186	34378 9819	5294 1097	995 265	84.32 % 87.78 %	12.98 % 9.81 %	2.44 % 2.37 %
Elektronics	41850 11494	34425 9925	6208 1212	1102 317	82.26 % 86.35 %	14.83 % 10.54 %	2.63 % 2.76 %
Entertainment	41105 11346	33462 9698	6408 1283	1110 332	81.41 % 85.48 %	15.59 % 11.31 %	2.70 % 2.93 %
Cosmetics & Beauty	41480 11330	33784 9693	6453 1275	1128 336	81.45 % 85.55 %	15.56 % 11.25 %	2.72 % 2.97 %
Food & Drink	41232 11366	34731 9929	5379 1136	1015 289	84.23 % 87.36 %	13.05 % 9.99 %	2.46 % 2.54 %
Home & Garden	42167 11559	35433 10118	5611 1153	1001 289	84.03 % 87.53 %	13.31 % 9.97 %	2.37 % 2.50 %
Finance	41988 11214	32997 9400	7611 1434	1295 361	78.59 % 83.82 %	18.13 % 12.79 %	3.08 % 3.22 %
Health	41446 11308	32895 9553	7236 1374	1199 360	79.37 % 84.48 %	17.46 % 12.15 %	2.89 % 3.18 %
Pets	42089 11313	35080 9786	5806 1204	1069 325	83.35 % 86.50 %	13.79 % 10.64 %	2.54 % 2.87 %
Sport & Fitness	41893 11426	33653 9682	6860 1374	1224 351	80.33 % 84.74 %	16.38 % 12.03 %	2.92 % 3.07 %
Job & Career	42145 11449	33499 9623	7195 1456	1312 343	79.49 % 84.05 %	17.07 % 12.72 %	3.11 % 3.00 %
Dating	41453 11062	32090 9262	7904 1442	1336 369	77.41 % 83.73 %	19.07 % 13.04 %	3.22 % 3.34 %
Other	42073 11460	34999 9879	5824 1242	1119 331	83.19 % 86.20 %	13.84 % 10.84 %	2.66 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11474	40209 9345	9596 1656	1647 426	77.95 % 81.45 %	18.60 % 14.43 %	3.19 % 3.71 %
Outlook Mail	50683 11153	40079 9452	9043 1373	1444 317	79.08 % 84.75 %	17.84 % 12.31 %	2.85 % 2.84 %
Yahoo Mail	50191 11456	40811 9776	7830 1320	1414 333	81.31 % 85.34 %	15.60 % 11.52 %	2.82 % 2.91 %
AOL Mail	50809 11250	41188 9582	8055 1313	1447 334	81.06 % 85.17 %	15.85 % 11.67 %	2.85 % 2.97 %
Mail.com	50860 11442	41845 9830	7547 1253	1344 336	82.27 % 85.91 %	14.84 % 10.95 %	2.64 % 2.94 %
Yandex Mail	50972 11194	40708 9448	8610 1392	1530 368	79.86 % 84.40 %	16.89 % 12.44 %	3.00 % 3.29 %
GMX Mail	50306 11352	41398 9878	7557 1154	1217 302	82.29 % 87.02 %	15.02 % 10.17 %	2.42 % 2.66 %
Zoho Mail	51041 11652	42387 10136	7295 1200	1289 308	83.05 % 86.99 %	14.29 % 10.30 %	2.53 % 2.64 %
ProtonMail	50948 11320	42375 9895	7158 1096	1283 292	83.17 % 87.41 %	14.05 % 9.68 %	2.52 % 2.58 %
Custom Mail	50380 11274	42448 9903	6625 1108	1199 258	84.26 % 87.84 %	13.15 % 9.83 %	2.38 % 2.29 %
iCloud Mail	11281 11349	8918 9388	1785 1571	434 398	79.05 % 82.72 %	15.82 % 13.84 %	3.85 % 3.51 %
Tuta	11180 11332	9369 9877	1369 1167	328 302	83.80 % 87.16 %	12.25 % 10.30 %	2.93 % 2.67 %
Juno.com	11461 11265	9691 9857	1319 1079	329 294	84.56 % 87.50 %	11.51 % 9.58 %	2.87 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.