ActiveCampaign and Amazon SES Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 137.187	433.257 117.149	81.705 15.603	14.656 4.103

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 85.39 %	15.37 % 11.37 %	2.76 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 10419	33775 9129	5144 1015	977 253	84.42 % 87.62 %	12.86 % 9.74 %	2.44 % 2.43 %
Elektronics	41059 10683	33785 9201	6054 1126	1083 304	82.28 % 86.13 %	14.74 % 10.54 %	2.64 % 2.85 %
Entertainment	40304 10587	32830 9022	6239 1202	1089 321	81.46 % 85.22 %	15.48 % 11.35 %	2.70 % 3.03 %
Cosmetics & Beauty	40622 10589	33094 9030	6277 1200	1108 323	81.47 % 85.28 %	15.45 % 11.33 %	2.73 % 3.05 %
Food & Drink	40461 10547	34120 9202	5221 1045	992 276	84.33 % 87.25 %	12.90 % 9.91 %	2.45 % 2.62 %
Home & Garden	41360 10722	34786 9370	5443 1063	982 275	84.11 % 87.39 %	13.16 % 9.91 %	2.37 % 2.56 %
Finance	41202 10474	32366 8743	7449 1358	1276 348	78.55 % 83.47 %	18.08 % 12.97 %	3.10 % 3.32 %
Health	40672 10498	32279 8832	7072 1297	1183 346	79.36 % 84.13 %	17.39 % 12.35 %	2.91 % 3.30 %
Pets	41302 10542	34449 9089	5641 1125	1052 312	83.41 % 86.22 %	13.66 % 10.67 %	2.55 % 2.96 %
Sport & Fitness	41062 10559	32985 8905	6686 1282	1204 338	80.33 % 84.34 %	16.28 % 12.14 %	2.93 % 3.20 %
Job & Career	41372 10522	32891 8799	7044 1359	1293 330	79.50 % 83.62 %	17.03 % 12.92 %	3.13 % 3.14 %
Dating	40693 10339	31483 8620	7756 1371	1315 358	77.37 % 83.37 %	19.06 % 13.26 %	3.23 % 3.46 %
Other	41338 10706	34414 9207	5679 1160	1102 319	83.25 % 86.00 %	13.74 % 10.84 %	2.67 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 10671	39578 8624	9435 1575	1627 413	77.91 % 80.82 %	18.57 % 14.76 %	3.20 % 3.87 %
Outlook Mail	49899 10324	39451 8708	8882 1289	1425 305	79.06 % 84.35 %	17.80 % 12.49 %	2.86 % 2.95 %
Yahoo Mail	49470 10713	40243 9110	7688 1242	1397 321	81.35 % 85.04 %	15.54 % 11.59 %	2.82 % 3.00 %
AOL Mail	50081 10391	40610 8817	7909 1215	1431 322	81.09 % 84.85 %	15.79 % 11.69 %	2.86 % 3.10 %
Mail.com	50041 10612	41197 9091	7380 1168	1323 322	82.33 % 85.67 %	14.75 % 11.01 %	2.64 % 3.03 %
Yandex Mail	50152 10470	40057 8801	8445 1317	1509 355	79.87 % 84.06 %	16.84 % 12.58 %	3.01 % 3.39 %
GMX Mail	49534 10544	40781 9153	7401 1064	1199 290	82.33 % 86.81 %	14.94 % 10.09 %	2.42 % 2.75 %
Zoho Mail	50234 10860	41744 9427	7127 1119	1271 294	83.10 % 86.80 %	14.19 % 10.30 %	2.53 % 2.71 %
ProtonMail	50134 10470	41720 9145	6993 1007	1263 280	83.22 % 87.34 %	13.95 % 9.62 %	2.52 % 2.67 %
Custom Mail	49577 10461	41799 9176	6449 1024	1179 246	84.31 % 87.72 %	13.01 % 9.79 %	2.38 % 2.35 %
iCloud Mail	10430 10581	8251 8703	1617 1492	415 384	79.11 % 82.25 %	15.50 % 14.10 %	3.98 % 3.63 %
Tuta	10399 10577	8755 9200	1207 1085	309 290	84.19 % 86.98 %	11.61 % 10.26 %	2.97 % 2.74 %
Juno.com	10702 10513	9071 9194	1172 1006	308 281	84.76 % 87.45 %	10.95 % 9.57 %	2.88 % 2.67 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.