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Brevo Email Deliverability Report

In this email deliverability report for Brevo, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.

Email deliverability for Brevo and other providers comparison

A total of 136.678 emails were sent with Brevo. A total of 105.754 emails were delivered to the recipient's main mailbox. Of all emails sent, 25.381 emails ended up in the spam folder. 5.916 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Amazon SES 137.187117.149
(85.39 %) 		15.603
(11.37 %) 		4.103
(2.99 %)
GetResponse 530.836443.322
(83.51 %) 		72.953
(13.74 %) 		14.717
(2.77 %)
Kit 136.811113.341
(82.84 %) 		19.782
(14.46 %) 		4.442
(3.25 %)
Postmark 136.976112.364
(82.03 %) 		18.887
(13.79 %) 		4.927
(3.60 %)
Mailgun 136.673112.088
(82.01 %) 		18.804
(13.76 %) 		4.589
(3.36 %)
CleverReach 529.479432.464
(81.68 %) 		80.679
(15.24 %) 		15.369
(2.90 %)
ActiveCampaign 531.454433.257
(81.52 %) 		81.705
(15.37 %) 		14.656
(2.76 %)
AWeber 529.697428.459
(80.89 %) 		84.328
(15.92 %) 		16.575
(3.13 %)
Klick-Tipp 530.032427.994
(80.75 %) 		86.778
(16.37 %) 		15.364
(2.90 %)
CampaignMonitor 530.215426.596
(80.46 %) 		87.177
(16.44 %) 		16.027
(3.02 %)
mailtrap 137.863110.517
(80.16 %) 		21.845
(15.85 %) 		5.281
(3.83 %)
Mailjet 529.577423.698
(80.01 %) 		89.633
(16.93 %) 		15.739
(2.97 %)
HubSpot 530.933421.172
(79.33 %) 		92.382
(17.40 %) 		16.721
(3.15 %)
Rapidmail 528.738418.246
(79.10 %) 		92.634
(17.52 %) 		17.112
(3.24 %)
Moosend 530.422417.487
(78.71 %) 		94.656
(17.85 %) 		17.748
(3.35 %)
SendGrid 137.274107.836
(78.56 %) 		23.143
(16.86 %) 		5.212
(3.80 %)
Sarbacane 145.408113.204
(77.85 %) 		25.849
(17.78 %) 		6.064
(4.17 %)
Clever Elements 529.511410.957
(77.61 %) 		98.420
(18.59 %) 		20.099
(3.80 %)
MailChimp 529.023410.155
(77.53 %) 		99.661
(18.84 %) 		19.296
(3.65 %)
Brevo 136.678105.754
(77.37 %) 		25.381
(18.57 %) 		5.916
(4.33 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
Benchmark Email 531.796408.955
(76.90 %) 		101.985
(19.18 %) 		20.250
(3.81 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Constant Contact 530.277403.712
(76.13 %) 		105.972
(19.98 %) 		20.815
(3.93 %)
MailerLite 529.923401.437
(75.75 %) 		106.897
(20.17 %) 		20.558
(3.88 %)
SendPulse 531.681402.190
(75.64 %) 		109.385
(20.57 %) 		20.424
(3.84 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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Brevo email deliverability providers comparison
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Email deliverability rates for Brevo and other providers comparison

77.37 % of 136.678 emails sent with Brevo ended up in the recipient's main mailbox. 18.57 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.33 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.39 %
(117.149) 		11.37 %
(15.603) 		2.99 %
(4.103)
GetResponse 83.51 %
(443.322) 		13.74 %
(72.953) 		2.77 %
(14.717)
Kit 82.84 %
(113.341) 		14.46 %
(19.782) 		3.25 %
(4.442)
Postmark 82.03 %
(112.364) 		13.79 %
(18.887) 		3.60 %
(4.927)
Mailgun 82.01 %
(112.088) 		13.76 %
(18.804) 		3.36 %
(4.589)
CleverReach 81.68 %
(432.464) 		15.24 %
(80.679) 		2.90 %
(15.369)
ActiveCampaign 81.52 %
(433.257) 		15.37 %
(81.705) 		2.76 %
(14.656)
AWeber 80.89 %
(428.459) 		15.92 %
(84.328) 		3.13 %
(16.575)
Klick-Tipp 80.75 %
(427.994) 		16.37 %
(86.778) 		2.90 %
(15.364)
CampaignMonitor 80.46 %
(426.596) 		16.44 %
(87.177) 		3.02 %
(16.027)
mailtrap 80.16 %
(110.517) 		15.85 %
(21.845) 		3.83 %
(5.281)
Mailjet 80.01 %
(423.698) 		16.93 %
(89.633) 		2.97 %
(15.739)
HubSpot 79.33 %
(421.172) 		17.40 %
(92.382) 		3.15 %
(16.721)
Rapidmail 79.10 %
(418.246) 		17.52 %
(92.634) 		3.24 %
(17.112)
Moosend 78.71 %
(417.487) 		17.85 %
(94.656) 		3.35 %
(17.748)
SendGrid 78.56 %
(107.836) 		16.86 %
(23.143) 		3.80 %
(5.212)
Sarbacane 77.85 %
(113.204) 		17.78 %
(25.849) 		4.17 %
(6.064)
Clever Elements 77.61 %
(410.957) 		18.59 %
(98.420) 		3.80 %
(20.099)
MailChimp 77.53 %
(410.155) 		18.84 %
(99.661) 		3.65 %
(19.296)
Brevo 77.37 %
(105.754) 		18.57 %
(25.381) 		4.33 %
(5.916)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
Benchmark Email 76.90 %
(408.955) 		19.18 %
(101.985) 		3.81 %
(20.250)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Constant Contact 76.13 %
(403.712) 		19.98 %
(105.972) 		3.93 %
(20.815)
MailerLite 75.75 %
(401.437) 		20.17 %
(106.897) 		3.88 %
(20.558)
SendPulse 75.64 %
(402.190) 		20.57 %
(109.385) 		3.84 %
(20.424)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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Brevo email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with Brevo in the categories Home & Garden, Clothing, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Home & Garden 10.5388.3701.80640779.43 %17.14 %3.86 %
Clothing 10.5518.3741.81140879.37 %17.16 %3.87 %
Food & Drink 10.4308.2631.79840279.22 %17.24 %3.85 %
Pets 10.6818.3431.91145278.11 %17.89 %4.23 %
Elektronics 10.2608.0091.80143378.06 %17.55 %4.22 %
Other 10.4318.1091.86948277.74 %17.92 %4.62 %
Entertainment 10.4138.0491.93245077.30 %18.55 %4.32 %
Cosmetics & Beauty 10.4848.0721.94547576.99 %18.55 %4.53 %
Health 10.4828.0082.03248276.40 %19.39 %4.60 %
Sport & Fitness 10.4888.0032.04346976.31 %19.48 %4.47 %
Job & Career 10.9008.2652.19247875.83 %20.11 %4.39 %
Dating 10.4637.9122.11748575.62 %20.23 %4.64 %
Finance 10.5577.9772.12449375.56 %20.12 %4.67 %
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Brevo email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Brevo are ProtonMail, Juno.com and Custom Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
ProtonMail 10.5568.4071.77039579.64 %16.77 %3.74 %
Juno.com 10.6148.4441.79442579.56 %16.90 %4.00 %
Custom Mail 10.5388.3611.77742279.34 %16.86 %4.00 %
Tuta 10.4478.2391.79743678.86 %17.20 %4.17 %
Zoho Mail 10.3178.1301.80041878.80 %17.45 %4.05 %
GMX Mail 10.4558.2361.81241478.78 %17.33 %3.96 %
Mail.com 10.6438.3441.90641678.40 %17.91 %3.91 %
AOL Mail 10.4708.0981.97642677.34 %18.87 %4.07 %
Yahoo Mail 10.3427.9271.95349376.65 %18.88 %4.77 %
Yandex Mail 10.5157.9952.08947876.03 %19.87 %4.55 %
Outlook Mail 10.6738.0612.10451275.53 %19.71 %4.80 %
iCloud Mail 10.5367.7882.24952673.92 %21.35 %4.99 %
Gmail 10.5727.7242.35455573.06 %22.27 %5.25 %
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Brevo email deliverability by email service provider
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All email deliverability reports for Brevo

All available email deliverability reports for Brevo.

Brevo badges for website

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References and Resources

Further resources and references for Brevo.