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Brevo Email Deliverability Report

In this email deliverability report for Brevo, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.

Email deliverability for Brevo and other providers comparison

A total of 146.973 emails were sent with Brevo. A total of 114.096 emails were delivered to the recipient's main mailbox. Of all emails sent, 27.369 emails ended up in the spam folder. 6.169 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Amazon SES 147.513126.367
(85.66 %) 		16.682
(11.31 %) 		4.268
(2.89 %)
GetResponse 540.863452.815
(83.72 %) 		73.487
(13.59 %) 		14.876
(2.75 %)
Kit 146.779121.410
(82.72 %) 		21.659
(14.76 %) 		4.684
(3.19 %)
Postmark 147.015120.909
(82.24 %) 		20.423
(13.89 %) 		5.173
(3.52 %)
CleverReach 539.472441.406
(81.82 %) 		81.719
(15.15 %) 		15.527
(2.88 %)
Mailgun 147.018120.269
(81.81 %) 		20.997
(14.28 %) 		4.850
(3.30 %)
ActiveCampaign 541.693441.426
(81.49 %) 		83.789
(15.47 %) 		14.905
(2.75 %)
AWeber 539.698437.601
(81.08 %) 		85.205
(15.79 %) 		16.735
(3.10 %)
Klick-Tipp 540.072436.102
(80.75 %) 		88.692
(16.42 %) 		15.609
(2.89 %)
mailtrap 148.061119.183
(80.50 %) 		23.420
(15.82 %) 		5.535
(3.74 %)
CampaignMonitor 540.333434.606
(80.43 %) 		89.255
(16.52 %) 		16.271
(3.01 %)
Mailjet 539.329431.707
(80.05 %) 		91.337
(16.94 %) 		15.975
(2.96 %)
HubSpot 540.809429.476
(79.41 %) 		93.956
(17.37 %) 		16.962
(3.14 %)
Rapidmail 538.934426.502
(79.14 %) 		94.551
(17.54 %) 		17.353
(3.22 %)
Moosend 540.640425.990
(78.79 %) 		96.377
(17.83 %) 		17.995
(3.33 %)
SendGrid 147.229115.221
(78.26 %) 		25.724
(17.47 %) 		5.462
(3.71 %)
Sarbacane 155.661121.085
(77.79 %) 		28.246
(18.15 %) 		6.306
(4.05 %)
Clever Elements 539.702419.339
(77.70 %) 		100.258
(18.58 %) 		20.337
(3.77 %)
Brevo 146.973114.096
(77.63 %) 		27.369
(18.62 %) 		6.169
(4.20 %)
MailChimp 539.057418.308
(77.60 %) 		101.600
(18.85 %) 		19.540
(3.62 %)
Benchmark Email 541.902417.902
(77.12 %) 		103.155
(19.04 %) 		20.410
(3.77 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Constant Contact 540.483412.262
(76.28 %) 		107.687
(19.92 %) 		21.069
(3.90 %)
MailerLite 540.132409.890
(75.89 %) 		108.635
(20.11 %) 		20.807
(3.85 %)
SendPulse 541.810410.419
(75.75 %) 		111.346
(20.55 %) 		20.675
(3.82 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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Brevo email deliverability providers comparison
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Email deliverability rates for Brevo and other providers comparison

77.63 % of 146.973 emails sent with Brevo ended up in the recipient's main mailbox. 18.62 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.66 %
(126.367) 		11.31 %
(16.682) 		2.89 %
(4.268)
GetResponse 83.72 %
(452.815) 		13.59 %
(73.487) 		2.75 %
(14.876)
Kit 82.72 %
(121.410) 		14.76 %
(21.659) 		3.19 %
(4.684)
Postmark 82.24 %
(120.909) 		13.89 %
(20.423) 		3.52 %
(5.173)
CleverReach 81.82 %
(441.406) 		15.15 %
(81.719) 		2.88 %
(15.527)
Mailgun 81.81 %
(120.269) 		14.28 %
(20.997) 		3.30 %
(4.850)
ActiveCampaign 81.49 %
(441.426) 		15.47 %
(83.789) 		2.75 %
(14.905)
AWeber 81.08 %
(437.601) 		15.79 %
(85.205) 		3.10 %
(16.735)
Klick-Tipp 80.75 %
(436.102) 		16.42 %
(88.692) 		2.89 %
(15.609)
mailtrap 80.50 %
(119.183) 		15.82 %
(23.420) 		3.74 %
(5.535)
CampaignMonitor 80.43 %
(434.606) 		16.52 %
(89.255) 		3.01 %
(16.271)
Mailjet 80.05 %
(431.707) 		16.94 %
(91.337) 		2.96 %
(15.975)
HubSpot 79.41 %
(429.476) 		17.37 %
(93.956) 		3.14 %
(16.962)
Rapidmail 79.14 %
(426.502) 		17.54 %
(94.551) 		3.22 %
(17.353)
Moosend 78.79 %
(425.990) 		17.83 %
(96.377) 		3.33 %
(17.995)
SendGrid 78.26 %
(115.221) 		17.47 %
(25.724) 		3.71 %
(5.462)
Sarbacane 77.79 %
(121.085) 		18.15 %
(28.246) 		4.05 %
(6.306)
Clever Elements 77.70 %
(419.339) 		18.58 %
(100.258) 		3.77 %
(20.337)
Brevo 77.63 %
(114.096) 		18.62 %
(27.369) 		4.20 %
(6.169)
MailChimp 77.60 %
(418.308) 		18.85 %
(101.600) 		3.62 %
(19.540)
Benchmark Email 77.12 %
(417.902) 		19.04 %
(103.155) 		3.77 %
(20.410)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Constant Contact 76.28 %
(412.262) 		19.92 %
(107.687) 		3.90 %
(21.069)
MailerLite 75.89 %
(409.890) 		20.11 %
(108.635) 		3.85 %
(20.807)
SendPulse 75.75 %
(410.419) 		20.55 %
(111.346) 		3.82 %
(20.675)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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Brevo email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with Brevo in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Home & Garden 11.3859.0531.97142979.52 %17.31 %3.77 %
Clothing 11.3399.0051.96842679.42 %17.36 %3.76 %
Food & Drink 11.2548.9281.96942179.33 %17.50 %3.74 %
Elektronics 11.0608.6531.97045178.24 %17.81 %4.08 %
Pets 11.3908.9002.04646978.14 %17.96 %4.12 %
Other 11.2288.7582.01950678.00 %17.98 %4.51 %
Entertainment 11.2238.7082.09347077.59 %18.65 %4.19 %
Cosmetics & Beauty 11.2738.7112.09349577.27 %18.57 %4.39 %
Health 11.3428.7132.19450576.82 %19.34 %4.45 %
Sport & Fitness 11.2838.6562.20048976.72 %19.50 %4.33 %
Job & Career 11.6608.8882.32949376.23 %19.97 %4.23 %
Finance 11.3578.6342.27651476.02 %20.04 %4.53 %
Dating 11.1798.4892.24150175.94 %20.05 %4.48 %
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Brevo email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Brevo are ProtonMail, Juno.com and Custom Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
ProtonMail 11.3069.0181.91241579.76 %16.91 %3.67 %
Juno.com 11.3859.0661.93944479.63 %17.03 %3.90 %
Custom Mail 11.2888.9661.93243979.43 %17.12 %3.89 %
Tuta 11.1818.8391.94045279.05 %17.35 %4.04 %
Zoho Mail 11.0958.7591.94243878.95 %17.50 %3.95 %
GMX Mail 11.1968.8241.95943478.81 %17.50 %3.88 %
Mail.com 11.4989.0312.06443778.54 %17.95 %3.80 %
AOL Mail 11.2778.7442.12944777.54 %18.88 %3.96 %
Yahoo Mail 11.1618.5912.11851676.97 %18.98 %4.62 %
Yandex Mail 11.3438.6682.25349976.42 %19.86 %4.40 %
Outlook Mail 11.4888.7272.26352975.97 %19.70 %4.60 %
iCloud Mail 11.4008.4962.41354674.53 %21.17 %4.79 %
Gmail 11.3558.3672.50557373.69 %22.06 %5.05 %
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Brevo email deliverability by email service provider
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All email deliverability reports for Brevo

All available email deliverability reports for Brevo.

Brevo badges for website

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References and Resources

Further resources and references for Brevo.