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Email Marketing Deliverability Tests and Reports

EmailDeliverabilityReport.com has set itself the goal of testing as many providers as possible for the professional and voluminous sending of marketing emails with regard to the deliverability under conditions that are as identical as possible.

The deliverability tests at EmailDeliverabilityReport.com

EmailDeliverabilityReport.com is a reliable resource when it comes to reviewing the email deliverability from email marketing providers, because:

Our leading experts each have more than 10 years of experience in email marketing and know what it takes to test the reliability of a provider.
Independent tests ensure that all providers are rated based on their performance and not on their reputation, level of popularity or customer satisfaction.
An ongoing update of the datasets ensures that the most up-to-date data is always used in the comparison tables and reports.
We work with our own data, which we collect ourselves through extensive tests (How we test). We do not use any external data sources, because we would have no influence on the quality and correctness of the data.

We currently keep an eye on the deliverability of emails at 20 providers for email marketing every month and publish a detailed report for the previous month at the beginning of each month. In addition, we actively contribute to ensuring that providers can fix technical errors and improve their email deliverability.

TOP-5 providers with the best email deliverability

The following table lists the top 5 providers for email marketing, who repeatedly achieved exemplary deliverability of emails in tests and have a solid infrastructure for email sending:

Provider Score Total Emails Emails Inbox Emails Spam Emails Lost

1 AWeber

89%
89.526
(-313)
66.864
(-71)
21.458
(-235)
1.204
(-7)

2 GetResponse

89%
89.524
(+609)
68.341
(+385)
20.092
(+210)
1.091
(+14)

3 CleverReach

85%
89.315
(-54)
64.779
(+280)
23.222
(-348)
1.314
(+14)

4 Clever Elements

85%
89.225
(-1)
65.323
(-281)
22.654
(+272)
1.248
(+8)

5 ActiveCampaign

84%
90.215
(-883)
63.982
(-648)
25.002
(-218)
1.231
(-17)

We also keep detailed individual statistics for each provider. After clicking on the name of the provider in the table, you get to the overview page of the overall results for the respective provider.

Why the email deliverability is important

Delivering an email to a recipient is usually not a difficult task. It is much more difficult to put the email into the main folder or in the „inbox“ – this is exactly where the email deliverability plays a major role.

The higher the reputation of an email marketing provider and the better the provider works on the deliverability of the emails, the higher is the average deliverability of the emails. But even users themselves can effectively improve the deliverability with just a few measures.

The deliverability can be measured by carrying out appropriate tests with the largest possible email campaigns and email recipient lists and reviewing all providers according to the same criteria and specifications.

Here are some facts about our work:

1.785.682
Total emails analyzed.
28.600
Total deliverability tests completed.
72
Total suggestions for improvements and fixes submitted to providers.