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ActiveCampaign Email Deliverability Report

In this email deliverability report for ActiveCampaign, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 541.693 emails were sent with ActiveCampaign. A total of 441.426 emails were delivered to the recipient's main mailbox. Of all emails sent, 83.789 emails ended up in the spam folder. 14.905 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Amazon SES 147.513126.367
(85.66 %) 		16.682
(11.31 %) 		4.268
(2.89 %)
GetResponse 540.863452.815
(83.72 %) 		73.487
(13.59 %) 		14.876
(2.75 %)
Kit 146.779121.410
(82.72 %) 		21.659
(14.76 %) 		4.684
(3.19 %)
Postmark 147.015120.909
(82.24 %) 		20.423
(13.89 %) 		5.173
(3.52 %)
CleverReach 539.472441.406
(81.82 %) 		81.719
(15.15 %) 		15.527
(2.88 %)
Mailgun 147.018120.269
(81.81 %) 		20.997
(14.28 %) 		4.850
(3.30 %)
ActiveCampaign 541.693441.426
(81.49 %) 		83.789
(15.47 %) 		14.905
(2.75 %)
AWeber 539.698437.601
(81.08 %) 		85.205
(15.79 %) 		16.735
(3.10 %)
Klick-Tipp 540.072436.102
(80.75 %) 		88.692
(16.42 %) 		15.609
(2.89 %)
mailtrap 148.061119.183
(80.50 %) 		23.420
(15.82 %) 		5.535
(3.74 %)
CampaignMonitor 540.333434.606
(80.43 %) 		89.255
(16.52 %) 		16.271
(3.01 %)
Mailjet 539.329431.707
(80.05 %) 		91.337
(16.94 %) 		15.975
(2.96 %)
HubSpot 540.809429.476
(79.41 %) 		93.956
(17.37 %) 		16.962
(3.14 %)
Rapidmail 538.934426.502
(79.14 %) 		94.551
(17.54 %) 		17.353
(3.22 %)
Moosend 540.640425.990
(78.79 %) 		96.377
(17.83 %) 		17.995
(3.33 %)
SendGrid 147.229115.221
(78.26 %) 		25.724
(17.47 %) 		5.462
(3.71 %)
Sarbacane 155.661121.085
(77.79 %) 		28.246
(18.15 %) 		6.306
(4.05 %)
Clever Elements 539.702419.339
(77.70 %) 		100.258
(18.58 %) 		20.337
(3.77 %)
Brevo 146.973114.096
(77.63 %) 		27.369
(18.62 %) 		6.169
(4.20 %)
MailChimp 539.057418.308
(77.60 %) 		101.600
(18.85 %) 		19.540
(3.62 %)
Benchmark Email 541.902417.902
(77.12 %) 		103.155
(19.04 %) 		20.410
(3.77 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Constant Contact 540.483412.262
(76.28 %) 		107.687
(19.92 %) 		21.069
(3.90 %)
MailerLite 540.132409.890
(75.89 %) 		108.635
(20.11 %) 		20.807
(3.85 %)
SendPulse 541.810410.419
(75.75 %) 		111.346
(20.55 %) 		20.675
(3.82 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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ActiveCampaign email deliverability providers comparison
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Email deliverability rates for ActiveCampaign and other providers comparison

81.49 % of 541.693 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 15.47 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.75 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.66 %
(126.367) 		11.31 %
(16.682) 		2.89 %
(4.268)
GetResponse 83.72 %
(452.815) 		13.59 %
(73.487) 		2.75 %
(14.876)
Kit 82.72 %
(121.410) 		14.76 %
(21.659) 		3.19 %
(4.684)
Postmark 82.24 %
(120.909) 		13.89 %
(20.423) 		3.52 %
(5.173)
CleverReach 81.82 %
(441.406) 		15.15 %
(81.719) 		2.88 %
(15.527)
Mailgun 81.81 %
(120.269) 		14.28 %
(20.997) 		3.30 %
(4.850)
ActiveCampaign 81.49 %
(441.426) 		15.47 %
(83.789) 		2.75 %
(14.905)
AWeber 81.08 %
(437.601) 		15.79 %
(85.205) 		3.10 %
(16.735)
Klick-Tipp 80.75 %
(436.102) 		16.42 %
(88.692) 		2.89 %
(15.609)
mailtrap 80.50 %
(119.183) 		15.82 %
(23.420) 		3.74 %
(5.535)
CampaignMonitor 80.43 %
(434.606) 		16.52 %
(89.255) 		3.01 %
(16.271)
Mailjet 80.05 %
(431.707) 		16.94 %
(91.337) 		2.96 %
(15.975)
HubSpot 79.41 %
(429.476) 		17.37 %
(93.956) 		3.14 %
(16.962)
Rapidmail 79.14 %
(426.502) 		17.54 %
(94.551) 		3.22 %
(17.353)
Moosend 78.79 %
(425.990) 		17.83 %
(96.377) 		3.33 %
(17.995)
SendGrid 78.26 %
(115.221) 		17.47 %
(25.724) 		3.71 %
(5.462)
Sarbacane 77.79 %
(121.085) 		18.15 %
(28.246) 		4.05 %
(6.306)
Clever Elements 77.70 %
(419.339) 		18.58 %
(100.258) 		3.77 %
(20.337)
Brevo 77.63 %
(114.096) 		18.62 %
(27.369) 		4.20 %
(6.169)
MailChimp 77.60 %
(418.308) 		18.85 %
(101.600) 		3.62 %
(19.540)
Benchmark Email 77.12 %
(417.902) 		19.04 %
(103.155) 		3.77 %
(20.410)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Constant Contact 76.28 %
(412.262) 		19.92 %
(107.687) 		3.90 %
(21.069)
MailerLite 75.89 %
(409.890) 		20.11 %
(108.635) 		3.85 %
(20.807)
SendPulse 75.75 %
(410.419) 		20.55 %
(111.346) 		3.82 %
(20.675)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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ActiveCampaign email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Clothing, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Clothing 40.77234.3785.29499584.32 %12.98 %2.44 %
Food & Drink 41.23234.7315.3791.01584.23 %13.05 %2.46 %
Home & Garden 42.16735.4335.6111.00184.03 %13.31 %2.37 %
Pets 42.08935.0805.8061.06983.35 %13.79 %2.54 %
Other 42.07334.9995.8241.11983.19 %13.84 %2.66 %
Elektronics 41.85034.4256.2081.10282.26 %14.83 %2.63 %
Cosmetics & Beauty 41.48033.7846.4531.12881.45 %15.56 %2.72 %
Entertainment 41.10533.4626.4081.11081.41 %15.59 %2.70 %
Sport & Fitness 41.89333.6536.8601.22480.33 %16.38 %2.92 %
Job & Career 42.14533.4997.1951.31279.49 %17.07 %3.11 %
Health 41.44632.8957.2361.19979.37 %17.46 %2.89 %
Finance 41.98832.9977.6111.29578.59 %18.13 %3.08 %
Dating 41.45332.0907.9041.33677.41 %19.07 %3.22 %
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ActiveCampaign email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Juno.com, Custom Mail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Juno.com 11.4619.6911.31932984.56 %11.51 %2.87 %
Custom Mail 50.38042.4486.6251.19984.26 %13.15 %2.38 %
Tuta 11.1809.3691.36932883.80 %12.25 %2.93 %
ProtonMail 50.94842.3757.1581.28383.17 %14.05 %2.52 %
Zoho Mail 51.04142.3877.2951.28983.05 %14.29 %2.53 %
GMX Mail 50.30641.3987.5571.21782.29 %15.02 %2.42 %
Mail.com 50.86041.8457.5471.34482.27 %14.84 %2.64 %
Yahoo Mail 50.19140.8117.8301.41481.31 %15.60 %2.82 %
AOL Mail 50.80941.1888.0551.44781.06 %15.85 %2.85 %
Yandex Mail 50.97240.7088.6101.53079.86 %16.89 %3.00 %
Outlook Mail 50.68340.0799.0431.44479.08 %17.84 %2.85 %
iCloud Mail 11.2818.9181.78543479.05 %15.82 %3.85 %
Gmail 51.58140.2099.5961.64777.95 %18.60 %3.19 %
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ActiveCampaign email deliverability by email service provider
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

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References and Resources

Further resources and references for ActiveCampaign.