ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 539.698	441.426 437.601	83.789 85.205	14.905 16.735

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.08 %	15.47 % 15.79 %	2.75 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41914	34378 35062	5294 5649	995 1177	84.32 % 83.65 %	12.98 % 13.48 %	2.44 % 2.81 %
Elektronics	41850 42008	34425 34334	6208 6411	1102 1260	82.26 % 81.73 %	14.83 % 15.26 %	2.63 % 3.00 %
Entertainment	41105 41451	33462 33474	6408 6621	1110 1353	81.41 % 80.76 %	15.59 % 15.97 %	2.70 % 3.26 %
Cosmetics & Beauty	41480 41402	33784 33579	6453 6542	1128 1280	81.45 % 81.10 %	15.56 % 15.80 %	2.72 % 3.09 %
Food & Drink	41232 41410	34731 34711	5379 5569	1015 1113	84.23 % 83.82 %	13.05 % 13.45 %	2.46 % 2.69 %
Home & Garden	42167 41600	35433 34832	5611 5560	1001 1179	84.03 % 83.73 %	13.31 % 13.37 %	2.37 % 2.83 %
Finance	41988 41436	32997 32391	7611 7615	1295 1418	78.59 % 78.17 %	18.13 % 18.38 %	3.08 % 3.42 %
Health	41446 41510	32895 32791	7236 7354	1199 1360	79.37 % 79.00 %	17.46 % 17.72 %	2.89 % 3.28 %
Pets	42089 41354	35080 34266	5806 5864	1069 1201	83.35 % 82.86 %	13.79 % 14.18 %	2.54 % 2.90 %
Sport & Fitness	41893 40857	33653 32700	6860 6807	1224 1350	80.33 % 80.04 %	16.38 % 16.66 %	2.92 % 3.30 %
Job & Career	42145 41455	33499 32812	7195 7187	1312 1440	79.49 % 79.15 %	17.07 % 17.34 %	3.11 % 3.47 %
Dating	41453 41204	32090 31746	7904 8041	1336 1406	77.41 % 77.05 %	19.07 % 19.52 %	3.22 % 3.41 %
Other	42073 42097	34999 34903	5824 5985	1119 1198	83.19 % 82.91 %	13.84 % 14.22 %	2.66 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50313	40209 38983	9596 9528	1647 1804	77.95 % 77.48 %	18.60 % 18.94 %	3.19 % 3.59 %
Outlook Mail	50683 51065	40079 39996	9043 9228	1444 1826	79.08 % 78.32 %	17.84 % 18.07 %	2.85 % 3.58 %
Yahoo Mail	50191 50693	40811 40892	7830 8243	1414 1547	81.31 % 80.67 %	15.60 % 16.26 %	2.82 % 3.05 %
AOL Mail	50809 50118	41188 40414	8055 8102	1447 1581	81.06 % 80.64 %	15.85 % 16.17 %	2.85 % 3.15 %
Mail.com	50860 51147	41845 41758	7547 7849	1344 1530	82.27 % 81.64 %	14.84 % 15.35 %	2.64 % 2.99 %
Yandex Mail	50972 50716	40708 40172	8610 8823	1530 1706	79.86 % 79.21 %	16.89 % 17.40 %	3.00 % 3.36 %
GMX Mail	50306 50944	41398 41586	7557 7865	1217 1479	82.29 % 81.63 %	15.02 % 15.44 %	2.42 % 2.90 %
Zoho Mail	51041 50766	42387 41868	7295 7442	1289 1455	83.05 % 82.47 %	14.29 % 14.66 %	2.53 % 2.87 %
ProtonMail	50948 50183	42375 41484	7158 7270	1283 1412	83.17 % 82.67 %	14.05 % 14.49 %	2.52 % 2.81 %
Custom Mail	50380 50277	42448 42035	6625 6818	1199 1415	84.26 % 83.61 %	13.15 % 13.56 %	2.38 % 2.81 %
iCloud Mail	11281 10916	8918 8913	1785 1618	434 388	79.05 % 81.65 %	15.82 % 14.82 %	3.85 % 3.55 %
Tuta	11180 11305	9369 9756	1369 1240	328 290	83.80 % 86.30 %	12.25 % 10.97 %	2.93 % 2.57 %
Juno.com	11461 11255	9691 9744	1319 1179	329 302	84.56 % 86.57 %	11.51 % 10.48 %	2.87 % 2.68 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.