ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 529.697	433.257 428.459	81.705 84.328	14.656 16.575

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 80.89 %	15.37 % 15.92 %	2.76 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 41166	33775 34381	5144 5584	977 1167	84.42 % 83.52 %	12.86 % 13.56 %	2.44 % 2.83 %
Elektronics	41059 41263	33785 33651	6054 6344	1083 1247	82.28 % 81.55 %	14.74 % 15.37 %	2.64 % 3.02 %
Entertainment	40304 40709	32830 32793	6239 6552	1089 1339	81.46 % 80.55 %	15.48 % 16.09 %	2.70 % 3.29 %
Cosmetics & Beauty	40622 40578	33094 32827	6277 6464	1108 1267	81.47 % 80.90 %	15.45 % 15.93 %	2.73 % 3.12 %
Food & Drink	40461 40655	34120 34022	5221 5504	992 1101	84.33 % 83.68 %	12.90 % 13.54 %	2.45 % 2.71 %
Home & Garden	41360 40814	34786 34118	5443 5485	982 1165	84.11 % 83.59 %	13.16 % 13.44 %	2.37 % 2.85 %
Finance	41202 40699	32366 31713	7449 7549	1276 1408	78.55 % 77.92 %	18.08 % 18.55 %	3.10 % 3.46 %
Health	40672 40726	32279 32076	7072 7290	1183 1349	79.36 % 78.76 %	17.39 % 17.90 %	2.91 % 3.31 %
Pets	41302 40621	34449 33596	5641 5808	1052 1189	83.41 % 82.71 %	13.66 % 14.30 %	2.55 % 2.93 %
Sport & Fitness	41062 40080	32985 31989	6686 6733	1204 1336	80.33 % 79.81 %	16.28 % 16.80 %	2.93 % 3.33 %
Job & Career	41372 40652	32891 32074	7044 7114	1293 1427	79.50 % 78.90 %	17.03 % 17.50 %	3.13 % 3.51 %
Dating	40693 40408	31483 31023	7756 7980	1315 1394	77.37 % 76.77 %	19.06 % 19.75 %	3.23 % 3.45 %
Other	41338 41326	34414 34196	5679 5921	1102 1186	83.25 % 82.75 %	13.74 % 14.33 %	2.67 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 49526	39578 38263	9435 9453	1627 1791	77.91 % 77.26 %	18.57 % 19.09 %	3.20 % 3.62 %
Outlook Mail	49899 50245	39451 39246	8882 9151	1425 1813	79.06 % 78.11 %	17.80 % 18.21 %	2.86 % 3.61 %
Yahoo Mail	49470 49891	40243 40162	7688 8173	1397 1535	81.35 % 80.50 %	15.54 % 16.38 %	2.82 % 3.08 %
AOL Mail	50081 49370	40610 39726	7909 8039	1431 1570	81.09 % 80.47 %	15.79 % 16.28 %	2.86 % 3.18 %
Mail.com	50041 50426	41197 41103	7380 7784	1323 1517	82.33 % 81.51 %	14.75 % 15.44 %	2.64 % 3.01 %
Yandex Mail	50152 49932	40057 39457	8445 8751	1509 1694	79.87 % 79.02 %	16.84 % 17.53 %	3.01 % 3.39 %
GMX Mail	49534 50166	40781 40878	7401 7802	1199 1466	82.33 % 81.49 %	14.94 % 15.55 %	2.42 % 2.92 %
Zoho Mail	50234 50017	41744 41179	7127 7378	1271 1443	83.10 % 82.33 %	14.19 % 14.75 %	2.53 % 2.89 %
ProtonMail	50134 49441	41720 40805	6993 7207	1263 1400	83.22 % 82.53 %	13.95 % 14.58 %	2.52 % 2.83 %
Custom Mail	49577 49519	41799 41343	6449 6753	1179 1403	84.31 % 83.49 %	13.01 % 13.64 %	2.38 % 2.83 %
iCloud Mail	10430 10212	8251 8270	1617 1554	415 376	79.11 % 80.98 %	15.50 % 15.22 %	3.98 % 3.68 %
Tuta	10399 10504	8755 9023	1207 1176	309 278	84.19 % 85.90 %	11.61 % 11.20 %	2.97 % 2.65 %
Juno.com	10702 10448	9071 9004	1172 1107	308 289	84.76 % 86.18 %	10.95 % 10.60 %	2.88 % 2.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.