ActiveCampaign and Benchmark Email Email Deliverability Comparison

ActiveCampaign

Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.061	50.859 50.618	13.328 13.815	1.398 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.62 %	20.32 % 20.91 %	2.13 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5096	3954 3839	1051 1131	97 126	77.50 % 75.33 %	20.60 % 22.19 %	1.90 % 2.47 %
Elektronics	5004 4947	3933 3824	960 1000	111 123	78.60 % 77.30 %	19.18 % 20.21 %	2.22 % 2.49 %
Entertainment	5114 5021	3952 3848	1052 1042	110 131	77.28 % 76.64 %	20.57 % 20.75 %	2.15 % 2.61 %
Cosmetics & Beauty	5193 5117	4054 3912	1044 1074	95 131	78.07 % 76.45 %	20.10 % 20.99 %	1.83 % 2.56 %
Food & Drink	5120 4942	3962 3770	1047 1048	111 124	77.38 % 76.28 %	20.45 % 21.21 %	2.17 % 2.51 %
Home & Garden	5178 4962	4016 3769	1048 1072	114 121	77.56 % 75.96 %	20.24 % 21.60 %	2.20 % 2.44 %
Finance	4873 5164	3945 4115	822 929	106 120	80.96 % 79.69 %	16.87 % 17.99 %	2.18 % 2.32 %
Health	5002 5057	4047 4077	849 859	106 121	80.91 % 80.62 %	16.97 % 16.99 %	2.12 % 2.39 %
Pets	4977 5210	3838 3989	1030 1084	109 137	77.11 % 76.56 %	20.70 % 20.81 %	2.19 % 2.63 %
Sport & Fitness	4963 5096	3806 3867	1048 1108	109 121	76.69 % 75.88 %	21.12 % 21.74 %	2.20 % 2.37 %
Job & Career	4852 5089	3636 3769	1105 1199	111 121	74.94 % 74.06 %	22.77 % 23.56 %	2.29 % 2.38 %
Dating	5111 5224	3738 3809	1255 1288	118 127	73.14 % 72.91 %	24.55 % 24.66 %	2.31 % 2.43 %
Other	5096 5136	3978 4030	1017 981	101 125	78.06 % 78.47 %	19.96 % 19.10 %	1.98 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4929	3553 3617	1132 1192	105 120	74.18 % 73.38 %	23.63 % 24.18 %	2.19 % 2.43 %
Outlook Mail	4743 4678	3572 3530	1057 1025	114 123	75.31 % 75.46 %	22.29 % 21.91 %	2.40 % 2.63 %
Yahoo Mail	4586 4535	3496 3437	988 981	102 117	76.23 % 75.79 %	21.54 % 21.63 %	2.22 % 2.58 %
AOL Mail	4706 4583	3619 3482	993 981	94 120	76.90 % 75.98 %	21.10 % 21.41 %	2.00 % 2.62 %
Mail.com	4620 4740	3672 3650	847 975	101 115	79.48 % 77.00 %	18.33 % 20.57 %	2.19 % 2.43 %
Yandex Mail	4748 4759	3617 3597	1036 1053	95 109	76.18 % 75.58 %	21.82 % 22.13 %	2.00 % 2.29 %
GMX Mail	4482 4721	3378 3532	1013 1078	91 111	75.37 % 74.81 %	22.60 % 22.83 %	2.03 % 2.35 %
Zoho Mail	4559 4629	3589 3604	879 912	91 113	78.72 % 77.86 %	19.28 % 19.70 %	2.00 % 2.44 %
ProtonMail	4650 4776	3662 3743	890 914	98 119	78.75 % 78.37 %	19.14 % 19.14 %	2.11 % 2.49 %
Custom Mail	4701 4773	3760 3802	845 853	96 118	79.98 % 79.66 %	17.97 % 17.87 %	2.04 % 2.47 %
iCloud Mail	4800 4661	3568 3377	1131 1162	101 122	74.33 % 72.45 %	23.56 % 24.93 %	2.10 % 2.62 %
Tuta	4661 4794	3727 3787	835 891	99 116	79.96 % 78.99 %	17.91 % 18.59 %	2.12 % 2.42 %
Juno.com	4723 4753	3786 3744	837 896	100 113	80.16 % 78.77 %	17.72 % 18.85 %	2.12 % 2.38 %
Mailfence	4816 4730	3860 3716	845 902	111 112	80.15 % 78.56 %	17.55 % 19.07 %	2.30 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.