ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 541.902	441.426 417.902	83.789 103.155	14.905 20.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.12 %	15.47 % 19.04 %	2.75 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41644	34378 33233	5294 6908	995 1459	84.32 % 79.80 %	12.98 % 16.59 %	2.44 % 3.50 %
Elektronics	41850 42155	34425 32749	6208 7868	1102 1527	82.26 % 77.69 %	14.83 % 18.66 %	2.63 % 3.62 %
Entertainment	41105 41345	33462 31931	6408 7836	1110 1547	81.41 % 77.23 %	15.59 % 18.95 %	2.70 % 3.74 %
Cosmetics & Beauty	41480 41427	33784 31929	6453 7919	1128 1565	81.45 % 77.07 %	15.56 % 19.12 %	2.72 % 3.78 %
Food & Drink	41232 41480	34731 33075	5379 6944	1015 1442	84.23 % 79.74 %	13.05 % 16.74 %	2.46 % 3.48 %
Home & Garden	42167 41872	35433 33494	5611 6944	1001 1407	84.03 % 79.99 %	13.31 % 16.58 %	2.37 % 3.36 %
Finance	41988 41911	32997 31004	7611 9128	1295 1754	78.59 % 73.98 %	18.13 % 21.78 %	3.08 % 4.19 %
Health	41446 42072	32895 31467	7236 8885	1199 1646	79.37 % 74.79 %	17.46 % 21.12 %	2.89 % 3.91 %
Pets	42089 41892	35080 33108	5806 7296	1069 1433	83.35 % 79.03 %	13.79 % 17.42 %	2.54 % 3.42 %
Sport & Fitness	41893 40862	33653 31150	6860 8040	1224 1617	80.33 % 76.23 %	16.38 % 19.68 %	2.92 % 3.96 %
Job & Career	42145 41996	33499 31513	7195 8658	1312 1803	79.49 % 75.04 %	17.07 % 20.62 %	3.11 % 4.29 %
Dating	41453 41631	32090 30470	7904 9453	1336 1711	77.41 % 73.19 %	19.07 % 22.71 %	3.22 % 4.11 %
Other	42073 41615	34999 32779	5824 7276	1119 1499	83.19 % 78.77 %	13.84 % 17.48 %	2.66 % 3.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50525	40209 37126	9596 11189	1647 2199	77.95 % 73.48 %	18.60 % 22.15 %	3.19 % 4.35 %
Outlook Mail	50683 51144	40079 37985	9043 11028	1444 2115	79.08 % 74.27 %	17.84 % 21.56 %	2.85 % 4.14 %
Yahoo Mail	50191 50603	40811 38759	7830 9847	1414 1961	81.31 % 76.59 %	15.60 % 19.46 %	2.82 % 3.88 %
AOL Mail	50809 50815	41188 38846	8055 9962	1447 1982	81.06 % 76.45 %	15.85 % 19.60 %	2.85 % 3.90 %
Mail.com	50860 50985	41845 39618	7547 9489	1344 1858	82.27 % 77.71 %	14.84 % 18.61 %	2.64 % 3.64 %
Yandex Mail	50972 50989	40708 38283	8610 10557	1530 2094	79.86 % 75.08 %	16.89 % 20.70 %	3.00 % 4.11 %
GMX Mail	50306 51022	41398 39661	7557 9639	1217 1701	82.29 % 77.73 %	15.02 % 18.89 %	2.42 % 3.33 %
Zoho Mail	51041 50671	42387 39696	7295 9055	1289 1877	83.05 % 78.34 %	14.29 % 17.87 %	2.53 % 3.70 %
ProtonMail	50948 50539	42375 39745	7158 9014	1283 1734	83.17 % 78.64 %	14.05 % 17.84 %	2.52 % 3.43 %
Custom Mail	50380 50517	42448 40214	6625 8529	1199 1731	84.26 % 79.60 %	13.15 % 16.88 %	2.38 % 3.43 %
iCloud Mail	11281 11333	8918 8945	1785 1925	434 443	79.05 % 78.93 %	15.82 % 16.99 %	3.85 % 3.91 %
Tuta	11180 11364	9369 9482	1369 1488	328 351	83.80 % 83.44 %	12.25 % 13.09 %	2.93 % 3.09 %
Juno.com	11461 11395	9691 9542	1319 1433	329 364	84.56 % 83.74 %	11.51 % 12.58 %	2.87 % 3.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.