ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 531.796	433.257 408.955	81.705 101.985	14.656 20.250

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 76.90 %	15.37 % 19.18 %	2.76 % 3.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 40928	33775 32606	5144 6828	977 1448	84.42 % 79.67 %	12.86 % 16.68 %	2.44 % 3.54 %
Elektronics	41059 41365	33785 32046	6054 7780	1083 1512	82.28 % 77.47 %	14.74 % 18.81 %	2.64 % 3.66 %
Entertainment	40304 40502	32830 31189	6239 7736	1089 1531	81.46 % 77.01 %	15.48 % 19.10 %	2.70 % 3.78 %
Cosmetics & Beauty	40622 40679	33094 31261	6277 7831	1108 1554	81.47 % 76.85 %	15.45 % 19.25 %	2.73 % 3.82 %
Food & Drink	40461 40766	34120 32441	5221 6863	992 1431	84.33 % 79.58 %	12.90 % 16.84 %	2.45 % 3.51 %
Home & Garden	41360 41076	34786 32788	5443 6850	982 1395	84.11 % 79.82 %	13.16 % 16.68 %	2.37 % 3.40 %
Finance	41202 41110	32366 30293	7449 9032	1276 1741	78.55 % 73.69 %	18.08 % 21.97 %	3.10 % 4.23 %
Health	40672 41281	32279 30765	7072 8791	1183 1632	79.36 % 74.53 %	17.39 % 21.30 %	2.91 % 3.95 %
Pets	41302 41099	34449 32411	5641 7213	1052 1422	83.41 % 78.86 %	13.66 % 17.55 %	2.55 % 3.46 %
Sport & Fitness	41062 40112	32985 30488	6686 7952	1204 1607	80.33 % 76.01 %	16.28 % 19.82 %	2.93 % 4.01 %
Job & Career	41372 41243	32891 30844	7044 8573	1293 1792	79.50 % 74.79 %	17.03 % 20.79 %	3.13 % 4.34 %
Dating	40693 40833	31483 29762	7756 9358	1315 1699	77.37 % 72.89 %	19.06 % 22.92 %	3.23 % 4.16 %
Other	41338 40802	34414 32061	5679 7178	1102 1486	83.25 % 78.58 %	13.74 % 17.59 %	2.67 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 49743	39578 36434	9435 11099	1627 2186	77.91 % 73.24 %	18.57 % 22.31 %	3.20 % 4.39 %
Outlook Mail	49899 50262	39451 37205	8882 10927	1425 2101	79.06 % 74.02 %	17.80 % 21.74 %	2.86 % 4.18 %
Yahoo Mail	49470 49757	40243 38014	7688 9751	1397 1947	81.35 % 76.40 %	15.54 % 19.60 %	2.82 % 3.91 %
AOL Mail	50081 50110	40610 38221	7909 9876	1431 1972	81.09 % 76.27 %	15.79 % 19.71 %	2.86 % 3.94 %
Mail.com	50041 50169	41197 38886	7380 9394	1323 1843	82.33 % 77.51 %	14.75 % 18.72 %	2.64 % 3.67 %
Yandex Mail	50152 50152	40057 37552	8445 10465	1509 2083	79.87 % 74.88 %	16.84 % 20.87 %	3.01 % 4.15 %
GMX Mail	49534 50288	40781 39006	7401 9556	1199 1690	82.33 % 77.57 %	14.94 % 19.00 %	2.42 % 3.36 %
Zoho Mail	50234 49870	41744 38990	7127 8962	1271 1862	83.10 % 78.18 %	14.19 % 17.97 %	2.53 % 3.73 %
ProtonMail	50134 49760	41720 39060	6993 8922	1263 1722	83.22 % 78.50 %	13.95 % 17.93 %	2.52 % 3.46 %
Custom Mail	49577 49781	41799 39565	6449 8446	1179 1720	84.31 % 79.48 %	13.01 % 16.97 %	2.38 % 3.46 %
iCloud Mail	10430 10588	8251 8283	1617 1838	415 431	79.11 % 78.23 %	15.50 % 17.36 %	3.98 % 4.07 %
Tuta	10399 10636	8755 8831	1207 1400	309 341	84.19 % 83.03 %	11.61 % 13.16 %	2.97 % 3.21 %
Juno.com	10702 10680	9071 8908	1172 1349	308 352	84.76 % 83.41 %	10.95 % 12.63 %	2.88 % 3.30 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.