ActiveCampaign and CampaignMonitor Email Deliverability Comparison

ActiveCampaign

CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.477	49.739 50.429	13.801 12.942	1.663 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.21 %	21.25 % 20.07 %	2.56 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5276	3823 4149	1069 1052	115 110	76.44 % 78.64 %	21.38 % 19.94 %	2.30 % 2.08 %
Elektronics	4986 5059	3852 3912	1026 1052	130 101	77.26 % 77.33 %	20.58 % 20.79 %	2.61 % 2.00 %
Entertainment	5015 4903	3787 3828	1116 974	133 96	75.51 % 78.07 %	22.25 % 19.87 %	2.65 % 1.96 %
Cosmetics & Beauty	4970 5043	3874 3986	1014 978	110 99	77.95 % 79.04 %	20.40 % 19.39 %	2.21 % 1.96 %
Food & Drink	5016 5077	3815 3955	1086 1032	136 100	76.06 % 77.90 %	21.65 % 20.33 %	2.71 % 1.97 %
Home & Garden	5056 4976	3884 3870	1062 1039	137 102	76.82 % 77.77 %	21.00 % 20.88 %	2.71 % 2.05 %
Finance	5019 4986	3982 4017	933 880	130 112	79.34 % 80.57 %	18.59 % 17.65 %	2.59 % 2.25 %
Health	4975 4821	3958 3930	912 809	127 99	79.56 % 81.52 %	18.33 % 16.78 %	2.55 % 2.05 %
Pets	5071 4871	3878 3791	1089 989	130 104	76.47 % 77.83 %	21.48 % 20.30 %	2.56 % 2.14 %
Sport & Fitness	5056 5025	3827 3882	1131 1043	129 102	75.69 % 77.25 %	22.37 % 20.76 %	2.55 % 2.03 %
Job & Career	4751 4737	3524 3630	1104 1038	128 99	74.17 % 76.63 %	23.24 % 21.91 %	2.69 % 2.09 %
Dating	4977 4843	3644 3620	1211 1131	138 103	73.22 % 74.75 %	24.33 % 23.35 %	2.77 % 2.13 %
Other	5047 4860	3891 3859	1048 925	120 93	77.10 % 79.40 %	20.76 % 19.03 %	2.38 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4420	3583 3303	1164 1041	126 88	74.01 % 74.73 %	24.04 % 23.55 %	2.60 % 1.99 %
Outlook Mail	4679 4609	3527 3515	1049 1024	127 97	75.38 % 76.26 %	22.42 % 22.22 %	2.71 % 2.10 %
Yahoo Mail	4682 4760	3524 3672	1044 986	120 95	75.27 % 77.14 %	22.30 % 20.71 %	2.56 % 2.00 %
AOL Mail	4652 4801	3532 3696	1017 1022	115 98	75.92 % 76.98 %	21.86 % 21.29 %	2.47 % 2.04 %
Mail.com	4684 4635	3591 3660	982 882	128 90	76.67 % 78.96 %	20.96 % 19.03 %	2.73 % 1.94 %
Yandex Mail	4844 4526	3664 3511	1078 948	119 92	75.64 % 77.57 %	22.25 % 20.95 %	2.46 % 2.03 %
GMX Mail	4614 4596	3442 3528	1074 984	117 87	74.60 % 76.76 %	23.28 % 21.41 %	2.54 % 1.89 %
Zoho Mail	4756 4783	3713 3837	952 874	113 99	78.07 % 80.22 %	20.02 % 18.27 %	2.38 % 2.07 %
ProtonMail	4769 4756	3718 3820	957 873	120 106	77.96 % 80.32 %	20.07 % 18.36 %	2.52 % 2.23 %
Custom Mail	4634 4613	3667 3739	889 809	120 94	79.13 % 81.05 %	19.18 % 17.54 %	2.59 % 2.04 %
iCloud Mail	4720 4633	3484 3481	1121 1072	118 96	73.81 % 75.13 %	23.75 % 23.14 %	2.50 % 2.07 %
Tuta	4581 4744	3610 3772	871 887	114 97	78.80 % 79.51 %	19.01 % 18.70 %	2.49 % 2.04 %
Juno.com	4573 4898	3612 3932	870 875	120 106	78.99 % 80.28 %	19.02 % 17.86 %	2.62 % 2.16 %
Mailfence	3911 3703	3072 2963	733 665	106 75	78.55 % 80.02 %	18.74 % 17.96 %	2.71 % 2.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.