ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.333	441.426 434.606	83.789 89.255	14.905 16.271

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.43 %	15.47 % 16.52 %	2.75 % 3.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41539	34378 34613	5294 5836	995 1087	84.32 % 83.33 %	12.98 % 14.05 %	2.44 % 2.62 %
Elektronics	41850 41606	34425 33726	6208 6638	1102 1187	82.26 % 81.06 %	14.83 % 15.95 %	2.63 % 2.85 %
Entertainment	41105 41709	33462 33523	6408 6916	1110 1194	81.41 % 80.37 %	15.59 % 16.58 %	2.70 % 2.86 %
Cosmetics & Beauty	41480 41532	33784 33265	6453 6984	1128 1296	81.45 % 80.09 %	15.56 % 16.82 %	2.72 % 3.12 %
Food & Drink	41232 42123	34731 34940	5379 6021	1015 1142	84.23 % 82.95 %	13.05 % 14.29 %	2.46 % 2.71 %
Home & Garden	42167 41257	35433 34323	5611 5840	1001 1120	84.03 % 83.19 %	13.31 % 14.16 %	2.37 % 2.71 %
Finance	41988 41415	32997 32074	7611 7944	1295 1394	78.59 % 77.45 %	18.13 % 19.18 %	3.08 % 3.37 %
Health	41446 41795	32895 32771	7236 7671	1199 1345	79.37 % 78.41 %	17.46 % 18.35 %	2.89 % 3.22 %
Pets	42089 41689	35080 34194	5806 6249	1069 1229	83.35 % 82.02 %	13.79 % 14.99 %	2.54 % 2.95 %
Sport & Fitness	41893 41736	33653 33135	6860 7233	1224 1347	80.33 % 79.39 %	16.38 % 17.33 %	2.92 % 3.23 %
Job & Career	42145 41130	33499 32271	7195 7427	1312 1403	79.49 % 78.46 %	17.07 % 18.06 %	3.11 % 3.41 %
Dating	41453 41453	32090 31767	7904 8367	1336 1314	77.41 % 76.63 %	19.07 % 20.18 %	3.22 % 3.17 %
Other	42073 41349	34999 34004	5824 6129	1119 1213	83.19 % 82.24 %	13.84 % 14.82 %	2.66 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50844	40209 39015	9596 10057	1647 1757	77.95 % 76.73 %	18.60 % 19.78 %	3.19 % 3.46 %
Outlook Mail	50683 50599	40079 39533	9043 9375	1444 1679	79.08 % 78.13 %	17.84 % 18.53 %	2.85 % 3.32 %
Yahoo Mail	50191 50860	40811 40714	7830 8574	1414 1527	81.31 % 80.05 %	15.60 % 16.86 %	2.82 % 3.00 %
AOL Mail	50809 50322	41188 40253	8055 8472	1447 1574	81.06 % 79.99 %	15.85 % 16.84 %	2.85 % 3.13 %
Mail.com	50860 50639	41845 41184	7547 7985	1344 1448	82.27 % 81.33 %	14.84 % 15.77 %	2.64 % 2.86 %
Yandex Mail	50972 50804	40708 39995	8610 9135	1530 1661	79.86 % 78.72 %	16.89 % 17.98 %	3.00 % 3.27 %
GMX Mail	50306 50110	41398 40652	7557 8019	1217 1412	82.29 % 81.13 %	15.02 % 16.00 %	2.42 % 2.82 %
Zoho Mail	51041 50797	42387 41638	7295 7763	1289 1398	83.05 % 81.97 %	14.29 % 15.28 %	2.53 % 2.75 %
ProtonMail	50948 51461	42375 42307	7158 7833	1283 1328	83.17 % 82.21 %	14.05 % 15.22 %	2.52 % 2.58 %
Custom Mail	50380 50124	42448 41684	6625 7102	1199 1316	84.26 % 83.16 %	13.15 % 14.17 %	2.38 % 2.63 %
iCloud Mail	11281 11368	8918 8888	1785 1970	434 498	79.05 % 78.18 %	15.82 % 17.33 %	3.85 % 4.38 %
Tuta	11180 11435	9369 9535	1369 1539	328 346	83.80 % 83.38 %	12.25 % 13.46 %	2.93 % 3.03 %
Juno.com	11461 10970	9691 9208	1319 1431	329 327	84.56 % 83.94 %	11.51 % 13.04 %	2.87 % 2.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.