ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.539	58.632 57.767	15.921 16.731	1.693 2.041

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 75.47 %	20.88 % 21.86 %	2.22 % 2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5876	4661 4388	1256 1323	131 165	77.07 % 74.68 %	20.77 % 22.52 %	2.17 % 2.81 %
Elektronics	5818 5871	4526 4445	1167 1262	125 164	77.79 % 75.71 %	20.06 % 21.50 %	2.15 % 2.79 %
Entertainment	5749 6057	4396 4562	1224 1331	129 164	76.47 % 75.32 %	21.29 % 21.97 %	2.24 % 2.71 %
Cosmetics & Beauty	6089 5913	4680 4527	1273 1221	136 165	76.86 % 76.56 %	20.91 % 20.65 %	2.23 % 2.79 %
Food & Drink	5809 5984	4459 4488	1224 1341	126 155	76.76 % 75.00 %	21.07 % 22.41 %	2.17 % 2.59 %
Home & Garden	5785 5959	4444 4497	1218 1311	123 151	76.82 % 75.47 %	21.05 % 22.00 %	2.13 % 2.53 %
Finance	5829 5899	4682 4674	1011 1082	136 143	80.32 % 79.23 %	17.34 % 18.34 %	2.33 % 2.42 %
Health	5680 5832	4544 4612	1012 1069	124 151	80.00 % 79.08 %	17.82 % 18.33 %	2.18 % 2.59 %
Pets	5845 5767	4487 4335	1233 1280	125 152	76.77 % 75.17 %	21.09 % 22.20 %	2.14 % 2.64 %
Sport & Fitness	5893 5789	4522 4303	1243 1325	128 161	76.74 % 74.33 %	21.09 % 22.89 %	2.17 % 2.78 %
Job & Career	5760 6014	4272 4357	1350 1490	138 167	74.17 % 72.45 %	23.44 % 24.78 %	2.40 % 2.78 %
Dating	6089 5686	4399 4041	1552 1495	138 150	72.25 % 71.07 %	25.49 % 26.29 %	2.27 % 2.64 %
Other	5852 5892	4560 4538	1158 1201	134 153	77.92 % 77.02 %	19.79 % 20.38 %	2.29 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5583	3964 4014	1347 1424	127 145	72.89 % 71.90 %	24.77 % 25.51 %	2.34 % 2.60 %
Outlook Mail	5533 5519	4134 4042	1281 1326	118 151	74.72 % 73.24 %	23.15 % 24.03 %	2.13 % 2.74 %
Yahoo Mail	5511 5449	4194 4075	1189 1228	128 146	76.10 % 74.78 %	21.58 % 22.54 %	2.32 % 2.68 %
AOL Mail	5526 5486	4228 4092	1172 1249	126 145	76.51 % 74.59 %	21.21 % 22.77 %	2.28 % 2.64 %
Mail.com	5610 5424	4397 4162	1092 1106	121 156	78.38 % 76.73 %	19.47 % 20.39 %	2.16 % 2.88 %
Yandex Mail	5450 5460	4125 4114	1206 1212	119 134	75.69 % 75.35 %	22.13 % 22.20 %	2.18 % 2.45 %
GMX Mail	5265 5409	3953 3939	1193 1322	119 148	75.08 % 72.82 %	22.66 % 24.44 %	2.26 % 2.74 %
Zoho Mail	5341 5386	4177 4135	1041 1108	123 143	78.21 % 76.77 %	19.49 % 20.57 %	2.30 % 2.66 %
ProtonMail	5420 5371	4235 4187	1068 1041	117 143	78.14 % 77.96 %	19.70 % 19.38 %	2.16 % 2.66 %
Custom Mail	5529 5769	4413 4552	994 1056	122 161	79.82 % 78.90 %	17.98 % 18.30 %	2.21 % 2.79 %
iCloud Mail	5548 5412	4073 3865	1355 1410	120 137	73.41 % 71.42 %	24.42 % 26.05 %	2.16 % 2.53 %
Tuta	5297 5362	4211 4130	976 1085	110 147	79.50 % 77.02 %	18.43 % 20.23 %	2.08 % 2.74 %
Juno.com	5392 5301	4287 4099	987 1067	118 135	79.51 % 77.33 %	18.30 % 20.13 %	2.19 % 2.55 %
Mailfence	5386 5608	4241 4361	1020 1097	125 150	78.74 % 77.76 %	18.94 % 19.56 %	2.32 % 2.67 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.