ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 539.702	441.426 419.339	83.789 100.258	14.905 20.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.70 %	15.47 % 18.58 %	2.75 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41721	34378 33492	5294 6774	995 1460	84.32 % 80.28 %	12.98 % 16.24 %	2.44 % 3.50 %
Elektronics	41850 41235	34425 32328	6208 7435	1102 1470	82.26 % 78.40 %	14.83 % 18.03 %	2.63 % 3.56 %
Entertainment	41105 41423	33462 32165	6408 7714	1110 1572	81.41 % 77.65 %	15.59 % 18.62 %	2.70 % 3.79 %
Cosmetics & Beauty	41480 41529	33784 32219	6453 7795	1128 1531	81.45 % 77.58 %	15.56 % 18.77 %	2.72 % 3.69 %
Food & Drink	41232 41489	34731 33307	5379 6733	1015 1442	84.23 % 80.28 %	13.05 % 16.23 %	2.46 % 3.48 %
Home & Garden	42167 41937	35433 33695	5611 6819	1001 1442	84.03 % 80.35 %	13.31 % 16.26 %	2.37 % 3.44 %
Finance	41988 42111	32997 31429	7611 8936	1295 1738	78.59 % 74.63 %	18.13 % 21.22 %	3.08 % 4.13 %
Health	41446 41761	32895 31603	7236 8581	1199 1597	79.37 % 75.68 %	17.46 % 20.55 %	2.89 % 3.82 %
Pets	42089 41054	35080 32622	5806 6979	1069 1467	83.35 % 79.46 %	13.79 % 17.00 %	2.54 % 3.57 %
Sport & Fitness	41893 41428	33653 31760	6860 7987	1224 1698	80.33 % 76.66 %	16.38 % 19.28 %	2.92 % 4.10 %
Job & Career	42145 41300	33499 31289	7195 8311	1312 1727	79.49 % 75.76 %	17.07 % 20.12 %	3.11 % 4.18 %
Dating	41453 41399	32090 30550	7904 9196	1336 1689	77.41 % 73.79 %	19.07 % 22.21 %	3.22 % 4.08 %
Other	42073 41315	34999 32880	5824 6998	1119 1504	83.19 % 79.58 %	13.84 % 16.94 %	2.66 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50989	40209 37672	9596 11161	1647 2165	77.95 % 73.88 %	18.60 % 21.89 %	3.19 % 4.25 %
Outlook Mail	50683 49841	40079 37454	9043 10380	1444 2026	79.08 % 75.15 %	17.84 % 20.83 %	2.85 % 4.06 %
Yahoo Mail	50191 50646	40811 38976	7830 9670	1414 2057	81.31 % 76.96 %	15.60 % 19.09 %	2.82 % 4.06 %
AOL Mail	50809 50926	41188 39239	8055 9711	1447 1991	81.06 % 77.05 %	15.85 % 19.07 %	2.85 % 3.91 %
Mail.com	50860 51169	41845 39944	7547 9310	1344 1927	82.27 % 78.06 %	14.84 % 18.19 %	2.64 % 3.77 %
Yandex Mail	50972 50327	40708 38148	8610 10190	1530 2013	79.86 % 75.80 %	16.89 % 20.25 %	3.00 % 4.00 %
GMX Mail	50306 49862	41398 38976	7557 9141	1217 1770	82.29 % 78.17 %	15.02 % 18.33 %	2.42 % 3.55 %
Zoho Mail	51041 50995	42387 40308	7295 8877	1289 1800	83.05 % 79.04 %	14.29 % 17.41 %	2.53 % 3.53 %
ProtonMail	50948 50537	42375 40129	7158 8733	1283 1698	83.17 % 79.41 %	14.05 % 17.28 %	2.52 % 3.36 %
Custom Mail	50380 50649	42448 40698	6625 8271	1199 1713	84.26 % 80.35 %	13.15 % 16.33 %	2.38 % 3.38 %
iCloud Mail	11281 11287	8918 8934	1785 1895	434 476	79.05 % 79.15 %	15.82 % 16.79 %	3.85 % 4.22 %
Tuta	11180 11268	9369 9403	1369 1507	328 372	83.80 % 83.45 %	12.25 % 13.37 %	2.93 % 3.30 %
Juno.com	11461 11206	9691 9458	1319 1412	329 329	84.56 % 84.40 %	11.51 % 12.60 %	2.87 % 2.94 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.