ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 529.511	433.257 410.957	81.705 98.420	14.656 20.099

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 77.61 %	15.37 % 18.59 %	2.76 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 40899	33775 32830	5144 6617	977 1441	84.42 % 80.27 %	12.86 % 16.18 %	2.44 % 3.52 %
Elektronics	41059 40477	33785 31710	6054 7305	1083 1449	82.28 % 78.34 %	14.74 % 18.05 %	2.64 % 3.58 %
Entertainment	40304 40644	32830 31524	6239 7569	1089 1555	81.46 % 77.56 %	15.48 % 18.62 %	2.70 % 3.83 %
Cosmetics & Beauty	40622 40769	33094 31597	6277 7657	1108 1514	81.47 % 77.50 %	15.45 % 18.78 %	2.73 % 3.71 %
Food & Drink	40461 40737	34120 32685	5221 6602	992 1426	84.33 % 80.23 %	12.90 % 16.21 %	2.45 % 3.50 %
Home & Garden	41360 41129	34786 33026	5443 6678	982 1424	84.11 % 80.30 %	13.16 % 16.24 %	2.37 % 3.46 %
Finance	41202 41249	32366 30722	7449 8785	1276 1720	78.55 % 74.48 %	18.08 % 21.30 %	3.10 % 4.17 %
Health	40672 40894	32279 30887	7072 8426	1183 1575	79.36 % 75.53 %	17.39 % 20.60 %	2.91 % 3.85 %
Pets	41302 40296	34449 32002	5641 6834	1052 1451	83.41 % 79.42 %	13.66 % 16.96 %	2.55 % 3.60 %
Sport & Fitness	41062 40663	32985 31126	6686 7841	1204 1680	80.33 % 76.55 %	16.28 % 19.28 %	2.93 % 4.13 %
Job & Career	41372 40472	32891 30602	7044 8169	1293 1706	79.50 % 75.61 %	17.03 % 20.18 %	3.13 % 4.22 %
Dating	40693 40652	31483 29936	7756 9065	1315 1673	77.37 % 73.64 %	19.06 % 22.30 %	3.23 % 4.12 %
Other	41338 40630	34414 32310	5679 6872	1102 1485	83.25 % 79.52 %	13.74 % 16.91 %	2.67 % 3.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 50205	39578 37032	9435 11014	1627 2146	77.91 % 73.76 %	18.57 % 21.94 %	3.20 % 4.27 %
Outlook Mail	49899 49061	39451 36815	8882 10247	1425 2009	79.06 % 75.04 %	17.80 % 20.89 %	2.86 % 4.09 %
Yahoo Mail	49470 49919	40243 38367	7688 9542	1397 2041	81.35 % 76.86 %	15.54 % 19.11 %	2.82 % 4.09 %
AOL Mail	50081 50085	40610 38559	7909 9559	1431 1972	81.09 % 76.99 %	15.79 % 19.09 %	2.86 % 3.94 %
Mail.com	50041 50391	41197 39297	7380 9176	1323 1913	82.33 % 77.98 %	14.75 % 18.21 %	2.64 % 3.80 %
Yandex Mail	50152 49557	40057 37525	8445 10051	1509 1993	79.87 % 75.72 %	16.84 % 20.28 %	3.01 % 4.02 %
GMX Mail	49534 49082	40781 38335	7401 9006	1199 1753	82.33 % 78.10 %	14.94 % 18.35 %	2.42 % 3.57 %
Zoho Mail	50234 50177	41744 39634	7127 8726	1271 1781	83.10 % 78.99 %	14.19 % 17.39 %	2.53 % 3.55 %
ProtonMail	50134 49797	41720 39517	6993 8591	1263 1682	83.22 % 79.36 %	13.95 % 17.25 %	2.52 % 3.38 %
Custom Mail	49577 49843	41799 40026	6449 8129	1179 1694	84.31 % 80.30 %	13.01 % 16.31 %	2.38 % 3.40 %
iCloud Mail	10430 10525	8251 8312	1617 1749	415 455	79.11 % 78.97 %	15.50 % 16.62 %	3.98 % 4.32 %
Tuta	10399 10452	8755 8740	1207 1349	309 351	84.19 % 83.62 %	11.61 % 12.91 %	2.97 % 3.36 %
Juno.com	10702 10417	9071 8798	1172 1281	308 309	84.76 % 84.46 %	10.95 % 12.30 %	2.88 % 2.97 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.