ActiveCampaign and Clever Elements Email Deliverability Comparison

ActiveCampaign

Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 63.847	49.739 49.164	13.801 13.326	1.663 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.00 %	21.25 % 20.87 %	2.56 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4810	3823 3674	1069 1029	115 123	76.44 % 76.38 %	21.38 % 21.39 %	2.30 % 2.56 %
Elektronics	4986 4870	3852 3781	1026 969	130 131	77.26 % 77.64 %	20.58 % 19.90 %	2.61 % 2.69 %
Entertainment	5015 4855	3787 3686	1116 1069	133 124	75.51 % 75.92 %	22.25 % 22.02 %	2.65 % 2.55 %
Cosmetics & Beauty	4970 4920	3874 3833	1014 971	110 133	77.95 % 77.91 %	20.40 % 19.74 %	2.21 % 2.70 %
Food & Drink	5016 4941	3815 3783	1086 1057	136 118	76.06 % 76.56 %	21.65 % 21.39 %	2.71 % 2.39 %
Home & Garden	5056 4950	3884 3806	1062 1040	137 124	76.82 % 76.89 %	21.00 % 21.01 %	2.71 % 2.51 %
Finance	5019 4907	3982 3912	933 883	130 126	79.34 % 79.72 %	18.59 % 17.99 %	2.59 % 2.57 %
Health	4975 5052	3958 4054	912 898	127 126	79.56 % 80.25 %	18.33 % 17.78 %	2.55 % 2.49 %
Pets	5071 4918	3878 3817	1089 1002	130 122	76.47 % 77.61 %	21.48 % 20.37 %	2.56 % 2.48 %
Sport & Fitness	5056 4970	3827 3811	1131 1062	129 130	75.69 % 76.68 %	22.37 % 21.37 %	2.55 % 2.62 %
Job & Career	4751 5005	3524 3734	1104 1163	128 130	74.17 % 74.61 %	23.24 % 23.24 %	2.69 % 2.60 %
Dating	4977 4817	3644 3517	1211 1202	138 112	73.22 % 73.01 %	24.33 % 24.95 %	2.77 % 2.33 %
Other	5047 4832	3891 3756	1048 981	120 125	77.10 % 77.73 %	20.76 % 20.30 %	2.38 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4586	3583 3363	1164 1124	126 121	74.01 % 73.33 %	24.04 % 24.51 %	2.60 % 2.64 %
Outlook Mail	4679 4420	3527 3320	1049 997	127 112	75.38 % 75.11 %	22.42 % 22.56 %	2.71 % 2.53 %
Yahoo Mail	4682 4438	3524 3399	1044 959	120 106	75.27 % 76.59 %	22.30 % 21.61 %	2.56 % 2.39 %
AOL Mail	4652 4808	3532 3653	1017 1040	115 125	75.92 % 75.98 %	21.86 % 21.63 %	2.47 % 2.60 %
Mail.com	4684 4712	3591 3686	982 922	128 121	76.67 % 78.23 %	20.96 % 19.57 %	2.73 % 2.57 %
Yandex Mail	4844 4433	3664 3415	1078 915	119 115	75.64 % 77.04 %	22.25 % 20.64 %	2.46 % 2.59 %
GMX Mail	4614 4637	3442 3502	1074 1025	117 123	74.60 % 75.52 %	23.28 % 22.10 %	2.54 % 2.65 %
Zoho Mail	4756 4808	3713 3756	952 954	113 124	78.07 % 78.12 %	20.02 % 19.84 %	2.38 % 2.58 %
ProtonMail	4769 4650	3718 3668	957 900	120 112	77.96 % 78.88 %	20.07 % 19.35 %	2.52 % 2.41 %
Custom Mail	4634 4706	3667 3755	889 864	120 114	79.13 % 79.79 %	19.18 % 18.36 %	2.59 % 2.42 %
iCloud Mail	4720 4671	3484 3430	1121 1148	118 120	73.81 % 73.43 %	23.75 % 24.58 %	2.50 % 2.57 %
Tuta	4581 4660	3610 3660	871 905	114 121	78.80 % 78.54 %	19.01 % 19.42 %	2.49 % 2.60 %
Juno.com	4573 4639	3612 3692	870 853	120 116	78.99 % 79.59 %	19.02 % 18.39 %	2.62 % 2.50 %
Mailfence	3911 3679	3072 2865	733 720	106 94	78.55 % 77.87 %	18.74 % 19.57 %	2.71 % 2.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.