ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 539.472	441.426 441.406	83.789 81.719	14.905 15.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.82 %	15.47 % 15.15 %	2.75 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41750	34378 35305	5294 5343	995 1052	84.32 % 84.56 %	12.98 % 12.80 %	2.44 % 2.52 %
Elektronics	41850 41469	34425 34200	6208 6050	1102 1136	82.26 % 82.47 %	14.83 % 14.59 %	2.63 % 2.74 %
Entertainment	41105 41553	33462 33896	6408 6357	1110 1255	81.41 % 81.57 %	15.59 % 15.30 %	2.70 % 3.02 %
Cosmetics & Beauty	41480 41200	33784 33633	6453 6302	1128 1186	81.45 % 81.63 %	15.56 % 15.30 %	2.72 % 2.88 %
Food & Drink	41232 41324	34731 34934	5379 5308	1015 1023	84.23 % 84.54 %	13.05 % 12.84 %	2.46 % 2.48 %
Home & Garden	42167 42182	35433 35673	5611 5392	1001 1072	84.03 % 84.57 %	13.31 % 12.78 %	2.37 % 2.54 %
Finance	41988 41579	32997 32822	7611 7335	1295 1328	78.59 % 78.94 %	18.13 % 17.64 %	3.08 % 3.19 %
Health	41446 41398	32895 32996	7236 7088	1199 1228	79.37 % 79.70 %	17.46 % 17.12 %	2.89 % 2.97 %
Pets	42089 41149	35080 34412	5806 5581	1069 1113	83.35 % 83.63 %	13.79 % 13.56 %	2.54 % 2.70 %
Sport & Fitness	41893 41809	33653 33759	6860 6708	1224 1270	80.33 % 80.75 %	16.38 % 16.04 %	2.92 % 3.04 %
Job & Career	42145 41609	33499 33221	7195 6969	1312 1365	79.49 % 79.84 %	17.07 % 16.75 %	3.11 % 3.28 %
Dating	41453 41116	32090 31970	7904 7706	1336 1376	77.41 % 77.76 %	19.07 % 18.74 %	3.22 % 3.35 %
Other	42073 41334	34999 34585	5824 5580	1119 1123	83.19 % 83.67 %	13.84 % 13.50 %	2.66 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50845	40209 39823	9596 9357	1647 1612	77.95 % 78.32 %	18.60 % 18.40 %	3.19 % 3.17 %
Outlook Mail	50683 50049	40079 39705	9043 8642	1444 1626	79.08 % 79.33 %	17.84 % 17.27 %	2.85 % 3.25 %
Yahoo Mail	50191 50570	40811 41121	7830 7875	1414 1526	81.31 % 81.32 %	15.60 % 15.57 %	2.82 % 3.02 %
AOL Mail	50809 50069	41188 40749	8055 7762	1447 1505	81.06 % 81.39 %	15.85 % 15.50 %	2.85 % 3.01 %
Mail.com	50860 51042	41845 42051	7547 7467	1344 1446	82.27 % 82.39 %	14.84 % 14.63 %	2.64 % 2.83 %
Yandex Mail	50972 50803	40708 40706	8610 8423	1530 1621	79.86 % 80.13 %	16.89 % 16.58 %	3.00 % 3.19 %
GMX Mail	50306 50436	41398 41660	7557 7422	1217 1282	82.29 % 82.60 %	15.02 % 14.72 %	2.42 % 2.54 %
Zoho Mail	51041 50420	42387 42034	7295 6949	1289 1363	83.05 % 83.37 %	14.29 % 13.78 %	2.53 % 2.70 %
ProtonMail	50948 50539	42375 42221	7158 6968	1283 1291	83.17 % 83.54 %	14.05 % 13.79 %	2.52 % 2.55 %
Custom Mail	50380 50802	42448 42900	6625 6592	1199 1241	84.26 % 84.45 %	13.15 % 12.98 %	2.38 % 2.44 %
iCloud Mail	11281 11427	8918 9192	1785 1740	434 429	79.05 % 80.44 %	15.82 % 15.23 %	3.85 % 3.75 %
Tuta	11180 11218	9369 9555	1369 1287	328 299	83.80 % 85.18 %	12.25 % 11.47 %	2.93 % 2.67 %
Juno.com	11461 11252	9691 9689	1319 1235	329 286	84.56 % 86.11 %	11.51 % 10.98 %	2.87 % 2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.