ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 529.479	433.257 432.464	81.705 80.679	14.656 15.369

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 81.68 %	15.37 % 15.24 %	2.76 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 40961	33775 34598	5144 5266	977 1039	84.42 % 84.47 %	12.86 % 12.86 %	2.44 % 2.54 %
Elektronics	41059 40738	33785 33543	6054 5975	1083 1126	82.28 % 82.34 %	14.74 % 14.67 %	2.64 % 2.76 %
Entertainment	40304 40746	32830 33180	6239 6276	1089 1241	81.46 % 81.43 %	15.48 % 15.40 %	2.70 % 3.05 %
Cosmetics & Beauty	40622 40524	33094 33035	6277 6232	1108 1176	81.47 % 81.52 %	15.45 % 15.38 %	2.73 % 2.90 %
Food & Drink	40461 40549	34120 34240	5221 5221	992 1012	84.33 % 84.44 %	12.90 % 12.88 %	2.45 % 2.50 %
Home & Garden	41360 41391	34786 34965	5443 5306	982 1058	84.11 % 84.47 %	13.16 % 12.82 %	2.37 % 2.56 %
Finance	41202 40725	32366 32057	7449 7242	1276 1314	78.55 % 78.72 %	18.08 % 17.78 %	3.10 % 3.23 %
Health	40672 40688	32279 32359	7072 7017	1183 1218	79.36 % 79.53 %	17.39 % 17.25 %	2.91 % 2.99 %
Pets	41302 40291	34449 33646	5641 5489	1052 1098	83.41 % 83.51 %	13.66 % 13.62 %	2.55 % 2.73 %
Sport & Fitness	41062 41001	32985 33035	6686 6627	1204 1256	80.33 % 80.57 %	16.28 % 16.16 %	2.93 % 3.06 %
Job & Career	41372 40850	32891 32543	7044 6891	1293 1353	79.50 % 79.66 %	17.03 % 16.87 %	3.13 % 3.31 %
Dating	40693 40407	31483 31334	7756 7630	1315 1366	77.37 % 77.55 %	19.06 % 18.88 %	3.23 % 3.38 %
Other	41338 40608	34414 33929	5679 5507	1102 1112	83.25 % 83.55 %	13.74 % 13.56 %	2.67 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 50092	39578 39151	9435 9282	1627 1601	77.91 % 78.16 %	18.57 % 18.53 %	3.20 % 3.20 %
Outlook Mail	49899 49190	39451 38939	8882 8552	1425 1615	79.06 % 79.16 %	17.80 % 17.39 %	2.86 % 3.28 %
Yahoo Mail	49470 49793	40243 40431	7688 7794	1397 1512	81.35 % 81.20 %	15.54 % 15.65 %	2.82 % 3.04 %
AOL Mail	50081 49255	40610 40018	7909 7673	1431 1491	81.09 % 81.25 %	15.79 % 15.58 %	2.86 % 3.03 %
Mail.com	50041 50365	41197 41446	7380 7398	1323 1436	82.33 % 82.29 %	14.75 % 14.69 %	2.64 % 2.85 %
Yandex Mail	50152 50014	40057 40000	8445 8341	1509 1607	79.87 % 79.98 %	16.84 % 16.68 %	3.01 % 3.21 %
GMX Mail	49534 49690	40781 40988	7401 7347	1199 1273	82.33 % 82.49 %	14.94 % 14.79 %	2.42 % 2.56 %
Zoho Mail	50234 49647	41744 41335	7127 6869	1271 1350	83.10 % 83.26 %	14.19 % 13.84 %	2.53 % 2.72 %
ProtonMail	50134 49733	41720 41499	6993 6882	1263 1276	83.22 % 83.44 %	13.95 % 13.84 %	2.52 % 2.57 %
Custom Mail	49577 50050	41799 42229	6449 6515	1179 1229	84.31 % 84.37 %	13.01 % 13.02 %	2.38 % 2.46 %
iCloud Mail	10430 10666	8251 8512	1617 1662	415 418	79.11 % 79.80 %	15.50 % 15.58 %	3.98 % 3.92 %
Tuta	10399 10432	8755 8854	1207 1203	309 286	84.19 % 84.87 %	11.61 % 11.53 %	2.97 % 2.74 %
Juno.com	10702 10552	9071 9062	1172 1161	308 275	84.76 % 85.88 %	10.95 % 11.00 %	2.88 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.