ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.483	441.426 412.262	83.789 107.687	14.905 21.069

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 76.28 %	15.47 % 19.92 %	2.75 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41392	34378 32657	5294 7282	995 1516	84.32 % 78.90 %	12.98 % 17.59 %	2.44 % 3.66 %
Elektronics	41850 41334	34425 31860	6208 7982	1102 1525	82.26 % 77.08 %	14.83 % 19.31 %	2.63 % 3.69 %
Entertainment	41105 41622	33462 31703	6408 8295	1110 1627	81.41 % 76.17 %	15.59 % 19.93 %	2.70 % 3.91 %
Cosmetics & Beauty	41480 41603	33784 31719	6453 8337	1128 1612	81.45 % 76.24 %	15.56 % 20.04 %	2.72 % 3.87 %
Food & Drink	41232 41617	34731 32927	5379 7308	1015 1447	84.23 % 79.12 %	13.05 % 17.56 %	2.46 % 3.48 %
Home & Garden	42167 41806	35433 32922	5611 7393	1001 1550	84.03 % 78.75 %	13.31 % 17.68 %	2.37 % 3.71 %
Finance	41988 41990	32997 30775	7611 9514	1295 1751	78.59 % 73.29 %	18.13 % 22.66 %	3.08 % 4.17 %
Health	41446 41038	32895 30441	7236 8947	1199 1675	79.37 % 74.18 %	17.46 % 21.80 %	2.89 % 4.08 %
Pets	42089 42146	35080 32859	5806 7759	1069 1559	83.35 % 77.96 %	13.79 % 18.41 %	2.54 % 3.70 %
Sport & Fitness	41893 41859	33653 31437	6860 8771	1224 1692	80.33 % 75.10 %	16.38 % 20.95 %	2.92 % 4.04 %
Job & Career	42145 41297	33499 30826	7195 8756	1312 1760	79.49 % 74.64 %	17.07 % 21.20 %	3.11 % 4.26 %
Dating	41453 41795	32090 30105	7904 9894	1336 1829	77.41 % 72.03 %	19.07 % 23.67 %	3.22 % 4.38 %
Other	42073 40984	34999 32031	5824 7449	1119 1526	83.19 % 78.15 %	13.84 % 18.18 %	2.66 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50783	40209 36942	9596 11716	1647 2164	77.95 % 72.74 %	18.60 % 23.07 %	3.19 % 4.26 %
Outlook Mail	50683 50592	40079 37299	9043 11167	1444 2163	79.08 % 73.73 %	17.84 % 22.07 %	2.85 % 4.28 %
Yahoo Mail	50191 50611	40811 38304	7830 10344	1414 2014	81.31 % 75.68 %	15.60 % 20.44 %	2.82 % 3.98 %
AOL Mail	50809 49605	41188 37561	8055 10008	1447 2072	81.06 % 75.72 %	15.85 % 20.18 %	2.85 % 4.18 %
Mail.com	50860 51145	41845 39324	7547 9909	1344 1950	82.27 % 76.89 %	14.84 % 19.37 %	2.64 % 3.81 %
Yandex Mail	50972 51255	40708 38151	8610 11062	1530 2129	79.86 % 74.43 %	16.89 % 21.58 %	3.00 % 4.15 %
GMX Mail	50306 50233	41398 38550	7557 9835	1217 1862	82.29 % 76.74 %	15.02 % 19.58 %	2.42 % 3.71 %
Zoho Mail	51041 50707	42387 39469	7295 9484	1289 1801	83.05 % 77.84 %	14.29 % 18.70 %	2.53 % 3.55 %
ProtonMail	50948 50988	42375 39687	7158 9564	1283 1803	83.17 % 77.84 %	14.05 % 18.76 %	2.52 % 3.54 %
Custom Mail	50380 50909	42448 40142	6625 9036	1199 1784	84.26 % 78.85 %	13.15 % 17.75 %	2.38 % 3.50 %
iCloud Mail	11281 11115	8918 8481	1785 2148	434 533	79.05 % 76.30 %	15.82 % 19.33 %	3.85 % 4.80 %
Tuta	11180 11128	9369 9001	1369 1722	328 420	83.80 % 80.89 %	12.25 % 15.47 %	2.93 % 3.77 %
Juno.com	11461 11412	9691 9351	1319 1692	329 374	84.56 % 81.94 %	11.51 % 14.83 %	2.87 % 3.28 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.