ActiveCampaign and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.809	441.426 429.476	83.789 93.956	14.905 16.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 79.41 %	15.47 % 17.37 %	2.75 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41731	34378 34323	5294 6227	995 1154	84.32 % 82.25 %	12.98 % 14.92 %	2.44 % 2.77 %
Elektronics	41850 41736	34425 33437	6208 7044	1102 1228	82.26 % 80.12 %	14.83 % 16.88 %	2.63 % 2.94 %
Entertainment	41105 41563	33462 32868	6408 7256	1110 1397	81.41 % 79.08 %	15.59 % 17.46 %	2.70 % 3.36 %
Cosmetics & Beauty	41480 41888	33784 33179	6453 7325	1128 1341	81.45 % 79.21 %	15.56 % 17.49 %	2.72 % 3.20 %
Food & Drink	41232 41173	34731 33761	5379 6192	1015 1203	84.23 % 82.00 %	13.05 % 15.04 %	2.46 % 2.92 %
Home & Garden	42167 41723	35433 34310	5611 6209	1001 1162	84.03 % 82.23 %	13.31 % 14.88 %	2.37 % 2.79 %
Finance	41988 41760	32997 31948	7611 8355	1295 1430	78.59 % 76.50 %	18.13 % 20.01 %	3.08 % 3.42 %
Health	41446 41507	32895 32146	7236 7930	1199 1382	79.37 % 77.45 %	17.46 % 19.11 %	2.89 % 3.33 %
Pets	42089 41807	35080 33878	5806 6638	1069 1256	83.35 % 81.03 %	13.79 % 15.88 %	2.54 % 3.00 %
Sport & Fitness	41893 41664	33653 32667	6860 7612	1224 1356	80.33 % 78.41 %	16.38 % 18.27 %	2.92 % 3.25 %
Job & Career	42145 41107	33499 31905	7195 7746	1312 1442	79.49 % 77.61 %	17.07 % 18.84 %	3.11 % 3.51 %
Dating	41453 41652	32090 31294	7904 8904	1336 1415	77.41 % 75.13 %	19.07 % 21.38 %	3.22 % 3.40 %
Other	42073 41498	34999 33760	5824 6518	1119 1196	83.19 % 81.35 %	13.84 % 15.71 %	2.66 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 51086	40209 38594	9596 10618	1647 1846	77.95 % 75.55 %	18.60 % 20.78 %	3.19 % 3.61 %
Outlook Mail	50683 51210	40079 39249	9043 10141	1444 1781	79.08 % 76.64 %	17.84 % 19.80 %	2.85 % 3.48 %
Yahoo Mail	50191 50712	40811 40022	7830 9021	1414 1617	81.31 % 78.92 %	15.60 % 17.79 %	2.82 % 3.19 %
AOL Mail	50809 50325	41188 39809	8055 8931	1447 1578	81.06 % 79.10 %	15.85 % 17.75 %	2.85 % 3.14 %
Mail.com	50860 50912	41845 40754	7547 8568	1344 1555	82.27 % 80.05 %	14.84 % 16.83 %	2.64 % 3.05 %
Yandex Mail	50972 50899	40708 39456	8610 9691	1530 1728	79.86 % 77.52 %	16.89 % 19.04 %	3.00 % 3.39 %
GMX Mail	50306 50898	41398 40640	7557 8726	1217 1497	82.29 % 79.85 %	15.02 % 17.14 %	2.42 % 2.94 %
Zoho Mail	51041 50274	42387 40703	7295 8069	1289 1485	83.05 % 80.96 %	14.29 % 16.05 %	2.53 % 2.95 %
ProtonMail	50948 50433	42375 41046	7158 7995	1283 1369	83.17 % 81.39 %	14.05 % 15.85 %	2.52 % 2.71 %
Custom Mail	50380 50448	42448 41393	6625 7612	1199 1393	84.26 % 82.05 %	13.15 % 15.09 %	2.38 % 2.76 %
iCloud Mail	11281 11267	8918 8969	1785 1818	434 435	79.05 % 79.60 %	15.82 % 16.14 %	3.85 % 3.86 %
Tuta	11180 11206	9369 9420	1369 1421	328 343	83.80 % 84.06 %	12.25 % 12.68 %	2.93 % 3.06 %
Juno.com	11461 11139	9691 9421	1319 1345	329 335	84.56 % 84.58 %	11.51 % 12.07 %	2.87 % 3.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.