ActiveCampaign and HubSpot Email Deliverability Comparison

ActiveCampaign

HubSpot

In this comparison, the deliverability of ActiveCampaign and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.920	49.739 51.721	13.801 12.211	1.663 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.67 %	21.25 % 18.81 %	2.56 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4921	3823 3887	1069 954	115 95	76.44 % 78.99 %	21.38 % 19.39 %	2.30 % 1.93 %
Elektronics	4986 4889	3852 3946	1026 868	130 92	77.26 % 80.71 %	20.58 % 17.75 %	2.61 % 1.88 %
Entertainment	5015 5035	3787 3990	1116 968	133 94	75.51 % 79.25 %	22.25 % 19.23 %	2.65 % 1.87 %
Cosmetics & Beauty	4970 4811	3874 3863	1014 877	110 92	77.95 % 80.30 %	20.40 % 18.23 %	2.21 % 1.91 %
Food & Drink	5016 5038	3815 4013	1086 960	136 98	76.06 % 79.65 %	21.65 % 19.06 %	2.71 % 1.95 %
Home & Garden	5056 5007	3884 3975	1062 951	137 99	76.82 % 79.39 %	21.00 % 18.99 %	2.71 % 1.98 %
Finance	5019 4972	3982 4096	933 801	130 93	79.34 % 82.38 %	18.59 % 16.11 %	2.59 % 1.87 %
Health	4975 5130	3958 4229	912 824	127 104	79.56 % 82.44 %	18.33 % 16.06 %	2.55 % 2.03 %
Pets	5071 5162	3878 4064	1089 1023	130 95	76.47 % 78.73 %	21.48 % 19.82 %	2.56 % 1.84 %
Sport & Fitness	5056 5037	3827 3977	1131 978	129 91	75.69 % 78.96 %	22.37 % 19.42 %	2.55 % 1.81 %
Job & Career	4751 4916	3524 3805	1104 1034	128 94	74.17 % 77.40 %	23.24 % 21.03 %	2.69 % 1.91 %
Dating	4977 5047	3644 3869	1211 1101	138 85	73.22 % 76.66 %	24.33 % 21.81 %	2.77 % 1.68 %
Other	5047 4955	3891 4007	1048 872	120 99	77.10 % 80.87 %	20.76 % 17.60 %	2.38 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4577	3583 3509	1164 1001	126 95	74.01 % 76.67 %	24.04 % 21.87 %	2.60 % 2.08 %
Outlook Mail	4679 4858	3527 3796	1049 971	127 85	75.38 % 78.14 %	22.42 % 19.99 %	2.71 % 1.75 %
Yahoo Mail	4682 4612	3524 3634	1044 909	120 86	75.27 % 78.79 %	22.30 % 19.71 %	2.56 % 1.86 %
AOL Mail	4652 4848	3532 3825	1017 962	115 89	75.92 % 78.90 %	21.86 % 19.84 %	2.47 % 1.84 %
Mail.com	4684 4734	3591 3815	982 861	128 80	76.67 % 80.59 %	20.96 % 18.19 %	2.73 % 1.69 %
Yandex Mail	4844 4565	3664 3649	1078 856	119 85	75.64 % 79.93 %	22.25 % 18.75 %	2.46 % 1.86 %
GMX Mail	4614 4689	3442 3692	1074 919	117 91	74.60 % 78.74 %	23.28 % 19.60 %	2.54 % 1.94 %
Zoho Mail	4756 4630	3713 3737	952 838	113 77	78.07 % 80.71 %	20.02 % 18.10 %	2.38 % 1.66 %
ProtonMail	4769 4596	3718 3709	957 821	120 94	77.96 % 80.70 %	20.07 % 17.86 %	2.52 % 2.05 %
Custom Mail	4634 4607	3667 3767	889 763	120 86	79.13 % 81.77 %	19.18 % 16.56 %	2.59 % 1.87 %
iCloud Mail	4720 4778	3484 3635	1121 1070	118 91	73.81 % 76.08 %	23.75 % 22.39 %	2.50 % 1.90 %
Tuta	4581 4638	3610 3797	871 775	114 94	78.80 % 81.87 %	19.01 % 16.71 %	2.49 % 2.03 %
Juno.com	4573 4796	3612 3931	870 781	120 95	78.99 % 81.96 %	19.02 % 16.28 %	2.62 % 1.98 %
Mailfence	3911 3992	3072 3225	733 684	106 83	78.55 % 80.79 %	18.74 % 17.13 %	2.71 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.