ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.072	441.426 436.102	83.789 88.692	14.905 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.75 %	15.47 % 16.42 %	2.75 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41192	34378 34443	5294 5750	995 1026	84.32 % 83.62 %	12.98 % 13.96 %	2.44 % 2.49 %
Elektronics	41850 42041	34425 34267	6208 6641	1102 1162	82.26 % 81.51 %	14.83 % 15.80 %	2.63 % 2.76 %
Entertainment	41105 41494	33462 33475	6408 6860	1110 1179	81.41 % 80.67 %	15.59 % 16.53 %	2.70 % 2.84 %
Cosmetics & Beauty	41480 41166	33784 33256	6453 6807	1128 1154	81.45 % 80.79 %	15.56 % 16.54 %	2.72 % 2.80 %
Food & Drink	41232 41465	34731 34604	5379 5838	1015 1039	84.23 % 83.45 %	13.05 % 14.08 %	2.46 % 2.51 %
Home & Garden	42167 41478	35433 34598	5611 5816	1001 1097	84.03 % 83.41 %	13.31 % 14.02 %	2.37 % 2.64 %
Finance	41988 41470	32997 32247	7611 7855	1295 1400	78.59 % 77.76 %	18.13 % 18.94 %	3.08 % 3.38 %
Health	41446 41430	32895 32596	7236 7529	1199 1313	79.37 % 78.68 %	17.46 % 18.17 %	2.89 % 3.17 %
Pets	42089 41317	35080 34092	5806 6129	1069 1104	83.35 % 82.51 %	13.79 % 14.83 %	2.54 % 2.67 %
Sport & Fitness	41893 41689	33653 33126	6860 7293	1224 1320	80.33 % 79.46 %	16.38 % 17.49 %	2.92 % 3.17 %
Job & Career	42145 42406	33499 33371	7195 7698	1312 1351	79.49 % 78.69 %	17.07 % 18.15 %	3.11 % 3.19 %
Dating	41453 41141	32090 31534	7904 8258	1336 1375	77.41 % 76.65 %	19.07 % 20.07 %	3.22 % 3.34 %
Other	42073 41783	34999 34493	5824 6218	1119 1089	83.19 % 82.55 %	13.84 % 14.88 %	2.66 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50976	40209 39400	9596 9941	1647 1670	77.95 % 77.29 %	18.60 % 19.50 %	3.19 % 3.28 %
Outlook Mail	50683 51116	40079 39905	9043 9591	1444 1639	79.08 % 78.07 %	17.84 % 18.76 %	2.85 % 3.21 %
Yahoo Mail	50191 50144	40811 40214	7830 8379	1414 1546	81.31 % 80.20 %	15.60 % 16.71 %	2.82 % 3.08 %
AOL Mail	50809 50753	41188 40721	8055 8521	1447 1522	81.06 % 80.23 %	15.85 % 16.79 %	2.85 % 3.00 %
Mail.com	50860 50586	41845 41133	7547 8028	1344 1435	82.27 % 81.31 %	14.84 % 15.87 %	2.64 % 2.84 %
Yandex Mail	50972 50713	40708 40085	8610 9109	1530 1568	79.86 % 79.04 %	16.89 % 17.96 %	3.00 % 3.09 %
GMX Mail	50306 50324	41398 40973	7557 8043	1217 1331	82.29 % 81.42 %	15.02 % 15.98 %	2.42 % 2.64 %
Zoho Mail	51041 50533	42387 41635	7295 7584	1289 1345	83.05 % 82.39 %	14.29 % 15.01 %	2.53 % 2.66 %
ProtonMail	50948 51185	42375 42157	7158 7770	1283 1272	83.17 % 82.36 %	14.05 % 15.18 %	2.52 % 2.49 %
Custom Mail	50380 49900	42448 41699	6625 6982	1199 1239	84.26 % 83.57 %	13.15 % 13.99 %	2.38 % 2.48 %
iCloud Mail	11281 11288	8918 9061	1785 1877	434 400	79.05 % 80.27 %	15.82 % 16.63 %	3.85 % 3.54 %
Tuta	11180 11135	9369 9409	1369 1434	328 315	83.80 % 84.50 %	12.25 % 12.88 %	2.93 % 2.83 %
Juno.com	11461 11419	9691 9710	1319 1433	329 327	84.56 % 85.03 %	11.51 % 12.55 %	2.87 % 2.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.