ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 530.032	433.257 427.994	81.705 86.778	14.656 15.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 80.75 %	15.37 % 16.37 %	2.76 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 40525	33775 33900	5144 5627	977 1011	84.42 % 83.65 %	12.86 % 13.89 %	2.44 % 2.49 %
Elektronics	41059 41233	33785 33607	6054 6492	1083 1141	82.28 % 81.51 %	14.74 % 15.74 %	2.64 % 2.77 %
Entertainment	40304 40726	32830 32858	6239 6711	1089 1160	81.46 % 80.68 %	15.48 % 16.48 %	2.70 % 2.85 %
Cosmetics & Beauty	40622 40372	33094 32609	6277 6653	1108 1133	81.47 % 80.77 %	15.45 % 16.48 %	2.73 % 2.81 %
Food & Drink	40461 40754	34120 34025	5221 5711	992 1020	84.33 % 83.49 %	12.90 % 14.01 %	2.45 % 2.50 %
Home & Garden	41360 40681	34786 33952	5443 5666	982 1079	84.11 % 83.46 %	13.16 % 13.93 %	2.37 % 2.65 %
Finance	41202 40706	32366 31631	7449 7703	1276 1383	78.55 % 77.71 %	18.08 % 18.92 %	3.10 % 3.40 %
Health	40672 40588	32279 31916	7072 7355	1183 1292	79.36 % 78.63 %	17.39 % 18.12 %	2.91 % 3.18 %
Pets	41302 40538	34449 33475	5641 5983	1052 1085	83.41 % 82.58 %	13.66 % 14.76 %	2.55 % 2.68 %
Sport & Fitness	41062 40886	32985 32474	6686 7140	1204 1298	80.33 % 79.43 %	16.28 % 17.46 %	2.93 % 3.17 %
Job & Career	41372 41645	32891 32757	7044 7555	1293 1333	79.50 % 78.66 %	17.03 % 18.14 %	3.13 % 3.20 %
Dating	40693 40358	31483 30913	7756 8117	1315 1357	77.37 % 76.60 %	19.06 % 20.11 %	3.23 % 3.36 %
Other	41338 41020	34414 33877	5679 6065	1102 1072	83.25 % 82.59 %	13.74 % 14.79 %	2.67 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 50151	39578 38733	9435 9781	1627 1649	77.91 % 77.23 %	18.57 % 19.50 %	3.20 % 3.29 %
Outlook Mail	49899 50330	39451 39269	8882 9435	1425 1619	79.06 % 78.02 %	17.80 % 18.75 %	2.86 % 3.22 %
Yahoo Mail	49470 49358	40243 39596	7688 8246	1397 1527	81.35 % 80.22 %	15.54 % 16.71 %	2.82 % 3.09 %
AOL Mail	50081 49945	40610 40061	7909 8370	1431 1505	81.09 % 80.21 %	15.79 % 16.76 %	2.86 % 3.01 %
Mail.com	50041 49836	41197 40522	7380 7891	1323 1416	82.33 % 81.31 %	14.75 % 15.83 %	2.64 % 2.84 %
Yandex Mail	50152 49988	40057 39498	8445 8972	1509 1550	79.87 % 79.01 %	16.84 % 17.95 %	3.01 % 3.10 %
GMX Mail	49534 49533	40781 40341	7401 7884	1199 1313	82.33 % 81.44 %	14.94 % 15.92 %	2.42 % 2.65 %
Zoho Mail	50234 49696	41744 40947	7127 7433	1271 1324	83.10 % 82.39 %	14.19 % 14.96 %	2.53 % 2.66 %
ProtonMail	50134 50476	41720 41591	6993 7634	1263 1254	83.22 % 82.40 %	13.95 % 15.12 %	2.52 % 2.48 %
Custom Mail	49577 49151	41799 41100	6449 6849	1179 1220	84.31 % 83.62 %	13.01 % 13.93 %	2.38 % 2.48 %
iCloud Mail	10430 10548	8251 8452	1617 1729	415 379	79.11 % 80.13 %	15.50 % 16.39 %	3.98 % 3.59 %
Tuta	10399 10432	8755 8839	1207 1294	309 300	84.19 % 84.73 %	11.61 % 12.40 %	2.97 % 2.88 %
Juno.com	10702 10588	9071 9045	1172 1260	308 308	84.76 % 85.43 %	10.95 % 11.90 %	2.88 % 2.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.