ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.001	49.739 50.857	13.801 12.922	1.663 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.24 %	21.25 % 19.88 %	2.56 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4842	3823 3740	1069 1022	115 98	76.44 % 77.24 %	21.38 % 21.11 %	2.30 % 2.02 %
Elektronics	4986 4916	3852 3884	1026 939	130 115	77.26 % 79.01 %	20.58 % 19.10 %	2.61 % 2.34 %
Entertainment	5015 4957	3787 3814	1116 1048	133 109	75.51 % 76.94 %	22.25 % 21.14 %	2.65 % 2.20 %
Cosmetics & Beauty	4970 5008	3874 3967	1014 957	110 101	77.95 % 79.21 %	20.40 % 19.11 %	2.21 % 2.02 %
Food & Drink	5016 4971	3815 3858	1086 1012	136 119	76.06 % 77.61 %	21.65 % 20.36 %	2.71 % 2.39 %
Home & Garden	5056 4988	3884 3921	1062 980	137 111	76.82 % 78.61 %	21.00 % 19.65 %	2.71 % 2.23 %
Finance	5019 4881	3982 3951	933 833	130 119	79.34 % 80.95 %	18.59 % 17.07 %	2.59 % 2.44 %
Health	4975 5008	3958 4074	912 838	127 106	79.56 % 81.35 %	18.33 % 16.73 %	2.55 % 2.12 %
Pets	5071 5280	3878 4153	1089 1018	130 129	76.47 % 78.66 %	21.48 % 19.28 %	2.56 % 2.44 %
Sport & Fitness	5056 4941	3827 3837	1131 1004	129 120	75.69 % 77.66 %	22.37 % 20.32 %	2.55 % 2.43 %
Job & Career	4751 5006	3524 3806	1104 1112	128 106	74.17 % 76.03 %	23.24 % 22.21 %	2.69 % 2.12 %
Dating	4977 5140	3644 3824	1211 1221	138 105	73.22 % 74.40 %	24.33 % 23.75 %	2.77 % 2.04 %
Other	5047 5063	3891 4028	1048 938	120 115	77.10 % 79.56 %	20.76 % 18.53 %	2.38 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4749	3583 3543	1164 1104	126 108	74.01 % 74.61 %	24.04 % 23.25 %	2.60 % 2.27 %
Outlook Mail	4679 4776	3527 3672	1049 1032	127 101	75.38 % 76.88 %	22.42 % 21.61 %	2.71 % 2.11 %
Yahoo Mail	4682 4775	3524 3703	1044 979	120 106	75.27 % 77.55 %	22.30 % 20.50 %	2.56 % 2.22 %
AOL Mail	4652 4779	3532 3726	1017 952	115 113	75.92 % 77.97 %	21.86 % 19.92 %	2.47 % 2.36 %
Mail.com	4684 4795	3591 3770	982 923	128 108	76.67 % 78.62 %	20.96 % 19.25 %	2.73 % 2.25 %
Yandex Mail	4844 4767	3664 3711	1078 969	119 99	75.64 % 77.85 %	22.25 % 20.33 %	2.46 % 2.08 %
GMX Mail	4614 4655	3442 3584	1074 980	117 104	74.60 % 76.99 %	23.28 % 21.05 %	2.54 % 2.23 %
Zoho Mail	4756 4659	3713 3690	952 893	113 97	78.07 % 79.20 %	20.02 % 19.17 %	2.38 % 2.08 %
ProtonMail	4769 4642	3718 3723	957 850	120 110	77.96 % 80.20 %	20.07 % 18.31 %	2.52 % 2.37 %
Custom Mail	4634 4666	3667 3772	889 789	120 109	79.13 % 80.84 %	19.18 % 16.91 %	2.59 % 2.34 %
iCloud Mail	4720 4551	3484 3454	1121 1015	118 107	73.81 % 75.90 %	23.75 % 22.30 %	2.50 % 2.35 %
Tuta	4581 4580	3610 3639	871 844	114 112	78.80 % 79.45 %	19.01 % 18.43 %	2.49 % 2.45 %
Juno.com	4573 4778	3612 3819	870 891	120 102	78.99 % 79.93 %	19.02 % 18.65 %	2.62 % 2.13 %
Mailfence	3911 3829	3072 3051	733 701	106 77	78.55 % 79.68 %	18.74 % 18.31 %	2.71 % 2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.