ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.615	49.739 49.541	13.801 13.785	1.663 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.67 %	21.25 % 21.33 %	2.56 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5018	3823 3908	1069 1019	115 110	76.44 % 77.88 %	21.38 % 20.31 %	2.30 % 2.19 %
Elektronics	4986 5054	3852 3920	1026 1033	130 132	77.26 % 77.56 %	20.58 % 20.44 %	2.61 % 2.61 %
Entertainment	5015 4913	3787 3747	1116 1071	133 122	75.51 % 76.27 %	22.25 % 21.80 %	2.65 % 2.48 %
Cosmetics & Beauty	4970 4934	3874 3795	1014 1024	110 120	77.95 % 76.92 %	20.40 % 20.75 %	2.21 % 2.43 %
Food & Drink	5016 4824	3815 3719	1086 1010	136 117	76.06 % 77.09 %	21.65 % 20.94 %	2.71 % 2.43 %
Home & Garden	5056 5089	3884 3914	1062 1091	137 120	76.82 % 76.91 %	21.00 % 21.44 %	2.71 % 2.36 %
Finance	5019 5008	3982 4014	933 912	130 125	79.34 % 80.15 %	18.59 % 18.21 %	2.59 % 2.50 %
Health	4975 4944	3958 3899	912 953	127 118	79.56 % 78.86 %	18.33 % 19.28 %	2.55 % 2.39 %
Pets	5071 4996	3878 3764	1089 1123	130 127	76.47 % 75.34 %	21.48 % 22.48 %	2.56 % 2.54 %
Sport & Fitness	5056 4986	3827 3777	1131 1088	129 128	75.69 % 75.75 %	22.37 % 21.82 %	2.55 % 2.57 %
Job & Career	4751 4807	3524 3565	1104 1142	128 115	74.17 % 74.16 %	23.24 % 23.76 %	2.69 % 2.39 %
Dating	4977 4864	3644 3522	1211 1233	138 121	73.22 % 72.41 %	24.33 % 25.35 %	2.77 % 2.49 %
Other	5047 5178	3891 3997	1048 1086	120 124	77.10 % 77.19 %	20.76 % 20.97 %	2.38 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4746	3583 3504	1164 1141	126 114	74.01 % 73.83 %	24.04 % 24.04 %	2.60 % 2.40 %
Outlook Mail	4679 4765	3527 3571	1049 1097	127 123	75.38 % 74.94 %	22.42 % 23.02 %	2.71 % 2.58 %
Yahoo Mail	4682 4672	3524 3514	1044 1036	120 114	75.27 % 75.21 %	22.30 % 22.17 %	2.56 % 2.44 %
AOL Mail	4652 4455	3532 3409	1017 960	115 105	75.92 % 76.52 %	21.86 % 21.55 %	2.47 % 2.36 %
Mail.com	4684 4524	3591 3511	982 911	128 116	76.67 % 77.61 %	20.96 % 20.14 %	2.73 % 2.56 %
Yandex Mail	4844 4871	3664 3709	1078 1075	119 114	75.64 % 76.14 %	22.25 % 22.07 %	2.46 % 2.34 %
GMX Mail	4614 4538	3442 3415	1074 1046	117 115	74.60 % 75.25 %	23.28 % 23.05 %	2.54 % 2.53 %
Zoho Mail	4756 4621	3713 3595	952 945	113 120	78.07 % 77.80 %	20.02 % 20.45 %	2.38 % 2.60 %
ProtonMail	4769 4697	3718 3679	957 926	120 110	77.96 % 78.33 %	20.07 % 19.71 %	2.52 % 2.34 %
Custom Mail	4634 4723	3667 3755	889 877	120 103	79.13 % 79.50 %	19.18 % 18.57 %	2.59 % 2.18 %
iCloud Mail	4720 4663	3484 3394	1121 1198	118 117	73.81 % 72.79 %	23.75 % 25.69 %	2.50 % 2.51 %
Tuta	4581 4639	3610 3646	871 904	114 113	78.80 % 78.59 %	19.01 % 19.49 %	2.49 % 2.44 %
Juno.com	4573 4641	3612 3630	870 909	120 124	78.99 % 78.22 %	19.02 % 19.59 %	2.62 % 2.67 %
Mailfence	3911 4060	3072 3209	733 760	106 91	78.55 % 79.04 %	18.74 % 18.72 %	2.71 % 2.24 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.