ActiveCampaign and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 147.018	441.426 120.269	83.789 20.997	14.905 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.81 %	15.47 % 14.28 %	2.75 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11146	34378 9325	5294 1411	995 336	84.32 % 83.66 %	12.98 % 12.66 %	2.44 % 3.01 %
Elektronics	41850 11588	34425 9575	6208 1576	1102 363	82.26 % 82.63 %	14.83 % 13.60 %	2.63 % 3.13 %
Entertainment	41105 11484	33462 9388	6408 1642	1110 378	81.41 % 81.75 %	15.59 % 14.30 %	2.70 % 3.29 %
Cosmetics & Beauty	41480 11348	33784 9260	6453 1606	1128 386	81.45 % 81.60 %	15.56 % 14.15 %	2.72 % 3.40 %
Food & Drink	41232 11297	34731 9432	5379 1480	1015 336	84.23 % 83.49 %	13.05 % 13.10 %	2.46 % 2.97 %
Home & Garden	42167 11225	35433 9338	5611 1469	1001 366	84.03 % 83.19 %	13.31 % 13.09 %	2.37 % 3.26 %
Finance	41988 11110	32997 8916	7611 1770	1295 403	78.59 % 80.25 %	18.13 % 15.93 %	3.08 % 3.63 %
Health	41446 11143	32895 9015	7236 1671	1199 359	79.37 % 80.90 %	17.46 % 15.00 %	2.89 % 3.22 %
Pets	42089 11190	35080 9294	5806 1508	1069 313	83.35 % 83.06 %	13.79 % 13.48 %	2.54 % 2.80 %
Sport & Fitness	41893 11415	33653 9211	6860 1734	1224 396	80.33 % 80.69 %	16.38 % 15.19 %	2.92 % 3.47 %
Job & Career	42145 11418	33499 9079	7195 1796	1312 450	79.49 % 79.51 %	17.07 % 15.73 %	3.11 % 3.94 %
Dating	41453 11134	32090 8901	7904 1754	1336 410	77.41 % 79.94 %	19.07 % 15.75 %	3.22 % 3.68 %
Other	42073 11520	34999 9535	5824 1580	1119 354	83.19 % 82.77 %	13.84 % 13.72 %	2.66 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11410	40209 8852	9596 2006	1647 478	77.95 % 77.58 %	18.60 % 17.58 %	3.19 % 4.19 %
Outlook Mail	50683 11537	40079 9245	9043 1762	1444 436	79.08 % 80.13 %	17.84 % 15.27 %	2.85 % 3.78 %
Yahoo Mail	50191 11116	40811 9021	7830 1602	1414 379	81.31 % 81.15 %	15.60 % 14.41 %	2.82 % 3.41 %
AOL Mail	50809 11233	41188 9160	8055 1621	1447 366	81.06 % 81.55 %	15.85 % 14.43 %	2.85 % 3.26 %
Mail.com	50860 11347	41845 9327	7547 1565	1344 373	82.27 % 82.20 %	14.84 % 13.79 %	2.64 % 3.29 %
Yandex Mail	50972 11391	40708 9175	8610 1763	1530 408	79.86 % 80.55 %	16.89 % 15.48 %	3.00 % 3.58 %
GMX Mail	50306 11195	41398 9349	7557 1483	1217 313	82.29 % 83.51 %	15.02 % 13.25 %	2.42 % 2.80 %
Zoho Mail	51041 11426	42387 9485	7295 1542	1289 346	83.05 % 83.01 %	14.29 % 13.50 %	2.53 % 3.03 %
ProtonMail	50948 11352	42375 9506	7158 1434	1283 339	83.17 % 83.74 %	14.05 % 12.63 %	2.52 % 2.99 %
Custom Mail	50380 11100	42448 9300	6625 1381	1199 322	84.26 % 83.78 %	13.15 % 12.44 %	2.38 % 2.90 %
iCloud Mail	11281 11208	8918 8830	1785 1906	434 433	79.05 % 78.78 %	15.82 % 17.01 %	3.85 % 3.86 %
Tuta	11180 11491	9369 9577	1369 1523	328 352	83.80 % 83.34 %	12.25 % 13.25 %	2.93 % 3.06 %
Juno.com	11461 11212	9691 9442	1319 1409	329 305	84.56 % 84.21 %	11.51 % 12.57 %	2.87 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.