ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 393.150	441.426 302.866	83.789 76.964	14.905 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.04 %	15.47 % 19.58 %	2.75 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 29688	34378 23784	5294 5024	995 880	84.32 % 80.11 %	12.98 % 16.92 %	2.44 % 2.96 %
Elektronics	41850 30694	34425 23911	6208 5854	1102 929	82.26 % 77.90 %	14.83 % 19.07 %	2.63 % 3.03 %
Entertainment	41105 30167	33462 23222	6408 5902	1110 1043	81.41 % 76.98 %	15.59 % 19.56 %	2.70 % 3.46 %
Cosmetics & Beauty	41480 30530	33784 23551	6453 6004	1128 975	81.45 % 77.14 %	15.56 % 19.67 %	2.72 % 3.19 %
Food & Drink	41232 30519	34731 24459	5379 5133	1015 927	84.23 % 80.14 %	13.05 % 16.82 %	2.46 % 3.04 %
Home & Garden	42167 30222	35433 24200	5611 5111	1001 911	84.03 % 80.07 %	13.31 % 16.91 %	2.37 % 3.01 %
Finance	41988 30341	32997 22294	7611 6899	1295 1148	78.59 % 73.48 %	18.13 % 22.74 %	3.08 % 3.78 %
Health	41446 29945	32895 22376	7236 6489	1199 1080	79.37 % 74.72 %	17.46 % 21.67 %	2.89 % 3.61 %
Pets	42089 30312	35080 23940	5806 5353	1069 1019	83.35 % 78.98 %	13.79 % 17.66 %	2.54 % 3.36 %
Sport & Fitness	41893 29754	33653 22668	6860 6059	1224 1027	80.33 % 76.18 %	16.38 % 20.36 %	2.92 % 3.45 %
Job & Career	42145 30434	33499 22773	7195 6473	1312 1188	79.49 % 74.83 %	17.07 % 21.27 %	3.11 % 3.90 %
Dating	41453 30388	32090 21850	7904 7353	1336 1185	77.41 % 71.90 %	19.07 % 24.20 %	3.22 % 3.90 %
Other	42073 30156	34999 23838	5824 5310	1119 1008	83.19 % 79.05 %	13.84 % 17.61 %	2.66 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 39832	40209 29370	9596 8994	1647 1468	77.95 % 73.73 %	18.60 % 22.58 %	3.19 % 3.69 %
Outlook Mail	50683 39308	40079 29211	9043 8600	1444 1497	79.08 % 74.31 %	17.84 % 21.88 %	2.85 % 3.81 %
Yahoo Mail	50191 39728	40811 30512	7830 7852	1414 1364	81.31 % 76.80 %	15.60 % 19.76 %	2.82 % 3.43 %
AOL Mail	50809 39483	41188 30274	8055 7780	1447 1429	81.06 % 76.68 %	15.85 % 19.70 %	2.85 % 3.62 %
Mail.com	50860 39166	41845 30496	7547 7320	1344 1350	82.27 % 77.86 %	14.84 % 18.69 %	2.64 % 3.45 %
Yandex Mail	50972 38650	40708 29125	8610 8096	1530 1429	79.86 % 75.36 %	16.89 % 20.95 %	3.00 % 3.70 %
GMX Mail	50306 39013	41398 30376	7557 7420	1217 1217	82.29 % 77.86 %	15.02 % 19.02 %	2.42 % 3.12 %
Zoho Mail	51041 38996	42387 30789	7295 7018	1289 1189	83.05 % 78.95 %	14.29 % 18.00 %	2.53 % 3.05 %
ProtonMail	50948 39917	42375 31451	7158 7261	1283 1205	83.17 % 78.79 %	14.05 % 18.19 %	2.52 % 3.02 %
Custom Mail	50380 39057	42448 31262	6625 6623	1199 1172	84.26 % 80.04 %	13.15 % 16.96 %	2.38 % 3.00 %
iCloud Mail	11281	8918	1785	434	79.05 % %	15.82 % %	3.85 % %
Tuta	11180	9369	1369	328	83.80 % %	12.25 % %	2.93 % %
Juno.com	11461	9691	1319	329	84.56 % %	11.51 % %	2.87 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.