ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 539.329	441.426 431.707	83.789 91.337	14.905 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.05 %	15.47 % 16.94 %	2.75 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41300	34378 34265	5294 5937	995 1101	84.32 % 82.97 %	12.98 % 14.38 %	2.44 % 2.67 %
Elektronics	41850 41554	34425 33581	6208 6812	1102 1143	82.26 % 80.81 %	14.83 % 16.39 %	2.63 % 2.75 %
Entertainment	41105 41068	33462 32862	6408 6994	1110 1183	81.41 % 80.02 %	15.59 % 17.03 %	2.70 % 2.88 %
Cosmetics & Beauty	41480 41667	33784 33321	6453 7084	1128 1242	81.45 % 79.97 %	15.56 % 17.00 %	2.72 % 2.98 %
Food & Drink	41232 41290	34731 34103	5379 6087	1015 1085	84.23 % 82.59 %	13.05 % 14.74 %	2.46 % 2.63 %
Home & Garden	42167 41433	35433 34260	5611 6070	1001 1054	84.03 % 82.69 %	13.31 % 14.65 %	2.37 % 2.54 %
Finance	41988 41578	32997 31993	7611 8141	1295 1421	78.59 % 76.95 %	18.13 % 19.58 %	3.08 % 3.42 %
Health	41446 41572	32895 32308	7236 7863	1199 1346	79.37 % 77.72 %	17.46 % 18.91 %	2.89 % 3.24 %
Pets	42089 41522	35080 34067	5806 6331	1069 1125	83.35 % 82.05 %	13.79 % 15.25 %	2.54 % 2.71 %
Sport & Fitness	41893 41413	33653 32823	6860 7310	1224 1261	80.33 % 79.26 %	16.38 % 17.65 %	2.92 % 3.04 %
Job & Career	42145 41684	33499 32474	7195 7756	1312 1429	79.49 % 77.91 %	17.07 % 18.61 %	3.11 % 3.43 %
Dating	41453 41286	32090 31347	7904 8478	1336 1417	77.41 % 75.93 %	19.07 % 20.53 %	3.22 % 3.43 %
Other	42073 41962	34999 34303	5824 6474	1119 1168	83.19 % 81.75 %	13.84 % 15.43 %	2.66 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50301	40209 38512	9596 10052	1647 1714	77.95 % 76.56 %	18.60 % 19.98 %	3.19 % 3.41 %
Outlook Mail	50683 50594	40079 39168	9043 9719	1444 1660	79.08 % 77.42 %	17.84 % 19.21 %	2.85 % 3.28 %
Yahoo Mail	50191 49984	40811 39844	7830 8650	1414 1501	81.31 % 79.71 %	15.60 % 17.31 %	2.82 % 3.00 %
AOL Mail	50809 50640	41188 40259	8055 8803	1447 1545	81.06 % 79.50 %	15.85 % 17.38 %	2.85 % 3.05 %
Mail.com	50860 50720	41845 41004	7547 8276	1344 1396	82.27 % 80.84 %	14.84 % 16.32 %	2.64 % 2.75 %
Yandex Mail	50972 50699	40708 39591	8610 9381	1530 1723	79.86 % 78.09 %	16.89 % 18.50 %	3.00 % 3.40 %
GMX Mail	50306 51133	41398 41193	7557 8550	1217 1378	82.29 % 80.56 %	15.02 % 16.72 %	2.42 % 2.69 %
Zoho Mail	51041 49895	42387 40687	7295 7800	1289 1378	83.05 % 81.55 %	14.29 % 15.63 %	2.53 % 2.76 %
ProtonMail	50948 51098	42375 41714	7158 8013	1283 1335	83.17 % 81.64 %	14.05 % 15.68 %	2.52 % 2.61 %
Custom Mail	50380 50650	42448 41737	6625 7563	1199 1345	84.26 % 82.40 %	13.15 % 14.93 %	2.38 % 2.66 %
iCloud Mail	11281 11122	8918 8904	1785 1801	434 406	79.05 % 80.06 %	15.82 % 16.19 %	3.85 % 3.65 %
Tuta	11180 11327	9369 9558	1369 1403	328 319	83.80 % 84.38 %	12.25 % 12.39 %	2.93 % 2.82 %
Juno.com	11461 11166	9691 9536	1319 1326	329 275	84.56 % 85.40 %	11.51 % 11.88 %	2.87 % 2.46 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.