ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.204	49.739 50.113	13.801 12.867	1.663 1.421

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.05 %	21.25 % 20.04 %	2.56 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4978	3823 3868	1069 1027	115 106	76.44 % 77.70 %	21.38 % 20.63 %	2.30 % 2.13 %
Elektronics	4986 4832	3852 3769	1026 954	130 109	77.26 % 78.00 %	20.58 % 19.74 %	2.61 % 2.26 %
Entertainment	5015 4791	3787 3718	1116 989	133 102	75.51 % 77.60 %	22.25 % 20.64 %	2.65 % 2.13 %
Cosmetics & Beauty	4970 4985	3874 3929	1014 965	110 106	77.95 % 78.82 %	20.40 % 19.36 %	2.21 % 2.13 %
Food & Drink	5016 4971	3815 3834	1086 1051	136 109	76.06 % 77.13 %	21.65 % 21.14 %	2.71 % 2.19 %
Home & Garden	5056 5054	3884 3925	1062 1029	137 111	76.82 % 77.66 %	21.00 % 20.36 %	2.71 % 2.20 %
Finance	5019 4944	3982 4034	933 816	130 119	79.34 % 81.59 %	18.59 % 16.50 %	2.59 % 2.41 %
Health	4975 4803	3958 3909	912 801	127 102	79.56 % 81.39 %	18.33 % 16.68 %	2.55 % 2.12 %
Pets	5071 4908	3878 3795	1089 1007	130 117	76.47 % 77.32 %	21.48 % 20.52 %	2.56 % 2.38 %
Sport & Fitness	5056 4877	3827 3812	1131 971	129 110	75.69 % 78.16 %	22.37 % 19.91 %	2.55 % 2.26 %
Job & Career	4751 5067	3524 3861	1104 1110	128 116	74.17 % 76.20 %	23.24 % 21.91 %	2.69 % 2.29 %
Dating	4977 5094	3644 3802	1211 1198	138 103	73.22 % 74.64 %	24.33 % 23.52 %	2.77 % 2.02 %
Other	5047 4900	3891 3857	1048 949	120 111	77.10 % 78.71 %	20.76 % 19.37 %	2.38 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4569	3583 3415	1164 1075	126 100	74.01 % 74.74 %	24.04 % 23.53 %	2.60 % 2.19 %
Outlook Mail	4679 4610	3527 3524	1049 1005	127 93	75.38 % 76.44 %	22.42 % 21.80 %	2.71 % 2.02 %
Yahoo Mail	4682 4580	3524 3571	1044 928	120 109	75.27 % 77.97 %	22.30 % 20.26 %	2.56 % 2.38 %
AOL Mail	4652 4705	3532 3634	1017 976	115 103	75.92 % 77.24 %	21.86 % 20.74 %	2.47 % 2.19 %
Mail.com	4684 4744	3591 3757	982 890	128 108	76.67 % 79.19 %	20.96 % 18.76 %	2.73 % 2.28 %
Yandex Mail	4844 4658	3664 3611	1078 938	119 109	75.64 % 77.52 %	22.25 % 20.14 %	2.46 % 2.34 %
GMX Mail	4614 4665	3442 3583	1074 995	117 106	74.60 % 76.81 %	23.28 % 21.33 %	2.54 % 2.27 %
Zoho Mail	4756 4688	3713 3691	952 905	113 115	78.07 % 78.73 %	20.02 % 19.30 %	2.38 % 2.45 %
ProtonMail	4769 4551	3718 3629	957 841	120 95	77.96 % 79.74 %	20.07 % 18.48 %	2.52 % 2.09 %
Custom Mail	4634 4735	3667 3814	889 853	120 102	79.13 % 80.55 %	19.18 % 18.01 %	2.59 % 2.15 %
iCloud Mail	4720 4658	3484 3490	1121 1093	118 96	73.81 % 74.92 %	23.75 % 23.47 %	2.50 % 2.06 %
Tuta	4581 4600	3610 3669	871 826	114 98	78.80 % 79.76 %	19.01 % 17.96 %	2.49 % 2.13 %
Juno.com	4573 4593	3612 3679	870 820	120 107	78.99 % 80.10 %	19.02 % 17.85 %	2.62 % 2.33 %
Mailfence	3911 3848	3072 3046	733 722	106 80	78.55 % 79.16 %	18.74 % 18.76 %	2.71 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.