ActiveCampaign and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 148.061	441.426 119.183	83.789 23.420	14.905 5.535

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.50 %	15.47 % 15.82 %	2.75 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11347	34378 9317	5294 1617	995 378	84.32 % 82.11 %	12.98 % 14.25 %	2.44 % 3.33 %
Elektronics	41850 11531	34425 9394	6208 1737	1102 382	82.26 % 81.47 %	14.83 % 15.06 %	2.63 % 3.31 %
Entertainment	41105 11184	33462 9022	6408 1782	1110 405	81.41 % 80.67 %	15.59 % 15.93 %	2.70 % 3.62 %
Cosmetics & Beauty	41480 11416	33784 9135	6453 1805	1128 464	81.45 % 80.02 %	15.56 % 15.81 %	2.72 % 4.06 %
Food & Drink	41232 11392	34731 9357	5379 1649	1015 403	84.23 % 82.14 %	13.05 % 14.48 %	2.46 % 3.54 %
Home & Garden	42167 11377	35433 9378	5611 1657	1001 377	84.03 % 82.43 %	13.31 % 14.56 %	2.37 % 3.31 %
Finance	41988 11464	32997 8991	7611 1953	1295 491	78.59 % 78.43 %	18.13 % 17.04 %	3.08 % 4.28 %
Health	41446 11433	32895 9090	7236 1885	1199 450	79.37 % 79.51 %	17.46 % 16.49 %	2.89 % 3.94 %
Pets	42089 11402	35080 9284	5806 1743	1069 388	83.35 % 81.42 %	13.79 % 15.29 %	2.54 % 3.40 %
Sport & Fitness	41893 11360	33653 9072	6860 1868	1224 426	80.33 % 79.86 %	16.38 % 16.44 %	2.92 % 3.75 %
Job & Career	42145 11353	33499 8916	7195 1984	1312 474	79.49 % 78.53 %	17.07 % 17.48 %	3.11 % 4.18 %
Dating	41453 11399	32090 8947	7904 1999	1336 480	77.41 % 78.49 %	19.07 % 17.54 %	3.22 % 4.21 %
Other	42073 11403	34999 9280	5824 1741	1119 417	83.19 % 81.38 %	13.84 % 15.27 %	2.66 % 3.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11346	40209 8683	9596 2200	1647 520	77.95 % 76.53 %	18.60 % 19.39 %	3.19 % 4.58 %
Outlook Mail	50683 11543	40079 9158	9043 1954	1444 455	79.08 % 79.34 %	17.84 % 16.93 %	2.85 % 3.94 %
Yahoo Mail	50191 11266	40811 9077	7830 1809	1414 397	81.31 % 80.57 %	15.60 % 16.06 %	2.82 % 3.52 %
AOL Mail	50809 11435	41188 9144	8055 1837	1447 462	81.06 % 79.97 %	15.85 % 16.06 %	2.85 % 4.04 %
Mail.com	50860 11581	41845 9350	7547 1798	1344 427	82.27 % 80.74 %	14.84 % 15.53 %	2.64 % 3.69 %
Yandex Mail	50972 11231	40708 8856	8610 1898	1530 479	79.86 % 78.85 %	16.89 % 16.90 %	3.00 % 4.26 %
GMX Mail	50306 11632	41398 9539	7557 1724	1217 397	82.29 % 82.01 %	15.02 % 14.82 %	2.42 % 3.41 %
Zoho Mail	51041 11291	42387 9255	7295 1651	1289 391	83.05 % 81.97 %	14.29 % 14.62 %	2.53 % 3.46 %
ProtonMail	50948 11207	42375 9237	7158 1576	1283 381	83.17 % 82.42 %	14.05 % 14.06 %	2.52 % 3.40 %
Custom Mail	50380 11658	42448 9587	6625 1673	1199 408	84.26 % 82.24 %	13.15 % 14.35 %	2.38 % 3.50 %
iCloud Mail	11281 11333	8918 8754	1785 2088	434 486	79.05 % 77.24 %	15.82 % 18.42 %	3.85 % 4.29 %
Tuta	11180 11150	9369 9139	1369 1614	328 360	83.80 % 81.96 %	12.25 % 14.48 %	2.93 % 3.23 %
Juno.com	11461 11388	9691 9404	1319 1598	329 372	84.56 % 82.58 %	11.51 % 14.03 %	2.87 % 3.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.