ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.364	49.739 50.801	13.801 12.496	1.663 1.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.93 %	21.25 % 19.41 %	2.56 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4816	3823 3783	1069 935	115 97	76.44 % 78.55 %	21.38 % 19.41 %	2.30 % 2.01 %
Elektronics	4986 5011	3852 3995	1026 932	130 101	77.26 % 79.72 %	20.58 % 18.60 %	2.61 % 2.02 %
Entertainment	5015 5115	3787 4033	1116 1010	133 101	75.51 % 78.85 %	22.25 % 19.75 %	2.65 % 1.97 %
Cosmetics & Beauty	4970 4888	3874 3856	1014 935	110 113	77.95 % 78.89 %	20.40 % 19.13 %	2.21 % 2.31 %
Food & Drink	5016 4803	3815 3762	1086 958	136 102	76.06 % 78.33 %	21.65 % 19.95 %	2.71 % 2.12 %
Home & Garden	5056 4922	3884 3862	1062 980	137 114	76.82 % 78.46 %	21.00 % 19.91 %	2.71 % 2.32 %
Finance	5019 4783	3982 3895	933 808	130 93	79.34 % 81.43 %	18.59 % 16.89 %	2.59 % 1.94 %
Health	4975 5040	3958 4107	912 851	127 103	79.56 % 81.49 %	18.33 % 16.88 %	2.55 % 2.04 %
Pets	5071 5040	3878 3988	1089 972	130 108	76.47 % 79.13 %	21.48 % 19.29 %	2.56 % 2.14 %
Sport & Fitness	5056 5073	3827 3979	1131 1011	129 105	75.69 % 78.43 %	22.37 % 19.93 %	2.55 % 2.07 %
Job & Career	4751 5017	3524 3862	1104 1069	128 111	74.17 % 76.98 %	23.24 % 21.31 %	2.69 % 2.21 %
Dating	4977 4940	3644 3735	1211 1135	138 111	73.22 % 75.61 %	24.33 % 22.98 %	2.77 % 2.25 %
Other	5047 4916	3891 3944	1048 900	120 105	77.10 % 80.23 %	20.76 % 18.31 %	2.38 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4690	3583 3570	1164 1052	126 111	74.01 % 76.12 %	24.04 % 22.43 %	2.60 % 2.37 %
Outlook Mail	4679 4718	3527 3622	1049 1020	127 94	75.38 % 76.77 %	22.42 % 21.62 %	2.71 % 1.99 %
Yahoo Mail	4682 4756	3524 3731	1044 948	120 104	75.27 % 78.45 %	22.30 % 19.93 %	2.56 % 2.19 %
AOL Mail	4652 4666	3532 3663	1017 922	115 101	75.92 % 78.50 %	21.86 % 19.76 %	2.47 % 2.16 %
Mail.com	4684 4691	3591 3767	982 852	128 94	76.67 % 80.30 %	20.96 % 18.16 %	2.73 % 2.00 %
Yandex Mail	4844 4685	3664 3670	1078 950	119 96	75.64 % 78.34 %	22.25 % 20.28 %	2.46 % 2.05 %
GMX Mail	4614 4720	3442 3689	1074 963	117 101	74.60 % 78.16 %	23.28 % 20.40 %	2.54 % 2.14 %
Zoho Mail	4756 4639	3713 3693	952 862	113 95	78.07 % 79.61 %	20.02 % 18.58 %	2.38 % 2.05 %
ProtonMail	4769 4425	3718 3579	957 766	120 93	77.96 % 80.88 %	20.07 % 17.31 %	2.52 % 2.10 %
Custom Mail	4634 4707	3667 3827	889 806	120 98	79.13 % 81.30 %	19.18 % 17.12 %	2.59 % 2.08 %
iCloud Mail	4720 4615	3484 3520	1121 1011	118 102	73.81 % 76.27 %	23.75 % 21.91 %	2.50 % 2.21 %
Tuta	4581 4526	3610 3643	871 806	114 93	78.80 % 80.49 %	19.01 % 17.81 %	2.49 % 2.05 %
Juno.com	4573 4618	3612 3721	870 817	120 101	78.99 % 80.58 %	19.02 % 17.69 %	2.62 % 2.19 %
Mailfence	3911 3908	3072 3106	733 721	106 81	78.55 % 79.48 %	18.74 % 18.45 %	2.71 % 2.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.