ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 147.015	441.426 120.909	83.789 20.423	14.905 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 82.24 %	15.47 % 13.89 %	2.75 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11277	34378 9443	5294 1406	995 392	84.32 % 83.74 %	12.98 % 12.47 %	2.44 % 3.48 %
Elektronics	41850 11316	34425 9424	6208 1504	1102 369	82.26 % 83.28 %	14.83 % 13.29 %	2.63 % 3.26 %
Entertainment	41105 11234	33462 9229	6408 1581	1110 384	81.41 % 82.15 %	15.59 % 14.07 %	2.70 % 3.42 %
Cosmetics & Beauty	41480 11222	33784 9250	6453 1584	1128 374	81.45 % 82.43 %	15.56 % 14.12 %	2.72 % 3.33 %
Food & Drink	41232 11120	34731 9368	5379 1383	1015 332	84.23 % 84.24 %	13.05 % 12.44 %	2.46 % 2.99 %
Home & Garden	42167 11374	35433 9586	5611 1393	1001 350	84.03 % 84.28 %	13.31 % 12.25 %	2.37 % 3.08 %
Finance	41988 11390	32997 9148	7611 1768	1295 462	78.59 % 80.32 %	18.13 % 15.52 %	3.08 % 4.06 %
Health	41446 11190	32895 9063	7236 1621	1199 427	79.37 % 80.99 %	17.46 % 14.49 %	2.89 % 3.82 %
Pets	42089 11339	35080 9439	5806 1493	1069 366	83.35 % 83.24 %	13.79 % 13.17 %	2.54 % 3.23 %
Sport & Fitness	41893 11448	33653 9331	6860 1674	1224 407	80.33 % 81.51 %	16.38 % 14.62 %	2.92 % 3.56 %
Job & Career	42145 11464	33499 9177	7195 1777	1312 461	79.49 % 80.05 %	17.07 % 15.50 %	3.11 % 4.02 %
Dating	41453 11236	32090 9005	7904 1710	1336 466	77.41 % 80.14 %	19.07 % 15.22 %	3.22 % 4.15 %
Other	42073 11405	34999 9446	5824 1529	1119 383	83.19 % 82.82 %	13.84 % 13.41 %	2.66 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11316	40209 8843	9596 1929	1647 504	77.95 % 78.15 %	18.60 % 17.05 %	3.19 % 4.45 %
Outlook Mail	50683 11176	40079 8989	9043 1692	1444 431	79.08 % 80.43 %	17.84 % 15.14 %	2.85 % 3.86 %
Yahoo Mail	50191 11164	40811 9116	7830 1606	1414 405	81.31 % 81.66 %	15.60 % 14.39 %	2.82 % 3.63 %
AOL Mail	50809 11334	41188 9266	8055 1583	1447 416	81.06 % 81.75 %	15.85 % 13.97 %	2.85 % 3.67 %
Mail.com	50860 11147	41845 9200	7547 1496	1344 380	82.27 % 82.53 %	14.84 % 13.42 %	2.64 % 3.41 %
Yandex Mail	50972 11157	40708 9033	8610 1672	1530 421	79.86 % 80.96 %	16.89 % 14.99 %	3.00 % 3.77 %
GMX Mail	50306 11304	41398 9436	7557 1439	1217 376	82.29 % 83.47 %	15.02 % 12.73 %	2.42 % 3.33 %
Zoho Mail	51041 11469	42387 9590	7295 1471	1289 358	83.05 % 83.62 %	14.29 % 12.83 %	2.53 % 3.12 %
ProtonMail	50948 11276	42375 9512	7158 1389	1283 359	83.17 % 84.36 %	14.05 % 12.32 %	2.52 % 3.18 %
Custom Mail	50380 11489	42448 9705	6625 1423	1199 354	84.26 % 84.47 %	13.15 % 12.39 %	2.38 % 3.08 %
iCloud Mail	11281 11321	8918 8998	1785 1836	434 449	79.05 % 79.48 %	15.82 % 16.22 %	3.85 % 3.97 %
Tuta	11180 11402	9369 9558	1369 1461	328 360	83.80 % 83.83 %	12.25 % 12.81 %	2.93 % 3.16 %
Juno.com	11461 11460	9691 9663	1319 1426	329 360	84.56 % 84.32 %	11.51 % 12.44 %	2.87 % 3.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.