ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 63.961	49.739 50.217	13.801 12.619	1.663 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.51 %	21.25 % 19.73 %	2.56 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4804	3823 3757	1069 971	115 105	76.44 % 78.21 %	21.38 % 20.21 %	2.30 % 2.19 %
Elektronics	4986 4766	3852 3746	1026 946	130 106	77.26 % 78.60 %	20.58 % 19.85 %	2.61 % 2.22 %
Entertainment	5015 5025	3787 3920	1116 1009	133 117	75.51 % 78.01 %	22.25 % 20.08 %	2.65 % 2.33 %
Cosmetics & Beauty	4970 4806	3874 3784	1014 947	110 99	77.95 % 78.73 %	20.40 % 19.70 %	2.21 % 2.06 %
Food & Drink	5016 4939	3815 3846	1086 1009	136 104	76.06 % 77.87 %	21.65 % 20.43 %	2.71 % 2.11 %
Home & Garden	5056 4853	3884 3813	1062 939	137 111	76.82 % 78.57 %	21.00 % 19.35 %	2.71 % 2.29 %
Finance	5019 5124	3982 4152	933 892	130 110	79.34 % 81.03 %	18.59 % 17.41 %	2.59 % 2.15 %
Health	4975 4903	3958 4012	912 783	127 108	79.56 % 81.83 %	18.33 % 15.97 %	2.55 % 2.20 %
Pets	5071 4994	3878 3887	1089 1004	130 115	76.47 % 77.83 %	21.48 % 20.10 %	2.56 % 2.30 %
Sport & Fitness	5056 4948	3827 3871	1131 997	129 106	75.69 % 78.23 %	22.37 % 20.15 %	2.55 % 2.14 %
Job & Career	4751 4860	3524 3703	1104 1080	128 109	74.17 % 76.19 %	23.24 % 22.22 %	2.69 % 2.24 %
Dating	4977 4816	3644 3616	1211 1124	138 106	73.22 % 75.08 %	24.33 % 23.34 %	2.77 % 2.20 %
Other	5047 5123	3891 4110	1048 918	120 117	77.10 % 80.23 %	20.76 % 17.92 %	2.38 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4572	3583 3436	1164 1061	126 95	74.01 % 75.15 %	24.04 % 23.21 %	2.60 % 2.08 %
Outlook Mail	4679 4560	3527 3490	1049 972	127 105	75.38 % 76.54 %	22.42 % 21.32 %	2.71 % 2.30 %
Yahoo Mail	4682 4647	3524 3595	1044 968	120 104	75.27 % 77.36 %	22.30 % 20.83 %	2.56 % 2.24 %
AOL Mail	4652 4668	3532 3635	1017 949	115 100	75.92 % 77.87 %	21.86 % 20.33 %	2.47 % 2.14 %
Mail.com	4684 4676	3591 3755	982 833	128 103	76.67 % 80.30 %	20.96 % 17.81 %	2.73 % 2.20 %
Yandex Mail	4844 4591	3664 3565	1078 944	119 102	75.64 % 77.65 %	22.25 % 20.56 %	2.46 % 2.22 %
GMX Mail	4614 4634	3442 3552	1074 994	117 110	74.60 % 76.65 %	23.28 % 21.45 %	2.54 % 2.37 %
Zoho Mail	4756 4714	3713 3774	952 866	113 102	78.07 % 80.06 %	20.02 % 18.37 %	2.38 % 2.16 %
ProtonMail	4769 4452	3718 3567	957 824	120 93	77.96 % 80.12 %	20.07 % 18.51 %	2.52 % 2.09 %
Custom Mail	4634 4631	3667 3783	889 756	120 108	79.13 % 81.69 %	19.18 % 16.32 %	2.59 % 2.33 %
iCloud Mail	4720 4587	3484 3469	1121 1035	118 102	73.81 % 75.63 %	23.75 % 22.56 %	2.50 % 2.22 %
Tuta	4581 4657	3610 3750	871 833	114 106	78.80 % 80.52 %	19.01 % 17.89 %	2.49 % 2.28 %
Juno.com	4573 4828	3612 3877	870 887	120 105	78.99 % 80.30 %	19.02 % 18.37 %	2.62 % 2.17 %
Mailfence	3911 3744	3072 2969	733 697	106 78	78.55 % 79.30 %	18.74 % 18.62 %	2.71 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.