ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.170	50.859 50.776	13.328 13.059	1.398 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.91 %	20.32 % 20.04 %	2.13 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5054	3954 3909	1051 1048	97 97	77.50 % 77.34 %	20.60 % 20.74 %	1.90 % 1.92 %
Elektronics	5004 4865	3933 3784	960 983	111 98	78.60 % 77.78 %	19.18 % 20.21 %	2.22 % 2.01 %
Entertainment	5114 4883	3952 3811	1052 967	110 105	77.28 % 78.05 %	20.57 % 19.80 %	2.15 % 2.15 %
Cosmetics & Beauty	5193 5003	4054 3922	1044 985	95 96	78.07 % 78.39 %	20.10 % 19.69 %	1.83 % 1.92 %
Food & Drink	5120 5094	3962 3918	1047 1077	111 99	77.38 % 76.91 %	20.45 % 21.14 %	2.17 % 1.94 %
Home & Garden	5178 5052	4016 3925	1048 1016	114 111	77.56 % 77.69 %	20.24 % 20.11 %	2.20 % 2.20 %
Finance	4873 5254	3945 4268	822 882	106 104	80.96 % 81.23 %	16.87 % 16.79 %	2.18 % 1.98 %
Health	5002 4946	4047 4022	849 816	106 108	80.91 % 81.32 %	16.97 % 16.50 %	2.12 % 2.18 %
Pets	4977 5085	3838 3940	1030 1041	109 104	77.11 % 77.48 %	20.70 % 20.47 %	2.19 % 2.05 %
Sport & Fitness	4963 5081	3806 3966	1048 1018	109 97	76.69 % 78.06 %	21.12 % 20.04 %	2.20 % 1.91 %
Job & Career	4852 4957	3636 3705	1105 1146	111 106	74.94 % 74.74 %	22.77 % 23.12 %	2.29 % 2.14 %
Dating	5111 4950	3738 3655	1255 1198	118 97	73.14 % 73.84 %	24.55 % 24.20 %	2.31 % 1.96 %
Other	5096 4946	3978 3951	1017 882	101 113	78.06 % 79.88 %	19.96 % 17.83 %	1.98 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4513	3553 3341	1132 1083	105 89	74.18 % 74.03 %	23.63 % 24.00 %	2.19 % 1.97 %
Outlook Mail	4743 4625	3572 3521	1057 1012	114 92	75.31 % 76.13 %	22.29 % 21.88 %	2.40 % 1.99 %
Yahoo Mail	4586 4521	3496 3465	988 960	102 96	76.23 % 76.64 %	21.54 % 21.23 %	2.22 % 2.12 %
AOL Mail	4706 4776	3619 3694	993 980	94 102	76.90 % 77.35 %	21.10 % 20.52 %	2.00 % 2.14 %
Mail.com	4620 4943	3672 3946	847 900	101 97	79.48 % 79.83 %	18.33 % 18.21 %	2.19 % 1.96 %
Yandex Mail	4748 4742	3617 3626	1036 1017	95 99	76.18 % 76.47 %	21.82 % 21.45 %	2.00 % 2.09 %
GMX Mail	4482 4579	3378 3454	1013 1030	91 95	75.37 % 75.43 %	22.60 % 22.49 %	2.03 % 2.07 %
Zoho Mail	4559 4664	3589 3665	879 905	91 94	78.72 % 78.58 %	19.28 % 19.40 %	2.00 % 2.02 %
ProtonMail	4650 4584	3662 3702	890 793	98 89	78.75 % 80.76 %	19.14 % 17.30 %	2.11 % 1.94 %
Custom Mail	4701 4579	3760 3710	845 766	96 103	79.98 % 81.02 %	17.97 % 16.73 %	2.04 % 2.25 %
iCloud Mail	4800 4644	3568 3451	1131 1095	101 98	74.33 % 74.31 %	23.56 % 23.58 %	2.10 % 2.11 %
Tuta	4661 4740	3727 3800	835 842	99 98	79.96 % 80.17 %	17.91 % 17.76 %	2.12 % 2.07 %
Juno.com	4723 4891	3786 3897	837 893	100 101	80.16 % 79.68 %	17.72 % 18.26 %	2.12 % 2.07 %
Mailfence	4816 4369	3860 3504	845 783	111 82	80.15 % 80.20 %	17.55 % 17.92 %	2.30 % 1.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.