ActiveCampaign and Postmark Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 136.976	433.257 112.364	81.705 18.887	14.656 4.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 82.03 %	15.37 % 13.79 %	2.76 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 10570	33775 8833	5144 1298	977 374	84.42 % 83.57 %	12.86 % 12.28 %	2.44 % 3.54 %
Elektronics	41059 10610	33785 8819	6054 1390	1083 350	82.28 % 83.12 %	14.74 % 13.10 %	2.64 % 3.30 %
Entertainment	40304 10467	32830 8578	6239 1464	1089 364	81.46 % 81.95 %	15.48 % 13.99 %	2.70 % 3.48 %
Cosmetics & Beauty	40622 10479	33094 8614	6277 1470	1108 357	81.47 % 82.20 %	15.45 % 14.03 %	2.73 % 3.41 %
Food & Drink	40461 10375	34120 8725	5221 1277	992 316	84.33 % 84.10 %	12.90 % 12.31 %	2.45 % 3.05 %
Home & Garden	41360 10599	34786 8935	5443 1279	982 330	84.11 % 84.30 %	13.16 % 12.07 %	2.37 % 3.11 %
Finance	41202 10560	32366 8433	7449 1644	1276 441	78.55 % 79.86 %	18.08 % 15.57 %	3.10 % 4.18 %
Health	40672 10405	32279 8412	7072 1507	1183 407	79.36 % 80.85 %	17.39 % 14.48 %	2.91 % 3.91 %
Pets	41302 10581	34449 8800	5641 1380	1052 348	83.41 % 83.17 %	13.66 % 13.04 %	2.55 % 3.29 %
Sport & Fitness	41062 10601	32985 8607	6686 1544	1204 388	80.33 % 81.19 %	16.28 % 14.56 %	2.93 % 3.66 %
Job & Career	41372 10684	32891 8520	7044 1642	1293 441	79.50 % 79.75 %	17.03 % 15.37 %	3.13 % 4.13 %
Dating	40693 10500	31483 8371	7756 1596	1315 448	77.37 % 79.72 %	19.06 % 15.20 %	3.23 % 4.27 %
Other	41338 10545	34414 8717	5679 1396	1102 363	83.25 % 82.66 %	13.74 % 13.24 %	2.67 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 10511	39578 8156	9435 1810	1627 485	77.91 % 77.59 %	18.57 % 17.22 %	3.20 % 4.61 %
Outlook Mail	49899 10428	39451 8368	8882 1576	1425 413	79.06 % 80.25 %	17.80 % 15.11 %	2.86 % 3.96 %
Yahoo Mail	49470 10503	40243 8550	7688 1508	1397 388	81.35 % 81.41 %	15.54 % 14.36 %	2.82 % 3.69 %
AOL Mail	50081 10562	40610 8605	7909 1474	1431 398	81.09 % 81.47 %	15.79 % 13.96 %	2.86 % 3.77 %
Mail.com	50041 10425	41197 8589	7380 1384	1323 366	82.33 % 82.39 %	14.75 % 13.28 %	2.64 % 3.51 %
Yandex Mail	50152 10371	40057 8368	8445 1553	1509 399	79.87 % 80.69 %	16.84 % 14.97 %	3.01 % 3.85 %
GMX Mail	49534 10552	40781 8797	7401 1325	1199 355	82.33 % 83.37 %	14.94 % 12.56 %	2.42 % 3.36 %
Zoho Mail	50234 10651	41744 8896	7127 1338	1271 339	83.10 % 83.52 %	14.19 % 12.56 %	2.53 % 3.18 %
ProtonMail	50134 10528	41720 8875	6993 1265	1263 340	83.22 % 84.30 %	13.95 % 12.02 %	2.52 % 3.23 %
Custom Mail	49577 10730	41799 9060	6449 1310	1179 337	84.31 % 84.44 %	13.01 % 12.21 %	2.38 % 3.14 %
iCloud Mail	10430 10502	8251 8295	1617 1722	415 428	79.11 % 78.98 %	15.50 % 16.40 %	3.98 % 4.08 %
Tuta	10399 10595	8755 8863	1207 1336	309 341	84.19 % 83.65 %	11.61 % 12.61 %	2.97 % 3.22 %
Juno.com	10702 10618	9071 8942	1172 1286	308 338	84.76 % 84.22 %	10.95 % 12.11 %	2.88 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.