ActiveCampaign and Postmark Email Deliverability Comparison

ActiveCampaign

Postmark

In this comparison, the deliverability of ActiveCampaign and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 77.364	58.632 60.340	15.921 15.418	1.693 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.99 %	20.88 % 19.93 %	2.22 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6125	4661 4737	1256 1265	131 123	77.07 % 77.34 %	20.77 % 20.65 %	2.17 % 2.01 %
Elektronics	5818 5829	4526 4554	1167 1152	125 123	77.79 % 78.13 %	20.06 % 19.76 %	2.15 % 2.11 %
Entertainment	5749 5939	4396 4607	1224 1218	129 114	76.47 % 77.57 %	21.29 % 20.51 %	2.24 % 1.92 %
Cosmetics & Beauty	6089 5972	4680 4699	1273 1157	136 116	76.86 % 78.68 %	20.91 % 19.37 %	2.23 % 1.94 %
Food & Drink	5809 5914	4459 4591	1224 1211	126 112	76.76 % 77.63 %	21.07 % 20.48 %	2.17 % 1.89 %
Home & Garden	5785 6083	4444 4729	1218 1227	123 127	76.82 % 77.74 %	21.05 % 20.17 %	2.13 % 2.09 %
Finance	5829 5980	4682 4887	1011 957	136 136	80.32 % 81.72 %	17.34 % 16.00 %	2.33 % 2.27 %
Health	5680 6023	4544 4892	1012 1009	124 122	80.00 % 81.22 %	17.82 % 16.75 %	2.18 % 2.03 %
Pets	5845 6058	4487 4677	1233 1257	125 124	76.77 % 77.20 %	21.09 % 20.75 %	2.14 % 2.05 %
Sport & Fitness	5893 5761	4522 4496	1243 1142	128 123	76.74 % 78.04 %	21.09 % 19.82 %	2.17 % 2.14 %
Job & Career	5760 5954	4272 4491	1350 1339	138 124	74.17 % 75.43 %	23.44 % 22.49 %	2.40 % 2.08 %
Dating	6089 5963	4399 4403	1552 1436	138 124	72.25 % 73.84 %	25.49 % 24.08 %	2.27 % 2.08 %
Other	5852 5763	4560 4577	1158 1048	134 138	77.92 % 79.42 %	19.79 % 18.18 %	2.29 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5361	3964 3973	1347 1270	127 118	72.89 % 74.11 %	24.77 % 23.69 %	2.34 % 2.20 %
Outlook Mail	5533 5479	4134 4166	1281 1206	118 107	74.72 % 76.04 %	23.15 % 22.01 %	2.13 % 1.95 %
Yahoo Mail	5511 5570	4194 4261	1189 1199	128 110	76.10 % 76.50 %	21.58 % 21.53 %	2.32 % 1.97 %
AOL Mail	5526 5446	4228 4213	1172 1110	126 123	76.51 % 77.36 %	21.21 % 20.38 %	2.28 % 2.26 %
Mail.com	5610 5653	4397 4514	1092 1027	121 112	78.38 % 79.85 %	19.47 % 18.17 %	2.16 % 1.98 %
Yandex Mail	5450 5609	4125 4327	1206 1168	119 114	75.69 % 77.14 %	22.13 % 20.82 %	2.18 % 2.03 %
GMX Mail	5265 5412	3953 4097	1193 1202	119 113	75.08 % 75.70 %	22.66 % 22.21 %	2.26 % 2.09 %
Zoho Mail	5341 5461	4177 4290	1041 1060	123 111	78.21 % 78.56 %	19.49 % 19.41 %	2.30 % 2.03 %
ProtonMail	5420 5591	4235 4497	1068 986	117 108	78.14 % 80.43 %	19.70 % 17.64 %	2.16 % 1.93 %
Custom Mail	5529 5358	4413 4335	994 915	122 108	79.82 % 80.91 %	17.98 % 17.08 %	2.21 % 2.02 %
iCloud Mail	5548 5528	4073 4107	1355 1298	120 123	73.41 % 74.29 %	24.42 % 23.48 %	2.16 % 2.23 %
Tuta	5297 5765	4211 4608	976 1039	110 118	79.50 % 79.93 %	18.43 % 18.02 %	2.08 % 2.05 %
Juno.com	5392 5695	4287 4582	987 982	118 131	79.51 % 80.46 %	18.30 % 17.24 %	2.19 % 2.30 %
Mailfence	5386 5436	4241 4370	1020 956	125 110	78.74 % 80.39 %	18.94 % 17.59 %	2.32 % 2.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.