ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 538.934	441.426 426.502	83.789 94.551	14.905 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 79.14 %	15.47 % 17.54 %	2.75 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41711	34378 34147	5294 6359	995 1158	84.32 % 81.87 %	12.98 % 15.25 %	2.44 % 2.78 %
Elektronics	41850 41299	34425 32983	6208 7007	1102 1275	82.26 % 79.86 %	14.83 % 16.97 %	2.63 % 3.09 %
Entertainment	41105 41381	33462 32673	6408 7270	1110 1387	81.41 % 78.96 %	15.59 % 17.57 %	2.70 % 3.35 %
Cosmetics & Beauty	41480 41440	33784 32699	6453 7333	1128 1377	81.45 % 78.91 %	15.56 % 17.70 %	2.72 % 3.32 %
Food & Drink	41232 41789	34731 34098	5379 6465	1015 1192	84.23 % 81.60 %	13.05 % 15.47 %	2.46 % 2.85 %
Home & Garden	42167 41616	35433 34058	5611 6330	1001 1199	84.03 % 81.84 %	13.31 % 15.21 %	2.37 % 2.88 %
Finance	41988 40917	32997 31191	7611 8195	1295 1493	78.59 % 76.23 %	18.13 % 20.03 %	3.08 % 3.65 %
Health	41446 41159	32895 31695	7236 8040	1199 1394	79.37 % 77.01 %	17.46 % 19.53 %	2.89 % 3.39 %
Pets	42089 41883	35080 33893	5806 6695	1069 1233	83.35 % 80.92 %	13.79 % 15.99 %	2.54 % 2.94 %
Sport & Fitness	41893 41437	33653 32356	6860 7657	1224 1378	80.33 % 78.08 %	16.38 % 18.48 %	2.92 % 3.33 %
Job & Career	42145 41673	33499 32225	7195 7971	1312 1472	79.49 % 77.33 %	17.07 % 19.13 %	3.11 % 3.53 %
Dating	41453 41160	32090 30882	7904 8686	1336 1510	77.41 % 75.03 %	19.07 % 21.10 %	3.22 % 3.67 %
Other	42073 41469	34999 33602	5824 6543	1119 1285	83.19 % 81.03 %	13.84 % 15.78 %	2.66 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50327	40209 38109	9596 10375	1647 1823	77.95 % 75.72 %	18.60 % 20.62 %	3.19 % 3.62 %
Outlook Mail	50683 50746	40079 38894	9043 10005	1444 1811	79.08 % 76.64 %	17.84 % 19.72 %	2.85 % 3.57 %
Yahoo Mail	50191 50124	40811 39412	7830 9018	1414 1643	81.31 % 78.63 %	15.60 % 17.99 %	2.82 % 3.28 %
AOL Mail	50809 50850	41188 39950	8055 9161	1447 1676	81.06 % 78.56 %	15.85 % 18.02 %	2.85 % 3.30 %
Mail.com	50860 50932	41845 40608	7547 8725	1344 1586	82.27 % 79.73 %	14.84 % 17.13 %	2.64 % 3.11 %
Yandex Mail	50972 50208	40708 38841	8610 9576	1530 1731	79.86 % 77.36 %	16.89 % 19.07 %	3.00 % 3.45 %
GMX Mail	50306 50619	41398 40400	7557 8690	1217 1508	82.29 % 79.81 %	15.02 % 17.17 %	2.42 % 2.98 %
Zoho Mail	51041 51001	42387 41076	7295 8333	1289 1545	83.05 % 80.54 %	14.29 % 16.34 %	2.53 % 3.03 %
ProtonMail	50948 50241	42375 40670	7158 8133	1283 1413	83.17 % 80.95 %	14.05 % 16.19 %	2.52 % 2.81 %
Custom Mail	50380 50022	42448 40947	6625 7624	1199 1388	84.26 % 81.86 %	13.15 % 15.24 %	2.38 % 2.77 %
iCloud Mail	11281 11397	8918 8913	1785 1932	434 513	79.05 % 78.20 %	15.82 % 16.95 %	3.85 % 4.50 %
Tuta	11180 11259	9369 9311	1369 1514	328 376	83.80 % 82.70 %	12.25 % 13.45 %	2.93 % 3.34 %
Juno.com	11461 11208	9691 9371	1319 1465	329 340	84.56 % 83.61 %	11.51 % 13.07 %	2.87 % 3.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.