ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 528.738	433.257 418.246	81.705 92.634	14.656 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 79.10 %	15.37 % 17.52 %	2.76 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 40935	33775 33523	5144 6222	977 1139	84.42 % 81.89 %	12.86 % 15.20 %	2.44 % 2.78 %
Elektronics	41059 40549	33785 32379	6054 6852	1083 1255	82.28 % 79.85 %	14.74 % 16.90 %	2.64 % 3.10 %
Entertainment	40304 40582	32830 32024	6239 7132	1089 1368	81.46 % 78.91 %	15.48 % 17.57 %	2.70 % 3.37 %
Cosmetics & Beauty	40622 40570	33094 31998	6277 7170	1108 1356	81.47 % 78.87 %	15.45 % 17.67 %	2.73 % 3.34 %
Food & Drink	40461 41014	34120 33469	5221 6302	992 1174	84.33 % 81.60 %	12.90 % 15.37 %	2.45 % 2.86 %
Home & Garden	41360 40842	34786 33430	5443 6184	982 1183	84.11 % 81.85 %	13.16 % 15.14 %	2.37 % 2.90 %
Finance	41202 40097	32366 30529	7449 8043	1276 1473	78.55 % 76.14 %	18.08 % 20.06 %	3.10 % 3.67 %
Health	40672 40368	32279 31060	7072 7881	1183 1374	79.36 % 76.94 %	17.39 % 19.52 %	2.91 % 3.40 %
Pets	41302 41049	34449 33216	5641 6540	1052 1215	83.41 % 80.92 %	13.66 % 15.93 %	2.55 % 2.96 %
Sport & Fitness	41062 40742	32985 31799	6686 7536	1204 1361	80.33 % 78.05 %	16.28 % 18.50 %	2.93 % 3.34 %
Job & Career	41372 40876	32891 31567	7044 7812	1293 1455	79.50 % 77.23 %	17.03 % 19.11 %	3.13 % 3.56 %
Dating	40693 40437	31483 30296	7756 8563	1315 1494	77.37 % 74.92 %	19.06 % 21.18 %	3.23 % 3.69 %
Other	41338 40677	34414 32956	5679 6397	1102 1265	83.25 % 81.02 %	13.74 % 15.73 %	2.67 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 49518	39578 37439	9435 10225	1627 1803	77.91 % 75.61 %	18.57 % 20.65 %	3.20 % 3.64 %
Outlook Mail	49899 49982	39451 38275	8882 9860	1425 1790	79.06 % 76.58 %	17.80 % 19.73 %	2.86 % 3.58 %
Yahoo Mail	49470 49393	40243 38823	7688 8870	1397 1626	81.35 % 78.60 %	15.54 % 17.96 %	2.82 % 3.29 %
AOL Mail	50081 50043	40610 39306	7909 9015	1431 1659	81.09 % 78.54 %	15.79 % 18.01 %	2.86 % 3.32 %
Mail.com	50041 50260	41197 40062	7380 8611	1323 1570	82.33 % 79.71 %	14.75 % 17.13 %	2.64 % 3.12 %
Yandex Mail	50152 49420	40057 38206	8445 9438	1509 1714	79.87 % 77.31 %	16.84 % 19.10 %	3.01 % 3.47 %
GMX Mail	49534 49829	40781 39747	7401 8528	1199 1490	82.33 % 79.77 %	14.94 % 17.11 %	2.42 % 2.99 %
Zoho Mail	50234 50232	41744 40452	7127 8191	1271 1528	83.10 % 80.53 %	14.19 % 16.31 %	2.53 % 3.04 %
ProtonMail	50134 49405	41720 40001	6993 7973	1263 1393	83.22 % 80.97 %	13.95 % 16.14 %	2.52 % 2.82 %
Custom Mail	49577 49191	41799 40287	6449 7465	1179 1367	84.31 % 81.90 %	13.01 % 15.18 %	2.38 % 2.78 %
iCloud Mail	10430 10637	8251 8290	1617 1795	415 495	79.11 % 77.94 %	15.50 % 16.88 %	3.98 % 4.65 %
Tuta	10399 10380	8755 8594	1207 1346	309 354	84.19 % 82.79 %	11.61 % 12.97 %	2.97 % 3.41 %
Juno.com	10702 10448	9071 8764	1172 1317	308 323	84.76 % 83.88 %	10.95 % 12.61 %	2.88 % 3.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.