ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.021	49.739 49.316	13.801 13.356	1.663 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.03 %	21.25 % 20.86 %	2.56 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4985	3823 3830	1069 1035	115 124	76.44 % 76.83 %	21.38 % 20.76 %	2.30 % 2.49 %
Elektronics	4986 5060	3852 3907	1026 1060	130 122	77.26 % 77.21 %	20.58 % 20.95 %	2.61 % 2.41 %
Entertainment	5015 4845	3787 3701	1116 1032	133 119	75.51 % 76.39 %	22.25 % 21.30 %	2.65 % 2.46 %
Cosmetics & Beauty	4970 5111	3874 3966	1014 1033	110 127	77.95 % 77.60 %	20.40 % 20.21 %	2.21 % 2.48 %
Food & Drink	5016 4783	3815 3675	1086 1021	136 122	76.06 % 76.83 %	21.65 % 21.35 %	2.71 % 2.55 %
Home & Garden	5056 4833	3884 3704	1062 1025	137 120	76.82 % 76.64 %	21.00 % 21.21 %	2.71 % 2.48 %
Finance	5019 4883	3982 3918	933 860	130 119	79.34 % 80.24 %	18.59 % 17.61 %	2.59 % 2.44 %
Health	4975 4902	3958 3912	912 888	127 125	79.56 % 79.80 %	18.33 % 18.12 %	2.55 % 2.55 %
Pets	5071 5097	3878 3900	1089 1086	130 127	76.47 % 76.52 %	21.48 % 21.31 %	2.56 % 2.49 %
Sport & Fitness	5056 4851	3827 3737	1131 1004	129 110	75.69 % 77.04 %	22.37 % 20.70 %	2.55 % 2.27 %
Job & Career	4751 5045	3524 3757	1104 1205	128 120	74.17 % 74.47 %	23.24 % 23.89 %	2.69 % 2.38 %
Dating	4977 4829	3644 3546	1211 1175	138 110	73.22 % 73.43 %	24.33 % 24.33 %	2.77 % 2.28 %
Other	5047 4797	3891 3763	1048 932	120 122	77.10 % 78.44 %	20.76 % 19.43 %	2.38 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4707	3583 3506	1164 1115	126 117	74.01 % 74.48 %	24.04 % 23.69 %	2.60 % 2.49 %
Outlook Mail	4679 4355	3527 3297	1049 972	127 107	75.38 % 75.71 %	22.42 % 22.32 %	2.71 % 2.46 %
Yahoo Mail	4682 4606	3524 3508	1044 1008	120 113	75.27 % 76.16 %	22.30 % 21.88 %	2.56 % 2.45 %
AOL Mail	4652 4688	3532 3547	1017 1024	115 117	75.92 % 75.66 %	21.86 % 21.84 %	2.47 % 2.50 %
Mail.com	4684 4611	3591 3569	982 933	128 113	76.67 % 77.40 %	20.96 % 20.23 %	2.73 % 2.45 %
Yandex Mail	4844 4520	3664 3454	1078 969	119 99	75.64 % 76.42 %	22.25 % 21.44 %	2.46 % 2.19 %
GMX Mail	4614 4676	3442 3552	1074 1053	117 114	74.60 % 75.96 %	23.28 % 22.52 %	2.54 % 2.44 %
Zoho Mail	4756 4606	3713 3622	952 880	113 118	78.07 % 78.64 %	20.02 % 19.11 %	2.38 % 2.56 %
ProtonMail	4769 4471	3718 3508	957 870	120 106	77.96 % 78.46 %	20.07 % 19.46 %	2.52 % 2.37 %
Custom Mail	4634 4583	3667 3656	889 827	120 109	79.13 % 79.77 %	19.18 % 18.04 %	2.59 % 2.38 %
iCloud Mail	4720 4730	3484 3498	1121 1134	118 116	73.81 % 73.95 %	23.75 % 23.97 %	2.50 % 2.45 %
Tuta	4581 5008	3610 3942	871 969	114 125	78.80 % 78.71 %	19.01 % 19.35 %	2.49 % 2.50 %
Juno.com	4573 4631	3612 3658	870 869	120 116	78.99 % 78.99 %	19.02 % 18.76 %	2.62 % 2.50 %
Mailfence	3911 3829	3072 2999	733 733	106 97	78.55 % 78.32 %	18.74 % 19.14 %	2.71 % 2.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.