ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 155.661	441.426 121.085	83.789 28.246	14.905 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.79 %	15.47 % 18.15 %	2.75 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 12102	34378 9602	5294 2049	995 465	84.32 % 79.34 %	12.98 % 16.93 %	2.44 % 3.84 %
Elektronics	41850 12069	34425 9520	6208 2100	1102 437	82.26 % 78.88 %	14.83 % 17.40 %	2.63 % 3.62 %
Entertainment	41105 11906	33462 9252	6408 2175	1110 474	81.41 % 77.71 %	15.59 % 18.27 %	2.70 % 3.98 %
Cosmetics & Beauty	41480 11995	33784 9343	6453 2162	1128 485	81.45 % 77.89 %	15.56 % 18.02 %	2.72 % 4.04 %
Food & Drink	41232 12077	34731 9600	5379 2019	1015 441	84.23 % 79.49 %	13.05 % 16.72 %	2.46 % 3.65 %
Home & Garden	42167 11830	35433 9384	5611 1991	1001 455	84.03 % 79.32 %	13.31 % 16.83 %	2.37 % 3.85 %
Finance	41988 11976	32997 9061	7611 2357	1295 554	78.59 % 75.66 %	18.13 % 19.68 %	3.08 % 4.63 %
Health	41446 12036	32895 9272	7236 2296	1199 478	79.37 % 77.04 %	17.46 % 19.08 %	2.89 % 3.97 %
Pets	42089 11750	35080 9278	5806 2031	1069 446	83.35 % 78.96 %	13.79 % 17.29 %	2.54 % 3.80 %
Sport & Fitness	41893 12053	33653 9265	6860 2288	1224 501	80.33 % 76.87 %	16.38 % 18.98 %	2.92 % 4.16 %
Job & Career	42145 12101	33499 9148	7195 2405	1312 551	79.49 % 75.60 %	17.07 % 19.87 %	3.11 % 4.55 %
Dating	41453 11818	32090 8960	7904 2309	1336 534	77.41 % 75.82 %	19.07 % 19.54 %	3.22 % 4.52 %
Other	42073 11948	34999 9400	5824 2064	1119 485	83.19 % 78.67 %	13.84 % 17.27 %	2.66 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11952	40209 8857	9596 2554	1647 541	77.95 % 74.10 %	18.60 % 21.37 %	3.19 % 4.53 %
Outlook Mail	50683 12072	40079 9201	9043 2330	1444 533	79.08 % 76.22 %	17.84 % 19.30 %	2.85 % 4.42 %
Yahoo Mail	50191 12087	40811 9378	7830 2249	1414 460	81.31 % 77.59 %	15.60 % 18.61 %	2.82 % 3.81 %
AOL Mail	50809 11808	41188 9106	8055 2194	1447 508	81.06 % 77.12 %	15.85 % 18.58 %	2.85 % 4.30 %
Mail.com	50860 11996	41845 9419	7547 2139	1344 443	82.27 % 78.52 %	14.84 % 17.83 %	2.64 % 3.69 %
Yandex Mail	50972 11927	40708 9116	8610 2292	1530 519	79.86 % 76.43 %	16.89 % 19.22 %	3.00 % 4.35 %
GMX Mail	50306 12057	41398 9538	7557 2054	1217 463	82.29 % 79.11 %	15.02 % 17.04 %	2.42 % 3.84 %
Zoho Mail	51041 11977	42387 9485	7295 2047	1289 460	83.05 % 79.19 %	14.29 % 17.09 %	2.53 % 3.84 %
ProtonMail	50948 12164	42375 9676	7158 1997	1283 487	83.17 % 79.55 %	14.05 % 16.42 %	2.52 % 4.00 %
Custom Mail	50380 11941	42448 9570	6625 1956	1199 413	84.26 % 80.14 %	13.15 % 16.38 %	2.38 % 3.46 %
iCloud Mail	11281 11970	8918 8836	1785 2467	434 625	79.05 % 73.82 %	15.82 % 20.61 %	3.85 % 5.22 %
Tuta	11180 12040	9369 9564	1369 2036	328 446	83.80 % 79.44 %	12.25 % 16.91 %	2.93 % 3.70 %
Juno.com	11461 11670	9691 9339	1319 1931	329 408	84.56 % 80.03 %	11.51 % 16.55 %	2.87 % 3.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.