ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.877	49.739 50.734	13.801 13.143	1.663 1.267

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.20 %	21.25 % 20.26 %	2.56 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4860	3823 3787	1069 996	115 94	76.44 % 77.92 %	21.38 % 20.49 %	2.30 % 1.93 %
Elektronics	4986 5171	3852 4067	1026 1021	130 94	77.26 % 78.65 %	20.58 % 19.74 %	2.61 % 1.82 %
Entertainment	5015 5110	3787 3993	1116 1013	133 106	75.51 % 78.14 %	22.25 % 19.82 %	2.65 % 2.07 %
Cosmetics & Beauty	4970 4941	3874 3889	1014 965	110 96	77.95 % 78.71 %	20.40 % 19.53 %	2.21 % 1.94 %
Food & Drink	5016 5105	3815 3970	1086 1046	136 104	76.06 % 77.77 %	21.65 % 20.49 %	2.71 % 2.04 %
Home & Garden	5056 5011	3884 3880	1062 1066	137 92	76.82 % 77.43 %	21.00 % 21.27 %	2.71 % 1.84 %
Finance	5019 4887	3982 3975	933 845	130 92	79.34 % 81.34 %	18.59 % 17.29 %	2.59 % 1.88 %
Health	4975 4981	3958 4018	912 880	127 103	79.56 % 80.67 %	18.33 % 17.67 %	2.55 % 2.07 %
Pets	5071 4910	3878 3838	1089 1008	130 99	76.47 % 78.17 %	21.48 % 20.53 %	2.56 % 2.02 %
Sport & Fitness	5056 5078	3827 3960	1131 1055	129 92	75.69 % 77.98 %	22.37 % 20.78 %	2.55 % 1.81 %
Job & Career	4751 4944	3524 3805	1104 1069	128 96	74.17 % 76.96 %	23.24 % 21.62 %	2.69 % 1.94 %
Dating	4977 4778	3644 3533	1211 1176	138 89	73.22 % 73.94 %	24.33 % 24.61 %	2.77 % 1.86 %
Other	5047 5101	3891 4019	1048 1003	120 110	77.10 % 78.79 %	20.76 % 19.66 %	2.38 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4659	3583 3489	1164 1083	126 100	74.01 % 74.89 %	24.04 % 23.25 %	2.60 % 2.15 %
Outlook Mail	4679 4704	3527 3620	1049 1025	127 87	75.38 % 76.96 %	22.42 % 21.79 %	2.71 % 1.85 %
Yahoo Mail	4682 4742	3524 3696	1044 969	120 90	75.27 % 77.94 %	22.30 % 20.43 %	2.56 % 1.90 %
AOL Mail	4652 4576	3532 3566	1017 954	115 92	75.92 % 77.93 %	21.86 % 20.85 %	2.47 % 2.01 %
Mail.com	4684 4676	3591 3686	982 921	128 88	76.67 % 78.83 %	20.96 % 19.70 %	2.73 % 1.88 %
Yandex Mail	4844 4705	3664 3649	1078 985	119 89	75.64 % 77.56 %	22.25 % 20.94 %	2.46 % 1.89 %
GMX Mail	4614 4707	3442 3594	1074 1036	117 98	74.60 % 76.35 %	23.28 % 22.01 %	2.54 % 2.08 %
Zoho Mail	4756 4871	3713 3860	952 943	113 99	78.07 % 79.24 %	20.02 % 19.36 %	2.38 % 2.03 %
ProtonMail	4769 4777	3718 3791	957 904	120 97	77.96 % 79.36 %	20.07 % 18.92 %	2.52 % 2.03 %
Custom Mail	4634 4688	3667 3781	889 834	120 96	79.13 % 80.65 %	19.18 % 17.79 %	2.59 % 2.05 %
iCloud Mail	4720 4569	3484 3436	1121 1035	118 90	73.81 % 75.20 %	23.75 % 22.65 %	2.50 % 1.97 %
Tuta	4581 4509	3610 3604	871 853	114 74	78.80 % 79.93 %	19.01 % 18.92 %	2.49 % 1.64 %
Juno.com	4573 4709	3612 3772	870 879	120 94	78.99 % 80.10 %	19.02 % 18.67 %	2.62 % 2.00 %
Mailfence	3911 3985	3072 3190	733 722	106 73	78.55 % 80.05 %	18.74 % 18.12 %	2.71 % 1.83 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.