ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 145.408	433.257 113.204	81.705 25.849	14.656 6.064

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 77.85 %	15.37 % 17.78 %	2.76 % 4.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 11332	33775 9012	5144 1869	977 448	84.42 % 79.53 %	12.86 % 16.49 %	2.44 % 3.95 %
Elektronics	41059 11220	33785 8865	6054 1913	1083 419	82.28 % 79.01 %	14.74 % 17.05 %	2.64 % 3.73 %
Entertainment	40304 11089	32830 8633	6239 1993	1089 456	81.46 % 77.85 %	15.48 % 17.97 %	2.70 % 4.11 %
Cosmetics & Beauty	40622 11283	33094 8794	6277 2006	1108 469	81.47 % 77.94 %	15.45 % 17.78 %	2.73 % 4.16 %
Food & Drink	40461 11315	34120 9022	5221 1838	992 423	84.33 % 79.73 %	12.90 % 16.24 %	2.45 % 3.74 %
Home & Garden	41360 11018	34786 8763	5443 1793	982 435	84.11 % 79.53 %	13.16 % 16.27 %	2.37 % 3.95 %
Finance	41202 11166	32366 8441	7449 2161	1276 535	78.55 % 75.60 %	18.08 % 19.35 %	3.10 % 4.79 %
Health	40672 11209	32279 8645	7072 2097	1183 457	79.36 % 77.13 %	17.39 % 18.71 %	2.91 % 4.08 %
Pets	41302 11059	34449 8734	5641 1865	1052 430	83.41 % 78.98 %	13.66 % 16.86 %	2.55 % 3.89 %
Sport & Fitness	41062 11218	32985 8614	6686 2095	1204 481	80.33 % 76.79 %	16.28 % 18.68 %	2.93 % 4.29 %
Job & Career	41372 11212	32891 8464	7044 2195	1293 530	79.50 % 75.49 %	17.03 % 19.58 %	3.13 % 4.73 %
Dating	40693 11135	31483 8432	7756 2150	1315 518	77.37 % 75.73 %	19.06 % 19.31 %	3.23 % 4.65 %
Other	41338 11152	34414 8785	5679 1874	1102 463	83.25 % 78.78 %	13.74 % 16.80 %	2.67 % 4.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 11151	39578 8244	9435 2373	1627 521	77.91 % 73.93 %	18.57 % 21.28 %	3.20 % 4.67 %
Outlook Mail	49899 11230	39451 8553	8882 2127	1425 514	79.06 % 76.16 %	17.80 % 18.94 %	2.86 % 4.58 %
Yahoo Mail	49470 11232	40243 8732	7688 2049	1397 438	81.35 % 77.74 %	15.54 % 18.24 %	2.82 % 3.90 %
AOL Mail	50081 11035	40610 8511	7909 1998	1431 490	81.09 % 77.13 %	15.79 % 18.11 %	2.86 % 4.44 %
Mail.com	50041 11215	41197 8813	7380 1962	1323 426	82.33 % 78.58 %	14.75 % 17.49 %	2.64 % 3.80 %
Yandex Mail	50152 11208	40057 8560	8445 2127	1509 503	79.87 % 76.37 %	16.84 % 18.98 %	3.01 % 4.49 %
GMX Mail	49534 11256	40781 8919	7401 1868	1199 446	82.33 % 79.24 %	14.94 % 16.60 %	2.42 % 3.96 %
Zoho Mail	50234 11096	41744 8808	7127 1835	1271 437	83.10 % 79.38 %	14.19 % 16.54 %	2.53 % 3.94 %
ProtonMail	50134 11407	41720 9097	6993 1822	1263 469	83.22 % 79.75 %	13.95 % 15.97 %	2.52 % 4.11 %
Custom Mail	49577 11224	41799 9019	6449 1785	1179 395	84.31 % 80.35 %	13.01 % 15.90 %	2.38 % 3.52 %
iCloud Mail	10430 11169	8251 8232	1617 2295	415 608	79.11 % 73.70 %	15.50 % 20.55 %	3.98 % 5.44 %
Tuta	10399 11287	8755 8982	1207 1861	309 428	84.19 % 79.58 %	11.61 % 16.49 %	2.97 % 3.79 %
Juno.com	10702 10898	9071 8734	1172 1747	308 389	84.76 % 80.14 %	10.95 % 16.03 %	2.88 % 3.57 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.