ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.547	49.739 49.094	13.801 14.120	1.663 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.06 %	21.25 % 21.88 %	2.56 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 5059	3823 3839	1069 1121	115 126	76.44 % 75.88 %	21.38 % 22.16 %	2.30 % 2.49 %
Elektronics	4986 4978	3852 3821	1026 1057	130 126	77.26 % 76.76 %	20.58 % 21.23 %	2.61 % 2.53 %
Entertainment	5015 5004	3787 3771	1116 1134	133 128	75.51 % 75.36 %	22.25 % 22.66 %	2.65 % 2.56 %
Cosmetics & Beauty	4970 5094	3874 3896	1014 1080	110 124	77.95 % 76.48 %	20.40 % 21.20 %	2.21 % 2.43 %
Food & Drink	5016 5062	3815 3823	1086 1128	136 125	76.06 % 75.52 %	21.65 % 22.28 %	2.71 % 2.47 %
Home & Garden	5056 4911	3884 3715	1062 1105	137 116	76.82 % 75.65 %	21.00 % 22.50 %	2.71 % 2.36 %
Finance	5019 5039	3982 3961	933 972	130 129	79.34 % 78.61 %	18.59 % 19.29 %	2.59 % 2.56 %
Health	4975 4971	3958 3953	912 914	127 113	79.56 % 79.52 %	18.33 % 18.39 %	2.55 % 2.27 %
Pets	5071 5036	3878 3814	1089 1105	130 132	76.47 % 75.73 %	21.48 % 21.94 %	2.56 % 2.62 %
Sport & Fitness	5056 4891	3827 3712	1131 1088	129 129	75.69 % 75.89 %	22.37 % 22.24 %	2.55 % 2.64 %
Job & Career	4751 4630	3524 3393	1104 1133	128 114	74.17 % 73.28 %	23.24 % 24.47 %	2.69 % 2.46 %
Dating	4977 4935	3644 3577	1211 1252	138 120	73.22 % 72.48 %	24.33 % 25.37 %	2.77 % 2.43 %
Other	5047 4937	3891 3819	1048 1031	120 112	77.10 % 77.35 %	20.76 % 20.88 %	2.38 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4616	3583 3369	1164 1142	126 122	74.01 % 72.99 %	24.04 % 24.74 %	2.60 % 2.64 %
Outlook Mail	4679 4779	3527 3606	1049 1083	127 112	75.38 % 75.46 %	22.42 % 22.66 %	2.71 % 2.34 %
Yahoo Mail	4682 4541	3524 3450	1044 1002	120 113	75.27 % 75.97 %	22.30 % 22.07 %	2.56 % 2.49 %
AOL Mail	4652 4511	3532 3386	1017 1041	115 115	75.92 % 75.06 %	21.86 % 23.08 %	2.47 % 2.55 %
Mail.com	4684 4781	3591 3683	982 998	128 115	76.67 % 77.03 %	20.96 % 20.87 %	2.73 % 2.41 %
Yandex Mail	4844 4658	3664 3494	1078 1075	119 112	75.64 % 75.01 %	22.25 % 23.08 %	2.46 % 2.40 %
GMX Mail	4614 4600	3442 3450	1074 1073	117 104	74.60 % 75.00 %	23.28 % 23.33 %	2.54 % 2.26 %
Zoho Mail	4756 4791	3713 3649	952 1055	113 112	78.07 % 76.16 %	20.02 % 22.02 %	2.38 % 2.34 %
ProtonMail	4769 4516	3718 3490	957 923	120 116	77.96 % 77.28 %	20.07 % 20.44 %	2.52 % 2.57 %
Custom Mail	4634 4727	3667 3689	889 926	120 117	79.13 % 78.04 %	19.18 % 19.59 %	2.59 % 2.48 %
iCloud Mail	4720 4569	3484 3361	1121 1114	118 118	73.81 % 73.56 %	23.75 % 24.38 %	2.50 % 2.58 %
Tuta	4581 4715	3610 3647	871 969	114 120	78.80 % 77.35 %	19.01 % 20.55 %	2.49 % 2.55 %
Juno.com	4573 4710	3612 3667	870 940	120 117	78.99 % 77.86 %	19.02 % 19.96 %	2.62 % 2.48 %
Mailfence	3911 4033	3072 3153	733 779	106 101	78.55 % 78.18 %	18.74 % 19.32 %	2.71 % 2.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.