ActiveCampaign and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 147.229	441.426 115.221	83.789 25.724	14.905 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.26 %	15.47 % 17.47 %	2.75 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11408	34378 9129	5294 1869	995 375	84.32 % 80.02 %	12.98 % 16.38 %	2.44 % 3.29 %
Elektronics	41850 11303	34425 8906	6208 1917	1102 428	82.26 % 78.79 %	14.83 % 16.96 %	2.63 % 3.79 %
Entertainment	41105 11433	33462 8934	6408 2005	1110 442	81.41 % 78.14 %	15.59 % 17.54 %	2.70 % 3.87 %
Cosmetics & Beauty	41480 11313	33784 8861	6453 1972	1128 413	81.45 % 78.33 %	15.56 % 17.43 %	2.72 % 3.65 %
Food & Drink	41232 11333	34731 9041	5379 1826	1015 388	84.23 % 79.78 %	13.05 % 16.11 %	2.46 % 3.42 %
Home & Garden	42167 11375	35433 9087	5611 1822	1001 390	84.03 % 79.89 %	13.31 % 16.02 %	2.37 % 3.43 %
Finance	41988 11397	32997 8692	7611 2187	1295 456	78.59 % 76.27 %	18.13 % 19.19 %	3.08 % 4.00 %
Health	41446 11055	32895 8544	7236 2009	1199 436	79.37 % 77.29 %	17.46 % 18.17 %	2.89 % 3.94 %
Pets	42089 11209	35080 8871	5806 1865	1069 396	83.35 % 79.14 %	13.79 % 16.64 %	2.54 % 3.53 %
Sport & Fitness	41893 11457	33653 8882	6860 2103	1224 444	80.33 % 77.52 %	16.38 % 18.36 %	2.92 % 3.88 %
Job & Career	42145 11111	33499 8507	7195 2111	1312 427	79.49 % 76.56 %	17.07 % 19.00 %	3.11 % 3.84 %
Dating	41453 11402	32090 8718	7904 2132	1336 473	77.41 % 76.46 %	19.07 % 18.70 %	3.22 % 4.15 %
Other	42073 11433	34999 9049	5824 1906	1119 394	83.19 % 79.15 %	13.84 % 16.67 %	2.66 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11334	40209 8435	9596 2371	1647 492	77.95 % 74.42 %	18.60 % 20.92 %	3.19 % 4.34 %
Outlook Mail	50683 11224	40079 8599	9043 2113	1444 464	79.08 % 76.61 %	17.84 % 18.83 %	2.85 % 4.13 %
Yahoo Mail	50191 11362	40811 8869	7830 2024	1414 423	81.31 % 78.06 %	15.60 % 17.81 %	2.82 % 3.72 %
AOL Mail	50809 11496	41188 8930	8055 2042	1447 474	81.06 % 77.68 %	15.85 % 17.76 %	2.85 % 4.12 %
Mail.com	50860 11228	41845 8829	7547 1911	1344 424	82.27 % 78.63 %	14.84 % 17.02 %	2.64 % 3.78 %
Yandex Mail	50972 11268	40708 8673	8610 2081	1530 440	79.86 % 76.97 %	16.89 % 18.47 %	3.00 % 3.90 %
GMX Mail	50306 11272	41398 9000	7557 1829	1217 376	82.29 % 79.84 %	15.02 % 16.23 %	2.42 % 3.34 %
Zoho Mail	51041 11464	42387 9118	7295 1880	1289 402	83.05 % 79.54 %	14.29 % 16.40 %	2.53 % 3.51 %
ProtonMail	50948 11360	42375 9123	7158 1796	1283 362	83.17 % 80.31 %	14.05 % 15.81 %	2.52 % 3.19 %
Custom Mail	50380 11178	42448 8945	6625 1779	1199 379	84.26 % 80.02 %	13.15 % 15.92 %	2.38 % 3.39 %
iCloud Mail	11281 11393	8918 8603	1785 2263	434 435	79.05 % 75.51 %	15.82 % 19.86 %	3.85 % 3.82 %
Tuta	11180 11428	9369 9105	1369 1877	328 405	83.80 % 79.67 %	12.25 % 16.42 %	2.93 % 3.54 %
Juno.com	11461 11222	9691 8992	1319 1758	329 386	84.56 % 80.13 %	11.51 % 15.67 %	2.87 % 3.44 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.