ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 402.780	379.785 303.984	72.694 83.770	12.548 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 75.47 %	15.63 % 20.80 %	2.70 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 30967	29610 24340	4483 5573	827 1054	84.79 % 78.60 %	12.84 % 18.00 %	2.37 % 3.40 %
Elektronics	35813 30895	29526 23568	5362 6254	925 1073	82.44 % 76.28 %	14.97 % 20.24 %	2.58 % 3.47 %
Entertainment	35217 31027	28720 23293	5561 6580	936 1154	81.55 % 75.07 %	15.79 % 21.21 %	2.66 % 3.72 %
Cosmetics & Beauty	35615 30995	29058 23278	5597 6495	960 1222	81.59 % 75.10 %	15.72 % 20.95 %	2.70 % 3.94 %
Food & Drink	35286 31626	29884 24770	4556 5807	846 1049	84.69 % 78.32 %	12.91 % 18.36 %	2.40 % 3.32 %
Home & Garden	36238 31435	30618 24684	4789 5724	831 1027	84.49 % 78.52 %	13.22 % 18.21 %	2.29 % 3.27 %
Finance	35962 31001	28207 22348	6672 7319	1083 1334	78.44 % 72.09 %	18.55 % 23.61 %	3.01 % 4.30 %
Health	35776 30974	28381 22552	6375 7177	1020 1245	79.33 % 72.81 %	17.82 % 23.17 %	2.85 % 4.02 %
Pets	36223 31300	30348 24299	4990 5924	885 1077	83.78 % 77.63 %	13.78 % 18.93 %	2.44 % 3.44 %
Sport & Fitness	35976 30500	28935 22771	5988 6521	1053 1208	80.43 % 74.66 %	16.64 % 21.38 %	2.93 % 3.96 %
Job & Career	36201 30761	28789 22618	6296 6889	1116 1254	79.53 % 73.53 %	17.39 % 22.40 %	3.08 % 4.08 %
Dating	35637 30610	27499 21675	7015 7709	1123 1226	77.16 % 70.81 %	19.68 % 25.18 %	3.15 % 4.01 %
Other	36163 30689	30210 23788	5010 5798	943 1103	83.54 % 77.51 %	13.85 % 18.89 %	2.61 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 40872	35482 29396	8601 9825	1431 1651	77.96 % 71.92 %	18.90 % 24.04 %	3.14 % 4.04 %
Outlook Mail	44764 39335	35356 28795	8138 8946	1270 1594	78.98 % 73.20 %	18.18 % 22.74 %	2.84 % 4.05 %
Yahoo Mail	44497 39623	36254 29861	7008 8266	1235 1496	81.48 % 75.36 %	15.75 % 20.86 %	2.78 % 3.78 %
AOL Mail	45052 40403	36571 30219	7207 8592	1274 1592	81.18 % 74.79 %	16.00 % 21.27 %	2.83 % 3.94 %
Mail.com	45024 40085	37138 30627	6722 8007	1164 1451	82.48 % 76.41 %	14.93 % 19.98 %	2.59 % 3.62 %
Yandex Mail	44812 39964	35834 29495	7660 8908	1318 1561	79.97 % 73.80 %	17.09 % 22.29 %	2.94 % 3.91 %
GMX Mail	44448 39884	36620 30400	6770 8097	1058 1387	82.39 % 76.22 %	15.23 % 20.30 %	2.38 % 3.48 %
Zoho Mail	45205 39823	37632 30796	6466 7635	1107 1392	83.25 % 77.33 %	14.30 % 19.17 %	2.45 % 3.50 %
ProtonMail	45101 40373	37621 31130	6368 7817	1112 1426	83.42 % 77.11 %	14.12 % 19.36 %	2.47 % 3.53 %
Custom Mail	44396 40291	37542 31574	5820 7332	1034 1385	84.56 % 78.36 %	13.11 % 18.20 %	2.33 % 3.44 %
iCloud Mail	5347 712	4302 535	824 141	221 36	80.46 % 75.14 %	15.41 % 19.80 %	4.13 % 5.06 %
Tuta	5366 725	4623 595	571 106	172 24	86.15 % 82.07 %	10.64 % 14.62 %	3.21 % 3.31 %
Juno.com	5501 690	4810 561	539 98	152 31	87.44 % 81.30 %	9.80 % 14.20 %	2.76 % 4.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.