ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 402.780	441.426 303.984	83.789 83.770	14.905 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.47 %	15.47 % 20.80 %	2.75 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 30967	34378 24340	5294 5573	995 1054	84.32 % 78.60 %	12.98 % 18.00 %	2.44 % 3.40 %
Elektronics	41850 30895	34425 23568	6208 6254	1102 1073	82.26 % 76.28 %	14.83 % 20.24 %	2.63 % 3.47 %
Entertainment	41105 31027	33462 23293	6408 6580	1110 1154	81.41 % 75.07 %	15.59 % 21.21 %	2.70 % 3.72 %
Cosmetics & Beauty	41480 30995	33784 23278	6453 6495	1128 1222	81.45 % 75.10 %	15.56 % 20.95 %	2.72 % 3.94 %
Food & Drink	41232 31626	34731 24770	5379 5807	1015 1049	84.23 % 78.32 %	13.05 % 18.36 %	2.46 % 3.32 %
Home & Garden	42167 31435	35433 24684	5611 5724	1001 1027	84.03 % 78.52 %	13.31 % 18.21 %	2.37 % 3.27 %
Finance	41988 31001	32997 22348	7611 7319	1295 1334	78.59 % 72.09 %	18.13 % 23.61 %	3.08 % 4.30 %
Health	41446 30974	32895 22552	7236 7177	1199 1245	79.37 % 72.81 %	17.46 % 23.17 %	2.89 % 4.02 %
Pets	42089 31300	35080 24299	5806 5924	1069 1077	83.35 % 77.63 %	13.79 % 18.93 %	2.54 % 3.44 %
Sport & Fitness	41893 30500	33653 22771	6860 6521	1224 1208	80.33 % 74.66 %	16.38 % 21.38 %	2.92 % 3.96 %
Job & Career	42145 30761	33499 22618	7195 6889	1312 1254	79.49 % 73.53 %	17.07 % 22.40 %	3.11 % 4.08 %
Dating	41453 30610	32090 21675	7904 7709	1336 1226	77.41 % 70.81 %	19.07 % 25.18 %	3.22 % 4.01 %
Other	42073 30689	34999 23788	5824 5798	1119 1103	83.19 % 77.51 %	13.84 % 18.89 %	2.66 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 40872	40209 29396	9596 9825	1647 1651	77.95 % 71.92 %	18.60 % 24.04 %	3.19 % 4.04 %
Outlook Mail	50683 39335	40079 28795	9043 8946	1444 1594	79.08 % 73.20 %	17.84 % 22.74 %	2.85 % 4.05 %
Yahoo Mail	50191 39623	40811 29861	7830 8266	1414 1496	81.31 % 75.36 %	15.60 % 20.86 %	2.82 % 3.78 %
AOL Mail	50809 40403	41188 30219	8055 8592	1447 1592	81.06 % 74.79 %	15.85 % 21.27 %	2.85 % 3.94 %
Mail.com	50860 40085	41845 30627	7547 8007	1344 1451	82.27 % 76.41 %	14.84 % 19.98 %	2.64 % 3.62 %
Yandex Mail	50972 39964	40708 29495	8610 8908	1530 1561	79.86 % 73.80 %	16.89 % 22.29 %	3.00 % 3.91 %
GMX Mail	50306 39884	41398 30400	7557 8097	1217 1387	82.29 % 76.22 %	15.02 % 20.30 %	2.42 % 3.48 %
Zoho Mail	51041 39823	42387 30796	7295 7635	1289 1392	83.05 % 77.33 %	14.29 % 19.17 %	2.53 % 3.50 %
ProtonMail	50948 40373	42375 31130	7158 7817	1283 1426	83.17 % 77.11 %	14.05 % 19.36 %	2.52 % 3.53 %
Custom Mail	50380 40291	42448 31574	6625 7332	1199 1385	84.26 % 78.36 %	13.15 % 18.20 %	2.38 % 3.44 %
iCloud Mail	11281 712	8918 535	1785 141	434 36	79.05 % 75.14 %	15.82 % 19.80 %	3.85 % 5.06 %
Tuta	11180 725	9369 595	1369 106	328 24	83.80 % 82.07 %	12.25 % 14.62 %	2.93 % 3.31 %
Juno.com	11461 690	9691 561	1319 98	329 31	84.56 % 81.30 %	11.51 % 14.20 %	2.87 % 4.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.