ActiveCampaign and SendPulse Email Deliverability Comparison

ActiveCampaign

SendPulse

In this comparison, the deliverability of ActiveCampaign and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.719	49.739 50.459	13.801 13.109	1.663 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.97 %	21.25 % 20.26 %	2.56 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4975	3823 3878	1069 1008	115 122	76.44 % 77.95 %	21.38 % 20.26 %	2.30 % 2.45 %
Elektronics	4986 4947	3852 3896	1026 961	130 107	77.26 % 78.75 %	20.58 % 19.43 %	2.61 % 2.16 %
Entertainment	5015 5003	3787 3894	1116 1014	133 118	75.51 % 77.83 %	22.25 % 20.27 %	2.65 % 2.36 %
Cosmetics & Beauty	4970 4875	3874 3863	1014 916	110 100	77.95 % 79.24 %	20.40 % 18.79 %	2.21 % 2.05 %
Food & Drink	5016 5122	3815 3957	1086 1082	136 112	76.06 % 77.25 %	21.65 % 21.12 %	2.71 % 2.19 %
Home & Garden	5056 5079	3884 3910	1062 1095	137 109	76.82 % 76.98 %	21.00 % 21.56 %	2.71 % 2.15 %
Finance	5019 5067	3982 4097	933 874	130 113	79.34 % 80.86 %	18.59 % 17.25 %	2.59 % 2.23 %
Health	4975 4902	3958 3931	912 881	127 110	79.56 % 80.19 %	18.33 % 17.97 %	2.55 % 2.24 %
Pets	5071 5090	3878 3941	1089 1066	130 118	76.47 % 77.43 %	21.48 % 20.94 %	2.56 % 2.32 %
Sport & Fitness	5056 4914	3827 3811	1131 1035	129 113	75.69 % 77.55 %	22.37 % 21.06 %	2.55 % 2.30 %
Job & Career	4751 4895	3524 3699	1104 1106	128 116	74.17 % 75.57 %	23.24 % 22.59 %	2.69 % 2.37 %
Dating	4977 5053	3644 3765	1211 1180	138 118	73.22 % 74.51 %	24.33 % 23.35 %	2.77 % 2.34 %
Other	5047 4797	3891 3817	1048 891	120 107	77.10 % 79.57 %	20.76 % 18.57 %	2.38 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4730	3583 3520	1164 1124	126 104	74.01 % 74.42 %	24.04 % 23.76 %	2.60 % 2.20 %
Outlook Mail	4679 4557	3527 3490	1049 998	127 98	75.38 % 76.59 %	22.42 % 21.90 %	2.71 % 2.15 %
Yahoo Mail	4682 4628	3524 3555	1044 989	120 109	75.27 % 76.82 %	22.30 % 21.37 %	2.56 % 2.36 %
AOL Mail	4652 4716	3532 3682	1017 975	115 98	75.92 % 78.07 %	21.86 % 20.67 %	2.47 % 2.08 %
Mail.com	4684 4720	3591 3740	982 892	128 107	76.67 % 79.24 %	20.96 % 18.90 %	2.73 % 2.27 %
Yandex Mail	4844 4658	3664 3608	1078 960	119 102	75.64 % 77.46 %	22.25 % 20.61 %	2.46 % 2.19 %
GMX Mail	4614 4638	3442 3542	1074 1003	117 111	74.60 % 76.37 %	23.28 % 21.63 %	2.54 % 2.39 %
Zoho Mail	4756 4746	3713 3731	952 950	113 102	78.07 % 78.61 %	20.02 % 20.02 %	2.38 % 2.15 %
ProtonMail	4769 4892	3718 3929	957 867	120 117	77.96 % 80.31 %	20.07 % 17.72 %	2.52 % 2.39 %
Custom Mail	4634 4415	3667 3548	889 784	120 99	79.13 % 80.36 %	19.18 % 17.76 %	2.59 % 2.24 %
iCloud Mail	4720 4685	3484 3481	1121 1122	118 104	73.81 % 74.30 %	23.75 % 23.95 %	2.50 % 2.22 %
Tuta	4581 4685	3610 3760	871 848	114 108	78.80 % 80.26 %	19.01 % 18.10 %	2.49 % 2.31 %
Juno.com	4573 4714	3612 3738	870 887	120 114	78.99 % 79.30 %	19.02 % 18.82 %	2.62 % 2.42 %
Mailfence	3911 3935	3072 3135	733 710	106 90	78.55 % 79.67 %	18.74 % 18.04 %	2.71 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.