Amazon SES and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 541.902	126.367 417.902	16.682 103.155	4.268 20.410

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 77.12 %	11.31 % 19.04 %	2.89 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41644	9819 33233	1097 6908	265 1459	87.78 % 79.80 %	9.81 % 16.59 %	2.37 % 3.50 %
Elektronics	11494 42155	9925 32749	1212 7868	317 1527	86.35 % 77.69 %	10.54 % 18.66 %	2.76 % 3.62 %
Entertainment	11346 41345	9698 31931	1283 7836	332 1547	85.48 % 77.23 %	11.31 % 18.95 %	2.93 % 3.74 %
Cosmetics & Beauty	11330 41427	9693 31929	1275 7919	336 1565	85.55 % 77.07 %	11.25 % 19.12 %	2.97 % 3.78 %
Food & Drink	11366 41480	9929 33075	1136 6944	289 1442	87.36 % 79.74 %	9.99 % 16.74 %	2.54 % 3.48 %
Home & Garden	11559 41872	10118 33494	1153 6944	289 1407	87.53 % 79.99 %	9.97 % 16.58 %	2.50 % 3.36 %
Finance	11214 41911	9400 31004	1434 9128	361 1754	83.82 % 73.98 %	12.79 % 21.78 %	3.22 % 4.19 %
Health	11308 42072	9553 31467	1374 8885	360 1646	84.48 % 74.79 %	12.15 % 21.12 %	3.18 % 3.91 %
Pets	11313 41892	9786 33108	1204 7296	325 1433	86.50 % 79.03 %	10.64 % 17.42 %	2.87 % 3.42 %
Sport & Fitness	11426 40862	9682 31150	1374 8040	351 1617	84.74 % 76.23 %	12.03 % 19.68 %	3.07 % 3.96 %
Job & Career	11449 41996	9623 31513	1456 8658	343 1803	84.05 % 75.04 %	12.72 % 20.62 %	3.00 % 4.29 %
Dating	11062 41631	9262 30470	1442 9453	369 1711	83.73 % 73.19 %	13.04 % 22.71 %	3.34 % 4.11 %
Other	11460 41615	9879 32779	1242 7276	331 1499	86.20 % 78.77 %	10.84 % 17.48 %	2.89 % 3.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50525	9345 37126	1656 11189	426 2199	81.45 % 73.48 %	14.43 % 22.15 %	3.71 % 4.35 %
Outlook Mail	11153 51144	9452 37985	1373 11028	317 2115	84.75 % 74.27 %	12.31 % 21.56 %	2.84 % 4.14 %
Yahoo Mail	11456 50603	9776 38759	1320 9847	333 1961	85.34 % 76.59 %	11.52 % 19.46 %	2.91 % 3.88 %
AOL Mail	11250 50815	9582 38846	1313 9962	334 1982	85.17 % 76.45 %	11.67 % 19.60 %	2.97 % 3.90 %
Mail.com	11442 50985	9830 39618	1253 9489	336 1858	85.91 % 77.71 %	10.95 % 18.61 %	2.94 % 3.64 %
Yandex Mail	11194 50989	9448 38283	1392 10557	368 2094	84.40 % 75.08 %	12.44 % 20.70 %	3.29 % 4.11 %
GMX Mail	11352 51022	9878 39661	1154 9639	302 1701	87.02 % 77.73 %	10.17 % 18.89 %	2.66 % 3.33 %
Zoho Mail	11652 50671	10136 39696	1200 9055	308 1877	86.99 % 78.34 %	10.30 % 17.87 %	2.64 % 3.70 %
ProtonMail	11320 50539	9895 39745	1096 9014	292 1734	87.41 % 78.64 %	9.68 % 17.84 %	2.58 % 3.43 %
Custom Mail	11274 50517	9903 40214	1108 8529	258 1731	87.84 % 79.60 %	9.83 % 16.88 %	2.29 % 3.43 %
iCloud Mail	11349 11333	9388 8945	1571 1925	398 443	82.72 % 78.93 %	13.84 % 16.99 %	3.51 % 3.91 %
Tuta	11332 11364	9877 9482	1167 1488	302 351	87.16 % 83.44 %	10.30 % 13.09 %	2.67 % 3.09 %
Juno.com	11265 11395	9857 9542	1079 1433	294 364	87.50 % 83.74 %	9.58 % 12.58 %	2.61 % 3.19 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.