Amazon SES and Benchmark Email Email Deliverability Comparison

Amazon SES

Benchmark Email

In this comparison, the deliverability of Amazon SES and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 65.210	50.995 51.727	12.880 12.292	1.512 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 79.32 %	19.74 % 18.85 %	2.32 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5002	3880 3885	1032 1015	112 104	77.49 % 77.67 %	20.61 % 20.29 %	2.24 % 2.08 %
Elektronics	5002 4926	3917 3942	978 891	119 109	78.31 % 80.02 %	19.55 % 18.09 %	2.38 % 2.21 %
Entertainment	4940 5041	3861 3984	980 966	108 106	78.16 % 79.03 %	19.84 % 19.16 %	2.19 % 2.10 %
Cosmetics & Beauty	5084 4918	4002 3938	985 896	107 103	78.72 % 80.07 %	19.37 % 18.22 %	2.10 % 2.09 %
Food & Drink	5128 4841	3992 3815	1028 937	120 101	77.85 % 78.81 %	20.05 % 19.36 %	2.34 % 2.09 %
Home & Garden	5035 4997	3904 3966	1025 941	121 106	77.54 % 79.37 %	20.36 % 18.83 %	2.40 % 2.12 %
Finance	5047 5027	4121 4104	813 829	119 113	81.65 % 81.64 %	16.11 % 16.49 %	2.36 % 2.25 %
Health	5036 5108	4091 4199	833 830	114 98	81.24 % 82.20 %	16.54 % 16.25 %	2.26 % 1.92 %
Pets	4904 5077	3800 4021	1010 949	112 105	77.49 % 79.20 %	20.60 % 18.69 %	2.28 % 2.07 %
Sport & Fitness	5080 4998	3956 3950	1019 956	120 102	77.87 % 79.03 %	20.06 % 19.13 %	2.36 % 2.04 %
Job & Career	5195 4981	3957 3861	1128 1022	117 110	76.17 % 77.51 %	21.71 % 20.52 %	2.25 % 2.21 %
Dating	4876 5215	3617 3970	1141 1161	119 101	74.18 % 76.13 %	23.40 % 22.26 %	2.44 % 1.94 %
Other	4917 5079	3897 4092	908 899	124 104	79.26 % 80.57 %	18.47 % 17.70 %	2.52 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4692	3671 3600	1091 1008	113 97	75.49 % 76.73 %	22.43 % 21.48 %	2.32 % 2.07 %
Outlook Mail	4669 4895	3596 3839	976 970	108 99	77.02 % 78.43 %	20.90 % 19.82 %	2.31 % 2.02 %
Yahoo Mail	4612 4718	3624 3722	895 902	106 103	78.58 % 78.89 %	19.41 % 19.12 %	2.30 % 2.18 %
AOL Mail	4893 4544	3830 3578	973 885	106 97	78.28 % 78.74 %	19.89 % 19.48 %	2.17 % 2.13 %
Mail.com	4597 4787	3631 3849	872 862	102 102	78.99 % 80.41 %	18.97 % 18.01 %	2.22 % 2.13 %
Yandex Mail	4643 4782	3588 3765	961 922	105 92	77.28 % 78.73 %	20.70 % 19.28 %	2.26 % 1.92 %
GMX Mail	4647 4698	3593 3646	965 977	108 90	77.32 % 77.61 %	20.77 % 20.80 %	2.32 % 1.92 %
Zoho Mail	4696 4615	3688 3714	912 814	108 100	78.53 % 80.48 %	19.42 % 17.64 %	2.30 % 2.17 %
ProtonMail	4871 4869	3895 3938	865 835	112 106	79.96 % 80.88 %	17.76 % 17.15 %	2.30 % 2.18 %
Custom Mail	4628 4585	3738 3773	798 727	102 92	80.77 % 82.29 %	17.24 % 15.86 %	2.20 % 2.01 %
iCloud Mail	4756 4800	3559 3648	1088 1059	119 109	74.83 % 76.00 %	22.88 % 22.06 %	2.50 % 2.27 %
Tuta	4809 4702	3810 3816	895 810	120 97	79.23 % 81.16 %	18.61 % 17.23 %	2.50 % 2.06 %
Juno.com	4601 4624	3672 3727	817 814	109 98	79.81 % 80.60 %	17.76 % 17.60 %	2.37 % 2.12 %
Mailfence	3966 3899	3100 3112	772 707	94 80	78.16 % 79.82 %	19.47 % 18.13 %	2.37 % 2.05 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.