Amazon SES and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 146.973	126.367 114.096	16.682 27.369	4.268 6.169

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 77.63 %	11.31 % 18.62 %	2.89 % 4.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 11339	9819 9005	1097 1968	265 426	87.78 % 79.42 %	9.81 % 17.36 %	2.37 % 3.76 %
Elektronics	11494 11060	9925 8653	1212 1970	317 451	86.35 % 78.24 %	10.54 % 17.81 %	2.76 % 4.08 %
Entertainment	11346 11223	9698 8708	1283 2093	332 470	85.48 % 77.59 %	11.31 % 18.65 %	2.93 % 4.19 %
Cosmetics & Beauty	11330 11273	9693 8711	1275 2093	336 495	85.55 % 77.27 %	11.25 % 18.57 %	2.97 % 4.39 %
Food & Drink	11366 11254	9929 8928	1136 1969	289 421	87.36 % 79.33 %	9.99 % 17.50 %	2.54 % 3.74 %
Home & Garden	11559 11385	10118 9053	1153 1971	289 429	87.53 % 79.52 %	9.97 % 17.31 %	2.50 % 3.77 %
Finance	11214 11357	9400 8634	1434 2276	361 514	83.82 % 76.02 %	12.79 % 20.04 %	3.22 % 4.53 %
Health	11308 11342	9553 8713	1374 2194	360 505	84.48 % 76.82 %	12.15 % 19.34 %	3.18 % 4.45 %
Pets	11313 11390	9786 8900	1204 2046	325 469	86.50 % 78.14 %	10.64 % 17.96 %	2.87 % 4.12 %
Sport & Fitness	11426 11283	9682 8656	1374 2200	351 489	84.74 % 76.72 %	12.03 % 19.50 %	3.07 % 4.33 %
Job & Career	11449 11660	9623 8888	1456 2329	343 493	84.05 % 76.23 %	12.72 % 19.97 %	3.00 % 4.23 %
Dating	11062 11179	9262 8489	1442 2241	369 501	83.73 % 75.94 %	13.04 % 20.05 %	3.34 % 4.48 %
Other	11460 11228	9879 8758	1242 2019	331 506	86.20 % 78.00 %	10.84 % 17.98 %	2.89 % 4.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 11355	9345 8367	1656 2505	426 573	81.45 % 73.69 %	14.43 % 22.06 %	3.71 % 5.05 %
Outlook Mail	11153 11488	9452 8727	1373 2263	317 529	84.75 % 75.97 %	12.31 % 19.70 %	2.84 % 4.60 %
Yahoo Mail	11456 11161	9776 8591	1320 2118	333 516	85.34 % 76.97 %	11.52 % 18.98 %	2.91 % 4.62 %
AOL Mail	11250 11277	9582 8744	1313 2129	334 447	85.17 % 77.54 %	11.67 % 18.88 %	2.97 % 3.96 %
Mail.com	11442 11498	9830 9031	1253 2064	336 437	85.91 % 78.54 %	10.95 % 17.95 %	2.94 % 3.80 %
Yandex Mail	11194 11343	9448 8668	1392 2253	368 499	84.40 % 76.42 %	12.44 % 19.86 %	3.29 % 4.40 %
GMX Mail	11352 11196	9878 8824	1154 1959	302 434	87.02 % 78.81 %	10.17 % 17.50 %	2.66 % 3.88 %
Zoho Mail	11652 11095	10136 8759	1200 1942	308 438	86.99 % 78.95 %	10.30 % 17.50 %	2.64 % 3.95 %
ProtonMail	11320 11306	9895 9018	1096 1912	292 415	87.41 % 79.76 %	9.68 % 16.91 %	2.58 % 3.67 %
Custom Mail	11274 11288	9903 8966	1108 1932	258 439	87.84 % 79.43 %	9.83 % 17.12 %	2.29 % 3.89 %
iCloud Mail	11349 11400	9388 8496	1571 2413	398 546	82.72 % 74.53 %	13.84 % 21.17 %	3.51 % 4.79 %
Tuta	11332 11181	9877 8839	1167 1940	302 452	87.16 % 79.05 %	10.30 % 17.35 %	2.67 % 4.04 %
Juno.com	11265 11385	9857 9066	1079 1939	294 444	87.50 % 79.63 %	9.58 % 17.03 %	2.61 % 3.90 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.