Amazon SES and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 136.678	117.149 105.754	15.603 25.381	4.103 5.916

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 77.37 %	11.37 % 18.57 %	2.99 % 4.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 10551	9129 8374	1015 1811	253 408	87.62 % 79.37 %	9.74 % 17.16 %	2.43 % 3.87 %
Elektronics	10683 10260	9201 8009	1126 1801	304 433	86.13 % 78.06 %	10.54 % 17.55 %	2.85 % 4.22 %
Entertainment	10587 10413	9022 8049	1202 1932	321 450	85.22 % 77.30 %	11.35 % 18.55 %	3.03 % 4.32 %
Cosmetics & Beauty	10589 10484	9030 8072	1200 1945	323 475	85.28 % 76.99 %	11.33 % 18.55 %	3.05 % 4.53 %
Food & Drink	10547 10430	9202 8263	1045 1798	276 402	87.25 % 79.22 %	9.91 % 17.24 %	2.62 % 3.85 %
Home & Garden	10722 10538	9370 8370	1063 1806	275 407	87.39 % 79.43 %	9.91 % 17.14 %	2.56 % 3.86 %
Finance	10474 10557	8743 7977	1358 2124	348 493	83.47 % 75.56 %	12.97 % 20.12 %	3.32 % 4.67 %
Health	10498 10482	8832 8008	1297 2032	346 482	84.13 % 76.40 %	12.35 % 19.39 %	3.30 % 4.60 %
Pets	10542 10681	9089 8343	1125 1911	312 452	86.22 % 78.11 %	10.67 % 17.89 %	2.96 % 4.23 %
Sport & Fitness	10559 10488	8905 8003	1282 2043	338 469	84.34 % 76.31 %	12.14 % 19.48 %	3.20 % 4.47 %
Job & Career	10522 10900	8799 8265	1359 2192	330 478	83.62 % 75.83 %	12.92 % 20.11 %	3.14 % 4.39 %
Dating	10339 10463	8620 7912	1371 2117	358 485	83.37 % 75.62 %	13.26 % 20.23 %	3.46 % 4.64 %
Other	10706 10431	9207 8109	1160 1869	319 482	86.00 % 77.74 %	10.84 % 17.92 %	2.98 % 4.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 10572	8624 7724	1575 2354	413 555	80.82 % 73.06 %	14.76 % 22.27 %	3.87 % 5.25 %
Outlook Mail	10324 10673	8708 8061	1289 2104	305 512	84.35 % 75.53 %	12.49 % 19.71 %	2.95 % 4.80 %
Yahoo Mail	10713 10342	9110 7927	1242 1953	321 493	85.04 % 76.65 %	11.59 % 18.88 %	3.00 % 4.77 %
AOL Mail	10391 10470	8817 8098	1215 1976	322 426	84.85 % 77.34 %	11.69 % 18.87 %	3.10 % 4.07 %
Mail.com	10612 10643	9091 8344	1168 1906	322 416	85.67 % 78.40 %	11.01 % 17.91 %	3.03 % 3.91 %
Yandex Mail	10470 10515	8801 7995	1317 2089	355 478	84.06 % 76.03 %	12.58 % 19.87 %	3.39 % 4.55 %
GMX Mail	10544 10455	9153 8236	1064 1812	290 414	86.81 % 78.78 %	10.09 % 17.33 %	2.75 % 3.96 %
Zoho Mail	10860 10317	9427 8130	1119 1800	294 418	86.80 % 78.80 %	10.30 % 17.45 %	2.71 % 4.05 %
ProtonMail	10470 10556	9145 8407	1007 1770	280 395	87.34 % 79.64 %	9.62 % 16.77 %	2.67 % 3.74 %
Custom Mail	10461 10538	9176 8361	1024 1777	246 422	87.72 % 79.34 %	9.79 % 16.86 %	2.35 % 4.00 %
iCloud Mail	10581 10536	8703 7788	1492 2249	384 526	82.25 % 73.92 %	14.10 % 21.35 %	3.63 % 4.99 %
Tuta	10577 10447	9200 8239	1085 1797	290 436	86.98 % 78.86 %	10.26 % 17.20 %	2.74 % 4.17 %
Juno.com	10513 10614	9194 8444	1006 1794	281 425	87.45 % 79.56 %	9.57 % 16.90 %	2.67 % 4.00 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.