Amazon SES and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 540.333	126.367 434.606	16.682 89.255	4.268 16.271

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 80.43 %	11.31 % 16.52 %	2.89 % 3.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41539	9819 34613	1097 5836	265 1087	87.78 % 83.33 %	9.81 % 14.05 %	2.37 % 2.62 %
Elektronics	11494 41606	9925 33726	1212 6638	317 1187	86.35 % 81.06 %	10.54 % 15.95 %	2.76 % 2.85 %
Entertainment	11346 41709	9698 33523	1283 6916	332 1194	85.48 % 80.37 %	11.31 % 16.58 %	2.93 % 2.86 %
Cosmetics & Beauty	11330 41532	9693 33265	1275 6984	336 1296	85.55 % 80.09 %	11.25 % 16.82 %	2.97 % 3.12 %
Food & Drink	11366 42123	9929 34940	1136 6021	289 1142	87.36 % 82.95 %	9.99 % 14.29 %	2.54 % 2.71 %
Home & Garden	11559 41257	10118 34323	1153 5840	289 1120	87.53 % 83.19 %	9.97 % 14.16 %	2.50 % 2.71 %
Finance	11214 41415	9400 32074	1434 7944	361 1394	83.82 % 77.45 %	12.79 % 19.18 %	3.22 % 3.37 %
Health	11308 41795	9553 32771	1374 7671	360 1345	84.48 % 78.41 %	12.15 % 18.35 %	3.18 % 3.22 %
Pets	11313 41689	9786 34194	1204 6249	325 1229	86.50 % 82.02 %	10.64 % 14.99 %	2.87 % 2.95 %
Sport & Fitness	11426 41736	9682 33135	1374 7233	351 1347	84.74 % 79.39 %	12.03 % 17.33 %	3.07 % 3.23 %
Job & Career	11449 41130	9623 32271	1456 7427	343 1403	84.05 % 78.46 %	12.72 % 18.06 %	3.00 % 3.41 %
Dating	11062 41453	9262 31767	1442 8367	369 1314	83.73 % 76.63 %	13.04 % 20.18 %	3.34 % 3.17 %
Other	11460 41349	9879 34004	1242 6129	331 1213	86.20 % 82.24 %	10.84 % 14.82 %	2.89 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50844	9345 39015	1656 10057	426 1757	81.45 % 76.73 %	14.43 % 19.78 %	3.71 % 3.46 %
Outlook Mail	11153 50599	9452 39533	1373 9375	317 1679	84.75 % 78.13 %	12.31 % 18.53 %	2.84 % 3.32 %
Yahoo Mail	11456 50860	9776 40714	1320 8574	333 1527	85.34 % 80.05 %	11.52 % 16.86 %	2.91 % 3.00 %
AOL Mail	11250 50322	9582 40253	1313 8472	334 1574	85.17 % 79.99 %	11.67 % 16.84 %	2.97 % 3.13 %
Mail.com	11442 50639	9830 41184	1253 7985	336 1448	85.91 % 81.33 %	10.95 % 15.77 %	2.94 % 2.86 %
Yandex Mail	11194 50804	9448 39995	1392 9135	368 1661	84.40 % 78.72 %	12.44 % 17.98 %	3.29 % 3.27 %
GMX Mail	11352 50110	9878 40652	1154 8019	302 1412	87.02 % 81.13 %	10.17 % 16.00 %	2.66 % 2.82 %
Zoho Mail	11652 50797	10136 41638	1200 7763	308 1398	86.99 % 81.97 %	10.30 % 15.28 %	2.64 % 2.75 %
ProtonMail	11320 51461	9895 42307	1096 7833	292 1328	87.41 % 82.21 %	9.68 % 15.22 %	2.58 % 2.58 %
Custom Mail	11274 50124	9903 41684	1108 7102	258 1316	87.84 % 83.16 %	9.83 % 14.17 %	2.29 % 2.63 %
iCloud Mail	11349 11368	9388 8888	1571 1970	398 498	82.72 % 78.18 %	13.84 % 17.33 %	3.51 % 4.38 %
Tuta	11332 11435	9877 9535	1167 1539	302 346	87.16 % 83.38 %	10.30 % 13.46 %	2.67 % 3.03 %
Juno.com	11265 10970	9857 9208	1079 1431	294 327	87.50 % 83.94 %	9.58 % 13.04 %	2.61 % 2.98 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.