Amazon SES and CleverReach Email Deliverability Comparison

Amazon SES

CleverReach

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.607	50.995 51.485	12.880 11.987	1.512 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 79.69 %	19.74 % 18.55 %	2.32 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5149	3880 4064	1032 995	112 98	77.49 % 78.93 %	20.61 % 19.32 %	2.24 % 1.90 %
Elektronics	5002 4937	3917 3959	978 884	119 105	78.31 % 80.19 %	19.55 % 17.91 %	2.38 % 2.13 %
Entertainment	4940 5044	3861 4003	980 934	108 111	78.16 % 79.36 %	19.84 % 18.52 %	2.19 % 2.20 %
Cosmetics & Beauty	5084 4653	4002 3713	985 852	107 90	78.72 % 79.80 %	19.37 % 18.31 %	2.10 % 1.93 %
Food & Drink	5128 5047	3992 4017	1028 954	120 93	77.85 % 79.59 %	20.05 % 18.90 %	2.34 % 1.84 %
Home & Garden	5035 4863	3904 3865	1025 916	121 99	77.54 % 79.48 %	20.36 % 18.84 %	2.40 % 2.04 %
Finance	5047 5039	4121 4163	813 796	119 98	81.65 % 82.62 %	16.11 % 15.80 %	2.36 % 1.94 %
Health	5036 5172	4091 4226	833 855	114 99	81.24 % 81.71 %	16.54 % 16.53 %	2.26 % 1.91 %
Pets	4904 5116	3800 4064	1010 968	112 99	77.49 % 79.44 %	20.60 % 18.92 %	2.28 % 1.94 %
Sport & Fitness	5080 4798	3956 3846	1019 866	120 97	77.87 % 80.16 %	20.06 % 18.05 %	2.36 % 2.02 %
Job & Career	5195 4890	3957 3804	1128 995	117 100	76.17 % 77.79 %	21.71 % 20.35 %	2.25 % 2.04 %
Dating	4876 4802	3617 3639	1141 1088	119 88	74.18 % 75.78 %	23.40 % 22.66 %	2.44 % 1.83 %
Other	4917 5097	3897 4122	908 884	124 105	79.26 % 80.87 %	18.47 % 17.34 %	2.52 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4699	3671 3577	1091 1043	113 84	75.49 % 76.12 %	22.43 % 22.20 %	2.32 % 1.79 %
Outlook Mail	4669 4544	3596 3589	976 876	108 87	77.02 % 78.98 %	20.90 % 19.28 %	2.31 % 1.91 %
Yahoo Mail	4612 4692	3624 3723	895 875	106 102	78.58 % 79.35 %	19.41 % 18.65 %	2.30 % 2.17 %
AOL Mail	4893 4679	3830 3742	973 865	106 92	78.28 % 79.97 %	19.89 % 18.49 %	2.17 % 1.97 %
Mail.com	4597 4710	3631 3774	872 851	102 92	78.99 % 80.13 %	18.97 % 18.07 %	2.22 % 1.95 %
Yandex Mail	4643 4584	3588 3617	961 891	105 89	77.28 % 78.90 %	20.70 % 19.44 %	2.26 % 1.94 %
GMX Mail	4647 4687	3593 3659	965 936	108 102	77.32 % 78.07 %	20.77 % 19.97 %	2.32 % 2.18 %
Zoho Mail	4696 4616	3688 3721	912 829	108 85	78.53 % 80.61 %	19.42 % 17.96 %	2.30 % 1.84 %
ProtonMail	4871 4942	3895 4026	865 831	112 102	79.96 % 81.46 %	17.76 % 16.82 %	2.30 % 2.06 %
Custom Mail	4628 4792	3738 3915	798 786	102 99	80.77 % 81.70 %	17.24 % 16.40 %	2.20 % 2.07 %
iCloud Mail	4756 4499	3559 3449	1088 963	119 95	74.83 % 76.66 %	22.88 % 21.40 %	2.50 % 2.11 %
Tuta	4809 4611	3810 3769	895 774	120 80	79.23 % 81.74 %	18.61 % 16.79 %	2.50 % 1.73 %
Juno.com	4601 4635	3672 3767	817 784	109 96	79.81 % 81.27 %	17.76 % 16.91 %	2.37 % 2.07 %
Mailfence	3966 3917	3100 3157	772 683	94 77	78.16 % 80.60 %	19.47 % 17.44 %	2.37 % 1.97 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.