Amazon SES and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 539.472	126.367 441.406	16.682 81.719	4.268 15.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 81.82 %	11.31 % 15.15 %	2.89 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41750	9819 35305	1097 5343	265 1052	87.78 % 84.56 %	9.81 % 12.80 %	2.37 % 2.52 %
Elektronics	11494 41469	9925 34200	1212 6050	317 1136	86.35 % 82.47 %	10.54 % 14.59 %	2.76 % 2.74 %
Entertainment	11346 41553	9698 33896	1283 6357	332 1255	85.48 % 81.57 %	11.31 % 15.30 %	2.93 % 3.02 %
Cosmetics & Beauty	11330 41200	9693 33633	1275 6302	336 1186	85.55 % 81.63 %	11.25 % 15.30 %	2.97 % 2.88 %
Food & Drink	11366 41324	9929 34934	1136 5308	289 1023	87.36 % 84.54 %	9.99 % 12.84 %	2.54 % 2.48 %
Home & Garden	11559 42182	10118 35673	1153 5392	289 1072	87.53 % 84.57 %	9.97 % 12.78 %	2.50 % 2.54 %
Finance	11214 41579	9400 32822	1434 7335	361 1328	83.82 % 78.94 %	12.79 % 17.64 %	3.22 % 3.19 %
Health	11308 41398	9553 32996	1374 7088	360 1228	84.48 % 79.70 %	12.15 % 17.12 %	3.18 % 2.97 %
Pets	11313 41149	9786 34412	1204 5581	325 1113	86.50 % 83.63 %	10.64 % 13.56 %	2.87 % 2.70 %
Sport & Fitness	11426 41809	9682 33759	1374 6708	351 1270	84.74 % 80.75 %	12.03 % 16.04 %	3.07 % 3.04 %
Job & Career	11449 41609	9623 33221	1456 6969	343 1365	84.05 % 79.84 %	12.72 % 16.75 %	3.00 % 3.28 %
Dating	11062 41116	9262 31970	1442 7706	369 1376	83.73 % 77.76 %	13.04 % 18.74 %	3.34 % 3.35 %
Other	11460 41334	9879 34585	1242 5580	331 1123	86.20 % 83.67 %	10.84 % 13.50 %	2.89 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50845	9345 39823	1656 9357	426 1612	81.45 % 78.32 %	14.43 % 18.40 %	3.71 % 3.17 %
Outlook Mail	11153 50049	9452 39705	1373 8642	317 1626	84.75 % 79.33 %	12.31 % 17.27 %	2.84 % 3.25 %
Yahoo Mail	11456 50570	9776 41121	1320 7875	333 1526	85.34 % 81.32 %	11.52 % 15.57 %	2.91 % 3.02 %
AOL Mail	11250 50069	9582 40749	1313 7762	334 1505	85.17 % 81.39 %	11.67 % 15.50 %	2.97 % 3.01 %
Mail.com	11442 51042	9830 42051	1253 7467	336 1446	85.91 % 82.39 %	10.95 % 14.63 %	2.94 % 2.83 %
Yandex Mail	11194 50803	9448 40706	1392 8423	368 1621	84.40 % 80.13 %	12.44 % 16.58 %	3.29 % 3.19 %
GMX Mail	11352 50436	9878 41660	1154 7422	302 1282	87.02 % 82.60 %	10.17 % 14.72 %	2.66 % 2.54 %
Zoho Mail	11652 50420	10136 42034	1200 6949	308 1363	86.99 % 83.37 %	10.30 % 13.78 %	2.64 % 2.70 %
ProtonMail	11320 50539	9895 42221	1096 6968	292 1291	87.41 % 83.54 %	9.68 % 13.79 %	2.58 % 2.55 %
Custom Mail	11274 50802	9903 42900	1108 6592	258 1241	87.84 % 84.45 %	9.83 % 12.98 %	2.29 % 2.44 %
iCloud Mail	11349 11427	9388 9192	1571 1740	398 429	82.72 % 80.44 %	13.84 % 15.23 %	3.51 % 3.75 %
Tuta	11332 11218	9877 9555	1167 1287	302 299	87.16 % 85.18 %	10.30 % 11.47 %	2.67 % 2.67 %
Juno.com	11265 11252	9857 9689	1079 1235	294 286	87.50 % 86.11 %	9.58 % 10.98 %	2.61 % 2.54 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.