Amazon SES and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 529.479	117.149 432.464	15.603 80.679	4.103 15.369

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 81.68 %	11.37 % 15.24 %	2.99 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 40961	9129 34598	1015 5266	253 1039	87.62 % 84.47 %	9.74 % 12.86 %	2.43 % 2.54 %
Elektronics	10683 40738	9201 33543	1126 5975	304 1126	86.13 % 82.34 %	10.54 % 14.67 %	2.85 % 2.76 %
Entertainment	10587 40746	9022 33180	1202 6276	321 1241	85.22 % 81.43 %	11.35 % 15.40 %	3.03 % 3.05 %
Cosmetics & Beauty	10589 40524	9030 33035	1200 6232	323 1176	85.28 % 81.52 %	11.33 % 15.38 %	3.05 % 2.90 %
Food & Drink	10547 40549	9202 34240	1045 5221	276 1012	87.25 % 84.44 %	9.91 % 12.88 %	2.62 % 2.50 %
Home & Garden	10722 41391	9370 34965	1063 5306	275 1058	87.39 % 84.47 %	9.91 % 12.82 %	2.56 % 2.56 %
Finance	10474 40725	8743 32057	1358 7242	348 1314	83.47 % 78.72 %	12.97 % 17.78 %	3.32 % 3.23 %
Health	10498 40688	8832 32359	1297 7017	346 1218	84.13 % 79.53 %	12.35 % 17.25 %	3.30 % 2.99 %
Pets	10542 40291	9089 33646	1125 5489	312 1098	86.22 % 83.51 %	10.67 % 13.62 %	2.96 % 2.73 %
Sport & Fitness	10559 41001	8905 33035	1282 6627	338 1256	84.34 % 80.57 %	12.14 % 16.16 %	3.20 % 3.06 %
Job & Career	10522 40850	8799 32543	1359 6891	330 1353	83.62 % 79.66 %	12.92 % 16.87 %	3.14 % 3.31 %
Dating	10339 40407	8620 31334	1371 7630	358 1366	83.37 % 77.55 %	13.26 % 18.88 %	3.46 % 3.38 %
Other	10706 40608	9207 33929	1160 5507	319 1112	86.00 % 83.55 %	10.84 % 13.56 %	2.98 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 50092	8624 39151	1575 9282	413 1601	80.82 % 78.16 %	14.76 % 18.53 %	3.87 % 3.20 %
Outlook Mail	10324 49190	8708 38939	1289 8552	305 1615	84.35 % 79.16 %	12.49 % 17.39 %	2.95 % 3.28 %
Yahoo Mail	10713 49793	9110 40431	1242 7794	321 1512	85.04 % 81.20 %	11.59 % 15.65 %	3.00 % 3.04 %
AOL Mail	10391 49255	8817 40018	1215 7673	322 1491	84.85 % 81.25 %	11.69 % 15.58 %	3.10 % 3.03 %
Mail.com	10612 50365	9091 41446	1168 7398	322 1436	85.67 % 82.29 %	11.01 % 14.69 %	3.03 % 2.85 %
Yandex Mail	10470 50014	8801 40000	1317 8341	355 1607	84.06 % 79.98 %	12.58 % 16.68 %	3.39 % 3.21 %
GMX Mail	10544 49690	9153 40988	1064 7347	290 1273	86.81 % 82.49 %	10.09 % 14.79 %	2.75 % 2.56 %
Zoho Mail	10860 49647	9427 41335	1119 6869	294 1350	86.80 % 83.26 %	10.30 % 13.84 %	2.71 % 2.72 %
ProtonMail	10470 49733	9145 41499	1007 6882	280 1276	87.34 % 83.44 %	9.62 % 13.84 %	2.67 % 2.57 %
Custom Mail	10461 50050	9176 42229	1024 6515	246 1229	87.72 % 84.37 %	9.79 % 13.02 %	2.35 % 2.46 %
iCloud Mail	10581 10666	8703 8512	1492 1662	384 418	82.25 % 79.80 %	14.10 % 15.58 %	3.63 % 3.92 %
Tuta	10577 10432	9200 8854	1085 1203	290 286	86.98 % 84.87 %	10.26 % 11.53 %	2.74 % 2.74 %
Juno.com	10513 10552	9194 9062	1006 1161	281 275	87.45 % 85.88 %	9.57 % 11.00 %	2.67 % 2.61 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.