Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 540.809	126.367 429.476	16.682 93.956	4.268 16.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 79.41 %	11.31 % 17.37 %	2.89 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41731	9819 34323	1097 6227	265 1154	87.78 % 82.25 %	9.81 % 14.92 %	2.37 % 2.77 %
Elektronics	11494 41736	9925 33437	1212 7044	317 1228	86.35 % 80.12 %	10.54 % 16.88 %	2.76 % 2.94 %
Entertainment	11346 41563	9698 32868	1283 7256	332 1397	85.48 % 79.08 %	11.31 % 17.46 %	2.93 % 3.36 %
Cosmetics & Beauty	11330 41888	9693 33179	1275 7325	336 1341	85.55 % 79.21 %	11.25 % 17.49 %	2.97 % 3.20 %
Food & Drink	11366 41173	9929 33761	1136 6192	289 1203	87.36 % 82.00 %	9.99 % 15.04 %	2.54 % 2.92 %
Home & Garden	11559 41723	10118 34310	1153 6209	289 1162	87.53 % 82.23 %	9.97 % 14.88 %	2.50 % 2.79 %
Finance	11214 41760	9400 31948	1434 8355	361 1430	83.82 % 76.50 %	12.79 % 20.01 %	3.22 % 3.42 %
Health	11308 41507	9553 32146	1374 7930	360 1382	84.48 % 77.45 %	12.15 % 19.11 %	3.18 % 3.33 %
Pets	11313 41807	9786 33878	1204 6638	325 1256	86.50 % 81.03 %	10.64 % 15.88 %	2.87 % 3.00 %
Sport & Fitness	11426 41664	9682 32667	1374 7612	351 1356	84.74 % 78.41 %	12.03 % 18.27 %	3.07 % 3.25 %
Job & Career	11449 41107	9623 31905	1456 7746	343 1442	84.05 % 77.61 %	12.72 % 18.84 %	3.00 % 3.51 %
Dating	11062 41652	9262 31294	1442 8904	369 1415	83.73 % 75.13 %	13.04 % 21.38 %	3.34 % 3.40 %
Other	11460 41498	9879 33760	1242 6518	331 1196	86.20 % 81.35 %	10.84 % 15.71 %	2.89 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 51086	9345 38594	1656 10618	426 1846	81.45 % 75.55 %	14.43 % 20.78 %	3.71 % 3.61 %
Outlook Mail	11153 51210	9452 39249	1373 10141	317 1781	84.75 % 76.64 %	12.31 % 19.80 %	2.84 % 3.48 %
Yahoo Mail	11456 50712	9776 40022	1320 9021	333 1617	85.34 % 78.92 %	11.52 % 17.79 %	2.91 % 3.19 %
AOL Mail	11250 50325	9582 39809	1313 8931	334 1578	85.17 % 79.10 %	11.67 % 17.75 %	2.97 % 3.14 %
Mail.com	11442 50912	9830 40754	1253 8568	336 1555	85.91 % 80.05 %	10.95 % 16.83 %	2.94 % 3.05 %
Yandex Mail	11194 50899	9448 39456	1392 9691	368 1728	84.40 % 77.52 %	12.44 % 19.04 %	3.29 % 3.39 %
GMX Mail	11352 50898	9878 40640	1154 8726	302 1497	87.02 % 79.85 %	10.17 % 17.14 %	2.66 % 2.94 %
Zoho Mail	11652 50274	10136 40703	1200 8069	308 1485	86.99 % 80.96 %	10.30 % 16.05 %	2.64 % 2.95 %
ProtonMail	11320 50433	9895 41046	1096 7995	292 1369	87.41 % 81.39 %	9.68 % 15.85 %	2.58 % 2.71 %
Custom Mail	11274 50448	9903 41393	1108 7612	258 1393	87.84 % 82.05 %	9.83 % 15.09 %	2.29 % 2.76 %
iCloud Mail	11349 11267	9388 8969	1571 1818	398 435	82.72 % 79.60 %	13.84 % 16.14 %	3.51 % 3.86 %
Tuta	11332 11206	9877 9420	1167 1421	302 343	87.16 % 84.06 %	10.30 % 12.68 %	2.67 % 3.06 %
Juno.com	11265 11139	9857 9421	1079 1345	294 335	87.50 % 84.58 %	9.58 % 12.07 %	2.61 % 3.01 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.