Amazon SES and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 530.933	117.149 421.172	15.603 92.382	4.103 16.721

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 79.33 %	11.37 % 17.40 %	2.99 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 40952	9129 33658	1015 6116	253 1136	87.62 % 82.19 %	9.74 % 14.93 %	2.43 % 2.77 %
Elektronics	10683 40921	9201 32752	1126 6917	304 1208	86.13 % 80.04 %	10.54 % 16.90 %	2.85 % 2.95 %
Entertainment	10587 40783	9022 32217	1202 7132	321 1375	85.22 % 79.00 %	11.35 % 17.49 %	3.03 % 3.37 %
Cosmetics & Beauty	10589 41117	9030 32533	1200 7194	323 1326	85.28 % 79.12 %	11.33 % 17.50 %	3.05 % 3.22 %
Food & Drink	10547 40396	9202 33109	1045 6053	276 1184	87.25 % 81.96 %	9.91 % 14.98 %	2.62 % 2.93 %
Home & Garden	10722 40958	9370 33667	1063 6087	275 1144	87.39 % 82.20 %	9.91 % 14.86 %	2.56 % 2.79 %
Finance	10474 40987	8743 31298	1358 8233	348 1411	83.47 % 76.36 %	12.97 % 20.09 %	3.32 % 3.44 %
Health	10498 40750	8832 31502	1297 7808	346 1364	84.13 % 77.31 %	12.35 % 19.16 %	3.30 % 3.35 %
Pets	10542 41046	9089 33245	1125 6510	312 1236	86.22 % 80.99 %	10.67 % 15.86 %	2.96 % 3.01 %
Sport & Fitness	10559 40935	8905 32062	1282 7498	338 1337	84.34 % 78.32 %	12.14 % 18.32 %	3.20 % 3.27 %
Job & Career	10522 40361	8799 31281	1359 7625	330 1424	83.62 % 77.50 %	12.92 % 18.89 %	3.14 % 3.53 %
Dating	10339 40964	8620 30716	1371 8803	358 1398	83.37 % 74.98 %	13.26 % 21.49 %	3.46 % 3.41 %
Other	10706 40763	9207 33132	1160 6406	319 1178	86.00 % 81.28 %	10.84 % 15.72 %	2.98 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 50283	8624 37913	1575 10490	413 1824	80.82 % 75.40 %	14.76 % 20.86 %	3.87 % 3.63 %
Outlook Mail	10324 50379	8708 38574	1289 10011	305 1761	84.35 % 76.57 %	12.49 % 19.87 %	2.95 % 3.50 %
Yahoo Mail	10713 49967	9110 39399	1242 8900	321 1599	85.04 % 78.85 %	11.59 % 17.81 %	3.00 % 3.20 %
AOL Mail	10391 49615	8817 39207	1215 8812	322 1561	84.85 % 79.02 %	11.69 % 17.76 %	3.10 % 3.15 %
Mail.com	10612 50111	9091 40076	1168 8442	322 1536	85.67 % 79.97 %	11.01 % 16.85 %	3.03 % 3.07 %
Yandex Mail	10470 50195	8801 38855	1317 9581	355 1710	84.06 % 77.41 %	12.58 % 19.09 %	3.39 % 3.41 %
GMX Mail	10544 50183	9153 40037	1064 8618	290 1480	86.81 % 79.78 %	10.09 % 17.17 %	2.75 % 2.95 %
Zoho Mail	10860 49512	9427 40066	1119 7943	294 1464	86.80 % 80.92 %	10.30 % 16.04 %	2.71 % 2.96 %
ProtonMail	10470 49654	9145 40382	1007 7870	280 1351	87.34 % 81.33 %	9.62 % 15.85 %	2.67 % 2.72 %
Custom Mail	10461 49678	9176 40747	1024 7495	246 1377	87.72 % 82.02 %	9.79 % 15.09 %	2.35 % 2.77 %
iCloud Mail	10581 10447	8703 8288	1492 1684	384 412	82.25 % 79.33 %	14.10 % 16.12 %	3.63 % 3.94 %
Tuta	10577 10504	9200 8827	1085 1299	290 328	86.98 % 84.03 %	10.26 % 12.37 %	2.74 % 3.12 %
Juno.com	10513 10405	9194 8801	1006 1237	281 318	87.45 % 84.58 %	9.57 % 11.89 %	2.67 % 3.06 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.