Amazon SES and HubSpot Email Deliverability Comparison

Amazon SES

HubSpot

In this comparison, the deliverability of Amazon SES and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.920	50.995 51.721	12.880 12.211	1.512 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 79.67 %	19.74 % 18.81 %	2.32 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4921	3880 3887	1032 954	112 95	77.49 % 78.99 %	20.61 % 19.39 %	2.24 % 1.93 %
Elektronics	5002 4889	3917 3946	978 868	119 92	78.31 % 80.71 %	19.55 % 17.75 %	2.38 % 1.88 %
Entertainment	4940 5035	3861 3990	980 968	108 94	78.16 % 79.25 %	19.84 % 19.23 %	2.19 % 1.87 %
Cosmetics & Beauty	5084 4811	4002 3863	985 877	107 92	78.72 % 80.30 %	19.37 % 18.23 %	2.10 % 1.91 %
Food & Drink	5128 5038	3992 4013	1028 960	120 98	77.85 % 79.65 %	20.05 % 19.06 %	2.34 % 1.95 %
Home & Garden	5035 5007	3904 3975	1025 951	121 99	77.54 % 79.39 %	20.36 % 18.99 %	2.40 % 1.98 %
Finance	5047 4972	4121 4096	813 801	119 93	81.65 % 82.38 %	16.11 % 16.11 %	2.36 % 1.87 %
Health	5036 5130	4091 4229	833 824	114 104	81.24 % 82.44 %	16.54 % 16.06 %	2.26 % 2.03 %
Pets	4904 5162	3800 4064	1010 1023	112 95	77.49 % 78.73 %	20.60 % 19.82 %	2.28 % 1.84 %
Sport & Fitness	5080 5037	3956 3977	1019 978	120 91	77.87 % 78.96 %	20.06 % 19.42 %	2.36 % 1.81 %
Job & Career	5195 4916	3957 3805	1128 1034	117 94	76.17 % 77.40 %	21.71 % 21.03 %	2.25 % 1.91 %
Dating	4876 5047	3617 3869	1141 1101	119 85	74.18 % 76.66 %	23.40 % 21.81 %	2.44 % 1.68 %
Other	4917 4955	3897 4007	908 872	124 99	79.26 % 80.87 %	18.47 % 17.60 %	2.52 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4577	3671 3509	1091 1001	113 95	75.49 % 76.67 %	22.43 % 21.87 %	2.32 % 2.08 %
Outlook Mail	4669 4858	3596 3796	976 971	108 85	77.02 % 78.14 %	20.90 % 19.99 %	2.31 % 1.75 %
Yahoo Mail	4612 4612	3624 3634	895 909	106 86	78.58 % 78.79 %	19.41 % 19.71 %	2.30 % 1.86 %
AOL Mail	4893 4848	3830 3825	973 962	106 89	78.28 % 78.90 %	19.89 % 19.84 %	2.17 % 1.84 %
Mail.com	4597 4734	3631 3815	872 861	102 80	78.99 % 80.59 %	18.97 % 18.19 %	2.22 % 1.69 %
Yandex Mail	4643 4565	3588 3649	961 856	105 85	77.28 % 79.93 %	20.70 % 18.75 %	2.26 % 1.86 %
GMX Mail	4647 4689	3593 3692	965 919	108 91	77.32 % 78.74 %	20.77 % 19.60 %	2.32 % 1.94 %
Zoho Mail	4696 4630	3688 3737	912 838	108 77	78.53 % 80.71 %	19.42 % 18.10 %	2.30 % 1.66 %
ProtonMail	4871 4596	3895 3709	865 821	112 94	79.96 % 80.70 %	17.76 % 17.86 %	2.30 % 2.05 %
Custom Mail	4628 4607	3738 3767	798 763	102 86	80.77 % 81.77 %	17.24 % 16.56 %	2.20 % 1.87 %
iCloud Mail	4756 4778	3559 3635	1088 1070	119 91	74.83 % 76.08 %	22.88 % 22.39 %	2.50 % 1.90 %
Tuta	4809 4638	3810 3797	895 775	120 94	79.23 % 81.87 %	18.61 % 16.71 %	2.50 % 2.03 %
Juno.com	4601 4796	3672 3931	817 781	109 95	79.81 % 81.96 %	17.76 % 16.28 %	2.37 % 1.98 %
Mailfence	3966 3992	3100 3225	772 684	94 83	78.16 % 80.79 %	19.47 % 17.13 %	2.37 % 2.08 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.