Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.911	50.995 50.481	12.880 13.230	1.512 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 77.77 %	19.74 % 20.38 %	2.32 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4894	3880 3792	1032 1020	112 105	77.49 % 77.48 %	20.61 % 20.84 %	2.24 % 2.15 %
Elektronics	5002 5030	3917 3922	978 1020	119 105	78.31 % 77.97 %	19.55 % 20.28 %	2.38 % 2.09 %
Entertainment	4940 4908	3861 3808	980 1006	108 106	78.16 % 77.59 %	19.84 % 20.50 %	2.19 % 2.16 %
Cosmetics & Beauty	5084 5065	4002 3980	985 1006	107 100	78.72 % 78.58 %	19.37 % 19.86 %	2.10 % 1.97 %
Food & Drink	5128 4988	3992 3861	1028 1016	120 114	77.85 % 77.41 %	20.05 % 20.37 %	2.34 % 2.29 %
Home & Garden	5035 5048	3904 3865	1025 1080	121 107	77.54 % 76.56 %	20.36 % 21.39 %	2.40 % 2.12 %
Finance	5047 4952	4121 3998	813 864	119 108	81.65 % 80.74 %	16.11 % 17.45 %	2.36 % 2.18 %
Health	5036 5084	4091 4083	833 910	114 110	81.24 % 80.31 %	16.54 % 17.90 %	2.26 % 2.16 %
Pets	4904 5014	3800 3851	1010 1061	112 118	77.49 % 76.80 %	20.60 % 21.16 %	2.28 % 2.35 %
Sport & Fitness	5080 5062	3956 3947	1019 1014	120 115	77.87 % 77.97 %	20.06 % 20.03 %	2.36 % 2.27 %
Job & Career	5195 4864	3957 3697	1128 1084	117 107	76.17 % 76.01 %	21.71 % 22.29 %	2.25 % 2.20 %
Dating	4876 5008	3617 3728	1141 1187	119 111	74.18 % 74.44 %	23.40 % 23.70 %	2.44 % 2.22 %
Other	4917 4994	3897 3949	908 962	124 114	79.26 % 79.07 %	18.47 % 19.26 %	2.52 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4615	3671 3460	1091 1070	113 95	75.49 % 74.97 %	22.43 % 23.19 %	2.32 % 2.06 %
Outlook Mail	4669 4732	3596 3659	976 972	108 106	77.02 % 77.32 %	20.90 % 20.54 %	2.31 % 2.24 %
Yahoo Mail	4612 4596	3624 3525	895 976	106 99	78.58 % 76.70 %	19.41 % 21.24 %	2.30 % 2.15 %
AOL Mail	4893 4786	3830 3707	973 993	106 103	78.28 % 77.46 %	19.89 % 20.75 %	2.17 % 2.15 %
Mail.com	4597 4724	3631 3756	872 884	102 104	78.99 % 79.51 %	18.97 % 18.71 %	2.22 % 2.20 %
Yandex Mail	4643 4809	3588 3687	961 1032	105 108	77.28 % 76.67 %	20.70 % 21.46 %	2.26 % 2.25 %
GMX Mail	4647 4636	3593 3545	965 1018	108 99	77.32 % 76.47 %	20.77 % 21.96 %	2.32 % 2.14 %
Zoho Mail	4696 4604	3688 3626	912 901	108 98	78.53 % 78.76 %	19.42 % 19.57 %	2.30 % 2.13 %
ProtonMail	4871 4602	3895 3648	865 873	112 100	79.96 % 79.27 %	17.76 % 18.97 %	2.30 % 2.17 %
Custom Mail	4628 4653	3738 3729	798 838	102 107	80.77 % 80.14 %	17.24 % 18.01 %	2.20 % 2.30 %
iCloud Mail	4756 4683	3559 3462	1088 1135	119 105	74.83 % 73.93 %	22.88 % 24.24 %	2.50 % 2.24 %
Tuta	4809 4804	3810 3807	895 907	120 107	79.23 % 79.25 %	18.61 % 18.88 %	2.50 % 2.23 %
Juno.com	4601 4682	3672 3714	817 883	109 108	79.81 % 79.33 %	17.76 % 18.86 %	2.37 % 2.31 %
Mailfence	3966 3985	3100 3156	772 748	94 81	78.16 % 79.20 %	19.47 % 18.77 %	2.37 % 2.03 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.