Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 146.779	126.367 121.410	16.682 21.659	4.268 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 82.72 %	11.31 % 14.76 %	2.89 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 11218	9819 9511	1097 1521	265 304	87.78 % 84.78 %	9.81 % 13.56 %	2.37 % 2.71 %
Elektronics	11494 11171	9925 9312	1212 1569	317 368	86.35 % 83.36 %	10.54 % 14.05 %	2.76 % 3.29 %
Entertainment	11346 11384	9698 9408	1283 1689	332 354	85.48 % 82.64 %	11.31 % 14.84 %	2.93 % 3.11 %
Cosmetics & Beauty	11330 11110	9693 9186	1275 1632	336 360	85.55 % 82.68 %	11.25 % 14.69 %	2.97 % 3.24 %
Food & Drink	11366 11359	9929 9555	1136 1532	289 354	87.36 % 84.12 %	9.99 % 13.49 %	2.54 % 3.12 %
Home & Garden	11559 11505	10118 9712	1153 1518	289 327	87.53 % 84.42 %	9.97 % 13.19 %	2.50 % 2.84 %
Finance	11214 11308	9400 9147	1434 1844	361 399	83.82 % 80.89 %	12.79 % 16.31 %	3.22 % 3.53 %
Health	11308 11317	9553 9217	1374 1754	360 397	84.48 % 81.44 %	12.15 % 15.50 %	3.18 % 3.51 %
Pets	11313 11156	9786 9349	1204 1557	325 324	86.50 % 83.80 %	10.64 % 13.96 %	2.87 % 2.90 %
Sport & Fitness	11426 11514	9682 9452	1374 1763	351 362	84.74 % 82.09 %	12.03 % 15.31 %	3.07 % 3.14 %
Job & Career	11449 11117	9623 8964	1456 1806	343 406	84.05 % 80.63 %	12.72 % 16.25 %	3.00 % 3.65 %
Dating	11062 11331	9262 9169	1442 1873	369 393	83.73 % 80.92 %	13.04 % 16.53 %	3.34 % 3.47 %
Other	11460 11289	9879 9428	1242 1601	331 336	86.20 % 83.51 %	10.84 % 14.18 %	2.89 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 11320	9345 8903	1656 2028	426 449	81.45 % 78.65 %	14.43 % 17.92 %	3.71 % 3.97 %
Outlook Mail	11153 11274	9452 9178	1373 1764	317 377	84.75 % 81.41 %	12.31 % 15.65 %	2.84 % 3.34 %
Yahoo Mail	11456 11270	9776 9254	1320 1700	333 374	85.34 % 82.11 %	11.52 % 15.08 %	2.91 % 3.32 %
AOL Mail	11250 11359	9582 9346	1313 1745	334 351	85.17 % 82.28 %	11.67 % 15.36 %	2.97 % 3.09 %
Mail.com	11442 11451	9830 9532	1253 1638	336 356	85.91 % 83.24 %	10.95 % 14.30 %	2.94 % 3.11 %
Yandex Mail	11194 11494	9448 9390	1392 1815	368 387	84.40 % 81.69 %	12.44 % 15.79 %	3.29 % 3.37 %
GMX Mail	11352 11368	9878 9564	1154 1566	302 353	87.02 % 84.13 %	10.17 % 13.78 %	2.66 % 3.11 %
Zoho Mail	11652 11124	10136 9364	1200 1513	308 334	86.99 % 84.18 %	10.30 % 13.60 %	2.64 % 3.00 %
ProtonMail	11320 11333	9895 9585	1096 1483	292 323	87.41 % 84.58 %	9.68 % 13.09 %	2.58 % 2.85 %
Custom Mail	11274 11194	9903 9482	1108 1455	258 327	87.84 % 84.71 %	9.83 % 13.00 %	2.29 % 2.92 %
iCloud Mail	11349 11143	9388 8818	1571 1930	398 445	82.72 % 79.13 %	13.84 % 17.32 %	3.51 % 3.99 %
Tuta	11332 11320	9877 9547	1167 1561	302 308	87.16 % 84.34 %	10.30 % 13.79 %	2.67 % 2.72 %
Juno.com	11265 11129	9857 9447	1079 1461	294 300	87.50 % 84.89 %	9.58 % 13.13 %	2.61 % 2.70 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.