Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 136.811	117.149 113.341	15.603 19.782	4.103 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 82.84 %	11.37 % 14.46 %	2.99 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 10459	9129 8895	1015 1376	253 283	87.62 % 85.05 %	9.74 % 13.16 %	2.43 % 2.71 %
Elektronics	10683 10356	9201 8653	1126 1415	304 349	86.13 % 83.56 %	10.54 % 13.66 %	2.85 % 3.37 %
Entertainment	10587 10567	9022 8748	1202 1541	321 333	85.22 % 82.79 %	11.35 % 14.58 %	3.03 % 3.15 %
Cosmetics & Beauty	10589 10331	9030 8548	1200 1488	323 342	85.28 % 82.74 %	11.33 % 14.40 %	3.05 % 3.31 %
Food & Drink	10547 10597	9202 8948	1045 1394	276 334	87.25 % 84.44 %	9.91 % 13.15 %	2.62 % 3.15 %
Home & Garden	10722 10790	9370 9136	1063 1391	275 311	87.39 % 84.67 %	9.91 % 12.89 %	2.56 % 2.88 %
Finance	10474 10557	8743 8542	1358 1698	348 381	83.47 % 80.91 %	12.97 % 16.08 %	3.32 % 3.61 %
Health	10498 10573	8832 8619	1297 1606	346 380	84.13 % 81.52 %	12.35 % 15.19 %	3.30 % 3.59 %
Pets	10542 10369	9089 8712	1125 1412	312 303	86.22 % 84.02 %	10.67 % 13.62 %	2.96 % 2.92 %
Sport & Fitness	10559 10776	8905 8853	1282 1630	338 342	84.34 % 82.15 %	12.14 % 15.13 %	3.20 % 3.17 %
Job & Career	10522 10314	8799 8317	1359 1644	330 388	83.62 % 80.64 %	12.92 % 15.94 %	3.14 % 3.76 %
Dating	10339 10607	8620 8579	1371 1737	358 377	83.37 % 80.88 %	13.26 % 16.38 %	3.46 % 3.55 %
Other	10706 10515	9207 8791	1160 1450	319 319	86.00 % 83.60 %	10.84 % 13.79 %	2.98 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 10582	8624 8306	1575 1894	413 432	80.82 % 78.49 %	14.76 % 17.90 %	3.87 % 4.08 %
Outlook Mail	10324 10476	8708 8535	1289 1624	305 357	84.35 % 81.47 %	12.49 % 15.50 %	2.95 % 3.41 %
Yahoo Mail	10713 10520	9110 8653	1242 1563	321 358	85.04 % 82.25 %	11.59 % 14.86 %	3.00 % 3.40 %
AOL Mail	10391 10508	8817 8667	1215 1575	322 332	84.85 % 82.48 %	11.69 % 14.99 %	3.10 % 3.16 %
Mail.com	10612 10690	9091 8911	1168 1495	322 339	85.67 % 83.36 %	11.01 % 13.99 %	3.03 % 3.17 %
Yandex Mail	10470 10676	8801 8724	1317 1666	355 366	84.06 % 81.72 %	12.58 % 15.61 %	3.39 % 3.43 %
GMX Mail	10544 10579	9153 8923	1064 1413	290 332	86.81 % 84.35 %	10.09 % 13.36 %	2.75 % 3.14 %
Zoho Mail	10860 10414	9427 8790	1119 1374	294 316	86.80 % 84.41 %	10.30 % 13.19 %	2.71 % 3.03 %
ProtonMail	10470 10620	9145 9017	1007 1335	280 307	87.34 % 84.91 %	9.62 % 12.57 %	2.67 % 2.89 %
Custom Mail	10461 10481	9176 8898	1024 1323	246 309	87.72 % 84.90 %	9.79 % 12.62 %	2.35 % 2.95 %
iCloud Mail	10581 10432	8703 8237	1492 1799	384 427	82.25 % 78.96 %	14.10 % 17.25 %	3.63 % 4.09 %
Tuta	10577 10482	9200 8865	1085 1410	290 286	86.98 % 84.57 %	10.26 % 13.45 %	2.74 % 2.73 %
Juno.com	10513 10351	9194 8815	1006 1311	281 281	87.45 % 85.16 %	9.57 % 12.67 %	2.67 % 2.71 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.