Amazon SES and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 540.072	126.367 436.102	16.682 88.692	4.268 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 80.75 %	11.31 % 16.42 %	2.89 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41192	9819 34443	1097 5750	265 1026	87.78 % 83.62 %	9.81 % 13.96 %	2.37 % 2.49 %
Elektronics	11494 42041	9925 34267	1212 6641	317 1162	86.35 % 81.51 %	10.54 % 15.80 %	2.76 % 2.76 %
Entertainment	11346 41494	9698 33475	1283 6860	332 1179	85.48 % 80.67 %	11.31 % 16.53 %	2.93 % 2.84 %
Cosmetics & Beauty	11330 41166	9693 33256	1275 6807	336 1154	85.55 % 80.79 %	11.25 % 16.54 %	2.97 % 2.80 %
Food & Drink	11366 41465	9929 34604	1136 5838	289 1039	87.36 % 83.45 %	9.99 % 14.08 %	2.54 % 2.51 %
Home & Garden	11559 41478	10118 34598	1153 5816	289 1097	87.53 % 83.41 %	9.97 % 14.02 %	2.50 % 2.64 %
Finance	11214 41470	9400 32247	1434 7855	361 1400	83.82 % 77.76 %	12.79 % 18.94 %	3.22 % 3.38 %
Health	11308 41430	9553 32596	1374 7529	360 1313	84.48 % 78.68 %	12.15 % 18.17 %	3.18 % 3.17 %
Pets	11313 41317	9786 34092	1204 6129	325 1104	86.50 % 82.51 %	10.64 % 14.83 %	2.87 % 2.67 %
Sport & Fitness	11426 41689	9682 33126	1374 7293	351 1320	84.74 % 79.46 %	12.03 % 17.49 %	3.07 % 3.17 %
Job & Career	11449 42406	9623 33371	1456 7698	343 1351	84.05 % 78.69 %	12.72 % 18.15 %	3.00 % 3.19 %
Dating	11062 41141	9262 31534	1442 8258	369 1375	83.73 % 76.65 %	13.04 % 20.07 %	3.34 % 3.34 %
Other	11460 41783	9879 34493	1242 6218	331 1089	86.20 % 82.55 %	10.84 % 14.88 %	2.89 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50976	9345 39400	1656 9941	426 1670	81.45 % 77.29 %	14.43 % 19.50 %	3.71 % 3.28 %
Outlook Mail	11153 51116	9452 39905	1373 9591	317 1639	84.75 % 78.07 %	12.31 % 18.76 %	2.84 % 3.21 %
Yahoo Mail	11456 50144	9776 40214	1320 8379	333 1546	85.34 % 80.20 %	11.52 % 16.71 %	2.91 % 3.08 %
AOL Mail	11250 50753	9582 40721	1313 8521	334 1522	85.17 % 80.23 %	11.67 % 16.79 %	2.97 % 3.00 %
Mail.com	11442 50586	9830 41133	1253 8028	336 1435	85.91 % 81.31 %	10.95 % 15.87 %	2.94 % 2.84 %
Yandex Mail	11194 50713	9448 40085	1392 9109	368 1568	84.40 % 79.04 %	12.44 % 17.96 %	3.29 % 3.09 %
GMX Mail	11352 50324	9878 40973	1154 8043	302 1331	87.02 % 81.42 %	10.17 % 15.98 %	2.66 % 2.64 %
Zoho Mail	11652 50533	10136 41635	1200 7584	308 1345	86.99 % 82.39 %	10.30 % 15.01 %	2.64 % 2.66 %
ProtonMail	11320 51185	9895 42157	1096 7770	292 1272	87.41 % 82.36 %	9.68 % 15.18 %	2.58 % 2.49 %
Custom Mail	11274 49900	9903 41699	1108 6982	258 1239	87.84 % 83.57 %	9.83 % 13.99 %	2.29 % 2.48 %
iCloud Mail	11349 11288	9388 9061	1571 1877	398 400	82.72 % 80.27 %	13.84 % 16.63 %	3.51 % 3.54 %
Tuta	11332 11135	9877 9409	1167 1434	302 315	87.16 % 84.50 %	10.30 % 12.88 %	2.67 % 2.83 %
Juno.com	11265 11419	9857 9710	1079 1433	294 327	87.50 % 85.03 %	9.58 % 12.55 %	2.61 % 2.86 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.