Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 529.023	117.149 410.155	15.603 99.661	4.103 19.296

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 77.53 %	11.37 % 18.84 %	2.99 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 40780	9129 32711	1015 6742	253 1334	87.62 % 80.21 %	9.74 % 16.53 %	2.43 % 3.27 %
Elektronics	10683 40680	9201 31904	1126 7408	304 1388	86.13 % 78.43 %	10.54 % 18.21 %	2.85 % 3.41 %
Entertainment	10587 40315	9022 31153	1202 7650	321 1509	85.22 % 77.27 %	11.35 % 18.98 %	3.03 % 3.74 %
Cosmetics & Beauty	10589 40872	9030 31657	1200 7709	323 1492	85.28 % 77.45 %	11.33 % 18.86 %	3.05 % 3.65 %
Food & Drink	10547 40742	9202 32714	1045 6692	276 1331	87.25 % 80.30 %	9.91 % 16.43 %	2.62 % 3.27 %
Home & Garden	10722 41145	9370 32984	1063 6836	275 1340	87.39 % 80.17 %	9.91 % 16.61 %	2.56 % 3.26 %
Finance	10474 40688	8743 30328	1358 8720	348 1633	83.47 % 74.54 %	12.97 % 21.43 %	3.32 % 4.01 %
Health	10498 40857	8832 30801	1297 8520	346 1564	84.13 % 75.39 %	12.35 % 20.85 %	3.30 % 3.83 %
Pets	10542 39934	9089 31776	1125 6752	312 1399	86.22 % 79.57 %	10.67 % 16.91 %	2.96 % 3.50 %
Sport & Fitness	10559 40270	8905 30878	1282 7855	338 1550	84.34 % 76.68 %	12.14 % 19.51 %	3.20 % 3.85 %
Job & Career	10522 40545	8799 30679	1359 8223	330 1647	83.62 % 75.67 %	12.92 % 20.28 %	3.14 % 4.06 %
Dating	10339 41443	8620 30238	1371 9539	358 1687	83.37 % 72.96 %	13.26 % 23.02 %	3.46 % 4.07 %
Other	10706 40752	9207 32332	1160 7015	319 1422	86.00 % 79.34 %	10.84 % 17.21 %	2.98 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 49825	8624 36707	1575 11050	413 2064	80.82 % 73.67 %	14.76 % 22.18 %	3.87 % 4.14 %
Outlook Mail	10324 49546	8708 37206	1289 10388	305 1976	84.35 % 75.09 %	12.49 % 20.97 %	2.95 % 3.99 %
Yahoo Mail	10713 49717	9110 38237	1242 9615	321 1875	85.04 % 76.91 %	11.59 % 19.34 %	3.00 % 3.77 %
AOL Mail	10391 49981	8817 38424	1215 9717	322 1865	84.85 % 76.88 %	11.69 % 19.44 %	3.10 % 3.73 %
Mail.com	10612 49958	9091 38897	1168 9259	322 1822	85.67 % 77.86 %	11.01 % 18.53 %	3.03 % 3.65 %
Yandex Mail	10470 50039	8801 37873	1317 10256	355 1916	84.06 % 75.69 %	12.58 % 20.50 %	3.39 % 3.83 %
GMX Mail	10544 49767	9153 38856	1064 9192	290 1733	86.81 % 78.08 %	10.09 % 18.47 %	2.75 % 3.48 %
Zoho Mail	10860 49964	9427 39372	1119 8967	294 1643	86.80 % 78.80 %	10.30 % 17.95 %	2.71 % 3.29 %
ProtonMail	10470 49240	9145 39030	1007 8575	280 1639	87.34 % 79.26 %	9.62 % 17.41 %	2.67 % 3.33 %
Custom Mail	10461 49506	9176 39746	1024 8172	246 1596	87.72 % 80.29 %	9.79 % 16.51 %	2.35 % 3.22 %
iCloud Mail	10581 10463	8703 8206	1492 1774	384 471	82.25 % 78.43 %	14.10 % 16.95 %	3.63 % 4.50 %
Tuta	10577 10410	9200 8680	1085 1368	290 352	86.98 % 83.38 %	10.26 % 13.14 %	2.74 % 3.38 %
Juno.com	10513 10607	9194 8921	1006 1328	281 344	87.45 % 84.10 %	9.57 % 12.52 %	2.67 % 3.24 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.