Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 539.057	126.367 418.308	16.682 101.600	4.268 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 77.60 %	11.31 % 18.85 %	2.89 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41572	9819 33342	1097 6908	265 1351	87.78 % 80.20 %	9.81 % 16.62 %	2.37 % 3.25 %
Elektronics	11494 41454	9925 32533	1212 7563	317 1406	86.35 % 78.48 %	10.54 % 18.24 %	2.76 % 3.39 %
Entertainment	11346 41090	9698 31786	1283 7808	332 1529	85.48 % 77.36 %	11.31 % 19.00 %	2.93 % 3.72 %
Cosmetics & Beauty	11330 41643	9693 32288	1275 7847	336 1511	85.55 % 77.54 %	11.25 % 18.84 %	2.97 % 3.63 %
Food & Drink	11366 41599	9929 33412	1136 6854	289 1352	87.36 % 80.32 %	9.99 % 16.48 %	2.54 % 3.25 %
Home & Garden	11559 41818	10118 33534	1153 6962	289 1357	87.53 % 80.19 %	9.97 % 16.65 %	2.50 % 3.25 %
Finance	11214 41479	9400 30971	1434 8866	361 1651	83.82 % 74.67 %	12.79 % 21.37 %	3.22 % 3.98 %
Health	11308 41568	9553 31376	1374 8660	360 1581	84.48 % 75.48 %	12.15 % 20.83 %	3.18 % 3.80 %
Pets	11313 40695	9786 32392	1204 6903	325 1419	86.50 % 79.60 %	10.64 % 16.96 %	2.87 % 3.49 %
Sport & Fitness	11426 41056	9682 31508	1374 8017	351 1571	84.74 % 76.74 %	12.03 % 19.53 %	3.07 % 3.83 %
Job & Career	11449 41330	9623 31324	1456 8366	343 1665	84.05 % 75.79 %	12.72 % 20.24 %	3.00 % 4.03 %
Dating	11062 42200	9262 30854	1442 9679	369 1706	83.73 % 73.11 %	13.04 % 22.94 %	3.34 % 4.04 %
Other	11460 41553	9879 32988	1242 7167	331 1441	86.20 % 79.39 %	10.84 % 17.25 %	2.89 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50625	9345 37369	1656 11211	426 2081	81.45 % 73.82 %	14.43 % 22.15 %	3.71 % 4.11 %
Outlook Mail	11153 50264	9452 37792	1373 10524	317 1994	84.75 % 75.19 %	12.31 % 20.94 %	2.84 % 3.97 %
Yahoo Mail	11456 50468	9776 38832	1320 9744	333 1893	85.34 % 76.94 %	11.52 % 19.31 %	2.91 % 3.75 %
AOL Mail	11250 50779	9582 39072	1313 9865	334 1885	85.17 % 76.95 %	11.67 % 19.43 %	2.97 % 3.71 %
Mail.com	11442 50767	9830 39555	1253 9423	336 1840	85.91 % 77.91 %	10.95 % 18.56 %	2.94 % 3.62 %
Yandex Mail	11194 50905	9448 38563	1392 10432	368 1939	84.40 % 75.75 %	12.44 % 20.49 %	3.29 % 3.81 %
GMX Mail	11352 50610	9878 39538	1154 9362	302 1752	87.02 % 78.12 %	10.17 % 18.50 %	2.66 % 3.46 %
Zoho Mail	11652 50703	10136 39986	1200 9114	308 1662	86.99 % 78.86 %	10.30 % 17.98 %	2.64 % 3.28 %
ProtonMail	11320 50015	9895 39667	1096 8715	292 1658	87.41 % 79.31 %	9.68 % 17.42 %	2.58 % 3.32 %
Custom Mail	11274 50272	9903 40360	1108 8317	258 1615	87.84 % 80.28 %	9.83 % 16.54 %	2.29 % 3.21 %
iCloud Mail	11349 11136	9388 8762	1571 1909	398 487	82.72 % 78.68 %	13.84 % 17.14 %	3.51 % 4.37 %
Tuta	11332 11139	9877 9270	1167 1513	302 371	87.16 % 83.22 %	10.30 % 13.58 %	2.67 % 3.33 %
Juno.com	11265 11374	9857 9542	1079 1471	294 363	87.50 % 83.89 %	9.58 % 12.93 %	2.61 % 3.19 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.