Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
180.337 572.092	151.231 443.610	23.833 108.591	5.077 20.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.86 % 77.54 %	13.22 % 18.98 %	2.82 % 3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13628 44059	11641 35228	1664 7454	318 1406	85.42 % 79.96 %	12.21 % 16.92 %	2.33 % 3.19 %
Elektronics	14140 43861	11927 34385	1791 8069	382 1455	84.35 % 78.40 %	12.67 % 18.40 %	2.70 % 3.32 %
Entertainment	13779 43897	11549 33900	1809 8441	388 1589	83.82 % 77.23 %	13.13 % 19.23 %	2.82 % 3.62 %
Cosmetics & Beauty	14015 44152	11748 34219	1843 8362	398 1574	83.82 % 77.50 %	13.15 % 18.94 %	2.84 % 3.56 %
Food & Drink	13943 44196	11872 35381	1706 7417	353 1417	85.15 % 80.05 %	12.24 % 16.78 %	2.53 % 3.21 %
Home & Garden	14033 44240	11969 35346	1713 7517	352 1412	85.29 % 79.90 %	12.21 % 16.99 %	2.51 % 3.19 %
Finance	13853 44012	11511 33008	1896 9307	427 1706	83.09 % 75.00 %	13.69 % 21.15 %	3.08 % 3.88 %
Health	13886 44182	11618 33486	1825 9106	422 1639	83.67 % 75.79 %	13.14 % 20.61 %	3.04 % 3.71 %
Pets	13815 43242	11670 34356	1758 7428	389 1477	84.47 % 79.45 %	12.73 % 17.18 %	2.82 % 3.42 %
Sport & Fitness	13874 43542	11489 33415	1951 8542	415 1625	82.81 % 76.74 %	14.06 % 19.62 %	2.99 % 3.73 %
Job & Career	14014 43912	11504 33229	2078 8982	405 1726	82.09 % 75.67 %	14.83 % 20.45 %	2.89 % 3.93 %
Dating	13493 44651	10995 32635	2078 10292	431 1763	81.49 % 73.09 %	15.40 % 23.05 %	3.19 % 3.95 %
Other	13864 44146	11738 35022	1721 7674	397 1493	84.67 % 79.33 %	12.41 % 17.38 %	2.86 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	13791 53099	10997 39177	2266 11827	481 2131	79.74 % 73.78 %	16.43 % 22.27 %	3.49 % 4.01 %
Outlook Mail	13478 52637	11163 39569	1928 11072	376 2042	82.82 % 75.17 %	14.30 % 21.03 %	2.79 % 3.88 %
Yahoo Mail	13705 52765	11498 40564	1793 10248	387 1954	83.90 % 76.88 %	13.08 % 19.42 %	2.82 % 3.70 %
AOL Mail	13678 53213	11417 40914	1850 10408	390 1934	83.47 % 76.89 %	13.53 % 19.56 %	2.85 % 3.63 %
Mail.com	13689 53070	11558 41352	1721 9873	387 1896	84.43 % 77.92 %	12.57 % 18.60 %	2.83 % 3.57 %
Yandex Mail	13525 53217	11190 40313	1922 10937	427 1996	82.74 % 75.75 %	14.21 % 20.55 %	3.16 % 3.75 %
GMX Mail	13611 53013	11566 41333	1667 9922	360 1800	84.98 % 77.97 %	12.25 % 18.72 %	2.64 % 3.40 %
Zoho Mail	13949 53042	11889 41799	1691 9580	361 1722	85.23 % 78.80 %	12.12 % 18.06 %	2.59 % 3.25 %
ProtonMail	13783 52339	11811 41490	1580 9167	355 1707	85.69 % 79.27 %	11.46 % 17.51 %	2.58 % 3.26 %
Custom Mail	13656 52547	11781 42211	1554 8696	316 1660	86.27 % 80.33 %	11.38 % 16.55 %	2.31 % 3.16 %
iCloud Mail	13800 13419	11138 10401	2204 2506	466 534	80.71 % 77.51 %	15.97 % 18.68 %	3.38 % 3.98 %
Tuta	13748 13522	11737 11149	1657 1962	368 426	85.37 % 82.45 %	12.05 % 14.51 %	2.68 % 3.15 %
Juno.com	13619 13813	11700 11462	1535 1933	349 420	85.91 % 82.98 %	11.27 % 13.99 %	2.56 % 3.04 %
Mailfence	2305 2396	1786 1876	465 460	54 60	77.48 % 78.30 %	20.17 % 19.20 %	2.34 % 2.50 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.