Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 40.838	126.367 28.449	16.682 11.943	4.268 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 69.66 %	11.31 % 29.24 %	2.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 3108	9819 2310	1097 763	265 35	87.78 % 74.32 %	9.81 % 24.55 %	2.37 % 1.13 %
Elektronics	11494 3168	9925 2203	1212 930	317 35	86.35 % 69.54 %	10.54 % 29.36 %	2.76 % 1.10 %
Entertainment	11346 3097	9698 2149	1283 920	332 28	85.48 % 69.39 %	11.31 % 29.71 %	2.93 % 0.90 %
Cosmetics & Beauty	11330 3104	9693 2138	1275 928	336 38	85.55 % 68.88 %	11.25 % 29.90 %	2.97 % 1.22 %
Food & Drink	11366 2988	9929 2221	1136 729	289 38	87.36 % 74.33 %	9.99 % 24.40 %	2.54 % 1.27 %
Home & Garden	11559 3198	10118 2374	1153 790	289 34	87.53 % 74.23 %	9.97 % 24.70 %	2.50 % 1.06 %
Finance	11214 3213	9400 2065	1434 1111	361 37	83.82 % 64.27 %	12.79 % 34.58 %	3.22 % 1.15 %
Health	11308 3194	9553 2052	1374 1109	360 33	84.48 % 64.25 %	12.15 % 34.72 %	3.18 % 1.03 %
Pets	11313 3075	9786 2277	1204 768	325 30	86.50 % 74.05 %	10.64 % 24.98 %	2.87 % 0.98 %
Sport & Fitness	11426 3244	9682 2247	1374 961	351 36	84.74 % 69.27 %	12.03 % 29.62 %	3.07 % 1.11 %
Job & Career	11449 3038	9623 2106	1456 898	343 34	84.05 % 69.32 %	12.72 % 29.56 %	3.00 % 1.12 %
Dating	11062 3120	9262 1854	1442 1226	369 40	83.73 % 59.42 %	13.04 % 39.29 %	3.34 % 1.28 %
Other	11460 3291	9879 2453	1242 810	331 28	86.20 % 74.54 %	10.84 % 24.61 %	2.89 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 3918	9345 2512	1656 1366	426 40	81.45 % 64.11 %	14.43 % 34.86 %	3.71 % 1.02 %
Outlook Mail	11153 4078	9452 2660	1373 1375	317 43	84.75 % 65.23 %	12.31 % 33.72 %	2.84 % 1.05 %
Yahoo Mail	11456 4200	9776 2966	1320 1187	333 47	85.34 % 70.62 %	11.52 % 28.26 %	2.91 % 1.12 %
AOL Mail	11250 4366	9582 3106	1313 1213	334 47	85.17 % 71.14 %	11.67 % 27.78 %	2.97 % 1.08 %
Mail.com	11442 4218	9830 3033	1253 1137	336 48	85.91 % 71.91 %	10.95 % 26.96 %	2.94 % 1.14 %
Yandex Mail	11194 4051	9448 2782	1392 1223	368 46	84.40 % 68.67 %	12.44 % 30.19 %	3.29 % 1.14 %
GMX Mail	11352 4002	9878 2712	1154 1243	302 47	87.02 % 67.77 %	10.17 % 31.06 %	2.66 % 1.17 %
Zoho Mail	11652 3898	10136 2817	1200 1038	308 43	86.99 % 72.27 %	10.30 % 26.63 %	2.64 % 1.10 %
ProtonMail	11320 3953	9895 2797	1096 1112	292 44	87.41 % 70.76 %	9.68 % 28.13 %	2.58 % 1.11 %
Custom Mail	11274 4154	9903 3064	1108 1049	258 41	87.84 % 73.76 %	9.83 % 25.25 %	2.29 % 0.99 %
iCloud Mail	11349	9388	1571	398	82.72 % %	13.84 % %	3.51 % %
Tuta	11332	9877	1167	302	87.16 % %	10.30 % %	2.67 % %
Juno.com	11265	9857	1079	294	87.50 % %	9.58 % %	2.61 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.