Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 40.838	117.149 28.449	15.603 11.943	4.103 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 69.66 %	11.37 % 29.24 %	2.99 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 3108	9129 2310	1015 763	253 35	87.62 % 74.32 %	9.74 % 24.55 %	2.43 % 1.13 %
Elektronics	10683 3168	9201 2203	1126 930	304 35	86.13 % 69.54 %	10.54 % 29.36 %	2.85 % 1.10 %
Entertainment	10587 3097	9022 2149	1202 920	321 28	85.22 % 69.39 %	11.35 % 29.71 %	3.03 % 0.90 %
Cosmetics & Beauty	10589 3104	9030 2138	1200 928	323 38	85.28 % 68.88 %	11.33 % 29.90 %	3.05 % 1.22 %
Food & Drink	10547 2988	9202 2221	1045 729	276 38	87.25 % 74.33 %	9.91 % 24.40 %	2.62 % 1.27 %
Home & Garden	10722 3198	9370 2374	1063 790	275 34	87.39 % 74.23 %	9.91 % 24.70 %	2.56 % 1.06 %
Finance	10474 3213	8743 2065	1358 1111	348 37	83.47 % 64.27 %	12.97 % 34.58 %	3.32 % 1.15 %
Health	10498 3194	8832 2052	1297 1109	346 33	84.13 % 64.25 %	12.35 % 34.72 %	3.30 % 1.03 %
Pets	10542 3075	9089 2277	1125 768	312 30	86.22 % 74.05 %	10.67 % 24.98 %	2.96 % 0.98 %
Sport & Fitness	10559 3244	8905 2247	1282 961	338 36	84.34 % 69.27 %	12.14 % 29.62 %	3.20 % 1.11 %
Job & Career	10522 3038	8799 2106	1359 898	330 34	83.62 % 69.32 %	12.92 % 29.56 %	3.14 % 1.12 %
Dating	10339 3120	8620 1854	1371 1226	358 40	83.37 % 59.42 %	13.26 % 39.29 %	3.46 % 1.28 %
Other	10706 3291	9207 2453	1160 810	319 28	86.00 % 74.54 %	10.84 % 24.61 %	2.98 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 3918	8624 2512	1575 1366	413 40	80.82 % 64.11 %	14.76 % 34.86 %	3.87 % 1.02 %
Outlook Mail	10324 4078	8708 2660	1289 1375	305 43	84.35 % 65.23 %	12.49 % 33.72 %	2.95 % 1.05 %
Yahoo Mail	10713 4200	9110 2966	1242 1187	321 47	85.04 % 70.62 %	11.59 % 28.26 %	3.00 % 1.12 %
AOL Mail	10391 4366	8817 3106	1215 1213	322 47	84.85 % 71.14 %	11.69 % 27.78 %	3.10 % 1.08 %
Mail.com	10612 4218	9091 3033	1168 1137	322 48	85.67 % 71.91 %	11.01 % 26.96 %	3.03 % 1.14 %
Yandex Mail	10470 4051	8801 2782	1317 1223	355 46	84.06 % 68.67 %	12.58 % 30.19 %	3.39 % 1.14 %
GMX Mail	10544 4002	9153 2712	1064 1243	290 47	86.81 % 67.77 %	10.09 % 31.06 %	2.75 % 1.17 %
Zoho Mail	10860 3898	9427 2817	1119 1038	294 43	86.80 % 72.27 %	10.30 % 26.63 %	2.71 % 1.10 %
ProtonMail	10470 3953	9145 2797	1007 1112	280 44	87.34 % 70.76 %	9.62 % 28.13 %	2.67 % 1.11 %
Custom Mail	10461 4154	9176 3064	1024 1049	246 41	87.72 % 73.76 %	9.79 % 25.25 %	2.35 % 0.99 %
iCloud Mail	10581	8703	1492	384	82.25 % %	14.10 % %	3.63 % %
Tuta	10577	9200	1085	290	86.98 % %	10.26 % %	2.74 % %
Juno.com	10513	9194	1006	281	87.45 % %	9.57 % %	2.67 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.