Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 531.681	117.149 402.190	15.603 109.385	4.103 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 75.64 %	11.37 % 20.57 %	2.99 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 41337	9129 32287	1015 7568	253 1487	87.62 % 78.11 %	9.74 % 18.31 %	2.43 % 3.60 %
Elektronics	10683 41011	9201 31288	1126 8229	304 1521	86.13 % 76.29 %	10.54 % 20.07 %	2.85 % 3.71 %
Entertainment	10587 41493	9022 31274	1202 8681	321 1573	85.22 % 75.37 %	11.35 % 20.92 %	3.03 % 3.79 %
Cosmetics & Beauty	10589 40441	9030 30571	1200 8302	323 1608	85.28 % 75.59 %	11.33 % 20.53 %	3.05 % 3.98 %
Food & Drink	10547 40592	9202 31751	1045 7382	276 1457	87.25 % 78.22 %	9.91 % 18.19 %	2.62 % 3.59 %
Home & Garden	10722 40756	9370 31942	1063 7426	275 1416	87.39 % 78.37 %	9.91 % 18.22 %	2.56 % 3.47 %
Finance	10474 40750	8743 29707	1358 9452	348 1602	83.47 % 72.90 %	12.97 % 23.20 %	3.32 % 3.93 %
Health	10498 40813	8832 30066	1297 9185	346 1609	84.13 % 73.67 %	12.35 % 22.51 %	3.30 % 3.94 %
Pets	10542 41198	9089 31915	1125 7780	312 1554	86.22 % 77.47 %	10.67 % 18.88 %	2.96 % 3.77 %
Sport & Fitness	10559 40590	8905 30266	1282 8640	338 1710	84.34 % 74.57 %	12.14 % 21.29 %	3.20 % 4.21 %
Job & Career	10522 40735	8799 30048	1359 9013	330 1686	83.62 % 73.76 %	12.92 % 22.13 %	3.14 % 4.14 %
Dating	10339 41007	8620 29390	1371 9909	358 1747	83.37 % 71.67 %	13.26 % 24.16 %	3.46 % 4.26 %
Other	10706 40958	9207 31685	1160 7818	319 1454	86.00 % 77.36 %	10.84 % 19.09 %	2.98 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 50717	8624 36543	1575 12106	413 2083	80.82 % 72.05 %	14.76 % 23.87 %	3.87 % 4.11 %
Outlook Mail	10324 50084	8708 36654	1289 11381	305 2085	84.35 % 73.19 %	12.49 % 22.72 %	2.95 % 4.16 %
Yahoo Mail	10713 49769	9110 37477	1242 10399	321 1911	85.04 % 75.30 %	11.59 % 20.89 %	3.00 % 3.84 %
AOL Mail	10391 50026	8817 37591	1215 10453	322 1991	84.85 % 75.14 %	11.69 % 20.90 %	3.10 % 3.98 %
Mail.com	10612 49969	9091 38188	1168 9913	322 1872	85.67 % 76.42 %	11.01 % 19.84 %	3.03 % 3.75 %
Yandex Mail	10470 50317	8801 37226	1317 11122	355 2005	84.06 % 73.98 %	12.58 % 22.10 %	3.39 % 3.98 %
GMX Mail	10544 49739	9153 37919	1064 10040	290 1814	86.81 % 76.24 %	10.09 % 20.19 %	2.75 % 3.65 %
Zoho Mail	10860 50111	9427 38776	1119 9589	294 1771	86.80 % 77.38 %	10.30 % 19.14 %	2.71 % 3.53 %
ProtonMail	10470 49459	9145 38288	1007 9454	280 1733	87.34 % 77.41 %	9.62 % 19.11 %	2.67 % 3.50 %
Custom Mail	10461 49876	9176 38948	1024 9180	246 1773	87.72 % 78.09 %	9.79 % 18.41 %	2.35 % 3.55 %
iCloud Mail	10581 10637	8703 7874	1492 2225	384 559	82.25 % 74.02 %	14.10 % 20.92 %	3.63 % 5.26 %
Tuta	10577 10350	9200 8202	1085 1763	290 414	86.98 % 79.25 %	10.26 % 17.03 %	2.74 % 4.00 %
Juno.com	10513 10627	9194 8504	1006 1760	281 413	87.45 % 80.02 %	9.57 % 16.56 %	2.67 % 3.89 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.