Amazon SES and SendPulse Email Deliverability Comparison

Amazon SES

SendPulse

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.719	50.995 50.459	12.880 13.109	1.512 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 77.97 %	19.74 % 20.26 %	2.32 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4975	3880 3878	1032 1008	112 122	77.49 % 77.95 %	20.61 % 20.26 %	2.24 % 2.45 %
Elektronics	5002 4947	3917 3896	978 961	119 107	78.31 % 78.75 %	19.55 % 19.43 %	2.38 % 2.16 %
Entertainment	4940 5003	3861 3894	980 1014	108 118	78.16 % 77.83 %	19.84 % 20.27 %	2.19 % 2.36 %
Cosmetics & Beauty	5084 4875	4002 3863	985 916	107 100	78.72 % 79.24 %	19.37 % 18.79 %	2.10 % 2.05 %
Food & Drink	5128 5122	3992 3957	1028 1082	120 112	77.85 % 77.25 %	20.05 % 21.12 %	2.34 % 2.19 %
Home & Garden	5035 5079	3904 3910	1025 1095	121 109	77.54 % 76.98 %	20.36 % 21.56 %	2.40 % 2.15 %
Finance	5047 5067	4121 4097	813 874	119 113	81.65 % 80.86 %	16.11 % 17.25 %	2.36 % 2.23 %
Health	5036 4902	4091 3931	833 881	114 110	81.24 % 80.19 %	16.54 % 17.97 %	2.26 % 2.24 %
Pets	4904 5090	3800 3941	1010 1066	112 118	77.49 % 77.43 %	20.60 % 20.94 %	2.28 % 2.32 %
Sport & Fitness	5080 4914	3956 3811	1019 1035	120 113	77.87 % 77.55 %	20.06 % 21.06 %	2.36 % 2.30 %
Job & Career	5195 4895	3957 3699	1128 1106	117 116	76.17 % 75.57 %	21.71 % 22.59 %	2.25 % 2.37 %
Dating	4876 5053	3617 3765	1141 1180	119 118	74.18 % 74.51 %	23.40 % 23.35 %	2.44 % 2.34 %
Other	4917 4797	3897 3817	908 891	124 107	79.26 % 79.57 %	18.47 % 18.57 %	2.52 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4730	3671 3520	1091 1124	113 104	75.49 % 74.42 %	22.43 % 23.76 %	2.32 % 2.20 %
Outlook Mail	4669 4557	3596 3490	976 998	108 98	77.02 % 76.59 %	20.90 % 21.90 %	2.31 % 2.15 %
Yahoo Mail	4612 4628	3624 3555	895 989	106 109	78.58 % 76.82 %	19.41 % 21.37 %	2.30 % 2.36 %
AOL Mail	4893 4716	3830 3682	973 975	106 98	78.28 % 78.07 %	19.89 % 20.67 %	2.17 % 2.08 %
Mail.com	4597 4720	3631 3740	872 892	102 107	78.99 % 79.24 %	18.97 % 18.90 %	2.22 % 2.27 %
Yandex Mail	4643 4658	3588 3608	961 960	105 102	77.28 % 77.46 %	20.70 % 20.61 %	2.26 % 2.19 %
GMX Mail	4647 4638	3593 3542	965 1003	108 111	77.32 % 76.37 %	20.77 % 21.63 %	2.32 % 2.39 %
Zoho Mail	4696 4746	3688 3731	912 950	108 102	78.53 % 78.61 %	19.42 % 20.02 %	2.30 % 2.15 %
ProtonMail	4871 4892	3895 3929	865 867	112 117	79.96 % 80.31 %	17.76 % 17.72 %	2.30 % 2.39 %
Custom Mail	4628 4415	3738 3548	798 784	102 99	80.77 % 80.36 %	17.24 % 17.76 %	2.20 % 2.24 %
iCloud Mail	4756 4685	3559 3481	1088 1122	119 104	74.83 % 74.30 %	22.88 % 23.95 %	2.50 % 2.22 %
Tuta	4809 4685	3810 3760	895 848	120 108	79.23 % 80.26 %	18.61 % 18.10 %	2.50 % 2.31 %
Juno.com	4601 4714	3672 3738	817 887	109 114	79.81 % 79.30 %	17.76 % 18.82 %	2.37 % 2.42 %
Mailfence	3966 3935	3100 3135	772 710	94 90	78.16 % 79.67 %	19.47 % 18.04 %	2.37 % 2.29 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.