Amazon SES and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 541.810	126.367 410.419	16.682 111.346	4.268 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 75.75 %	11.31 % 20.55 %	2.89 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 42038	9819 32868	1097 7703	265 1505	87.78 % 78.19 %	9.81 % 18.32 %	2.37 % 3.58 %
Elektronics	11494 41748	9925 31892	1212 8361	317 1539	86.35 % 76.39 %	10.54 % 20.03 %	2.76 % 3.69 %
Entertainment	11346 42303	9698 31937	1283 8832	332 1592	85.48 % 75.50 %	11.31 % 20.88 %	2.93 % 3.76 %
Cosmetics & Beauty	11330 41262	9693 31230	1275 8448	336 1628	85.55 % 75.69 %	11.25 % 20.47 %	2.97 % 3.95 %
Food & Drink	11366 41435	9929 32434	1136 7551	289 1477	87.36 % 78.28 %	9.99 % 18.22 %	2.54 % 3.56 %
Home & Garden	11559 41564	10118 32591	1153 7599	289 1437	87.53 % 78.41 %	9.97 % 18.28 %	2.50 % 3.46 %
Finance	11214 41551	9400 30351	1434 9606	361 1622	83.82 % 73.05 %	12.79 % 23.12 %	3.22 % 3.90 %
Health	11308 41572	9553 30670	1374 9342	360 1627	84.48 % 73.78 %	12.15 % 22.47 %	3.18 % 3.91 %
Pets	11313 42038	9786 32602	1204 7946	325 1576	86.50 % 77.55 %	10.64 % 18.90 %	2.87 % 3.75 %
Sport & Fitness	11426 41365	9682 30906	1374 8800	351 1730	84.74 % 74.72 %	12.03 % 21.27 %	3.07 % 4.18 %
Job & Career	11449 41475	9623 30651	1456 9159	343 1703	84.05 % 73.90 %	12.72 % 22.08 %	3.00 % 4.11 %
Dating	11062 41798	9262 30029	1442 10051	369 1767	83.73 % 71.84 %	13.04 % 24.05 %	3.34 % 4.23 %
Other	11460 41661	9879 32258	1242 7948	331 1472	86.20 % 77.43 %	10.84 % 19.08 %	2.89 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 51489	9345 37163	1656 12256	426 2103	81.45 % 72.18 %	14.43 % 23.80 %	3.71 % 4.08 %
Outlook Mail	11153 50773	9452 37212	1373 11524	317 2102	84.75 % 73.29 %	12.31 % 22.70 %	2.84 % 4.14 %
Yahoo Mail	11456 50569	9776 38124	1320 10555	333 1933	85.34 % 75.39 %	11.52 % 20.87 %	2.91 % 3.82 %
AOL Mail	11250 50865	9582 38277	1313 10627	334 2009	85.17 % 75.25 %	11.67 % 20.89 %	2.97 % 3.95 %
Mail.com	11442 50802	9830 38870	1253 10061	336 1894	85.91 % 76.51 %	10.95 % 19.80 %	2.94 % 3.73 %
Yandex Mail	11194 51067	9448 37826	1392 11264	368 2025	84.40 % 74.07 %	12.44 % 22.06 %	3.29 % 3.97 %
GMX Mail	11352 50545	9878 38575	1154 10188	302 1834	87.02 % 76.32 %	10.17 % 20.16 %	2.66 % 3.63 %
Zoho Mail	11652 50956	10136 39466	1200 9761	308 1791	86.99 % 77.45 %	10.30 % 19.16 %	2.64 % 3.51 %
ProtonMail	11320 50251	9895 38938	1096 9596	292 1754	87.41 % 77.49 %	9.68 % 19.10 %	2.58 % 3.49 %
Custom Mail	11274 50579	9903 39520	1108 9312	258 1788	87.84 % 78.14 %	9.83 % 18.41 %	2.29 % 3.54 %
iCloud Mail	11349 11356	9388 8458	1571 2367	398 574	82.72 % 74.48 %	13.84 % 20.84 %	3.51 % 5.05 %
Tuta	11332 11163	9877 8861	1167 1927	302 435	87.16 % 79.38 %	10.30 % 17.26 %	2.67 % 3.90 %
Juno.com	11265 11395	9857 9129	1079 1908	294 433	87.50 % 80.11 %	9.58 % 16.74 %	2.61 % 3.80 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.