AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.697 529.023	428.459 410.155	84.328 99.661	16.575 19.296

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.89 % 77.53 %	15.92 % 18.84 %	3.13 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41166 40780	34381 32711	5584 6742	1167 1334	83.52 % 80.21 %	13.56 % 16.53 %	2.83 % 3.27 %
Elektronics	41263 40680	33651 31904	6344 7408	1247 1388	81.55 % 78.43 %	15.37 % 18.21 %	3.02 % 3.41 %
Entertainment	40709 40315	32793 31153	6552 7650	1339 1509	80.55 % 77.27 %	16.09 % 18.98 %	3.29 % 3.74 %
Cosmetics & Beauty	40578 40872	32827 31657	6464 7709	1267 1492	80.90 % 77.45 %	15.93 % 18.86 %	3.12 % 3.65 %
Food & Drink	40655 40742	34022 32714	5504 6692	1101 1331	83.68 % 80.30 %	13.54 % 16.43 %	2.71 % 3.27 %
Home & Garden	40814 41145	34118 32984	5485 6836	1165 1340	83.59 % 80.17 %	13.44 % 16.61 %	2.85 % 3.26 %
Finance	40699 40688	31713 30328	7549 8720	1408 1633	77.92 % 74.54 %	18.55 % 21.43 %	3.46 % 4.01 %
Health	40726 40857	32076 30801	7290 8520	1349 1564	78.76 % 75.39 %	17.90 % 20.85 %	3.31 % 3.83 %
Pets	40621 39934	33596 31776	5808 6752	1189 1399	82.71 % 79.57 %	14.30 % 16.91 %	2.93 % 3.50 %
Sport & Fitness	40080 40270	31989 30878	6733 7855	1336 1550	79.81 % 76.68 %	16.80 % 19.51 %	3.33 % 3.85 %
Job & Career	40652 40545	32074 30679	7114 8223	1427 1647	78.90 % 75.67 %	17.50 % 20.28 %	3.51 % 4.06 %
Dating	40408 41443	31023 30238	7980 9539	1394 1687	76.77 % 72.96 %	19.75 % 23.02 %	3.45 % 4.07 %
Other	41326 40752	34196 32332	5921 7015	1186 1422	82.75 % 79.34 %	14.33 % 17.21 %	2.87 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49526 49825	38263 36707	9453 11050	1791 2064	77.26 % 73.67 %	19.09 % 22.18 %	3.62 % 4.14 %
Outlook Mail	50245 49546	39246 37206	9151 10388	1813 1976	78.11 % 75.09 %	18.21 % 20.97 %	3.61 % 3.99 %
Yahoo Mail	49891 49717	40162 38237	8173 9615	1535 1875	80.50 % 76.91 %	16.38 % 19.34 %	3.08 % 3.77 %
AOL Mail	49370 49981	39726 38424	8039 9717	1570 1865	80.47 % 76.88 %	16.28 % 19.44 %	3.18 % 3.73 %
Mail.com	50426 49958	41103 38897	7784 9259	1517 1822	81.51 % 77.86 %	15.44 % 18.53 %	3.01 % 3.65 %
Yandex Mail	49932 50039	39457 37873	8751 10256	1694 1916	79.02 % 75.69 %	17.53 % 20.50 %	3.39 % 3.83 %
GMX Mail	50166 49767	40878 38856	7802 9192	1466 1733	81.49 % 78.08 %	15.55 % 18.47 %	2.92 % 3.48 %
Zoho Mail	50017 49964	41179 39372	7378 8967	1443 1643	82.33 % 78.80 %	14.75 % 17.95 %	2.89 % 3.29 %
ProtonMail	49441 49240	40805 39030	7207 8575	1400 1639	82.53 % 79.26 %	14.58 % 17.41 %	2.83 % 3.33 %
Custom Mail	49519 49506	41343 39746	6753 8172	1403 1596	83.49 % 80.29 %	13.64 % 16.51 %	2.83 % 3.22 %
iCloud Mail	10212 10463	8270 8206	1554 1774	376 471	80.98 % 78.43 %	15.22 % 16.95 %	3.68 % 4.50 %
Tuta	10504 10410	9023 8680	1176 1368	278 352	85.90 % 83.38 %	11.20 % 13.14 %	2.65 % 3.38 %
Juno.com	10448 10607	9004 8921	1107 1328	289 344	86.18 % 84.10 %	10.60 % 12.52 %	2.77 % 3.24 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.