AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.698 539.057	437.601 418.308	85.205 101.600	16.735 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 77.60 %	15.79 % 18.85 %	3.10 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41914 41572	35062 33342	5649 6908	1177 1351	83.65 % 80.20 %	13.48 % 16.62 %	2.81 % 3.25 %
Elektronics	42008 41454	34334 32533	6411 7563	1260 1406	81.73 % 78.48 %	15.26 % 18.24 %	3.00 % 3.39 %
Entertainment	41451 41090	33474 31786	6621 7808	1353 1529	80.76 % 77.36 %	15.97 % 19.00 %	3.26 % 3.72 %
Cosmetics & Beauty	41402 41643	33579 32288	6542 7847	1280 1511	81.10 % 77.54 %	15.80 % 18.84 %	3.09 % 3.63 %
Food & Drink	41410 41599	34711 33412	5569 6854	1113 1352	83.82 % 80.32 %	13.45 % 16.48 %	2.69 % 3.25 %
Home & Garden	41600 41818	34832 33534	5560 6962	1179 1357	83.73 % 80.19 %	13.37 % 16.65 %	2.83 % 3.25 %
Finance	41436 41479	32391 30971	7615 8866	1418 1651	78.17 % 74.67 %	18.38 % 21.37 %	3.42 % 3.98 %
Health	41510 41568	32791 31376	7354 8660	1360 1581	79.00 % 75.48 %	17.72 % 20.83 %	3.28 % 3.80 %
Pets	41354 40695	34266 32392	5864 6903	1201 1419	82.86 % 79.60 %	14.18 % 16.96 %	2.90 % 3.49 %
Sport & Fitness	40857 41056	32700 31508	6807 8017	1350 1571	80.04 % 76.74 %	16.66 % 19.53 %	3.30 % 3.83 %
Job & Career	41455 41330	32812 31324	7187 8366	1440 1665	79.15 % 75.79 %	17.34 % 20.24 %	3.47 % 4.03 %
Dating	41204 42200	31746 30854	8041 9679	1406 1706	77.05 % 73.11 %	19.52 % 22.94 %	3.41 % 4.04 %
Other	42097 41553	34903 32988	5985 7167	1198 1441	82.91 % 79.39 %	14.22 % 17.25 %	2.85 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50313 50625	38983 37369	9528 11211	1804 2081	77.48 % 73.82 %	18.94 % 22.15 %	3.59 % 4.11 %
Outlook Mail	51065 50264	39996 37792	9228 10524	1826 1994	78.32 % 75.19 %	18.07 % 20.94 %	3.58 % 3.97 %
Yahoo Mail	50693 50468	40892 38832	8243 9744	1547 1893	80.67 % 76.94 %	16.26 % 19.31 %	3.05 % 3.75 %
AOL Mail	50118 50779	40414 39072	8102 9865	1581 1885	80.64 % 76.95 %	16.17 % 19.43 %	3.15 % 3.71 %
Mail.com	51147 50767	41758 39555	7849 9423	1530 1840	81.64 % 77.91 %	15.35 % 18.56 %	2.99 % 3.62 %
Yandex Mail	50716 50905	40172 38563	8823 10432	1706 1939	79.21 % 75.75 %	17.40 % 20.49 %	3.36 % 3.81 %
GMX Mail	50944 50610	41586 39538	7865 9362	1479 1752	81.63 % 78.12 %	15.44 % 18.50 %	2.90 % 3.46 %
Zoho Mail	50766 50703	41868 39986	7442 9114	1455 1662	82.47 % 78.86 %	14.66 % 17.98 %	2.87 % 3.28 %
ProtonMail	50183 50015	41484 39667	7270 8715	1412 1658	82.67 % 79.31 %	14.49 % 17.42 %	2.81 % 3.32 %
Custom Mail	50277 50272	42035 40360	6818 8317	1415 1615	83.61 % 80.28 %	13.56 % 16.54 %	2.81 % 3.21 %
iCloud Mail	10916 11136	8913 8762	1618 1909	388 487	81.65 % 78.68 %	14.82 % 17.14 %	3.55 % 4.37 %
Tuta	11305 11139	9756 9270	1240 1513	290 371	86.30 % 83.22 %	10.97 % 13.58 %	2.57 % 3.33 %
Juno.com	11255 11374	9744 9542	1179 1471	302 363	86.57 % 83.89 %	10.48 % 12.93 %	2.68 % 3.19 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.