AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.860 75.513	60.672 59.815	13.148 14.570	1.415 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.05 % 79.21 %	17.56 % 19.29 %	1.89 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5728 5755	4638 4524	1006 1147	102 119	80.97 % 78.61 %	17.56 % 19.93 %	1.78 % 2.07 %
Elektronics	5892 5687	4816 4519	1001 1090	106 115	81.74 % 79.46 %	16.99 % 19.17 %	1.80 % 2.02 %
Entertainment	5895 6048	4744 4743	1080 1211	114 129	80.47 % 78.42 %	18.32 % 20.02 %	1.93 % 2.13 %
Cosmetics & Beauty	5739 5894	4665 4716	981 1075	123 134	81.29 % 80.01 %	17.09 % 18.24 %	2.14 % 2.27 %
Food & Drink	5705 6110	4580 4806	1038 1202	111 142	80.28 % 78.66 %	18.19 % 19.67 %	1.95 % 2.32 %
Home & Garden	5860 5541	4679 4344	1102 1105	107 123	79.85 % 78.40 %	18.81 % 19.94 %	1.83 % 2.22 %
Finance	5564 5767	4633 4702	859 988	104 117	83.27 % 81.53 %	15.44 % 17.13 %	1.87 % 2.03 %
Health	5759 5806	4846 4768	850 975	96 123	84.15 % 82.12 %	14.76 % 16.79 %	1.67 % 2.12 %
Pets	5727 5726	4620 4537	1009 1090	118 127	80.67 % 79.24 %	17.62 % 19.04 %	2.06 % 2.22 %
Sport & Fitness	5808 5840	4688 4610	1049 1157	113 122	80.72 % 78.94 %	18.06 % 19.81 %	1.95 % 2.09 %
Job & Career	5837 5775	4655 4475	1094 1209	110 124	79.75 % 77.49 %	18.74 % 20.94 %	1.88 % 2.15 %
Dating	5694 5705	4442 4363	1166 1252	109 118	78.01 % 76.48 %	20.48 % 21.95 %	1.91 % 2.07 %
Other	5652 5859	4666 4708	913 1069	102 125	82.55 % 80.36 %	16.15 % 18.25 %	1.80 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5462 5571	4293 4262	1097 1233	109 108	78.60 % 76.50 %	20.08 % 22.13 %	2.00 % 1.94 %
Outlook Mail	5364 5371	4327 4200	977 1113	88 111	80.67 % 78.20 %	18.21 % 20.72 %	1.64 % 2.07 %
Yahoo Mail	5628 5406	4530 4205	1016 1085	103 126	80.49 % 77.78 %	18.05 % 20.07 %	1.83 % 2.33 %
AOL Mail	5462 5645	4395 4437	991 1124	103 123	80.47 % 78.60 %	18.14 % 19.91 %	1.89 % 2.18 %
Mail.com	5394 5653	4401 4537	917 1028	100 126	81.59 % 80.26 %	17.00 % 18.19 %	1.85 % 2.23 %
Yandex Mail	5407 5417	4372 4253	957 1073	104 124	80.86 % 78.51 %	17.70 % 19.81 %	1.92 % 2.29 %
GMX Mail	5442 5638	4373 4383	991 1202	105 111	80.36 % 77.74 %	18.21 % 21.32 %	1.93 % 1.97 %
Zoho Mail	5528 5479	4519 4417	936 1005	108 126	81.75 % 80.62 %	16.93 % 18.34 %	1.95 % 2.30 %
ProtonMail	5318 5535	4441 4464	796 986	105 112	83.51 % 80.65 %	14.97 % 17.81 %	1.97 % 2.02 %
Custom Mail	5391 5423	4492 4450	825 890	102 105	83.32 % 82.06 %	15.30 % 16.41 %	1.89 % 1.94 %
iCloud Mail	5555 5295	4317 4057	1174 1187	102 109	77.71 % 76.62 %	21.13 % 22.42 %	1.84 % 2.06 %
Tuta	5522 5554	4579 4492	856 978	113 126	82.92 % 80.88 %	15.50 % 17.61 %	2.05 % 2.27 %
Juno.com	5500 5565	4557 4502	883 949	94 123	82.85 % 80.90 %	16.05 % 17.05 %	1.71 % 2.21 %
Mailfence	3887 3961	3076 3156	732 717	79 88	79.14 % 79.68 %	18.83 % 18.10 %	2.03 % 2.22 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.