Benchmark Email and Brevo Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 146.973	417.902 114.096	103.155 27.369	20.410 6.169

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.63 %	19.04 % 18.62 %	3.77 % 4.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 11339	33233 9005	6908 1968	1459 426	79.80 % 79.42 %	16.59 % 17.36 %	3.50 % 3.76 %
Elektronics	42155 11060	32749 8653	7868 1970	1527 451	77.69 % 78.24 %	18.66 % 17.81 %	3.62 % 4.08 %
Entertainment	41345 11223	31931 8708	7836 2093	1547 470	77.23 % 77.59 %	18.95 % 18.65 %	3.74 % 4.19 %
Cosmetics & Beauty	41427 11273	31929 8711	7919 2093	1565 495	77.07 % 77.27 %	19.12 % 18.57 %	3.78 % 4.39 %
Food & Drink	41480 11254	33075 8928	6944 1969	1442 421	79.74 % 79.33 %	16.74 % 17.50 %	3.48 % 3.74 %
Home & Garden	41872 11385	33494 9053	6944 1971	1407 429	79.99 % 79.52 %	16.58 % 17.31 %	3.36 % 3.77 %
Finance	41911 11357	31004 8634	9128 2276	1754 514	73.98 % 76.02 %	21.78 % 20.04 %	4.19 % 4.53 %
Health	42072 11342	31467 8713	8885 2194	1646 505	74.79 % 76.82 %	21.12 % 19.34 %	3.91 % 4.45 %
Pets	41892 11390	33108 8900	7296 2046	1433 469	79.03 % 78.14 %	17.42 % 17.96 %	3.42 % 4.12 %
Sport & Fitness	40862 11283	31150 8656	8040 2200	1617 489	76.23 % 76.72 %	19.68 % 19.50 %	3.96 % 4.33 %
Job & Career	41996 11660	31513 8888	8658 2329	1803 493	75.04 % 76.23 %	20.62 % 19.97 %	4.29 % 4.23 %
Dating	41631 11179	30470 8489	9453 2241	1711 501	73.19 % 75.94 %	22.71 % 20.05 %	4.11 % 4.48 %
Other	41615 11228	32779 8758	7276 2019	1499 506	78.77 % 78.00 %	17.48 % 17.98 %	3.60 % 4.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 11355	37126 8367	11189 2505	2199 573	73.48 % 73.69 %	22.15 % 22.06 %	4.35 % 5.05 %
Outlook Mail	51144 11488	37985 8727	11028 2263	2115 529	74.27 % 75.97 %	21.56 % 19.70 %	4.14 % 4.60 %
Yahoo Mail	50603 11161	38759 8591	9847 2118	1961 516	76.59 % 76.97 %	19.46 % 18.98 %	3.88 % 4.62 %
AOL Mail	50815 11277	38846 8744	9962 2129	1982 447	76.45 % 77.54 %	19.60 % 18.88 %	3.90 % 3.96 %
Mail.com	50985 11498	39618 9031	9489 2064	1858 437	77.71 % 78.54 %	18.61 % 17.95 %	3.64 % 3.80 %
Yandex Mail	50989 11343	38283 8668	10557 2253	2094 499	75.08 % 76.42 %	20.70 % 19.86 %	4.11 % 4.40 %
GMX Mail	51022 11196	39661 8824	9639 1959	1701 434	77.73 % 78.81 %	18.89 % 17.50 %	3.33 % 3.88 %
Zoho Mail	50671 11095	39696 8759	9055 1942	1877 438	78.34 % 78.95 %	17.87 % 17.50 %	3.70 % 3.95 %
ProtonMail	50539 11306	39745 9018	9014 1912	1734 415	78.64 % 79.76 %	17.84 % 16.91 %	3.43 % 3.67 %
Custom Mail	50517 11288	40214 8966	8529 1932	1731 439	79.60 % 79.43 %	16.88 % 17.12 %	3.43 % 3.89 %
iCloud Mail	11333 11400	8945 8496	1925 2413	443 546	78.93 % 74.53 %	16.99 % 21.17 %	3.91 % 4.79 %
Tuta	11364 11181	9482 8839	1488 1940	351 452	83.44 % 79.05 %	13.09 % 17.35 %	3.09 % 4.04 %
Juno.com	11395 11385	9542 9066	1433 1939	364 444	83.74 % 79.63 %	12.58 % 17.03 %	3.19 % 3.90 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.