Benchmark Email and Brevo Email Deliverability Comparison

Benchmark Email

Brevo

In this comparison, the deliverability of Benchmark Email and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 65.359	51.727 51.606	12.292 12.735	1.362 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.96 %	18.85 % 19.48 %	2.09 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5014	3885 3945	1015 994	104 93	77.67 % 78.68 %	20.29 % 19.82 %	2.08 % 1.85 %
Elektronics	4926 5092	3942 4074	891 947	109 102	80.02 % 80.01 %	18.09 % 18.60 %	2.21 % 2.00 %
Entertainment	5041 4934	3984 3860	966 1005	106 99	79.03 % 78.23 %	19.16 % 20.37 %	2.10 % 2.01 %
Cosmetics & Beauty	4918 5064	3938 4028	896 956	103 98	80.07 % 79.54 %	18.22 % 18.88 %	2.09 % 1.94 %
Food & Drink	4841 4890	3815 3853	937 970	101 98	78.81 % 78.79 %	19.36 % 19.84 %	2.09 % 2.00 %
Home & Garden	4997 5163	3966 4040	941 1040	106 106	79.37 % 78.25 %	18.83 % 20.14 %	2.12 % 2.05 %
Finance	5027 4876	4104 4002	829 807	113 97	81.64 % 82.08 %	16.49 % 16.55 %	2.25 % 1.99 %
Health	5108 5228	4199 4284	830 859	98 115	82.20 % 81.94 %	16.25 % 16.43 %	1.92 % 2.20 %
Pets	5077 4797	4021 3735	949 969	105 93	79.20 % 77.86 %	18.69 % 20.20 %	2.07 % 1.94 %
Sport & Fitness	4998 5157	3950 4043	956 1045	102 104	79.03 % 78.40 %	19.13 % 20.26 %	2.04 % 2.02 %
Job & Career	4981 5102	3861 3896	1022 1114	110 107	77.51 % 76.36 %	20.52 % 21.83 %	2.21 % 2.10 %
Dating	5215 5040	3970 3817	1161 1135	101 89	76.13 % 75.73 %	22.26 % 22.52 %	1.94 % 1.77 %
Other	5079 5002	4092 4029	899 894	104 105	80.57 % 80.55 %	17.70 % 17.87 %	2.05 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4721	3600 3588	1008 1066	97 96	76.73 % 76.00 %	21.48 % 22.58 %	2.07 % 2.03 %
Outlook Mail	4895 4768	3839 3709	970 997	99 89	78.43 % 77.79 %	19.82 % 20.91 %	2.02 % 1.87 %
Yahoo Mail	4718 4755	3722 3738	902 954	103 96	78.89 % 78.61 %	19.12 % 20.06 %	2.18 % 2.02 %
AOL Mail	4544 4612	3578 3622	885 910	97 93	78.74 % 78.53 %	19.48 % 19.73 %	2.13 % 2.02 %
Mail.com	4787 4872	3849 3882	862 897	102 104	80.41 % 79.68 %	18.01 % 18.41 %	2.13 % 2.13 %
Yandex Mail	4782 4755	3765 3714	922 974	92 97	78.73 % 78.11 %	19.28 % 20.48 %	1.92 % 2.04 %
GMX Mail	4698 4684	3646 3623	977 983	90 92	77.61 % 77.35 %	20.80 % 20.99 %	1.92 % 1.96 %
Zoho Mail	4615 4711	3714 3771	814 857	100 96	80.48 % 80.05 %	17.64 % 18.19 %	2.17 % 2.04 %
ProtonMail	4869 4654	3938 3761	835 817	106 99	80.88 % 80.81 %	17.15 % 17.55 %	2.18 % 2.13 %
Custom Mail	4585 4750	3773 3883	727 800	92 94	82.29 % 81.75 %	15.86 % 16.84 %	2.01 % 1.98 %
iCloud Mail	4800 4883	3648 3712	1059 1103	109 96	76.00 % 76.02 %	22.06 % 22.59 %	2.27 % 1.97 %
Tuta	4702 4720	3816 3797	810 857	97 91	81.16 % 80.44 %	17.23 % 18.16 %	2.06 % 1.93 %
Juno.com	4624 4587	3727 3687	814 826	98 89	80.60 % 80.38 %	17.60 % 18.01 %	2.12 % 1.94 %
Mailfence	3899 3887	3112 3119	707 694	80 74	79.82 % 80.24 %	18.13 % 17.85 %	2.05 % 1.90 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.