Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 539.702	417.902 419.339	103.155 100.258	20.410 20.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.70 %	19.04 % 18.58 %	3.77 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41721	33233 33492	6908 6774	1459 1460	79.80 % 80.28 %	16.59 % 16.24 %	3.50 % 3.50 %
Elektronics	42155 41235	32749 32328	7868 7435	1527 1470	77.69 % 78.40 %	18.66 % 18.03 %	3.62 % 3.56 %
Entertainment	41345 41423	31931 32165	7836 7714	1547 1572	77.23 % 77.65 %	18.95 % 18.62 %	3.74 % 3.79 %
Cosmetics & Beauty	41427 41529	31929 32219	7919 7795	1565 1531	77.07 % 77.58 %	19.12 % 18.77 %	3.78 % 3.69 %
Food & Drink	41480 41489	33075 33307	6944 6733	1442 1442	79.74 % 80.28 %	16.74 % 16.23 %	3.48 % 3.48 %
Home & Garden	41872 41937	33494 33695	6944 6819	1407 1442	79.99 % 80.35 %	16.58 % 16.26 %	3.36 % 3.44 %
Finance	41911 42111	31004 31429	9128 8936	1754 1738	73.98 % 74.63 %	21.78 % 21.22 %	4.19 % 4.13 %
Health	42072 41761	31467 31603	8885 8581	1646 1597	74.79 % 75.68 %	21.12 % 20.55 %	3.91 % 3.82 %
Pets	41892 41054	33108 32622	7296 6979	1433 1467	79.03 % 79.46 %	17.42 % 17.00 %	3.42 % 3.57 %
Sport & Fitness	40862 41428	31150 31760	8040 7987	1617 1698	76.23 % 76.66 %	19.68 % 19.28 %	3.96 % 4.10 %
Job & Career	41996 41300	31513 31289	8658 8311	1803 1727	75.04 % 75.76 %	20.62 % 20.12 %	4.29 % 4.18 %
Dating	41631 41399	30470 30550	9453 9196	1711 1689	73.19 % 73.79 %	22.71 % 22.21 %	4.11 % 4.08 %
Other	41615 41315	32779 32880	7276 6998	1499 1504	78.77 % 79.58 %	17.48 % 16.94 %	3.60 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50989	37126 37672	11189 11161	2199 2165	73.48 % 73.88 %	22.15 % 21.89 %	4.35 % 4.25 %
Outlook Mail	51144 49841	37985 37454	11028 10380	2115 2026	74.27 % 75.15 %	21.56 % 20.83 %	4.14 % 4.06 %
Yahoo Mail	50603 50646	38759 38976	9847 9670	1961 2057	76.59 % 76.96 %	19.46 % 19.09 %	3.88 % 4.06 %
AOL Mail	50815 50926	38846 39239	9962 9711	1982 1991	76.45 % 77.05 %	19.60 % 19.07 %	3.90 % 3.91 %
Mail.com	50985 51169	39618 39944	9489 9310	1858 1927	77.71 % 78.06 %	18.61 % 18.19 %	3.64 % 3.77 %
Yandex Mail	50989 50327	38283 38148	10557 10190	2094 2013	75.08 % 75.80 %	20.70 % 20.25 %	4.11 % 4.00 %
GMX Mail	51022 49862	39661 38976	9639 9141	1701 1770	77.73 % 78.17 %	18.89 % 18.33 %	3.33 % 3.55 %
Zoho Mail	50671 50995	39696 40308	9055 8877	1877 1800	78.34 % 79.04 %	17.87 % 17.41 %	3.70 % 3.53 %
ProtonMail	50539 50537	39745 40129	9014 8733	1734 1698	78.64 % 79.41 %	17.84 % 17.28 %	3.43 % 3.36 %
Custom Mail	50517 50649	40214 40698	8529 8271	1731 1713	79.60 % 80.35 %	16.88 % 16.33 %	3.43 % 3.38 %
iCloud Mail	11333 11287	8945 8934	1925 1895	443 476	78.93 % 79.15 %	16.99 % 16.79 %	3.91 % 4.22 %
Tuta	11364 11268	9482 9403	1488 1507	351 372	83.44 % 83.45 %	13.09 % 13.37 %	3.09 % 3.30 %
Juno.com	11395 11206	9542 9458	1433 1412	364 329	83.74 % 84.40 %	12.58 % 12.60 %	3.19 % 2.94 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.