Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 539.472	417.902 441.406	103.155 81.719	20.410 15.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 81.82 %	19.04 % 15.15 %	3.77 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41750	33233 35305	6908 5343	1459 1052	79.80 % 84.56 %	16.59 % 12.80 %	3.50 % 2.52 %
Elektronics	42155 41469	32749 34200	7868 6050	1527 1136	77.69 % 82.47 %	18.66 % 14.59 %	3.62 % 2.74 %
Entertainment	41345 41553	31931 33896	7836 6357	1547 1255	77.23 % 81.57 %	18.95 % 15.30 %	3.74 % 3.02 %
Cosmetics & Beauty	41427 41200	31929 33633	7919 6302	1565 1186	77.07 % 81.63 %	19.12 % 15.30 %	3.78 % 2.88 %
Food & Drink	41480 41324	33075 34934	6944 5308	1442 1023	79.74 % 84.54 %	16.74 % 12.84 %	3.48 % 2.48 %
Home & Garden	41872 42182	33494 35673	6944 5392	1407 1072	79.99 % 84.57 %	16.58 % 12.78 %	3.36 % 2.54 %
Finance	41911 41579	31004 32822	9128 7335	1754 1328	73.98 % 78.94 %	21.78 % 17.64 %	4.19 % 3.19 %
Health	42072 41398	31467 32996	8885 7088	1646 1228	74.79 % 79.70 %	21.12 % 17.12 %	3.91 % 2.97 %
Pets	41892 41149	33108 34412	7296 5581	1433 1113	79.03 % 83.63 %	17.42 % 13.56 %	3.42 % 2.70 %
Sport & Fitness	40862 41809	31150 33759	8040 6708	1617 1270	76.23 % 80.75 %	19.68 % 16.04 %	3.96 % 3.04 %
Job & Career	41996 41609	31513 33221	8658 6969	1803 1365	75.04 % 79.84 %	20.62 % 16.75 %	4.29 % 3.28 %
Dating	41631 41116	30470 31970	9453 7706	1711 1376	73.19 % 77.76 %	22.71 % 18.74 %	4.11 % 3.35 %
Other	41615 41334	32779 34585	7276 5580	1499 1123	78.77 % 83.67 %	17.48 % 13.50 %	3.60 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50845	37126 39823	11189 9357	2199 1612	73.48 % 78.32 %	22.15 % 18.40 %	4.35 % 3.17 %
Outlook Mail	51144 50049	37985 39705	11028 8642	2115 1626	74.27 % 79.33 %	21.56 % 17.27 %	4.14 % 3.25 %
Yahoo Mail	50603 50570	38759 41121	9847 7875	1961 1526	76.59 % 81.32 %	19.46 % 15.57 %	3.88 % 3.02 %
AOL Mail	50815 50069	38846 40749	9962 7762	1982 1505	76.45 % 81.39 %	19.60 % 15.50 %	3.90 % 3.01 %
Mail.com	50985 51042	39618 42051	9489 7467	1858 1446	77.71 % 82.39 %	18.61 % 14.63 %	3.64 % 2.83 %
Yandex Mail	50989 50803	38283 40706	10557 8423	2094 1621	75.08 % 80.13 %	20.70 % 16.58 %	4.11 % 3.19 %
GMX Mail	51022 50436	39661 41660	9639 7422	1701 1282	77.73 % 82.60 %	18.89 % 14.72 %	3.33 % 2.54 %
Zoho Mail	50671 50420	39696 42034	9055 6949	1877 1363	78.34 % 83.37 %	17.87 % 13.78 %	3.70 % 2.70 %
ProtonMail	50539 50539	39745 42221	9014 6968	1734 1291	78.64 % 83.54 %	17.84 % 13.79 %	3.43 % 2.55 %
Custom Mail	50517 50802	40214 42900	8529 6592	1731 1241	79.60 % 84.45 %	16.88 % 12.98 %	3.43 % 2.44 %
iCloud Mail	11333 11427	8945 9192	1925 1740	443 429	78.93 % 80.44 %	16.99 % 15.23 %	3.91 % 3.75 %
Tuta	11364 11218	9482 9555	1488 1287	351 299	83.44 % 85.18 %	13.09 % 11.47 %	3.09 % 2.67 %
Juno.com	11395 11252	9542 9689	1433 1235	364 286	83.74 % 86.11 %	12.58 % 10.98 %	3.19 % 2.54 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.