Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 394.406	417.902 302.081	103.155 78.208	20.410 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 76.59 %	19.04 % 19.83 %	3.77 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 30362	33233 24204	6908 5178	1459 980	79.80 % 79.72 %	16.59 % 17.05 %	3.50 % 3.23 %
Elektronics	42155 30287	32749 23385	7868 5902	1527 1000	77.69 % 77.21 %	18.66 % 19.49 %	3.62 % 3.30 %
Entertainment	41345 30255	31931 23092	7836 6045	1547 1118	77.23 % 76.32 %	18.95 % 19.98 %	3.74 % 3.70 %
Cosmetics & Beauty	41427 30425	31929 23232	7919 6099	1565 1094	77.07 % 76.36 %	19.12 % 20.05 %	3.78 % 3.60 %
Food & Drink	41480 30373	33075 24085	6944 5283	1442 1005	79.74 % 79.30 %	16.74 % 17.39 %	3.48 % 3.31 %
Home & Garden	41872 30268	33494 24131	6944 5167	1407 970	79.99 % 79.72 %	16.58 % 17.07 %	3.36 % 3.20 %
Finance	41911 30282	31004 22132	9128 6922	1754 1228	73.98 % 73.09 %	21.78 % 22.86 %	4.19 % 4.06 %
Health	42072 30386	31467 22511	8885 6731	1646 1144	74.79 % 74.08 %	21.12 % 22.15 %	3.91 % 3.76 %
Pets	41892 30515	33108 24072	7296 5436	1433 1007	79.03 % 78.89 %	17.42 % 17.81 %	3.42 % 3.30 %
Sport & Fitness	40862 30484	31150 23007	8040 6312	1617 1165	76.23 % 75.47 %	19.68 % 20.71 %	3.96 % 3.82 %
Job & Career	41996 30364	31513 22710	8658 6456	1803 1198	75.04 % 74.79 %	20.62 % 21.26 %	4.29 % 3.95 %
Dating	41631 30301	30470 21762	9453 7322	1711 1217	73.19 % 71.82 %	22.71 % 24.16 %	4.11 % 4.02 %
Other	41615 30104	32779 23758	7276 5355	1499 991	78.77 % 78.92 %	17.48 % 17.79 %	3.60 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 39282	37126 28873	11189 8892	2199 1517	73.48 % 73.50 %	22.15 % 22.64 %	4.35 % 3.86 %
Outlook Mail	51144 38997	37985 28821	11028 8633	2115 1543	74.27 % 73.91 %	21.56 % 22.14 %	4.14 % 3.96 %
Yahoo Mail	50603 40103	38759 30633	9847 8046	1961 1424	76.59 % 76.39 %	19.46 % 20.06 %	3.88 % 3.55 %
AOL Mail	50815 39425	38846 30059	9962 7908	1982 1458	76.45 % 76.24 %	19.60 % 20.06 %	3.90 % 3.70 %
Mail.com	50985 38624	39618 30060	9489 7211	1858 1353	77.71 % 77.83 %	18.61 % 18.67 %	3.64 % 3.50 %
Yandex Mail	50989 38821	38283 29129	10557 8168	2094 1524	75.08 % 75.03 %	20.70 % 21.04 %	4.11 % 3.93 %
GMX Mail	51022 39819	39661 30627	9639 7798	1701 1394	77.73 % 76.92 %	18.89 % 19.58 %	3.33 % 3.50 %
Zoho Mail	50671 40117	39696 31303	9055 7430	1877 1384	78.34 % 78.03 %	17.87 % 18.52 %	3.70 % 3.45 %
ProtonMail	50539 39371	39745 30858	9014 7262	1734 1251	78.64 % 78.38 %	17.84 % 18.45 %	3.43 % 3.18 %
Custom Mail	50517 39847	40214 31718	8529 6860	1731 1269	79.60 % 79.60 %	16.88 % 17.22 %	3.43 % 3.18 %
iCloud Mail	11333	8945	1925	443	78.93 % %	16.99 % %	3.91 % %
Tuta	11364	9482	1488	351	83.44 % %	13.09 % %	3.09 % %
Juno.com	11395	9542	1433	364	83.74 % %	12.58 % %	3.19 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.