Benchmark Email and HubSpot Email Deliverability Comparison

Benchmark Email

HubSpot

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.189	58.968 58.649	15.953 15.766	1.824 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 76.98 %	20.79 % 20.69 %	2.38 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5747	4504 4416	1267 1206	143 125	76.16 % 76.84 %	21.42 % 20.98 %	2.42 % 2.18 %
Elektronics	5868 5801	4553 4514	1181 1154	134 133	77.59 % 77.81 %	20.13 % 19.89 %	2.28 % 2.29 %
Entertainment	5828 5782	4466 4434	1211 1221	151 127	76.63 % 76.69 %	20.78 % 21.12 %	2.59 % 2.20 %
Cosmetics & Beauty	5890 5778	4508 4453	1235 1198	147 127	76.54 % 77.07 %	20.97 % 20.73 %	2.50 % 2.20 %
Food & Drink	5750 6016	4392 4623	1217 1247	141 146	76.38 % 76.85 %	21.17 % 20.73 %	2.45 % 2.43 %
Home & Garden	5793 5763	4419 4430	1235 1194	139 139	76.28 % 76.87 %	21.32 % 20.72 %	2.40 % 2.41 %
Finance	6023 5662	4833 4542	1058 988	132 132	80.24 % 80.22 %	17.57 % 17.45 %	2.19 % 2.33 %
Health	5855 5989	4728 4795	989 1039	138 155	80.75 % 80.06 %	16.89 % 17.35 %	2.36 % 2.59 %
Pets	6044 6008	4628 4556	1266 1305	150 147	76.57 % 75.83 %	20.95 % 21.72 %	2.48 % 2.45 %
Sport & Fitness	5966 5882	4538 4509	1289 1248	139 125	76.06 % 76.66 %	21.61 % 21.22 %	2.33 % 2.13 %
Job & Career	5805 5853	4293 4377	1383 1341	129 135	73.95 % 74.78 %	23.82 % 22.91 %	2.22 % 2.31 %
Dating	6096 6038	4448 4379	1502 1524	146 135	72.97 % 72.52 %	24.64 % 25.24 %	2.40 % 2.24 %
Other	5913 5870	4658 4621	1120 1101	135 148	78.78 % 78.72 %	18.94 % 18.76 %	2.28 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5432	4230 3937	1383 1354	136 141	73.58 % 72.48 %	24.06 % 24.93 %	2.37 % 2.60 %
Outlook Mail	5551 5326	4199 4011	1218 1193	134 122	75.64 % 75.31 %	21.94 % 22.40 %	2.41 % 2.29 %
Yahoo Mail	5389 5741	4096 4359	1163 1248	130 134	76.01 % 75.93 %	21.58 % 21.74 %	2.41 % 2.33 %
AOL Mail	5421 5571	4128 4228	1154 1217	139 126	76.15 % 75.89 %	21.29 % 21.85 %	2.56 % 2.26 %
Mail.com	5473 5561	4237 4327	1110 1105	126 129	77.42 % 77.81 %	20.28 % 19.87 %	2.30 % 2.32 %
Yandex Mail	5537 5248	4191 4024	1221 1112	125 112	75.69 % 76.68 %	22.05 % 21.19 %	2.26 % 2.13 %
GMX Mail	5437 5406	4101 4057	1209 1221	127 128	75.43 % 75.05 %	22.24 % 22.59 %	2.34 % 2.37 %
Zoho Mail	5426 5472	4257 4281	1041 1073	128 118	78.46 % 78.23 %	19.19 % 19.61 %	2.36 % 2.16 %
ProtonMail	5529 5282	4351 4144	1053 1010	125 128	78.69 % 78.46 %	19.05 % 19.12 %	2.26 % 2.42 %
Custom Mail	5609 5386	4490 4303	990 960	129 123	80.05 % 79.89 %	17.65 % 17.82 %	2.30 % 2.28 %
iCloud Mail	5310 5516	3859 4036	1320 1351	131 129	72.67 % 73.17 %	24.86 % 24.49 %	2.47 % 2.34 %
Tuta	5461 5279	4288 4193	1039 961	134 125	78.52 % 79.43 %	19.03 % 18.20 %	2.45 % 2.37 %
Juno.com	5359 5556	4228 4457	1001 972	130 127	78.90 % 80.22 %	18.68 % 17.49 %	2.43 % 2.29 %
Mailfence	5494 5413	4313 4292	1051 989	130 132	78.50 % 79.29 %	19.13 % 18.27 %	2.37 % 2.44 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.