Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 530.933	408.955 421.172	101.985 92.382	20.250 16.721

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 79.33 %	19.18 % 17.40 %	3.81 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 40952	32606 33658	6828 6116	1448 1136	79.67 % 82.19 %	16.68 % 14.93 %	3.54 % 2.77 %
Elektronics	41365 40921	32046 32752	7780 6917	1512 1208	77.47 % 80.04 %	18.81 % 16.90 %	3.66 % 2.95 %
Entertainment	40502 40783	31189 32217	7736 7132	1531 1375	77.01 % 79.00 %	19.10 % 17.49 %	3.78 % 3.37 %
Cosmetics & Beauty	40679 41117	31261 32533	7831 7194	1554 1326	76.85 % 79.12 %	19.25 % 17.50 %	3.82 % 3.22 %
Food & Drink	40766 40396	32441 33109	6863 6053	1431 1184	79.58 % 81.96 %	16.84 % 14.98 %	3.51 % 2.93 %
Home & Garden	41076 40958	32788 33667	6850 6087	1395 1144	79.82 % 82.20 %	16.68 % 14.86 %	3.40 % 2.79 %
Finance	41110 40987	30293 31298	9032 8233	1741 1411	73.69 % 76.36 %	21.97 % 20.09 %	4.23 % 3.44 %
Health	41281 40750	30765 31502	8791 7808	1632 1364	74.53 % 77.31 %	21.30 % 19.16 %	3.95 % 3.35 %
Pets	41099 41046	32411 33245	7213 6510	1422 1236	78.86 % 80.99 %	17.55 % 15.86 %	3.46 % 3.01 %
Sport & Fitness	40112 40935	30488 32062	7952 7498	1607 1337	76.01 % 78.32 %	19.82 % 18.32 %	4.01 % 3.27 %
Job & Career	41243 40361	30844 31281	8573 7625	1792 1424	74.79 % 77.50 %	20.79 % 18.89 %	4.34 % 3.53 %
Dating	40833 40964	29762 30716	9358 8803	1699 1398	72.89 % 74.98 %	22.92 % 21.49 %	4.16 % 3.41 %
Other	40802 40763	32061 33132	7178 6406	1486 1178	78.58 % 81.28 %	17.59 % 15.72 %	3.64 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 50283	36434 37913	11099 10490	2186 1824	73.24 % 75.40 %	22.31 % 20.86 %	4.39 % 3.63 %
Outlook Mail	50262 50379	37205 38574	10927 10011	2101 1761	74.02 % 76.57 %	21.74 % 19.87 %	4.18 % 3.50 %
Yahoo Mail	49757 49967	38014 39399	9751 8900	1947 1599	76.40 % 78.85 %	19.60 % 17.81 %	3.91 % 3.20 %
AOL Mail	50110 49615	38221 39207	9876 8812	1972 1561	76.27 % 79.02 %	19.71 % 17.76 %	3.94 % 3.15 %
Mail.com	50169 50111	38886 40076	9394 8442	1843 1536	77.51 % 79.97 %	18.72 % 16.85 %	3.67 % 3.07 %
Yandex Mail	50152 50195	37552 38855	10465 9581	2083 1710	74.88 % 77.41 %	20.87 % 19.09 %	4.15 % 3.41 %
GMX Mail	50288 50183	39006 40037	9556 8618	1690 1480	77.57 % 79.78 %	19.00 % 17.17 %	3.36 % 2.95 %
Zoho Mail	49870 49512	38990 40066	8962 7943	1862 1464	78.18 % 80.92 %	17.97 % 16.04 %	3.73 % 2.96 %
ProtonMail	49760 49654	39060 40382	8922 7870	1722 1351	78.50 % 81.33 %	17.93 % 15.85 %	3.46 % 2.72 %
Custom Mail	49781 49678	39565 40747	8446 7495	1720 1377	79.48 % 82.02 %	16.97 % 15.09 %	3.46 % 2.77 %
iCloud Mail	10588 10447	8283 8288	1838 1684	431 412	78.23 % 79.33 %	17.36 % 16.12 %	4.07 % 3.94 %
Tuta	10636 10504	8831 8827	1400 1299	341 328	83.03 % 84.03 %	13.16 % 12.37 %	3.21 % 3.12 %
Juno.com	10680 10405	8908 8801	1349 1237	352 318	83.41 % 84.58 %	12.63 % 11.89 %	3.30 % 3.06 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.