Benchmark Email and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 540.809	417.902 429.476	103.155 93.956	20.410 16.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 79.41 %	19.04 % 17.37 %	3.77 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41731	33233 34323	6908 6227	1459 1154	79.80 % 82.25 %	16.59 % 14.92 %	3.50 % 2.77 %
Elektronics	42155 41736	32749 33437	7868 7044	1527 1228	77.69 % 80.12 %	18.66 % 16.88 %	3.62 % 2.94 %
Entertainment	41345 41563	31931 32868	7836 7256	1547 1397	77.23 % 79.08 %	18.95 % 17.46 %	3.74 % 3.36 %
Cosmetics & Beauty	41427 41888	31929 33179	7919 7325	1565 1341	77.07 % 79.21 %	19.12 % 17.49 %	3.78 % 3.20 %
Food & Drink	41480 41173	33075 33761	6944 6192	1442 1203	79.74 % 82.00 %	16.74 % 15.04 %	3.48 % 2.92 %
Home & Garden	41872 41723	33494 34310	6944 6209	1407 1162	79.99 % 82.23 %	16.58 % 14.88 %	3.36 % 2.79 %
Finance	41911 41760	31004 31948	9128 8355	1754 1430	73.98 % 76.50 %	21.78 % 20.01 %	4.19 % 3.42 %
Health	42072 41507	31467 32146	8885 7930	1646 1382	74.79 % 77.45 %	21.12 % 19.11 %	3.91 % 3.33 %
Pets	41892 41807	33108 33878	7296 6638	1433 1256	79.03 % 81.03 %	17.42 % 15.88 %	3.42 % 3.00 %
Sport & Fitness	40862 41664	31150 32667	8040 7612	1617 1356	76.23 % 78.41 %	19.68 % 18.27 %	3.96 % 3.25 %
Job & Career	41996 41107	31513 31905	8658 7746	1803 1442	75.04 % 77.61 %	20.62 % 18.84 %	4.29 % 3.51 %
Dating	41631 41652	30470 31294	9453 8904	1711 1415	73.19 % 75.13 %	22.71 % 21.38 %	4.11 % 3.40 %
Other	41615 41498	32779 33760	7276 6518	1499 1196	78.77 % 81.35 %	17.48 % 15.71 %	3.60 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 51086	37126 38594	11189 10618	2199 1846	73.48 % 75.55 %	22.15 % 20.78 %	4.35 % 3.61 %
Outlook Mail	51144 51210	37985 39249	11028 10141	2115 1781	74.27 % 76.64 %	21.56 % 19.80 %	4.14 % 3.48 %
Yahoo Mail	50603 50712	38759 40022	9847 9021	1961 1617	76.59 % 78.92 %	19.46 % 17.79 %	3.88 % 3.19 %
AOL Mail	50815 50325	38846 39809	9962 8931	1982 1578	76.45 % 79.10 %	19.60 % 17.75 %	3.90 % 3.14 %
Mail.com	50985 50912	39618 40754	9489 8568	1858 1555	77.71 % 80.05 %	18.61 % 16.83 %	3.64 % 3.05 %
Yandex Mail	50989 50899	38283 39456	10557 9691	2094 1728	75.08 % 77.52 %	20.70 % 19.04 %	4.11 % 3.39 %
GMX Mail	51022 50898	39661 40640	9639 8726	1701 1497	77.73 % 79.85 %	18.89 % 17.14 %	3.33 % 2.94 %
Zoho Mail	50671 50274	39696 40703	9055 8069	1877 1485	78.34 % 80.96 %	17.87 % 16.05 %	3.70 % 2.95 %
ProtonMail	50539 50433	39745 41046	9014 7995	1734 1369	78.64 % 81.39 %	17.84 % 15.85 %	3.43 % 2.71 %
Custom Mail	50517 50448	40214 41393	8529 7612	1731 1393	79.60 % 82.05 %	16.88 % 15.09 %	3.43 % 2.76 %
iCloud Mail	11333 11267	8945 8969	1925 1818	443 435	78.93 % 79.60 %	16.99 % 16.14 %	3.91 % 3.86 %
Tuta	11364 11206	9482 9420	1488 1421	351 343	83.44 % 84.06 %	13.09 % 12.68 %	3.09 % 3.06 %
Juno.com	11395 11139	9542 9421	1433 1345	364 335	83.74 % 84.58 %	12.58 % 12.07 %	3.19 % 3.01 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.