Benchmark Email and Kit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 146.779	417.902 121.410	103.155 21.659	20.410 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 82.72 %	19.04 % 14.76 %	3.77 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 11218	33233 9511	6908 1521	1459 304	79.80 % 84.78 %	16.59 % 13.56 %	3.50 % 2.71 %
Elektronics	42155 11171	32749 9312	7868 1569	1527 368	77.69 % 83.36 %	18.66 % 14.05 %	3.62 % 3.29 %
Entertainment	41345 11384	31931 9408	7836 1689	1547 354	77.23 % 82.64 %	18.95 % 14.84 %	3.74 % 3.11 %
Cosmetics & Beauty	41427 11110	31929 9186	7919 1632	1565 360	77.07 % 82.68 %	19.12 % 14.69 %	3.78 % 3.24 %
Food & Drink	41480 11359	33075 9555	6944 1532	1442 354	79.74 % 84.12 %	16.74 % 13.49 %	3.48 % 3.12 %
Home & Garden	41872 11505	33494 9712	6944 1518	1407 327	79.99 % 84.42 %	16.58 % 13.19 %	3.36 % 2.84 %
Finance	41911 11308	31004 9147	9128 1844	1754 399	73.98 % 80.89 %	21.78 % 16.31 %	4.19 % 3.53 %
Health	42072 11317	31467 9217	8885 1754	1646 397	74.79 % 81.44 %	21.12 % 15.50 %	3.91 % 3.51 %
Pets	41892 11156	33108 9349	7296 1557	1433 324	79.03 % 83.80 %	17.42 % 13.96 %	3.42 % 2.90 %
Sport & Fitness	40862 11514	31150 9452	8040 1763	1617 362	76.23 % 82.09 %	19.68 % 15.31 %	3.96 % 3.14 %
Job & Career	41996 11117	31513 8964	8658 1806	1803 406	75.04 % 80.63 %	20.62 % 16.25 %	4.29 % 3.65 %
Dating	41631 11331	30470 9169	9453 1873	1711 393	73.19 % 80.92 %	22.71 % 16.53 %	4.11 % 3.47 %
Other	41615 11289	32779 9428	7276 1601	1499 336	78.77 % 83.51 %	17.48 % 14.18 %	3.60 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 11320	37126 8903	11189 2028	2199 449	73.48 % 78.65 %	22.15 % 17.92 %	4.35 % 3.97 %
Outlook Mail	51144 11274	37985 9178	11028 1764	2115 377	74.27 % 81.41 %	21.56 % 15.65 %	4.14 % 3.34 %
Yahoo Mail	50603 11270	38759 9254	9847 1700	1961 374	76.59 % 82.11 %	19.46 % 15.08 %	3.88 % 3.32 %
AOL Mail	50815 11359	38846 9346	9962 1745	1982 351	76.45 % 82.28 %	19.60 % 15.36 %	3.90 % 3.09 %
Mail.com	50985 11451	39618 9532	9489 1638	1858 356	77.71 % 83.24 %	18.61 % 14.30 %	3.64 % 3.11 %
Yandex Mail	50989 11494	38283 9390	10557 1815	2094 387	75.08 % 81.69 %	20.70 % 15.79 %	4.11 % 3.37 %
GMX Mail	51022 11368	39661 9564	9639 1566	1701 353	77.73 % 84.13 %	18.89 % 13.78 %	3.33 % 3.11 %
Zoho Mail	50671 11124	39696 9364	9055 1513	1877 334	78.34 % 84.18 %	17.87 % 13.60 %	3.70 % 3.00 %
ProtonMail	50539 11333	39745 9585	9014 1483	1734 323	78.64 % 84.58 %	17.84 % 13.09 %	3.43 % 2.85 %
Custom Mail	50517 11194	40214 9482	8529 1455	1731 327	79.60 % 84.71 %	16.88 % 13.00 %	3.43 % 2.92 %
iCloud Mail	11333 11143	8945 8818	1925 1930	443 445	78.93 % 79.13 %	16.99 % 17.32 %	3.91 % 3.99 %
Tuta	11364 11320	9482 9547	1488 1561	351 308	83.44 % 84.34 %	13.09 % 13.79 %	3.09 % 2.72 %
Juno.com	11395 11129	9542 9447	1433 1461	364 300	83.74 % 84.89 %	12.58 % 13.13 %	3.19 % 2.70 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.