Benchmark Email and Kit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 136.811	408.955 113.341	101.985 19.782	20.250 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 82.84 %	19.18 % 14.46 %	3.81 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 10459	32606 8895	6828 1376	1448 283	79.67 % 85.05 %	16.68 % 13.16 %	3.54 % 2.71 %
Elektronics	41365 10356	32046 8653	7780 1415	1512 349	77.47 % 83.56 %	18.81 % 13.66 %	3.66 % 3.37 %
Entertainment	40502 10567	31189 8748	7736 1541	1531 333	77.01 % 82.79 %	19.10 % 14.58 %	3.78 % 3.15 %
Cosmetics & Beauty	40679 10331	31261 8548	7831 1488	1554 342	76.85 % 82.74 %	19.25 % 14.40 %	3.82 % 3.31 %
Food & Drink	40766 10597	32441 8948	6863 1394	1431 334	79.58 % 84.44 %	16.84 % 13.15 %	3.51 % 3.15 %
Home & Garden	41076 10790	32788 9136	6850 1391	1395 311	79.82 % 84.67 %	16.68 % 12.89 %	3.40 % 2.88 %
Finance	41110 10557	30293 8542	9032 1698	1741 381	73.69 % 80.91 %	21.97 % 16.08 %	4.23 % 3.61 %
Health	41281 10573	30765 8619	8791 1606	1632 380	74.53 % 81.52 %	21.30 % 15.19 %	3.95 % 3.59 %
Pets	41099 10369	32411 8712	7213 1412	1422 303	78.86 % 84.02 %	17.55 % 13.62 %	3.46 % 2.92 %
Sport & Fitness	40112 10776	30488 8853	7952 1630	1607 342	76.01 % 82.15 %	19.82 % 15.13 %	4.01 % 3.17 %
Job & Career	41243 10314	30844 8317	8573 1644	1792 388	74.79 % 80.64 %	20.79 % 15.94 %	4.34 % 3.76 %
Dating	40833 10607	29762 8579	9358 1737	1699 377	72.89 % 80.88 %	22.92 % 16.38 %	4.16 % 3.55 %
Other	40802 10515	32061 8791	7178 1450	1486 319	78.58 % 83.60 %	17.59 % 13.79 %	3.64 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 10582	36434 8306	11099 1894	2186 432	73.24 % 78.49 %	22.31 % 17.90 %	4.39 % 4.08 %
Outlook Mail	50262 10476	37205 8535	10927 1624	2101 357	74.02 % 81.47 %	21.74 % 15.50 %	4.18 % 3.41 %
Yahoo Mail	49757 10520	38014 8653	9751 1563	1947 358	76.40 % 82.25 %	19.60 % 14.86 %	3.91 % 3.40 %
AOL Mail	50110 10508	38221 8667	9876 1575	1972 332	76.27 % 82.48 %	19.71 % 14.99 %	3.94 % 3.16 %
Mail.com	50169 10690	38886 8911	9394 1495	1843 339	77.51 % 83.36 %	18.72 % 13.99 %	3.67 % 3.17 %
Yandex Mail	50152 10676	37552 8724	10465 1666	2083 366	74.88 % 81.72 %	20.87 % 15.61 %	4.15 % 3.43 %
GMX Mail	50288 10579	39006 8923	9556 1413	1690 332	77.57 % 84.35 %	19.00 % 13.36 %	3.36 % 3.14 %
Zoho Mail	49870 10414	38990 8790	8962 1374	1862 316	78.18 % 84.41 %	17.97 % 13.19 %	3.73 % 3.03 %
ProtonMail	49760 10620	39060 9017	8922 1335	1722 307	78.50 % 84.91 %	17.93 % 12.57 %	3.46 % 2.89 %
Custom Mail	49781 10481	39565 8898	8446 1323	1720 309	79.48 % 84.90 %	16.97 % 12.62 %	3.46 % 2.95 %
iCloud Mail	10588 10432	8283 8237	1838 1799	431 427	78.23 % 78.96 %	17.36 % 17.25 %	4.07 % 4.09 %
Tuta	10636 10482	8831 8865	1400 1410	341 286	83.03 % 84.57 %	13.16 % 13.45 %	3.21 % 2.73 %
Juno.com	10680 10351	8908 8815	1349 1311	352 281	83.41 % 85.16 %	12.63 % 12.67 %	3.30 % 2.71 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.