Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.911	51.727 50.481	12.292 13.230	1.362 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 77.77 %	18.85 % 20.38 %	2.09 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4894	3885 3792	1015 1020	104 105	77.67 % 77.48 %	20.29 % 20.84 %	2.08 % 2.15 %
Elektronics	4926 5030	3942 3922	891 1020	109 105	80.02 % 77.97 %	18.09 % 20.28 %	2.21 % 2.09 %
Entertainment	5041 4908	3984 3808	966 1006	106 106	79.03 % 77.59 %	19.16 % 20.50 %	2.10 % 2.16 %
Cosmetics & Beauty	4918 5065	3938 3980	896 1006	103 100	80.07 % 78.58 %	18.22 % 19.86 %	2.09 % 1.97 %
Food & Drink	4841 4988	3815 3861	937 1016	101 114	78.81 % 77.41 %	19.36 % 20.37 %	2.09 % 2.29 %
Home & Garden	4997 5048	3966 3865	941 1080	106 107	79.37 % 76.56 %	18.83 % 21.39 %	2.12 % 2.12 %
Finance	5027 4952	4104 3998	829 864	113 108	81.64 % 80.74 %	16.49 % 17.45 %	2.25 % 2.18 %
Health	5108 5084	4199 4083	830 910	98 110	82.20 % 80.31 %	16.25 % 17.90 %	1.92 % 2.16 %
Pets	5077 5014	4021 3851	949 1061	105 118	79.20 % 76.80 %	18.69 % 21.16 %	2.07 % 2.35 %
Sport & Fitness	4998 5062	3950 3947	956 1014	102 115	79.03 % 77.97 %	19.13 % 20.03 %	2.04 % 2.27 %
Job & Career	4981 4864	3861 3697	1022 1084	110 107	77.51 % 76.01 %	20.52 % 22.29 %	2.21 % 2.20 %
Dating	5215 5008	3970 3728	1161 1187	101 111	76.13 % 74.44 %	22.26 % 23.70 %	1.94 % 2.22 %
Other	5079 4994	4092 3949	899 962	104 114	80.57 % 79.07 %	17.70 % 19.26 %	2.05 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4615	3600 3460	1008 1070	97 95	76.73 % 74.97 %	21.48 % 23.19 %	2.07 % 2.06 %
Outlook Mail	4895 4732	3839 3659	970 972	99 106	78.43 % 77.32 %	19.82 % 20.54 %	2.02 % 2.24 %
Yahoo Mail	4718 4596	3722 3525	902 976	103 99	78.89 % 76.70 %	19.12 % 21.24 %	2.18 % 2.15 %
AOL Mail	4544 4786	3578 3707	885 993	97 103	78.74 % 77.46 %	19.48 % 20.75 %	2.13 % 2.15 %
Mail.com	4787 4724	3849 3756	862 884	102 104	80.41 % 79.51 %	18.01 % 18.71 %	2.13 % 2.20 %
Yandex Mail	4782 4809	3765 3687	922 1032	92 108	78.73 % 76.67 %	19.28 % 21.46 %	1.92 % 2.25 %
GMX Mail	4698 4636	3646 3545	977 1018	90 99	77.61 % 76.47 %	20.80 % 21.96 %	1.92 % 2.14 %
Zoho Mail	4615 4604	3714 3626	814 901	100 98	80.48 % 78.76 %	17.64 % 19.57 %	2.17 % 2.13 %
ProtonMail	4869 4602	3938 3648	835 873	106 100	80.88 % 79.27 %	17.15 % 18.97 %	2.18 % 2.17 %
Custom Mail	4585 4653	3773 3729	727 838	92 107	82.29 % 80.14 %	15.86 % 18.01 %	2.01 % 2.30 %
iCloud Mail	4800 4683	3648 3462	1059 1135	109 105	76.00 % 73.93 %	22.06 % 24.24 %	2.27 % 2.24 %
Tuta	4702 4804	3816 3807	810 907	97 107	81.16 % 79.25 %	17.23 % 18.88 %	2.06 % 2.23 %
Juno.com	4624 4682	3727 3714	814 883	98 108	80.60 % 79.33 %	17.60 % 18.86 %	2.12 % 2.31 %
Mailfence	3899 3985	3112 3156	707 748	80 81	79.82 % 79.20 %	18.13 % 18.77 %	2.05 % 2.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.