Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 539.057	417.902 418.308	103.155 101.600	20.410 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.60 %	19.04 % 18.85 %	3.77 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41572	33233 33342	6908 6908	1459 1351	79.80 % 80.20 %	16.59 % 16.62 %	3.50 % 3.25 %
Elektronics	42155 41454	32749 32533	7868 7563	1527 1406	77.69 % 78.48 %	18.66 % 18.24 %	3.62 % 3.39 %
Entertainment	41345 41090	31931 31786	7836 7808	1547 1529	77.23 % 77.36 %	18.95 % 19.00 %	3.74 % 3.72 %
Cosmetics & Beauty	41427 41643	31929 32288	7919 7847	1565 1511	77.07 % 77.54 %	19.12 % 18.84 %	3.78 % 3.63 %
Food & Drink	41480 41599	33075 33412	6944 6854	1442 1352	79.74 % 80.32 %	16.74 % 16.48 %	3.48 % 3.25 %
Home & Garden	41872 41818	33494 33534	6944 6962	1407 1357	79.99 % 80.19 %	16.58 % 16.65 %	3.36 % 3.25 %
Finance	41911 41479	31004 30971	9128 8866	1754 1651	73.98 % 74.67 %	21.78 % 21.37 %	4.19 % 3.98 %
Health	42072 41568	31467 31376	8885 8660	1646 1581	74.79 % 75.48 %	21.12 % 20.83 %	3.91 % 3.80 %
Pets	41892 40695	33108 32392	7296 6903	1433 1419	79.03 % 79.60 %	17.42 % 16.96 %	3.42 % 3.49 %
Sport & Fitness	40862 41056	31150 31508	8040 8017	1617 1571	76.23 % 76.74 %	19.68 % 19.53 %	3.96 % 3.83 %
Job & Career	41996 41330	31513 31324	8658 8366	1803 1665	75.04 % 75.79 %	20.62 % 20.24 %	4.29 % 4.03 %
Dating	41631 42200	30470 30854	9453 9679	1711 1706	73.19 % 73.11 %	22.71 % 22.94 %	4.11 % 4.04 %
Other	41615 41553	32779 32988	7276 7167	1499 1441	78.77 % 79.39 %	17.48 % 17.25 %	3.60 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50625	37126 37369	11189 11211	2199 2081	73.48 % 73.82 %	22.15 % 22.15 %	4.35 % 4.11 %
Outlook Mail	51144 50264	37985 37792	11028 10524	2115 1994	74.27 % 75.19 %	21.56 % 20.94 %	4.14 % 3.97 %
Yahoo Mail	50603 50468	38759 38832	9847 9744	1961 1893	76.59 % 76.94 %	19.46 % 19.31 %	3.88 % 3.75 %
AOL Mail	50815 50779	38846 39072	9962 9865	1982 1885	76.45 % 76.95 %	19.60 % 19.43 %	3.90 % 3.71 %
Mail.com	50985 50767	39618 39555	9489 9423	1858 1840	77.71 % 77.91 %	18.61 % 18.56 %	3.64 % 3.62 %
Yandex Mail	50989 50905	38283 38563	10557 10432	2094 1939	75.08 % 75.75 %	20.70 % 20.49 %	4.11 % 3.81 %
GMX Mail	51022 50610	39661 39538	9639 9362	1701 1752	77.73 % 78.12 %	18.89 % 18.50 %	3.33 % 3.46 %
Zoho Mail	50671 50703	39696 39986	9055 9114	1877 1662	78.34 % 78.86 %	17.87 % 17.98 %	3.70 % 3.28 %
ProtonMail	50539 50015	39745 39667	9014 8715	1734 1658	78.64 % 79.31 %	17.84 % 17.42 %	3.43 % 3.32 %
Custom Mail	50517 50272	40214 40360	8529 8317	1731 1615	79.60 % 80.28 %	16.88 % 16.54 %	3.43 % 3.21 %
iCloud Mail	11333 11136	8945 8762	1925 1909	443 487	78.93 % 78.68 %	16.99 % 17.14 %	3.91 % 4.37 %
Tuta	11364 11139	9482 9270	1488 1513	351 371	83.44 % 83.22 %	13.09 % 13.58 %	3.09 % 3.33 %
Juno.com	11395 11374	9542 9542	1433 1471	364 363	83.74 % 83.89 %	12.58 % 12.93 %	3.19 % 3.19 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.