Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.281 75.513	60.302 59.815	13.824 14.570	1.604 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.10 % 79.21 %	18.36 % 19.29 %	2.13 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5840 5755	4596 4524	1139 1147	122 119	78.70 % 78.61 %	19.50 % 19.93 %	2.09 % 2.07 %
Elektronics	5777 5687	4675 4519	1014 1090	133 115	80.92 % 79.46 %	17.55 % 19.17 %	2.30 % 2.02 %
Entertainment	5906 6048	4730 4743	1090 1211	125 129	80.09 % 78.42 %	18.46 % 20.02 %	2.12 % 2.13 %
Cosmetics & Beauty	5690 5894	4598 4716	1020 1075	123 134	80.81 % 80.01 %	17.93 % 18.24 %	2.16 % 2.27 %
Food & Drink	5607 6110	4474 4806	1060 1202	121 142	79.79 % 78.66 %	18.90 % 19.67 %	2.16 % 2.32 %
Home & Garden	5794 5541	4652 4344	1064 1105	126 123	80.29 % 78.40 %	18.36 % 19.94 %	2.17 % 2.22 %
Finance	5705 5767	4671 4702	935 988	130 117	81.88 % 81.53 %	16.39 % 17.13 %	2.28 % 2.03 %
Health	5865 5806	4827 4768	935 975	115 123	82.30 % 82.12 %	15.94 % 16.79 %	1.96 % 2.12 %
Pets	5906 5726	4722 4537	1081 1090	124 127	79.95 % 79.24 %	18.30 % 19.04 %	2.10 % 2.22 %
Sport & Fitness	5757 5840	4594 4610	1066 1157	119 122	79.80 % 78.94 %	18.52 % 19.81 %	2.07 % 2.09 %
Job & Career	5731 5775	4502 4475	1144 1209	128 124	78.56 % 77.49 %	19.96 % 20.94 %	2.23 % 2.15 %
Dating	5920 5705	4574 4363	1275 1252	117 118	77.26 % 76.48 %	21.54 % 21.95 %	1.98 % 2.07 %
Other	5783 5859	4687 4708	1001 1069	121 125	81.05 % 80.36 %	17.31 % 18.25 %	2.09 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5461 5571	4265 4262	1136 1233	115 108	78.10 % 76.50 %	20.80 % 22.13 %	2.11 % 1.94 %
Outlook Mail	5672 5371	4503 4200	1091 1113	117 111	79.39 % 78.20 %	19.23 % 20.72 %	2.06 % 2.07 %
Yahoo Mail	5439 5406	4339 4205	1018 1085	119 126	79.78 % 77.78 %	18.72 % 20.07 %	2.19 % 2.33 %
AOL Mail	5344 5645	4260 4437	1003 1124	115 123	79.72 % 78.60 %	18.77 % 19.91 %	2.15 % 2.18 %
Mail.com	5472 5653	4437 4537	965 1028	118 126	81.09 % 80.26 %	17.64 % 18.19 %	2.16 % 2.23 %
Yandex Mail	5681 5417	4523 4253	1055 1073	115 124	79.62 % 78.51 %	18.57 % 19.81 %	2.02 % 2.29 %
GMX Mail	5517 5638	4351 4383	1116 1202	109 111	78.87 % 77.74 %	20.23 % 21.32 %	1.98 % 1.97 %
Zoho Mail	5378 5479	4363 4417	909 1005	119 126	81.13 % 80.62 %	16.90 % 18.34 %	2.21 % 2.30 %
ProtonMail	5622 5535	4576 4464	949 986	126 112	81.39 % 80.65 %	16.88 % 17.81 %	2.24 % 2.02 %
Custom Mail	5350 5423	4419 4450	843 890	110 105	82.60 % 82.06 %	15.76 % 16.41 %	2.06 % 1.94 %
iCloud Mail	5577 5295	4313 4057	1189 1187	127 109	77.34 % 76.62 %	21.32 % 22.42 %	2.28 % 2.06 %
Tuta	5458 5554	4457 4492	922 978	116 126	81.66 % 80.88 %	16.89 % 17.61 %	2.13 % 2.27 %
Juno.com	5411 5565	4384 4502	921 949	118 123	81.02 % 80.90 %	17.02 % 17.05 %	2.18 % 2.21 %
Mailfence	3899 3961	3112 3156	707 717	80 88	79.82 % 79.68 %	18.13 % 18.10 %	2.05 % 2.22 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.