Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 540.132	417.902 409.890	103.155 108.635	20.410 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 75.89 %	19.04 % 20.11 %	3.77 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41664	33233 32680	6908 7435	1459 1473	79.80 % 78.44 %	16.59 % 17.85 %	3.50 % 3.54 %
Elektronics	42155 40972	32749 31417	7868 7938	1527 1540	77.69 % 76.68 %	18.66 % 19.37 %	3.62 % 3.76 %
Entertainment	41345 41114	31931 31243	7836 8288	1547 1499	77.23 % 75.99 %	18.95 % 20.16 %	3.74 % 3.65 %
Cosmetics & Beauty	41427 41834	31929 31598	7919 8501	1565 1648	77.07 % 75.53 %	19.12 % 20.32 %	3.78 % 3.94 %
Food & Drink	41480 41882	33075 32881	6944 7488	1442 1456	79.74 % 78.51 %	16.74 % 17.88 %	3.48 % 3.48 %
Home & Garden	41872 41591	33494 32675	6944 7378	1407 1504	79.99 % 78.56 %	16.58 % 17.74 %	3.36 % 3.62 %
Finance	41911 41990	31004 30571	9128 9546	1754 1802	73.98 % 72.81 %	21.78 % 22.73 %	4.19 % 4.29 %
Health	42072 41789	31467 30833	8885 9245	1646 1656	74.79 % 73.78 %	21.12 % 22.12 %	3.91 % 3.96 %
Pets	41892 41593	33108 32313	7296 7714	1433 1511	79.03 % 77.69 %	17.42 % 18.55 %	3.42 % 3.63 %
Sport & Fitness	40862 41551	31150 31058	8040 8801	1617 1641	76.23 % 74.75 %	19.68 % 21.18 %	3.96 % 3.95 %
Job & Career	41996 41663	31513 30858	8658 9048	1803 1720	75.04 % 74.07 %	20.62 % 21.72 %	4.29 % 4.13 %
Dating	41631 41150	30470 29619	9453 9665	1711 1814	73.19 % 71.98 %	22.71 % 23.49 %	4.11 % 4.41 %
Other	41615 41339	32779 32144	7276 7588	1499 1543	78.77 % 77.76 %	17.48 % 18.36 %	3.60 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50502	37126 36492	11189 11724	2199 2224	73.48 % 72.26 %	22.15 % 23.21 %	4.35 % 4.40 %
Outlook Mail	51144 50961	37985 37461	11028 11327	2115 2094	74.27 % 73.51 %	21.56 % 22.23 %	4.14 % 4.11 %
Yahoo Mail	50603 50638	38759 38160	9847 10406	1961 2022	76.59 % 75.36 %	19.46 % 20.55 %	3.88 % 3.99 %
AOL Mail	50815 50479	38846 38048	9962 10387	1982 1975	76.45 % 75.37 %	19.60 % 20.58 %	3.90 % 3.91 %
Mail.com	50985 50617	39618 38682	9489 9947	1858 1926	77.71 % 76.42 %	18.61 % 19.65 %	3.64 % 3.81 %
Yandex Mail	50989 50192	38283 37254	10557 10815	2094 2043	75.08 % 74.22 %	20.70 % 21.55 %	4.11 % 4.07 %
GMX Mail	51022 50901	39661 39034	9639 10013	1701 1786	77.73 % 76.69 %	18.89 % 19.67 %	3.33 % 3.51 %
Zoho Mail	50671 50518	39696 39176	9055 9475	1877 1810	78.34 % 77.55 %	17.87 % 18.76 %	3.70 % 3.58 %
ProtonMail	50539 50766	39745 39431	9014 9586	1734 1729	78.64 % 77.67 %	17.84 % 18.88 %	3.43 % 3.41 %
Custom Mail	50517 50779	40214 39836	8529 9103	1731 1780	79.60 % 78.45 %	16.88 % 17.93 %	3.43 % 3.51 %
iCloud Mail	11333 11150	8945 8322	1925 2234	443 540	78.93 % 74.64 %	16.99 % 20.04 %	3.91 % 4.84 %
Tuta	11364 11329	9482 8989	1488 1830	351 435	83.44 % 79.35 %	13.09 % 16.15 %	3.09 % 3.84 %
Juno.com	11395 11300	9542 9005	1433 1788	364 443	83.74 % 79.69 %	12.58 % 15.82 %	3.19 % 3.92 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.