Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.677	50.618 50.404	13.815 13.751	1.628 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.75 %	20.91 % 20.94 %	2.46 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 4993	3839 3798	1131 1088	126 107	75.33 % 76.07 %	22.19 % 21.79 %	2.47 % 2.14 %
Elektronics	4947 5036	3824 3928	1000 1000	123 108	77.30 % 78.00 %	20.21 % 19.86 %	2.49 % 2.14 %
Entertainment	5021 5124	3848 3872	1042 1131	131 121	76.64 % 75.57 %	20.75 % 22.07 %	2.61 % 2.36 %
Cosmetics & Beauty	5117 5019	3912 3876	1074 1033	131 110	76.45 % 77.23 %	20.99 % 20.58 %	2.56 % 2.19 %
Food & Drink	4942 5028	3770 3833	1048 1074	124 121	76.28 % 76.23 %	21.21 % 21.36 %	2.51 % 2.41 %
Home & Garden	4962 5018	3769 3856	1072 1042	121 120	75.96 % 76.84 %	21.60 % 20.77 %	2.44 % 2.39 %
Finance	5164 4991	4115 3979	929 887	120 125	79.69 % 79.72 %	17.99 % 17.77 %	2.32 % 2.50 %
Health	5057 5024	4077 4052	859 859	121 113	80.62 % 80.65 %	16.99 % 17.10 %	2.39 % 2.25 %
Pets	5210 5107	3989 3914	1084 1070	137 123	76.56 % 76.64 %	20.81 % 20.95 %	2.63 % 2.41 %
Sport & Fitness	5096 4917	3867 3739	1108 1053	121 125	75.88 % 76.04 %	21.74 % 21.42 %	2.37 % 2.54 %
Job & Career	5089 5101	3769 3769	1199 1209	121 123	74.06 % 73.89 %	23.56 % 23.70 %	2.38 % 2.41 %
Dating	5224 5244	3809 3814	1288 1312	127 118	72.91 % 72.73 %	24.66 % 25.02 %	2.43 % 2.25 %
Other	5136 5075	4030 3974	981 993	125 108	78.47 % 78.31 %	19.10 % 19.57 %	2.43 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4556	3617 3293	1192 1153	120 110	73.38 % 72.28 %	24.18 % 25.31 %	2.43 % 2.41 %
Outlook Mail	4678 4723	3530 3531	1025 1086	123 106	75.46 % 74.76 %	21.91 % 22.99 %	2.63 % 2.24 %
Yahoo Mail	4535 4736	3437 3559	981 1070	117 107	75.79 % 75.15 %	21.63 % 22.59 %	2.58 % 2.26 %
AOL Mail	4583 4752	3482 3621	981 1009	120 122	75.98 % 76.20 %	21.41 % 21.23 %	2.62 % 2.57 %
Mail.com	4740 4911	3650 3808	975 985	115 118	77.00 % 77.54 %	20.57 % 20.06 %	2.43 % 2.40 %
Yandex Mail	4759 4819	3597 3674	1053 1045	109 100	75.58 % 76.24 %	22.13 % 21.68 %	2.29 % 2.08 %
GMX Mail	4721 4882	3532 3677	1078 1087	111 118	74.81 % 75.32 %	22.83 % 22.27 %	2.35 % 2.42 %
Zoho Mail	4629 4470	3604 3481	912 895	113 94	77.86 % 77.87 %	19.70 % 20.02 %	2.44 % 2.10 %
ProtonMail	4776 4561	3743 3594	914 855	119 112	78.37 % 78.80 %	19.14 % 18.75 %	2.49 % 2.46 %
Custom Mail	4773 4633	3802 3716	853 806	118 111	79.66 % 80.21 %	17.87 % 17.40 %	2.47 % 2.40 %
iCloud Mail	4661 4739	3377 3509	1162 1128	122 102	72.45 % 74.05 %	24.93 % 23.80 %	2.62 % 2.15 %
Tuta	4794 4595	3787 3592	891 890	116 113	78.99 % 78.17 %	18.59 % 19.37 %	2.42 % 2.46 %
Juno.com	4753 4678	3744 3689	896 886	113 103	78.77 % 78.86 %	18.85 % 18.94 %	2.38 % 2.20 %
Mailfence	4730 4622	3716 3660	902 856	112 106	78.56 % 79.19 %	19.07 % 18.52 %	2.37 % 2.29 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.