Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 65.001	51.727 50.857	12.292 12.922	1.362 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.24 %	18.85 % 19.88 %	2.09 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4842	3885 3740	1015 1022	104 98	77.67 % 77.24 %	20.29 % 21.11 %	2.08 % 2.02 %
Elektronics	4926 4916	3942 3884	891 939	109 115	80.02 % 79.01 %	18.09 % 19.10 %	2.21 % 2.34 %
Entertainment	5041 4957	3984 3814	966 1048	106 109	79.03 % 76.94 %	19.16 % 21.14 %	2.10 % 2.20 %
Cosmetics & Beauty	4918 5008	3938 3967	896 957	103 101	80.07 % 79.21 %	18.22 % 19.11 %	2.09 % 2.02 %
Food & Drink	4841 4971	3815 3858	937 1012	101 119	78.81 % 77.61 %	19.36 % 20.36 %	2.09 % 2.39 %
Home & Garden	4997 4988	3966 3921	941 980	106 111	79.37 % 78.61 %	18.83 % 19.65 %	2.12 % 2.23 %
Finance	5027 4881	4104 3951	829 833	113 119	81.64 % 80.95 %	16.49 % 17.07 %	2.25 % 2.44 %
Health	5108 5008	4199 4074	830 838	98 106	82.20 % 81.35 %	16.25 % 16.73 %	1.92 % 2.12 %
Pets	5077 5280	4021 4153	949 1018	105 129	79.20 % 78.66 %	18.69 % 19.28 %	2.07 % 2.44 %
Sport & Fitness	4998 4941	3950 3837	956 1004	102 120	79.03 % 77.66 %	19.13 % 20.32 %	2.04 % 2.43 %
Job & Career	4981 5006	3861 3806	1022 1112	110 106	77.51 % 76.03 %	20.52 % 22.21 %	2.21 % 2.12 %
Dating	5215 5140	3970 3824	1161 1221	101 105	76.13 % 74.40 %	22.26 % 23.75 %	1.94 % 2.04 %
Other	5079 5063	4092 4028	899 938	104 115	80.57 % 79.56 %	17.70 % 18.53 %	2.05 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4749	3600 3543	1008 1104	97 108	76.73 % 74.61 %	21.48 % 23.25 %	2.07 % 2.27 %
Outlook Mail	4895 4776	3839 3672	970 1032	99 101	78.43 % 76.88 %	19.82 % 21.61 %	2.02 % 2.11 %
Yahoo Mail	4718 4775	3722 3703	902 979	103 106	78.89 % 77.55 %	19.12 % 20.50 %	2.18 % 2.22 %
AOL Mail	4544 4779	3578 3726	885 952	97 113	78.74 % 77.97 %	19.48 % 19.92 %	2.13 % 2.36 %
Mail.com	4787 4795	3849 3770	862 923	102 108	80.41 % 78.62 %	18.01 % 19.25 %	2.13 % 2.25 %
Yandex Mail	4782 4767	3765 3711	922 969	92 99	78.73 % 77.85 %	19.28 % 20.33 %	1.92 % 2.08 %
GMX Mail	4698 4655	3646 3584	977 980	90 104	77.61 % 76.99 %	20.80 % 21.05 %	1.92 % 2.23 %
Zoho Mail	4615 4659	3714 3690	814 893	100 97	80.48 % 79.20 %	17.64 % 19.17 %	2.17 % 2.08 %
ProtonMail	4869 4642	3938 3723	835 850	106 110	80.88 % 80.20 %	17.15 % 18.31 %	2.18 % 2.37 %
Custom Mail	4585 4666	3773 3772	727 789	92 109	82.29 % 80.84 %	15.86 % 16.91 %	2.01 % 2.34 %
iCloud Mail	4800 4551	3648 3454	1059 1015	109 107	76.00 % 75.90 %	22.06 % 22.30 %	2.27 % 2.35 %
Tuta	4702 4580	3816 3639	810 844	97 112	81.16 % 79.45 %	17.23 % 18.43 %	2.06 % 2.45 %
Juno.com	4624 4778	3727 3819	814 891	98 102	80.60 % 79.93 %	17.60 % 18.65 %	2.12 % 2.13 %
Mailfence	3899 3829	3112 3051	707 701	80 77	79.82 % 79.68 %	18.13 % 18.31 %	2.05 % 2.01 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.