Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.692	58.876 59.573	15.914 15.500	1.711 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.68 %	20.80 % 20.21 %	2.24 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5987	4533 4637	1270 1225	133 125	76.36 % 77.45 %	21.39 % 20.46 %	2.24 % 2.09 %
Elektronics	5824 5846	4515 4605	1184 1122	125 119	77.52 % 78.77 %	20.33 % 19.19 %	2.15 % 2.04 %
Entertainment	5703 5868	4391 4533	1175 1216	137 119	76.99 % 77.25 %	20.60 % 20.72 %	2.40 % 2.03 %
Cosmetics & Beauty	5999 5895	4595 4608	1267 1161	137 126	76.60 % 78.17 %	21.12 % 19.69 %	2.28 % 2.14 %
Food & Drink	5800 5809	4428 4491	1235 1195	137 123	76.34 % 77.31 %	21.29 % 20.57 %	2.36 % 2.12 %
Home & Garden	5774 5907	4419 4581	1224 1194	131 132	76.53 % 77.55 %	21.20 % 20.21 %	2.27 % 2.23 %
Finance	5942 5977	4821 4825	996 1020	125 132	81.13 % 80.73 %	16.76 % 17.07 %	2.10 % 2.21 %
Health	5777 5891	4673 4772	978 1002	126 117	80.89 % 81.00 %	16.93 % 17.01 %	2.18 % 1.99 %
Pets	6037 5809	4610 4488	1289 1200	138 121	76.36 % 77.26 %	21.35 % 20.66 %	2.29 % 2.08 %
Sport & Fitness	5935 5749	4522 4404	1286 1214	127 131	76.19 % 76.60 %	21.67 % 21.12 %	2.14 % 2.28 %
Job & Career	5829 6002	4335 4490	1370 1379	124 133	74.37 % 74.81 %	23.50 % 22.98 %	2.13 % 2.22 %
Dating	6050 5969	4384 4393	1530 1454	136 122	72.46 % 73.60 %	25.29 % 24.36 %	2.25 % 2.04 %
Other	5895 5983	4650 4746	1110 1118	135 119	78.88 % 79.32 %	18.83 % 18.69 %	2.29 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5419	4226 3986	1368 1318	126 115	73.88 % 73.56 %	23.92 % 24.32 %	2.20 % 2.12 %
Outlook Mail	5654 5295	4259 4018	1267 1162	128 115	75.33 % 75.88 %	22.41 % 21.95 %	2.26 % 2.17 %
Yahoo Mail	5470 5420	4157 4137	1188 1169	125 114	76.00 % 76.33 %	21.72 % 21.57 %	2.29 % 2.10 %
AOL Mail	5323 5539	4038 4278	1158 1137	127 124	75.86 % 77.23 %	21.75 % 20.53 %	2.39 % 2.24 %
Mail.com	5370 5555	4163 4390	1096 1047	111 118	77.52 % 79.03 %	20.41 % 18.85 %	2.07 % 2.12 %
Yandex Mail	5681 5331	4319 4100	1235 1115	127 116	76.03 % 76.91 %	21.74 % 20.92 %	2.24 % 2.18 %
GMX Mail	5409 5759	4091 4374	1194 1262	124 123	75.63 % 75.95 %	22.07 % 21.91 %	2.29 % 2.14 %
Zoho Mail	5415 5455	4264 4298	1028 1040	123 117	78.74 % 78.79 %	18.98 % 19.07 %	2.27 % 2.14 %
ProtonMail	5429 5395	4290 4308	1026 971	113 116	79.02 % 79.85 %	18.90 % 18.00 %	2.08 % 2.15 %
Custom Mail	5615 5470	4489 4428	1004 932	122 110	79.95 % 80.95 %	17.88 % 17.04 %	2.17 % 2.01 %
iCloud Mail	5279 5683	3870 4222	1289 1347	120 114	73.31 % 74.29 %	24.42 % 23.70 %	2.27 % 2.01 %
Tuta	5387 5417	4249 4318	1013 980	125 119	78.88 % 79.71 %	18.80 % 18.09 %	2.32 % 2.20 %
Juno.com	5411 5492	4275 4360	1014 1027	122 105	79.01 % 79.39 %	18.74 % 18.70 %	2.25 % 1.91 %
Mailfence	5338 5462	4186 4356	1034 993	118 113	78.42 % 79.75 %	19.37 % 18.18 %	2.21 % 2.07 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.