Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 540.640	417.902 425.990	103.155 96.377	20.410 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 78.79 %	19.04 % 17.83 %	3.77 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 42063	33233 34322	6908 6492	1459 1203	79.80 % 81.60 %	16.59 % 15.43 %	3.50 % 2.86 %
Elektronics	42155 41254	32749 32795	7868 7120	1527 1290	77.69 % 79.50 %	18.66 % 17.26 %	3.62 % 3.13 %
Entertainment	41345 41011	31931 32292	7836 7309	1547 1382	77.23 % 78.74 %	18.95 % 17.82 %	3.74 % 3.37 %
Cosmetics & Beauty	41427 41586	31929 32675	7919 7469	1565 1385	77.07 % 78.57 %	19.12 % 17.96 %	3.78 % 3.33 %
Food & Drink	41480 41441	33075 33758	6944 6429	1442 1251	79.74 % 81.46 %	16.74 % 15.51 %	3.48 % 3.02 %
Home & Garden	41872 41727	33494 33933	6944 6470	1407 1312	79.99 % 81.32 %	16.58 % 15.51 %	3.36 % 3.14 %
Finance	41911 41382	31004 31368	9128 8436	1754 1568	73.98 % 75.80 %	21.78 % 20.39 %	4.19 % 3.79 %
Health	42072 42095	31467 32236	8885 8353	1646 1492	74.79 % 76.58 %	21.12 % 19.84 %	3.91 % 3.54 %
Pets	41892 41502	33108 33519	7296 6686	1433 1285	79.03 % 80.76 %	17.42 % 16.11 %	3.42 % 3.10 %
Sport & Fitness	40862 41101	31150 31995	8040 7646	1617 1434	76.23 % 77.84 %	19.68 % 18.60 %	3.96 % 3.49 %
Job & Career	41996 41970	31513 32294	8658 8113	1803 1558	75.04 % 76.95 %	20.62 % 19.33 %	4.29 % 3.71 %
Dating	41631 41977	30470 31347	9453 9145	1711 1508	73.19 % 74.68 %	22.71 % 21.79 %	4.11 % 3.59 %
Other	41615 41531	32779 33456	7276 6709	1499 1327	78.77 % 80.56 %	17.48 % 16.15 %	3.60 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50756	37126 38198	11189 10620	2199 1911	73.48 % 75.26 %	22.15 % 20.92 %	4.35 % 3.77 %
Outlook Mail	51144 51425	37985 39197	11028 10288	2115 1920	74.27 % 76.22 %	21.56 % 20.01 %	4.14 % 3.73 %
Yahoo Mail	50603 50937	38759 39933	9847 9281	1961 1713	76.59 % 78.40 %	19.46 % 18.22 %	3.88 % 3.36 %
AOL Mail	50815 50620	38846 39657	9962 9200	1982 1736	76.45 % 78.34 %	19.60 % 18.17 %	3.90 % 3.43 %
Mail.com	50985 50226	39618 39960	9489 8614	1858 1642	77.71 % 79.56 %	18.61 % 17.15 %	3.64 % 3.27 %
Yandex Mail	50989 50685	38283 39053	10557 9783	2094 1829	75.08 % 77.05 %	20.70 % 19.30 %	4.11 % 3.61 %
GMX Mail	51022 50867	39661 40433	9639 8816	1701 1578	77.73 % 79.49 %	18.89 % 17.33 %	3.33 % 3.10 %
Zoho Mail	50671 50625	39696 40623	9055 8419	1877 1531	78.34 % 80.24 %	17.87 % 16.63 %	3.70 % 3.02 %
ProtonMail	50539 50226	39745 40498	9014 8220	1734 1476	78.64 % 80.63 %	17.84 % 16.37 %	3.43 % 2.94 %
Custom Mail	50517 49970	40214 40709	8529 7771	1731 1472	79.60 % 81.47 %	16.88 % 15.55 %	3.43 % 2.95 %
iCloud Mail	11333 11397	8945 8844	1925 2103	443 479	78.93 % 77.60 %	16.99 % 18.45 %	3.91 % 4.20 %
Tuta	11364 11622	9482 9548	1488 1700	351 365	83.44 % 82.15 %	13.09 % 14.63 %	3.09 % 3.14 %
Juno.com	11395 11284	9542 9337	1433 1562	364 343	83.74 % 82.75 %	12.58 % 13.84 %	3.19 % 3.04 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.